Posts filtered by tags: Lee Odden[x]


 

Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insight or two to your content. With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient,...
Tags: Instagram, Seo, B2b Marketing, Content Marketing, Salesforce, NICK, Sap, Content Curation, Toprank Marketing, ERM, Lee Odden, EHS, B2b Content Marketing, Nick Nelson, Antea Group, Digitalist Magazine


Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and strategically find, vet, and entice industry experts to partner with you? You need to do your homework—and fortunately, insights from several seasoned...
Tags: Seo, B2b Marketing, Dell, Influencer Marketing, Sas, Digital Strategy, Interactive Marketing, B2b Influencer Marketing, Lee, Ashley, Martin Jones, Cox Communications, Lee Odden, Dun Bradstreet, SAP Ariba, Lucy Moran


Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy . Today we’ll examine the ways in which partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in t...
Tags: Instagram, Seo, B2b Marketing, Cisco, Influencer Marketing, Sap, Toprank Marketing, Ashley, Lee Odden, Prophix, Linda Hamilton, Influencer Marketing Hub, Chris Paine, Trust in Marketing, Trust Factors, trust in B2B marketing


6 Ways to Bring More Boom! & Less Boring to Your B2B

Is your B2B marketing on the boring side? Here’s how you can ignite a powder-keg of inspiration and burst forth with new content marketing energy to bring more boom and less boring to future B2B marketing efforts. We have six boom-including content marketing antidotes to replace the status quo with inspiration, joy, laughter, energy, enchantment and other powerful marketing elixirs that can help you create relevant, informative, and — above all — memorable content. #1 — Get An Inspiration In...
Tags: Seo, Linkedin, B2b Marketing, Mark Twain, Toprank Marketing, Guy Kawasaki, Joy, Thich Nhat Hanh, Buddhist, Lee, Marie Kondo, Lee Odden, Nick Nelson, Social Media Marketing Influencers, Anne Leuman, Joshua Nite


The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like attention for your B2B brand, your content marketing strategy needs to leverage the right tactical mix for your audience, industry, product mix, and objectives. However, over the las...
Tags: Google, Amazon, Hollywood, Instagram, Seo, B2b Marketing, Content Marketing, Cisco, United States, Kentucky Derby, Toprank Marketing, Lee Odden, Vidyard, Tim Washer, B2b Content Marketing, YouTube Netflix Hulu


Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving tr...
Tags: Google, Seo, B2b Marketing, Ppc, San Diego, Toprank Marketing, Brian Dean of Backlinko, Neil Patel, Dean, Lee Odden, SERP, EHS, Social Media Marketing World, Antea Group, Brody Dorland, Trust in Marketing


LinkedIn’s List of 24 B2B Marketers You Need to Know

In honor of it's fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer's Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. ...
Tags: Social Media, Seo, Linkedin, B2b Marketing, Online Marketing, Robert Rose, Toprank Marketing, Michael Brenner, Allen, Ann Handley, Andrew Davis, Lee Odden, Jay Baer, Carla Johnson, Doug Kessler, Heidi Bullock


20 Podcasts To Elevate Your B2B Marketing

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who ha...
Tags: Facebook, Seo, Linkedin, B2b Marketing, Social Media Marketing, Ted, Podcasting, Dell, Npr, Adweek, 3m, Aimee, Andrew Mason, Baltimore Ravens, Ron Johnson, Mitch Joel


My Top 5: Gone-gle+, I’m on a List, and Astroweeding

Google+, We Hardly Knew (What To Do With) Ye That disturbance in the Force you felt last week was the sound of thousands (millions?) of dormant Google+ accounts crying out, then falling forever silent. Google+, as of April 2, is no more. Yes, some of us mocked Google+ on its launch, but we tried it out anyway. Speaking for myself, my skepticism was based on part on the over-enthusiastic response by some consultants in the industry to a brand-new platform that nobody was yet using (or in ...
Tags: Google, Facebook, Massachusetts, Toronto, Social Media, Pr, Lee Odden, Instead Google


The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some "spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic would work for their audience over another. This is not to say that you should stifle your desire to innovate and try new things. But you need to be ...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Penny, B2b Influencer Marketing, Copenhagen Denmark, Lee Odden, B2b Content Marketing, Data-informed Content Marketing, Focusing Your Data Lens


Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from a big Google algorithm update in March to a host of new targeting and advertising features across several platforms. To build on the Q1 successes we just celebrated—and take full adv...
Tags: Google, Facebook, Twitter, Social Media, Seo, Linkedin, United States, Slovenia, Edelman, Nielsen, North America, Google Maps, Forrester, Toprank Marketing, Scottsdale, Custom Audiences


