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A Systematic Approach to Monetizing New Hotel Offerings | By Karla Brooklyn

There's no doubt, hotels today still rely heavily on occupancy to drive non-room-related revenue at their properties. However, more than ever, owners, franchisees, GMs and management companies are placing greater emphasis on new potential revenue opportunities, and spaces such as hotel gyms, meeting rooms and oversized lobbies that aren't having a positive impact on the bottom line.
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