Posts filtered by tags: Leo Burnett[x]


Zulu Alpha Kilo launches Pencil Pong to conclude the 2019 One Show Awards campaign

 The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, ended off Creative Week with the One Show Awards, last Friday night. Over the course of the year, Zulu Alpha Kilo created assets for the 2019 call for entries.   Link to all the previous work   Last Friday, the agency concluded the “Win Pencil, Draw Respect” campaign at the show by revealing a few surprise pieces, including the online game ...
Tags: Featured, New York City, Advertising, Leo Burnett, OPC, Zulu Alpha Kilo, Mark Tutssel, Kevin Swanepoel, Eric Whipp, One Club, David Whiteson, Zulu Alpha Kilo Toronto, One Club for Creativity, The One Club, Creative Week, Jono Hunter

DDB's Keith Reinhard: ‘Betty Crocker was my first pinup girl’

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! His title might be “chairman emeritus,” but DDB's Keith Reinhard is still as immersed in the ad business as ever. Even though he only goes into the agency's Madison Avenue office a few days a week, it's clear on this week’s Ad Age Ad Lib podcast that Reinhard, who has spent 65 years at the craft, is clearly still in love with it. “I h...
Tags: Spotify, Advertising, Indiana, Chicago, Pandora, Accenture, State Farm, McDonald, Mills, Anheuser Busch, Leo Burnett, Omnicom, Madison Avenue, Chuck Jones, Betty Crocker, McDonaldland

Ad agencies. Subtract agencies. How the agency business is changing

Ad Age just published our 75th annual Agency Report, so we took a deep dive into the archives to see how rankings of agencies and agency companies have changed over time. The biggest U.S. ad media in 1945 were newspapers and magazines. The biggest U.S. ad media in 2019 are the internet and TV. Through all the advertising and marketing tumult, some of the biggest ad agencies from 1945 are still major players today. A brief (sort of) history of agencies Big deals, big ideas and an...
Tags: Advertising, Publicis, WPP, Vivendi, Grey, Ogilvy, Fcb, Interpublic, Martin Sorrell, McCann, Leo Burnett, Publicis Groupe, Omnicom, DDB, Havas, Saatchi Saatchi

Liz Taylor, Formerly of FCB Chicago, Takes Global Creative Leadership Role at Leo Burnett

Liz Taylor, the former chief creative officer at FCB Chicago who left that agency earlier this month after two and a half years, will be joining Publicis Groupe's Leo Burnett in a global creative leadership role, according to sources close to the matter. A Leo Burnett representative declined to comment. Taylor has not responded to...
Tags: Advertising, Taylor, Liz Taylor, Leo Burnett, Publicis Groupe, FCB Chicago, Leadership & Talent

From PSAs to Twitch, Feeding America tries to make non-profit marketing stand out

When Catherine Davis joined the largest U.S. hunger-relief organization, Feeding America, she was struck by the reactions people had to the issue. “I thought: OK, so everybody is going to want to help people that are hungry, and in fact, that’s not true,” says Davis, the non-profit’s chief marketing and communications officer. “People have a lot of biases.” Davis has used her background on the corporate side, both at agencies including Leo Burnett and marketers such as Diageo, to get the i...
Tags: Google, Advertising, America, Diageo, Davis, Twitch, Leo Burnett, Feeding America, Catherine Davis, Twitch Feeding America, Aaron LaMonica Weier, Davis Along

The ‘Brown Riot’ podcast digs into the lives of ad leaders who aren’t white men

Ant Melder, an advertising vet who most recently served as executive creative director of Host/Havas Sydney, describes himself as the world’s only “Cockney Bangladeshi ECD" (though he hopes to be proven wrong). At the Cannes Lions Festival last year, in interactions that might be familiar to other non-white folks in the industry, he says he was mistaken for another creative with brown skin—Ash Naidu, executive creative director at BWM Australia, who grew up in South Africa and is of Indian desce...
Tags: Apple, Australia, Advertising, South Africa, Leo Burnett, Omnicom, Saatchi, Naidu, Cannes Lions Festival, Le Palais, Chaudhuri, ECD, Chaka Sobhani, Keith Cartwright, Jayanta Jenkins, Tiffany Warren

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when thei...
Tags: Google, Europe, UK, Technology, Advertising, Romania, Unicef, Bucharest, Leo Burnett, Instagram Facebook, Telekom, Alexandrina, American Academy of Paediatrics, Leo Burnett Bucharest Create New Telekom App, Leo Burnett Bucharest, Telekom Storytime

