Posts filtered by tags: Jovan Inc[x]


Mink Pearls Jovan: An Aphrodite Born of Soapsuds

It was one of the most successful perfume startups in US history: Jovan Inc., a company founded in the late 1960s by Bernard Mitchell and Barry Shipp, began with the perfumed products of Mink Pearls. Mitchell's initial investment in the company amounted to US$100,000, and eleven years later it had turned into an $85 million fortune. By founding a successful perfumery venture in Chicago, he pr... Read full article: Mink Pearls Jovan: An Aphrodite Born of Soapsuds from Fragrantica Perfumes and...
Tags: Fashion, US, Chicago, Jovan, Fragrantica Perfumes, Bernard Mitchell, Jovan Inc, Barry Shipp, Mink Pearls Mitchell

What Was Sexy? Jovan Musk for Men!

In 1969, American entrepreneur Bernard Mitchell decided to start a new perfume business in Chicago. Not in Paris or Grasse, or even New York. Five years later, the sales of his company Jovan Inc were estimated at $ 30 million. He started with Mink Pearls Jovan bath oil, with floral scented mink oil captured inside golden pearls. Then, building his distribution, the company released each addition... Read full article: What Was Sexy? Jovan Musk for Men! from Fragrantica Perfumes and Colognes Ma...
Tags: Fashion, Chicago, Paris, Grasse, Fragrantica Perfumes, New York Five, Bernard Mitchell, Jovan Musk, Jovan Inc, Mink Pearls Jovan