Posts filtered by tags: John Matejczyk[x]


 

Looking for Inspiration: Ambient Advertising

As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. In marketing, the term 'ambient' means placing the ads at unusual places or unconventional places where you wouldn't expect an advertisement. The idea behind ambient advertising is to surprise consumers with its placement at unusual, unexpected or wacky ad spaces. "The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. Th...
Tags: Under The Influence, Advertising, Marketing, Sport, Skiing, Bmw, Audi, Adweek, New York Auto Show, Ambient Advertising, Ski Paradise, Terry O Reilly, Vccp, John Matejczyk, Muhtayzik Hoffer, Looking for Inspiration


Muhtayzik Hoffer Opens in New York; Hires Saatchi's Benjamin and Gotham's Johnson

Muhtayzik Hoffer has hired former Saatchi & Saatchi New York Chief Creative Officer Jay Benjamin and Nick Johnson, most recently president of Interpublic Group's Gotham, to lead its newly opened New York City office.Mr. Benjamin, who stepped down from his role at Saatchi on Sept. 1 after three years at the agency, will serve as executive creative director while Mr. Johnson will be president of the New York office.Mr. Johnson and Mr. Benjamin report to Matt Hoffer, co-founder and director of stra...
Tags: New York, New York City, Advertising, San Francisco, Gotham, Johnson, Benjamin, Saatchi, Nick Johnson, Interpublic Group, Lindsay Stein, Saatchi Saatchi New York, Jay Benjamin, John Matejczyk, Muhtayzik Hoffer


Audi Set Up Free Wi-Fi at the New York Auto Show, and Look What the Networks Are Called

Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking some shots at BMW with a sly technology hack as well. Audi has set up a bunch of free Wi-Fi networks—Wi-Fi is typically hard to find at auto shows, and usually password-protected—and given them names that double as ads for the A4 (and in fact, as attack ads on the 328i as well). ...
Tags: New York, Creative, Automotive, Holland, Bmw, Audi, Agency, New York Auto Show, Advertising & Branding, Tim Nudd, John Matejczyk, Muh-tay-zik, Adam Ledbury, Guy Lemberg, Matejczyk


Audi Set Up Free Wifi at the New York Auto Show, and Look What the Networks Are Called

Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane assist and CarPlay. And it's taking some shots at BMW with a sly technology hack as well. Audi has set up a bunch of free wifi networks—wifi is typically hard to find at auto shows, and usually password-protected—and given them names that double as ads for the A4 (and in fact, as attack ads on the 328i as well). T...
Tags: New York, Creative, Automotive, Holland, Bmw, Audi, Agency, New York Auto Show, Advertising & Branding, Tim Nudd, John Matejczyk, Muh-tay-zik, Adam Ledbury, Guy Lemberg, Matejczyk


OXO Tested on Humans

Household goods brand OXO has launched “OXO Tested on Humans”, an integrated advertising campaign promoting a 9-Cup Coffee Maker, Conical Burr Grinder With Integrated Scale, GreenSaver Produce Keeper Illuminating Digital Hand Mixer, POP Container, Salad Spinner, Swivel Peeler, Angled Measuring Cup. Using OOH, digital, audio, influencer, and paid social components, the campaign connects imagery of people with elements evoking scientific research and data. “Great products don’t make themselves. Th...
Tags: Commercials, Print, OXO, Andy Green, Bullitt, Cut + Run, Luke Ricci, Melissa Murphy, Matt Hofherr, Rachel Gold, Michelle Spear Nicholson, Mike Gallucci, Stevan Chavez, Noel McKenzie Johnson, Eric Perko, Katie McKinley