Justin Bieber will get a YouTube show. Plus, Coca-Cola announces fancy flavors: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today At YouTube’s splashy NewFronts event, Alicia Keys pitched her upcoming talk show to advertisers. Justin Bieber, too, will do a show on YouTube, the place where he was discovered as a teenager, though the platform says the details of next year's show are still secret (Bieber di...
Tags: Google, Verizon, Facebook, Spotify, Youtube, Advertising, Samsung, Nike, Unilever, Pandora, Justin Bieber, New York Times, Alicia Keys, Wwf, Silicon Valley, Latvia

Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years

Another leading creative light of the ad industry has begun his final extended bow. Less than three months after TBWA\Chiat\Day legend Lee Clow announced that he would be stepping away from the main stage, Leo Burnett executive chairman Mark Tutssel confirmed that he will also soon retire after 34 years with the agency. Like Clow,...
Tags: Advertising, Leo Burnett, TBWA, Lee Clow, Mark Tutssel, Leadership & Talent

Leo Burnett Worldwide Executive Chairman and CCO to exit

Publicis Groupe’s Leo Burnett Worldwide executive chairman and global chief creative officer Mark Tutssel is planning to retire at the end of June.  He will work with Publicis Groupe CCO Nick Law and the Leo Burnett global creative council in the meantime to ensure a smooth transition and “determine what makes the most sense for the global network going forward” in terms of his potential replacement, a spokesperson for the agency told Ad Age. “Mark is a legend and a close personal friend,”...
Tags: Law, Advertising, Samsung, Wwf, Leo, Publicis, Cannes Lions, Mark, Leo Burnett, Publicis Groupe, Arthur Sadoun, Mark Tutssel, John West, Glass Lions, Titanium Lions, Tutssel

CVS Health becomes first brand to take the 'Quit Big Tobacco' pledge

CVS Health is the first major brand to join the Quit Big Tobacco initiative started by Vital Strategies last year, taking the pledge to cut ties with any agency that counts tobacco and e-cigarette companies as clients. The Woonsocket, R.I.-based drugstore chain that ceased selling cigarettes five years ago in a push to promote better health has begun rewriting its existing and future agency contracts to include the new restriction. Plain and simple, contracts will state: “If you work for C...
Tags: Advertising, San Francisco, Kansas City, Cvs, Barkley, Altria, Leo Burnett, Publicis Groupe, Omnicom, Omnicom Group, MDC, Philip Morris USA, Argonaut, BBDO, Vital Strategies, CVS Health

Magnus Blair joins Joan from HPE; Virtue hires Pizzi from 360i

Joan hired Magnus Blair as chief strategy officer, who joins from Hewlett Packard Enterprise where he was global head of brand and campaign planning. Prior to that, he was senior partner, group planning director at Ogilvy & Mather, where he led strategy for Dove’s “Campaign for Real Beauty.” He has also held positions at Anomaly, Fallon and AMV BBDO in the United Kingdom. Toby Hoare is now vice chairman of Wunderman Thompson. The newly-created role is based in London. He will remain the execu...
Tags: Europe, London, Advertising, Samsung, Atlanta, Nike, Walmart, Chicago, United Kingdom, Hsbc, Middle East, Brazil, Joan, WPP, Fallon, Ogilvy Mather

Flashback Friday: Leo Burnett — Humanist, Storyteller, A Man of High Standards

Leo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […] The post Flashback Friday: Leo Burnett — Humanist, Storyteller, A Man of High Standards appeared first on Adpulp.
Tags: Advertising, Detroit, University Of Michigan, Peoria Illinois, Leo Burnett, Peoria Journal Star, Ad People, Leo B

A lamp post that stands straight / Original? Tu rêves Herbert!

THE ORIGINAL? Caltrate “For a strong back” –  2007 Source : Adeevee Agency : Leo Burnett Shanghai (China) LESS ORIGINAL Gamidofil (Viagra like medicine) –   2019 Source : Agency : Endorphins Art Labs (Egypt) [Author: Joe La Pompe]
Tags: Health, Post, Advertising, Lamp, Egypt, Viagra, Erection, Back Pain, Shanghai China, Leo Burnett, Herbert, Pharmaceutical, Poteau, Print & Outdoor, Joe La Pompe, Guerrilla & Ambient

McDonald's UK Launches New 'Peely Peely' Monopoly Campaign

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion.With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get ‘peeling’ by reminding fans to play again this year, and giving people who don’t often play a reason to get involved.Tapping into the innate truth th...
Tags: UK, Featured, Advertising, Britain, Food And Drink, Mcdonald's, Dell, Jane Archer, McDonald, Phillips, Jon, CSU, Omd, Leo Burnett, Robson, BEN FOX

