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Never Say Never: The Importance of Word Choice in Leadership Communication

LANGUAGE matters. As I conduct observation coaching with leaders, I watch for how their words resonate with their audience. Does what they say induce fear? Excitement? Do attendees in the meeting cringe at certain words, or do their metaphors generate inspiration? Effective leaders use communication as a critical competency to build trusting relationships, align team members around a vision, lead necessary change, and drive action. Communication involves verbal, non-verbal, and intuitive delive...
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