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A Wall Street firm forecasts that Disney Plus will have more subscribers in India by the end of 2020 than Netflix has there now after 4 years in the market (DIS)

Analysts at Wells Fargo forecasted in a February 18 note that Disney Plus could add 6 million subscribers in India in fiscal year 2020. By comparison, Wells Fargo estimates that Netflix has 4 million subscribers in India today. The estimates are based on its analysis of third-party market share data as well as Disney's regional box office, and offer a sense of what analysts think of Disney Plus' prospects in India.  "Subs will show up if they love Disney content," the note said. Click here for...
Tags: Amazon, Europe, India, Disney, US, Trends, Fox, Netflix, Ken Burns, Wells Fargo, Indian Premier League, Hotstar, Disney Plus, India Disney Plus


Inside the launch of Alamo Drafthouse's hotly anticipated movie-ticket subscription, the boldest plan to enter the market since MoviePass

Alamo Drafthouse Cinema officially launched its movie-ticket-subscription plan, Season Pass, on Wednesday. The price ranges from $14.99 to $29.99 per month, depending on where you live. With the subscription, you can see one movie per day. Alamo Drafthouse founder and CEO, Tim League, and Alamo's chief technology officer, Michael Trafton, talked exclusively to Business Insider about the successful beta test that served over 50,000 people. League also explained why his one-movie-a-day subscript...
Tags: Amc, Trends, Manhattan, Alamo Drafthouse Cinema, Ken Burns, Moviepass, Business Insider, Skywalker, League, Alamo, North Star, Yonkers, Alamo Drafthouse, Tim League, Michael Trafton, Cinemark Movie Club


A finance YouTuber explains why he makes 4 times as much money per view as the average creator

Personal-finance influencer Marko Zlatic runs the YouTube channel WhiteBoard Finance (298,000 subscribers) where he posts videos about personal finance, stocks, and real-estate investing. YouTube creators like Zlatic earn money through ads placed in their videos by Google.  Zlatic earns four times as much money per view on Google through AdSense than the average YouTube creator because of the type of audience his videos attract.  Zlatic said his audience demographic, which is made up primarily...
Tags: Google, Youtube, Trends, Paypal, Silicon Valley, Ken Burns, UTA, Youtuber, Roberto Blake, YouTube Channels YouTube, Adelaine Morin, Marina Mogilko, Mogilko, Charli D Amelio, Andrei Jikh, Marko Zlatic


The metrics that brands use to measure the success of an influencer-marketing campaign are changing, as 'likes' and 'followers' fall out of favor

Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020. Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or asking for other metrics from influencers like how many followers are saving a sponsored post. Business Insider spoke to two influence- marketing experts on some of the metrics they e...
Tags: Facebook, Instagram, Youtube, Trends, Linkedin, Paypal, Ken Burns, Cpa, Asano, Instagram Stories, Roberto Blake, Evan Asano, Adelaine Morin, Viral Nation, YouTube s Partner Program, Tomi Obebe


The metrics brands want from influencers to measure the success of a marketing campaign are changing, as 'likes' and 'followers' fall out of favor

Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020. Some brands are tracking what followers are saying in the comments (such as how often the brand or product is mentioned) or asking for other metrics from influencers like how many followers are saving a sponsored post. Business Insider spoke to two influence- marketing experts on some of the metrics they e...
Tags: Facebook, Instagram, Youtube, Trends, Linkedin, Paypal, Ken Burns, Cpa, Asano, Instagram Stories, Roberto Blake, Evan Asano, Adelaine Morin, Viral Nation, YouTube s Partner Program, Joey Gagliese


Inside the world of cannabis influencers on Instagram and YouTube, who can make over $1,000 for a sponsored post but often get their accounts shut down

Being a cannabis influencer on social apps like Instagram and YouTube can be lucrative. But creators say their accounts often get shut down by both tech platforms.  Business Insider spoke to three cannabis influencers who said they charge anywhere from $300 to $1,500 for a sponsored post. Because of the threat of having an account on Instagram or YouTube shut down, these influencers said diversifying into other revenue streams like touring, merchandise, and consulting is important for cannabis...
Tags: Google, Facebook, Sweden, Instagram, California, Youtube, US, Trends, Canada, South Dakota, Fda, Ken Burns, Department Of Justice, Doj, Alex, Federal Trade Commission


Netflix's most influential execs in 2020 range from a new marketing chief to a content VP now in charge of consumer products (NFLX)