Some Day My Prints Will Come

After centuries (okay, okay… a few years) of searching how to best share my photography prints with the kind folks who have been asking about this very thing for some time, I finally have a perfect solution! Morning Glory Say Hello to Thirty9 From the premier printing company in the United States comes Thirty9; an exclusive collection of imagery from—you guessed it— thirty-nine photographers. You’ll find a diverse collection of imagery to choose from in their exceptional online ga...
Tags: Travel, Steve Jobs, United States, Andy Warhol, Pablo Picasso, Ansel Adams, Leo Burnett, Thomas Merton, Michelangelo, Jack London, Marc Chagall, Ken Kaminesky, Horace, Stella Adler

Betfair and Leo Burnett Showcase What it Means to ‘Play Smart’ with Global Football Superstars

Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the go-to place for smart betting by leveraging their sponsorship contracts with Arsenal F.C, FC Barcelona and Juventus F.C.Using Betfair’s access ...
Tags: Advertising, Betfair, Philippe Coutinho, Fc Barcelona, Facebook YouTube Instagram, Leo Burnett, Sports Ads, Leo Burnett London, Liam Hopkins, Gloria J, Harry Phillips, Bernd Leno Arsenal FC Leonardo Bonucci Juventus FC, Philippe Coutinho FC Barcelona, Stephen Mault Brand Director, FC Barcelona Juventus, Leo Burnett LondonAgency

Electrifying Samsung Campaign Transforms Runners into Anime-Inspired Heroes

Director, Tal Zagreba, directs a rousing new Samsung campaign for the Tel Aviv Marathon, created by Leo Burnett and co-produced by Great Guns. The film celebrates the launch of the ‘Samsung Calories Marathon’, which introduces a charitable spin to Israel’s biggest annual sports event: the more calories the runners burn, the more food products Samsung donates to the needy.The animated 30-second film takes viewers on an electrifying journey alongside the marathon runners. The film cleverly weave...
Tags: Technology, Israel, Advertising, Samsung, Tel Aviv, Cannes Lions, Tal, Leo Burnett, Akira, Great Guns, Rabin Square, Tal Zagreba, Robert Moreno, Tel Aviv Marathon, Samsung Calories Marathon, Pitchon Lev

A National Conversation on Board Diversity in Chicago 11/15

Where can you find all of the following individuals -- 4 CEOs and 40 corporate board directors -- in one place at one time?  At the 2020 Women on Boards Chicago 7th Annual National Conversation on Board Diversity, November 15, 2018, 4:30 PM-8:30PM (Central time), The Mid-America Club, Aon Building, Chicago, Illinois.Anne Pramaggiore, CEO, Exelon Utilities; Board Director: Motorola Solutions, Inc., Babcock and Wilcox Enterprises—both NYSE-listed companies; Chair, Federal Reserve Bank of ChicagoJ...
Tags: Sales, Chicago, Cigna, Ubs, Clarke, Kpmg, Warner, Nasdaq, Allstate, Puerto Rico, Nyse, Hyatt Hotels, Board, Duncan, Gordon, Crain

PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer

Public relations giant Edelman has named Judy John, the advertising executive behind the groundbreaking #LikeAGirl campaign, as its first global chief creative officer. John, the Toronto-based North American chief creative officer for Leo Burnett, will lead Edelman’s growing creative network, charged...
Tags: Toronto, John, Edelman, Leo Burnett, Judy John

Edelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its First Global CCO

Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm has, by its own estimates, hired 600 creatives and planners over the past two years alone in an attempt to offer a wider...
Tags: Advertising, Edelman, Cannes Lions, Leo Burnett, Leadership & Talent

20 Most Influential Graphic Design Companies From Around the World

Graphic design is a notoriously competitive field and it can be tough for companies to stand out. But, at least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design. These design firms drive graphic desig...
Tags: Apple, Startups, New York, Design, London, Jimmy Kimmel, Berlin, New York City, Inspiration, Samsung, Sales, San Francisco, Entrepreneurs, Spain, Barcelona, Chicago

McDonald’s Gets #ReindeerReady with Christmas Campaign by Leo Burnett London

Building on the success of its Christmas campaign last year, McDonald’s is getting #ReindeerReadyagain. Created by Leo Burnett London, the activity aims to build brand affinity for McDonald’s during the chaotic Christmas period and increase visits.The agency has created a film that depicts Father Christmas and his reindeer as they journey around the UK on Christmas Eve. While he receives an abundance of mince pies, people seem to have forgotten to put anything out for the reindeer. Theysoldier o...
Tags: UK, Advertising, Food And Drink, McDonald 's, Ross, Adriano, McDonald, Ben, Omd, Leo Burnett, HANNAH, BEN FOX, Leo Burnett London, Chaka SobhaniCreative, Art Jones, Gloria J

Q&A: Leo Burnett CEO Explains Why the Best Creative Work Helps Brand Solve Human Problems