B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo , is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? ? via GIPHY But be honest, B2B marketers: When’s the last time you stopped to consider whether your marketing efforts were sparking joy for your audie...
Tags: Adobe, Seo, B2b Marketing, Content Marketing, Netflix, Chris Brogan, Tim, Marie Kondo, Lee Odden, Amanda Todorovich, Social Media Marketing World, Tim Washer, B2b Content Marketing, Content Creative Services Cleveland Clinic, Rani Mani Head, Content Marketing Joy


Our 2019 List: The Top 50 Social Media Marketing Influencers

It's that time of year, marketers. Once again, we're absolutely thrilled to present our annual list of 50 influential leaders who are engaging on social networks around the topic of social media marketing. The goal of this annual list? To showcase the top 50 influential voices in the marketing industry we can all learn from and follow. List Methodology: Influencer Relationship Management (IRM) Platform Assisted: Ranking of the people in this list leverages data and algorithms from Traackr, ...
Tags: Social Media, Seo, Social Media Marketing, Robert Rose, Influencers, Guy Kawasaki, Andrew, Facebook Twitter, Mark Schaefer, Ann Handley, Ashley Zeckman, Brooke, Lee Odden, ZIMMERMAN, Amy Porterfield, Caitlin Burgess


Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend

Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable. Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the confer...
Tags: Facebook, Instagram, Seo, Social Media Marketing, ANN, Jay, Charlotte, Christopher, Ann Handley, Social Media Examiner, Lee Odden, ZIMMERMAN, Jay Baer, SMMW, Christopher Penn, Mike Stelzner


Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks , and we know (or at least research leads us to believe ) they want video. Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of us...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Video, Social Media, Seo, Linkedin, Cmi, Zuckerberg, Video Marketing, Facebook Twitter, Lee Odden, LinkedIn Facebook, Casey Newton, B2b Social Media Marketing


The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together . Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are several incredibly important variables to consider when crafting the perfect wine and cheese combo. via GIPHY For real, though. Int...
Tags: Google, Seo, B2b Marketing, Dell, Influencer Marketing, Toprank Marketing, B2b Influencer Marketing, Lee Odden, Search Engine Journal, Josh Nite, B2b Seo, RankBrain Google, Konstanze Alex Head, Seo And Influence


Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” via GIPHY Statistics exploring each of the B2B, influencer, content, and social media flavors of marketing combine to tell a captivating and unique story of how digital marketing has evolved...
Tags: Google, Amazon, Facebook, Pinterest, Instagram, Microsoft, Youtube, Boston, Seo, Linkedin, CMO, Atlantic, Facebook Messenger, New York Times, Slovenia, Denmark


Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately sexy—it’s booooooring. Oh, and between content overload, changing consumer preferences for personalization, and diminishing audience trust, it’s increasingly...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Cmi, Toprank Marketing, Interactive Marketing, Lee, Lee Odden, Marketing PR Conferences, Influencer Content, Interactive Content, SAP Ariba, Interactive Influencer Content, Interactive Voice Assistant


How B2B Marketers Can Make the Most of Interactive Content Tools

Informative. Engaging. Entertaining. Inspiring. Interactive content is a rising B2B marketing star , allowing brands to break free of their “boring-to-boring” reputations to give their audiences bold, beautiful, badass experiences. And to make it increasingly easy for B2B content marketers to deliver those interactive experiences, interactive content tools —from simple web-based tools to robust platforms—have proliferated. But here’s the thing: From upping marketing efficienc...
Tags: Google, Seo, B2b Marketing, Content Marketing, Scottsdale, Interactive Marketing, Lee Odden, CEROS, Interactive Content, Interactive Content Tools, Marketo HubSpot Eloqua Google Analytics


How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this quandary is… well, to be the Best Answer . To simplify and clarify, it might be helpful to take a step back. In October of 2000, Larry Page laid out h...
Tags: Google, Wikipedia, Seo, B2b Marketing, Ppc, Larry Page, Search Marketing, Sergey Brin, Comscore, Whitespace, Toprank Marketing, Page, Google Search Console, Lee Odden, Ricky Bobby, Arnold Glasow


B2B Brands Go Bold: 7 Great Examples of Interactive B2B Content

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats . If you’re still on the fence, here’s an object lesson from a master of audience engagement: Freddie plays that 100,000-person crowd like an instrument. You can feel the energy, even through a tiny YouTube window. When you invite your audience to be part of the show, the results can be magical. Now, odds are your brand can’t match the raw ch...
Tags: Seo, B2b Marketing, Ibm, Nasdaq, HubSpot, Online Marketing, Lee Odden, Scottsdale AZ, interactive content for B2B, Prophix Showcases Actual Intelligence Audio, Ardath Albee David Meerman Scott Brian Fanzo


Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why ? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. We want to ensure the long-term health of our teeth, gums, and mouths. And, mostly, we want to successfully avoid pricey and painful dental work now and in the future. via GIPHY The mor...
Tags: Adobe, Seo, Ibm, Dell, Sas, Toprank Marketing, Lee, Lee Odden, SAP Ariba, Konnie, Angela Lipscomb, Influencer Social Enablement, Rani Mani Head, Konnie Alex Head


For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon . According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content. But when Super Bowl Sunday...
Tags: Google, Hbo, Microsoft, Seo, Content Marketing, Analytics, Super Bowl Ads, Andy Warhol, Margaret Atwood, Annie, Pepsico, Hulu, Burger King, Jeff Bridges, Stella Artois, Casey Neistat


Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, to connect on an intellectual and emotional level with their audience, B2B marketers need to provide engaging content experiences . And that’s precisely were interactive co...
Tags: Siri, Seo, B2b Marketing, Content Marketing, Cisco, Alexa, Giphy, Scottsdale, Interactive Marketing, Lee Odden, Caitlin Burgess, Josh Nite, Interactive Content, Interactive Content Marketing, interactive content for B2B, Interactive Content Statistics


Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

The promise of professional growth. The excitement of striking new connections. The anticipation of hearing and learning from industry legends and up-and-comers. The marketing industry conference and event circuit is an absolute gold mine of opportunity. What’s one of our favorite ways to strike-it-rich at any industry event? Panning for content gold . via GIPHY The content marketing gold rush that started roughly a decade ago has content marketers stamping, picking, drilling,...
Tags: Seo, Content Marketing, Giphy, Ugc, Content Creation, Toprank Marketing, Digital Strategy, Scottsdale, Ashley Zeckman, Lee Odden, Jay Acunzo, Event Content, Live-blogging, Marketing Industry Events


A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now

On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers . At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’m gonna do that.” But most likely, you still haven’t yet. I’m not trying to be presumptive, just speaking in probabilities: research tells us that documenting a content strategy has been the subject of pervasive a...
Tags: Seo, B2b Marketing, Content Marketing, Forbes, Content Marketing Strategy, Chris Heath, Lee Odden, Caitlin Burgess, Mark Murphy, Annie Leuman, B2B content marketing strategy, B2B content marketing strategy checklist


How Can B2B Brands Benefit from Collaborating with Influencers? Let’s Get the Scoop from the Experts

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers . Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are running a little behind B2C in terms of influencer marketing sophistication and have not been investing as much in techn...
Tags: Adobe, Seo, Ibm, Dell, Lucy, Toprank Marketing, Martin, Martin Jones, Cox Communications, Lee Odden, Dun Bradstreet, Luciana Moran, Whitney Benefit, Rani Mani Head, Rani Benefit, Martin Benefit


The Next Level of Influence: 30 Essential Influencer Marketing Statistics

Pop Quiz: When influencer marketing is done right, who wins? a) Your brand b) The influencers c) Your audience d) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new audience. The influencer gets a cool content asset to promote, association with other thought leaders, and is able to grow their influence in their niche. And the audience gets awesome con...
Tags: Instagram, Seo, Online Marketing, Digital Strategy, Lee Odden, Rani Mani Adobe, Zine Onalytica, Traackr Altimeter Group Influence, Social Influence Enablement, Aim for Content Co Creation Not Sponsorship


Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes

Another year. Another strategy. Another budget. Another long to-do list. Ushering in the new year is both an exciting and grueling time for content marketers everywhere. We’re celebrating accomplishments from the previous year. We’re taking stock of misses and opportunities. We’re working to weave in emerging content trends into next year’s plan. And we’re setting goals. But just like New Year’s resolutions , it can be hard to stick to the plan and tick off all of the things you ...
Tags: Seo, Linkedin, Content Marketing, Ursula, ANN, Robert Rose, Robert, Lee, Dan, Andrew, Tim, Heather, Stacy, Ann Handley, Andrew Davis, Lee Odden


13 Experts Share their Top Holiday Social Media Marketing Tip

Holiday season in full swing and digital marketers are focused on finishing out the year strong. Get an extra edge these actionable tips from bona fide social media , including Neil Patel and Mari Smith. You’ll find ideas for holiday campaigns, bidding strategies, organic ways to drive traffic to your unicorn content and more. I’ll start with my own tip — and it’s one that’s good year round! 1. Larry Kim | CEO/Founder at MobileMonkey Go into 2019 with at least one “intentionally delusional” ...
Tags: Facebook, Mark Zuckerberg, Instagram, Sales, Social Media, Facebook Messenger, Reddit, Facebook Instagram, Mark Schaefer, Neil Patel, Larry Kim, OPC, Lee Odden, Ergo, Mari Smith, Lilach Bullock