Netflix is facing off in 2020 against legacy media and tech companies, including Disney and Apple — and soon AT&T, Comcast, and Quibi. Business Insider identified the 54 most influential executives within Netflix and their roles within the organization. Get a sneak peek below, and view the exclusive interactive chart on BI Prime. Visit Business Insider's homepage for more stories. 2020 will be a pivotal year for Netflix as it faces off against legacy media and tech companies, including Disney...
Tags: Apple, Disney, Trends, Netflix, Comcast, Ken Burns, Ted Sarandos, Reed Hastings, Business Insider, NFLX, Scott Stuber, Greg Peters, Amy Reinhard, Quibi Business Insider, Comcast Quibi, ViacomCBS Within Netflix


With $57 million, 'Sonic the Hedgehog' has the biggest opening weekend ever for a video game movie

Paramount's "Sonic the Hedgehog" won the domestic box office over the weekend with an estimated $57 million ($68 million by Monday). That performance was higher than the studio's projected $40 million. It's the biggest opening ever for a video game movie, besting the $54.3 million opening by "Pokémon Detective Pikachu." The best picture Oscar winner "Parasite" took in $5.5 million, its biggest weekend to date, after it was expanded to 2,000 screens. Visit Business Insider's homepage for more s...
Tags: Hollywood, Trends, Netflix, Jim Carrey, Ken Burns, Sega, Paramount, Carrey, Ivo Robotnik, Warner Bros Birds of Prey, Warner Bros Pok


'Sonic the Hedgehog' has the biggest opening weekend ever for a video game movie with $57 million

Paramount's "Sonic the Hedgehog" won the domestic box office with an estimated $57 million ($68 million over by Monday). The movie performed higher than the studio's projection of $40 million. $57 million is the biggest opening ever for a video game movie, besting the $54.3 million opening by "Pokémon Detective Pikachu." Best picture Oscar-winner "Parasite" took in $5.5 million over the weekend, after Neon expanded it to 2,000 screens. Its biggest weekend to date. Visit Business Insider's home...
Tags: Hollywood, Trends, Netflix, Oscar, Jim Carrey, Ken Burns, Sega, Paramount, Ivo Robotnik, Warner Bros Birds of Prey, Warner Bros Pok


Netflix's 'The Witcher' is still the biggest series in the world even as it loses steam in the US, and it shows how crucial sci-fi and fantasy are for streaming TV

Netflix's hit fantasy series, "The Witcher," is slipping in audience demand in the US but is still the most in-demand TV series across all platforms globally, according to data firm Parrot Analytics. "The Witcher" has held the top spot worldwide for nearly two months. The show's worldwide popularity is good for Netflix as the streaming giant tries to grow its presence internationally. Visit Business Insider's homepage for more stories. While US audiences might be losing some interest in Netfl...
Tags: Amazon, Disney, US, Trends, Netflix, Ken Burns, Hulu, Business Insider, Witcher, Andrzej Sapkowski, Parrot Analytics, Ampere Analysis Netflix, Parrot Analytics The Witcher


How much YouTube pays for a video with 100,000 views, according to a personal-finance creator

Marko Zlatic is a personal-finance YouTube creator with 295,000 subscribers.  Zlatic told Business Insider that he treats YouTube like a full-time job, earning money through affiliate marketing, sponsorships, ads in his videos, and as a financial consultant.  YouTube creators like Zlatic earn money off the platform through YouTube's Partner Program, which lets creators monetize their channels with video ads. On average, Zlatic said that he earns between $1,300 and $1,500 on a video with 100,00...
Tags: Google, Youtube, Trends, Paypal, Ken Burns, UTA, Business Insider, Roberto Blake, Adelaine Morin, YouTube s Partner Program, Charli D Amelio, Marko Zlatic, Zlatic, Natalie Babru, Craigslist Zlatic, WhiteBoard Finance


Netflix lost the best-picture Oscar for a second straight year. We talked to Academy voters and Hollywood insiders about why.