One of the prevailing themes at the ANA Masters of Marketing conference in Orlando, Fla., last week was how brands can use data to inform their creative and messaging. From the agency perspective, Leo Burnett CEO Andrew Swinand explained how his network of agencies takes a human-first approach to tackling this issue. "We are really...
Tags: General, Advertising, Orlando Fla, Leo Burnett, Andrew Swinand

A National Conversation on Board Diversity in Chicago 11/15

Where can you find all of the following individuals -- 4 CEOs and 40 corporate board directors -- in one place at one time?  At the 2020 Women on Boards Chicago 7th Annual National Conversation on Board Diversity, November 15, 2018, 4:30 PM-8:30PM (Central time), The Mid-America Club, Aon Building, Chicago, Illinois.Anne Pramaggiore, CEO, Exelon Utilities; Board Director: Motorola Solutions, Inc., Babcock and Wilcox Enterprises—both NYSE-listed companies; Chair, Federal Reserve Bank of ChicagoJ...
Tags: Sales, Chicago, Cigna, Ubs, Clarke, Kpmg, Warner, Nasdaq, Allstate, Puerto Rico, Nyse, Hyatt Hotels, Board, Duncan, Gordon, Crain

McDonald’s brings back Great Tastes of the World menu with campaign by Leo Burnett London

McDonald’s Great Tastes of the World Campaign by Leo Burnett London from on Vimeo.McDonald’s is backing the return of its Great Tastes of the World menu with an extensive new ad campaign created by Leo Burnett London.In the new television spot, a group of Brits clad in summer walking gear are preparing to scale a verdant mountain in the Swiss Alps. Before they can, however, the weather closes in and they are left shivering in an ice cave.The voiceover says ‘Sometimes a taste is all you need’ –...
Tags: London, Advertising, Switzerland, Brazil, Food And Drink, Mcdonald's, Jamaica, McDonald, Leo Burnett, Leo Burnett London, Gloria J, Saam Hodivala, Pete Heyes, Vimeo McDonald 's, Michelle Graham Clare McDonald, Head of Marketing Food and Beverages

Leo Burnett London Celebrates the Farmers and the Quality Ingredients Behind Mcdonald’s

Leo Burnett London has devised an integrated TV, radio and social campaign designed to celebrate the hard work of over 23,000 farmers across the UK and Ireland to deliver the quality ingredients that going into producing our food.One 40” TV spot breaks on October 4th, followed by two 30” spots as well as cinema, radio and social elements. These will run across the UK and Republic of Ireland until the end of the year.The story is told with the help of the real farmers and farm workers themselves ...
Tags: UK, London, Advertising, Ireland, Farmers, Republic Of Ireland, Food And Drink, Mcdonald's, MPC, McDonald, Blake, Omd, Leo Burnett, Bill Bernbach, Leo Burnett London, Paul Watts

Helmet Hair Style / Ça tombe un peu à plat?

THE ORIGINAL? Peugeot Elystar –  2004 Source : Leo Burnett (Germany) LESS ORIGINAL Road Safety –   2017 EPICA AWARDS SILVER Ag : Scholz & Friends (Germany) LESS ORIGINAL Abus Bike Helmets –   2018 Source : We Love Budapest Agency : Young & Rubicam (Hungary) [Author: Joe La Pompe]
Tags: Miscellaneous, Advertising, Hair, Helmet, Ridiculous, Helmets, Haircut, Casque, Coupe, Leo Burnett, Print & Outdoor, Joe La Pompe, Mixed sources, Messy, Hairstyle, Ridicule

Aldi Invites Shopper’s to ‘Shop Differentli’

Rapidly expanding discount grocer Aldi is once again exhibiting its offbeat sense of humor in a TV campaign. The new “Shop Differentli” campaign parodies the concern people have about things they love: The first spot shows a mother explaining to her son how Aldi selects only the very best olives for its olive oil before we realize she’s got a full-grown man trapped in a child seat of a shopping cart. The spot is the first in the new national advertising campaign which includes 30- and 15-second ...
Tags: Featured, Aldi, Grocery, Branding, Leo Burnett

Industry reacts to Havas calling BBDO, FCB, Leo Burnett 'shitty' in video

"Our industry is still founded on a model built in the 1960's of an art director and a copywriter," Peterson says in the video. "Our world has changed and our creative output has changed. To move from creatives to creators simply means we have an idea and we have the ability to make it ourselves. Production is baked into our creative department. We have cameras, we have drones, we have iPhones, we can shoot and make all of our content ourselves."He continues, as poop emojis (with accompanying s...
Tags: Advertising, Fcb, Peterson, Leo Burnett, Havas, BBDO, Megan Graham