Posts filtered by tags: Kristen Senz[x]


 

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

For salespeople working harder than ever to stay ahead of customers' evolving buying habits, Frank Cespedes offers timeless advice in his new book, Sales Management That Works. [Author: by Kristen Senz]
Tags: College, Frank Cespedes, by Kristen Senz, Kristen Senz, Omnichannel Customer


To Fight Climate Change, Should Green Investors Reconsider Big Oil?

Sustainability funds eschew some of the biggest backers of green technology: oil companies. Research by Lauren Cohen offers reasons to reconsider the role of traditional energy companies in addressing climate change. [Author: by Kristen Senz]
Tags: College, Lauren Cohen, by Kristen Senz, Kristen Senz


A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

Letting credit card customers pay back specific purchases encourages borrowers to go beyond the minimum, says research by Michael Norton and colleagues. [Author: by Kristen Senz]
Tags: College, Michael Norton, by Kristen Senz, Kristen Senz


Is A/B Testing Effective? Evidence from 35,000 Startups

A/B tests help startup founders capitalize on good ideas—and move on from duds—faster, says research from Rembrand Koning. How can established companies benefit? [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Kristen Senz


How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

Francesca Gino discusses the psychology of conversation in politicized workplaces and how managers can improve their conversation styles to create higher quality collaboration. [Author: by Kristen Senz]
Tags: College, Francesca Gino, by Kristen Senz, Kristen Senz


State and Local Governments Peer Into the Pandemic Abyss

State and local governments that rely heavily on sales tax revenue face an increasing financial burden absent federal aid, says Daniel Green. [Author: by Kristen Senz]
Tags: College, Daniel Green, by Kristen Senz, Kristen Senz


How Much Will Remote Work Continue After the Pandemic?

A new survey suggests that at least 16 percent of employees will remain at-home workers long after COVID-19 recedes, report researchers Christopher Stanton, Zoe Cullen, and Michael Luca. [Author: by Kristen Senz]
Tags: College, Michael Luca, by Kristen Senz, Kristen Senz, Christopher Stanton Zoe Cullen


Racism and Digital Design: How Online Platforms Can Thwart Discrimination

Poor design decisions contribute to racial discrimination on many online platforms. Michael Luca and colleagues offer tips for reducing the risk, used by Airbnb and other companies. [Author: by Kristen Senz]
Tags: College, Michael Luca, by Kristen Senz, Kristen Senz


Market Investors Pay More for Resilient Companies

During a market collapse, investors will pay up for companies considered resilient in their response, according to George Serafeim. [Author: by Kristen Senz]
Tags: College, George Serafeim, by Kristen Senz, Kristen Senz


It’s Not About You: Why Leaders Need to Look Outward

By unleashing the full potential of their teams, leaders increase safety and inclusion in the workplace. Co-author Frances Frei discusses her new book, "Unleashed." [Author: by Kristen Senz]
Tags: College, Frances Frei, by Kristen Senz, Kristen Senz


Why COVID-19 Raises the Stakes for Healthy Buildings

Like it or not, humans have become an indoor species, so buildings have a major impact on our health. That's why the Healthy Building Movement is gaining momentum, say John Macomber and Joseph Allen. [Author: by Kristen Senz]
Tags: College, Joseph Allen, John Macomber, by Kristen Senz, Kristen Senz, Healthy Building Movement


Why COVID-19 Raises the Stakes for Building Health

Like it or not, humans have become an indoor species, so buildings have a major impact on our health. That's why the Healthy Building Movement is gaining momentum, say John Macomber and Joseph Allen. [Author: by Kristen Senz]
Tags: College, Joseph Allen, John Macomber, by Kristen Senz, Kristen Senz, Stakes for Building Health, Healthy Building Movement


Small Businesses Are Worse Off Than We Thought

A survey of small-business owners shows that lack of liquidity and skepticism of government programs are compounding COVID crisis recovery efforts. [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Kristen Senz


Readers Ask: I Need Tips for Working at Home

Working at home brings with it confusing new rules of conduct. Remote work expert Prithwiraj Choudhury answers questions from our readers. [Author: by Kristen Senz]
Tags: College, Prithwiraj Choudhury, by Kristen Senz, Kristen Senz


Warring Algorithms Could Be Driving Up Consumer Prices

Companies increasingly use software to conduct rapid price changes. Alexander MacKay explains why firms might benefit but consumers should be worried. [Author: by Kristen Senz]
Tags: College, Alexander Mackay, by Kristen Senz, Kristen Senz


For Migrant Workers, Homesickness Can Reduce Productivity

Workers in the global economy increasingly perform their jobs far away from home. It turns out, says Prithwiraj Choudhury, that homesickness is a significant barrier to their productivity. Here's what employers can do. [Author: by Kristen Senz]
Tags: College, Prithwiraj Choudhury, by Kristen Senz, Kristen Senz


6 Skills That Wise Companies Harness for World-Changing Innovation

What does it take to truly change the world? In The Wise Company, Hirotaka Takeuchi shares the practices that help leading companies turn knowledge into lasting breakthroughs. [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Kristen Senz, Hirotaka Takeuchi


Identify Great Customers from Their First Purchase

Using data from their very first transaction, companies can identify shoppers who will create the best long-term value, says Eva Ascarza. [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Kristen Senz, Eva Ascarza


Don't Turn Your Marketing Function Over to AI Just Yet

Lacking human insight, artificial intelligence will be limited when it comes to helping marketers open the black box of market prediction, says Tomomichi Amano. [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Kristen Senz, Tomomichi Amano


The Unexpected Way Whistleblowers Reduce Government Fraud

Even unfounded allegations by whistleblowers can force government contractors to renegotiate their terms, say Jonas Heese and Gerardo Perez Cavazos. [Author: by Kristen Senz]
Tags: College, Jonas Heese, by Kristen Senz, Kristen Senz, Gerardo Perez Cavazos


How To Ask Better Questions

To make the best decisions, managers must ask the right questions. This collection of past studies by Harvard Business School researchers will help you gather the critical information you need to prepare for decisions. [Author: by Kristen Senz]
Tags: College, Harvard Business School, by Kristen Senz, Kristen Senz


Is the Digital Age Making Us Petty?

Mobile payment apps help us keep track of shared costs but may also frustrate personal relationships. Research into perceived pettiness by Tami Kim, Ting Zhang, and Michael I. Norton. [Author: by Kristen Senz]
Tags: College, Michael I Norton, by Kristen Senz, Kristen Senz, Tami Kim Ting Zhang


How to Use Free Shipping as a Competitive Weapon

Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right, says Donald Ngwe. [Author: by Kristen Senz]
Tags: College, Donald Ngwe, by Kristen Senz, Kristen Senz


The Hidden Benefit of Giving Back to Open Source Software

Firms that allow their software programmers to "give back" to the open source community on company time gain benefits--even though competitors might benefit too, says Frank Nagle. [Author: by Kristen Senz]
Tags: College, by Kristen Senz, Frank Nagle, Kristen Senz