Netflix had 24 nominations at this year's Oscars, but only came away with two wins. It was also the second-straight year the streaming giant was nominated in the best-picture category but lost. Business Insider spoke to several sources within the movie industry as well as Academy voters to figure out why Netflix hasn't won the big prize. Some believe it's because a group of Academy voters will only vote for non-streaming titles.  We spoke to one Academy voter who confirmed he wouldn't vote for...
Tags: New York, Hollywood, Los Angeles, Trends, Netflix, Harvey Weinstein, Ken Burns, Academy, Roma, Los Angeles Times, Martin Scorsese, Miramax, Amazon Studios, Weinstein Company, Noah Baumbach, Paramount Vantage


Netflix's 'Lucifer' might get uncanceled for a season 6 and audience data suggests it would be the right decision

Netflix is in talks with Warner Bros. TV to bring "Lucifer" back for a sixth season after renewing it for a fifth and final one last year, according to Deadline. Netflix renewed the series in 2018 after Fox canceled it and it was an instant hit with audiences at its new home. The series was regularly among the most in-demand streaming original shows in the US after it moved to Netflix, according to weekly data from data firm Parrot Analytics. Visit Business Insider's homepage for more stories....
Tags: Amazon, Dc Comics, US, Los Angeles, Trends, Fox, Netflix, Ken Burns, Lucifer, Warner Bros TV, Parrot Analytics, Deadline Netflix, Parrot Analytics Visit Business Insider, Ampere Analysis SEE


'Lucifer' might get a season 6 on Netflix and audience data suggests it would be the right decision

Netflix is in talks with Warner Bros. TV to bring "Lucifer" back for a sixth season after renewing it for a fifth and final one last year, according to Deadline. Netflix renewed the series in 2018 after Fox canceled it and it was an instant hit with audiences at its new home. The series was regularly among the most in-demand streaming original shows in the US after it moved to Netflix, according to weekly data from data firm Parrot Analytics. Visit Business Insider's homepage for more stories....
Tags: Amazon, Dc Comics, US, Los Angeles, Trends, Fox, Netflix, Ken Burns, Lucifer, Warner Bros TV, Parrot Analytics, Deadline Netflix, Parrot Analytics Visit Business Insider, Ampere Analysis SEE


Netflix's new season of 'Narcos: Mexico' is pacing to be the franchise's most popular entry yet

Audience demand for Netflix's "Narcos: Mexico" season two was 40% higher than the first season two days ahead of its release, according to Parrot Analytics. The new season also outpaced the three seasons of the original "Narcos" in the same time period. Parrot Analytics said that "it's very impressive for a series to be able to steadily grow its demand over time." Visit Business Insider's homepage for more stories. "Narcos: Mexico" season two premiered on Netflix on Thursday and there are alr...
Tags: Amazon, Mexico, US, Trends, Netflix, Ken Burns, Narcos, Allison Keene, Parrot Analytics


Amazon Studios is dramatically scaling down its presence at Hollywood's biggest movie-theater convention, in a sign of its shifting film strategy

This year, Amazon Studios will not present or screen a movie at CinemaCon, the movie-theater industry's biggest conference, several sources familiar with Amazon's plans told Business Insider. In the past, the streamer has attended the Las Vegas event to show movie-theater owners its upcoming slate of titles or screen a movie. This is the latest indication that Amazon is changing its strategy on how it's releasing movie titles going forward. Visit Business Insider's homepage for more stories. ...
Tags: Amazon, Hollywood, Disney, US, Trends, Netflix, Sony, Las Vegas, Charlie Hunnam, Ken Burns, Dakota Johnson, Paul Bettany, Amazon Studios, Focus Features, Caesars Palace, Luca Guadagnino


2 of MrBeast's childhood friends explain what it's like to work on the YouTube star's team, from dropping $60,000 on a video to going on 'travel sprees'

Chris Tyson and Chandler Hallow work full time for YouTube star Jimmy Donaldson, known online as MrBeast (30 million subscribers). Tyson and Hallow are two of Donaldson's childhood best friends and they began working for him full time around 2 years ago. They shared what it has been like to work for one of YouTube's most popular creators. Visit Business Insider's homepage for more stories. When Jimmy Donaldson, the popular internet star known online as MrBeast, decided to create and post vid...
Tags: New York, Instagram, California, Youtube, Trends, Ken Burns, North Carolina, Jumanji, South Carolina, Usc, Donaldson, Jimmy, Tyson, New York Florida, Hallow, Chris Tyson


An Oscar voter told us he refuses to pick Netflix movies for best picture and it shows one potential reason the streamer got 24 noms and only 2 wins

Netflix had 24 nominations at this year's Oscars, but only came away with two wins. It was also the second-straight year the streaming giant was nominated in the best-picture category but lost. Business Insider spoke to several sources within the movie industry as well as Academy voters to figure out why Netflix hasn't won the big prize. Some believe it's because a group of Academy voters will only vote for non-streaming titles.  We spoke to one Academy voter who confirmed he wouldn't vote for...
Tags: New York, Hollywood, Los Angeles, Trends, Netflix, Harvey Weinstein, Ken Burns, Academy, Roma, Los Angeles Times, Martin Scorsese, Miramax, Amazon Studios, Weinstein Company, Noah Baumbach, Paramount Vantage


Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers including 'when you win a bet by doing something dope'

Cash App, the mobile payment platform run by financial services company Square, has joined a growing list of brands running influencer marketing campaigns on TikTok.  The company's #CashAppThatMoney campaign launched on TikTok in December. Cash App paid some creators thousands of dollars each, with one influencer marketing agent saying their client received $5,000 for a single post. Business Insider reviewed the campaign brief that Cash App sent to creators who were producing sponsored content...
Tags: Los Angeles, Trends, Ken Burns, Fintech, Amazon Music, Chipotle WalMart, Cash App, Shiggy, Tiktok, Alexander Stemplewski, financial services company Square


Disney's 'Mulan' remake faces an 'unprecedented' situation at the box office because of the Wuhan coronavirus

Disney's live-action "Mulan" remake hits theaters in the US next month, but a China release date had not been set before nearly all of China's 70,000 movie theaters closed in response to the Wuhan coronavirus. China's theatrical industry is the second largest in the world behind the US, and "Mulan" was expected to be a box-office hit there despite past controversies surrounding potential inaccuracies in the movie. Disney live-action remakes, for the most part, have not been box-office sensatio...
Tags: China, Disney, US, Trends, Mulan, Dc, Ken Burns, Warner Bros, Wuhan, Comscore, Aladdin, Paul Dergarabedian, Dumbo, Dergarabedian, US Hollywood, China Mulan


Exclusive data show Amazon is doubling down on sci-fi TV shows while Netflix expands its comedy and romance offerings

Amazon is doubling down on sci-fi and fantasy TV shows for Prime Video, according to an exclusive report from research firm Ampere Analysis provided to Business Insider. Meanwhile, Netflix is expanding its romance and comedy TV output, Ampere Analysis said. They both exceed Disney Plus and Hulu in the sci-fi and fantasy space. Visit Business Insider's homepage for more stories. Amazon has recently found success with sci-fi fare like "The Boys" and "The Expanse," and new data suggest that it's...
Tags: Amazon, Disney, Trends, Netflix, Ken Burns, Hulu, Business Insider, Thorpe, Prime Video Amazon, Ampere Analysis, WarnerMedia, HBO Max TV, Alice Thorpe


LinkedIn influencers making money, a shake-up in the YouTube merch world, and artists using TikTok to boost sales

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, I got the scoop this week on changes happening within the world of YouTuber merch.  The prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients. Mad Merch has worked with top influencers like James Charles and Liza Koshy in developing branded merchandise like T-s...
Tags: New York, Youtube, Trends, Linkedin, Paypal, Arizona, Merch, The New York Times, Ken Burns, Dan, Blake, Scottsdale Arizona, Morcos, Kevin Roose, Jojo Siwa, Fohr


We identified the 54 most powerful people at Netflix. Here's our exclusive chart of its top executives and their roles. (NFLX)

Netflix, the global leader in streaming TV, is facing more pressure to hold onto its standing as legacy-media and tech rivals pursue their own streaming plays. Business Insider spoke with current and former Netflix employees, and industry experts, to identify the 54 most powerful executives who are leading key growth areas at the company. They include influential execs like chief content officer, Ted Sarandos, as well as some less familiar names, like Rochelle King, vice president of creative ...
Tags: Hollywood, Disney, Trends, Netflix, Ken Burns, Black Mirror, Ted Sarandos, Reed Hastings, Hastings, NFLX, Scott Stuber, New York Times Dealbook, Todd Yellin, Bela Bajaria, Greg Peters, Rochelle King


Amazon Studios is cutting back its presence at Hollywood's biggest movie-theater convention, in another sign of its shifting film strategy

This year, Amazon Studios will not present or screen a movie at CinemaCon, the movie-theater industry's biggest conference, several sources familiar with Amazon's plans told Business Insider. In the past, the streamer has attended the Las Vegas event to show movie-theater owners its upcoming slate of titles or screen a movie. This is the latest indication that Amazon is changing its strategy on how it's releasing movie titles going forward. Visit Business Insider's homepage for more stories. ...
Tags: Amazon, Hollywood, Disney, US, Trends, Netflix, Sony, Las Vegas, Charlie Hunnam, Ken Burns, Dakota Johnson, Paul Bettany, Amazon Studios, Focus Features, Caesars Palace, Luca Guadagnino


The Wuhan coronavirus has cost China's movie business over $1 billion in lost revenue already

Nearly all of China's 70,000 theaters are closed as the country reels from the Wuhan coronavirus. Chinese ticket revenue is at just $3.9 million in the last 20 days, according to The Hollywood Reporter. Revenue was at $1.52 billion during the same timespan last year. Visit Business Insider's home page for more stories. Nearly all of China's 70,000 theaters are closed as the country reels from the coronavirus, and it has cost the local movie business over $1 billion. Chinese ticket revenue is ...
Tags: China, Trends, Ken Burns, Warner Bros, Wuhan, Detective Chinatown, Shanghai Disneyland, Film Bureau, Jimmy Wu, Hollywood Reporter Revenue, Lumiere Pavilion


Netflix employees say the company has one of the best recruiting teams in tech, in a new survey from a buzzy workplace-review app (NFLX)

Blind, a networking app that requires a work-email address to verify employment, surveyed roughly 11,800 of its 3 million users from January 8 through February 10 to see how they felt about their employers' human-resources departments. Of the Netflix employees who responded to the survey, 72% said the streaming company's recruiting team did a good job facilitating the hiring process. Netflix was second only to financial information company Bloomberg LP in the share of employee respondents who ...
Tags: Google, Trends, Netflix, Ken Burns, Bloomberg LP, Blind, NFLX, Netflix Business Insider, Blind Blind, Blind app Netflix, Nonetheless Netflix, Google Facebook Goldman Sachs, LinkedIn About


Prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients

Prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients. Mad Merch has worked with top influencers like James Charles, Liza Koshy, and Emma Chamberlain in developing branded merchandise like T-shirts and other accessories.  Business Insider spoke to Faizan Bakali, president and chief operating officer of Mad Merch's parent company, Mad Engine, who confirmed the strategy change. In an email statement to Business Insider, Bakali said: "Mad Me...
Tags: Youtube, US, Trends, Paypal, Canada, Merch, Charles, Ken Burns, UTA, Chamberlain, Jeffree Star, Roberto Blake, Emma Chamberlain, Sisters Apparel, Adelaine Morin, Mad Merch


How to land a job at top PR agencies like Ketchum, ICR, and Prosek, according to PR hiring managers, executives, and top recruiters

The PR industry is full of entry-level job opportunities including internships, but the application process can be hard to navigate. Hiring managers at Ketchum, ICR, and Prosek and PR recruiters told Business Insider how PR candidates can stand out on paper and in interviews. Writing skills are a must, but the interview process is key to showing how candidates will perform in front of clients. Click here for more BI Prime articles. The public relations industry is hot with job opportunities, ...
Tags: Trends, Fox, Davis, Sharp, Ken Burns, SVP, Ketchum, Michael Fox, ICR, Lanza, Prosek Partners, Prosek, Karen Niovitch Davis, Phifer, Ketchum ICR, Jim Delulio


The staggering number of HBO Max TV shows coming out far outstrips WarnerMedia's cable networks

Streaming originals made up 73% of WarnerMedia's TV commissions in Q4 2019, a dramatic increase from just 7% in Q4 2018, according to data firm Ampere Analysis. WarnerMedia is launching its Netflix competitor, HBO Max, in May and is investing heavily in original content for it. The number of WarnerMedia cable commissions decreased every quarter of 2019, according to Ampere Analysis. WarnerMedia is still investing in HBO, but it can be seen as fuel for HBO Max, which will include content from a...
Tags: Apple, Hbo, Trends, Netflix, Dc, Warner, Ken Burns, Warner Bros, Cw, Business Insider, Reilly, Variety, Kevin Reilly, Peacock, Ampere Analysis, DC Universe


How influencers can make money on LinkedIn, according to a creator who has worked with brands like Adobe and PayPal on sponsored posts

Many creators on social media earn the bulk of their income by promoting brands online. But these influencers often don't think of LinkedIn as a platform they can make money on.  Business and tech influencer Roberto Blake started a YouTube channel in 2009 and today has over 436,000 subscribers.  Blake told Business Insider that he will mention a brand or product in a LinkedIn post in exchange for payment. On average, he charges around $1,000 per sponsored post or article on LinkedIn. He said a...
Tags: Youtube, Trends, Linkedin, Paypal, Ken Burns, Blake, Roberto Blake, Samsung PayPal, YouTube Blake