Posts filtered by tags: Life After Lockdown[x]


 

Century 21’s Bankruptcy Shows the Limits of Off-Price, New York-Exclusive Categories

Key Insights: The inability of Century 21 to get its insurers to compensate for the loss of business was a key factor. Competition in off-price is fierce as department stores embrace the strategy and brands look to liquidate excess inventory. Last week, Century 21, long a bastion of off-price shopping in New York, filed for...
Tags: New York, Advertising, Data & Insights, Life After Lockdown


Facebook Business Suite Opens Its Doors to SMBs First

Facebook is giving small and midsized businesses in early present in honor of National Small Business Week Sept. 21 through 25 with its release Thursday of Facebook Business Suite, a cross-application interface that enables SMBs to manage their pages and profiles across the Facebook family of apps. Rich Rao, the social network's vice president, small...
Tags: Facebook, Advertising, Social Pro Daily, Rich Rao, Life After Lockdown, Facebook Business Suite, National Small Business Week Sept


Facebook, Coursera Kick Off Social Media Marketing Professional Certificate Program

Facebook teamed up with online learning provider Coursera on a new Social Media Marketing Professional Certificate Program. Facebook head of scaled solutions, global business marketing Judy Toland wrote in a blog post, "The Covid-19 pandemic has shown us how crucial social media marketing skills have become as businesses around the globe pivot from brick and...
Tags: Facebook, Advertising, Social Pro Daily, Life After Lockdown, Judy Toland


I’m a Marketer and I’m Not Leaving New York City

I happily write this from my studio apartment, despite it now also being my office. I left New York City temporarily for the comfort of the Long Island suburbs for part of the pandemic, but the experience of that distance reminded me of what makes the advertising and marketing industry in New York so magnetic....
Tags: New York, New York City, Advertising, Voice, Long Island, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan

Key Insights Neiman Marcus is leaning into the importance of customer relationships in luxury retail. The retailer hasn't been dorman during Covid-19, rolling out new ways to drive sales and keep associates employed. Neiman Marcus is preparing to emerge from bankruptcy by the end of September after receiving court approval for its reorganization plan last...
Tags: Ecommerce, Fashion, General, Advertising, Neiman Marcus, Data & Insights, Legacy Brands, Data Points, Commerce Marketing, Life After Lockdown, Neiman Marcus Puts Digital Transformation


The Last Few Months From a Marketer Mom Who Had Covid-19

I got Covid-19 from a party I attended on March 7, which turned out to be a super spreader with more than 40 people dancing together prior to lockdown being implemented in New York City. Fortunately, I had mild symptoms that included a sore throat, fatigue and lost of taste and smell. Marketers need to...
Tags: New York City, Advertising, Voice, COVID, Life in Quarantine, Adapting to Crisis, Life After Lockdown


What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

In case you missed it--that was summer. You didn't do much, and you didn't go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house--and because it was summer, occasionally on the back patio. Seriously, I could swear...
Tags: Advertising, Voice, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Retail Has Seen Some Growth, but There Are Still Looming Obstacles to Clear

Key Insights: Once the stimulus benefits tapered off, consumer confidence plummeted and shoppers paused spending. Retail has seen some growth, but many experts don't believe it will last through the year. Before the pandemic, retail was already troubled, with an elevated default rate of about 7% at the end of December 2019, despite years of...
Tags: Advertising, Premium, Life After Lockdown


Coors Light Wants to Fly You to the Place in Your Zoom Background, So Choose Wisely

Over these long months of quarantine, we've all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom. Now, Coors Light and agency DDB are offering to actually send you to the real location in your virtual background--eventually, when things are safe and Americans are allowed into other countries again....
Tags: Travel, Advertising, Zoom, Promotions, Food & Beverage, Coors Light Beer, Life After Lockdown, Coors Light Wants, Zoom Now Coors Light


Human Connection Is Key for B-to-B Brands

Miles Davis introduced new innovation and creativity to a generation of musicians. He didn't just influence the sound of jazz trumpeters--he changed the direction of American music. This quote from the jazz legend sums up his key to success: "It's not about standing still and becoming safe," Davis said. "If anybody wants to keep creating,...
Tags: Advertising, Davis, Miles Davis, Voice, Experiential, Adapting to Crisis, Life After Lockdown


Back-to-School TV Ad Spend Plays Hooky in 2020

Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. For many kids in the U.S., this year's back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic...
Tags: Advertising, Data & Insights, Adapting to Crisis, Life After Lockdown


As People Slowly Begin Traveling Again, Brands in That Sector Perk Up on Pinterest

Travel is starting to pick back up again, albeit slowly, and this is being reflected in search trends on Pinterest. Over 850,000 people passed through U.S. airport security checkpoints Aug. 16, nearly 10 times the numbers being seen in early April, when Covid-19-related lockdown orders began to take effect, Pinterest said in a blog post,...
Tags: Pinterest, Advertising, Social Pro Daily, Life After Lockdown


Brands Are Trotting Out the Teacher Discounts This Back-to-School Season

There's probably never been a tougher time to be a school teacher than right now. As the fall approaches and schools across the country ponder their reopening strategies, teachers are increasingly anxious about the health consequences--both for themselves and their students--of returning to the classroom. A survey by the Ohio Federation of Teachers released two...
Tags: General, Advertising, Ohio Federation of Teachers, Life After Lockdown


How This Startup Spirits Brand Turned a Nightmare Scenario Into Its Best Year Yet

By and large, the pandemic has hit small businesses the hardest. In the alcohol industry, that's evidenced by the closures of breweries and craft distilleries around the country and the risk of many more shuttered businesses by 2021. In Texas, for example, two-thirds of the Texas Craft Brewers' Guild say they're not sure they can...
Tags: Texas, Advertising, CPG, Life in Quarantine, Life After Lockdown, Texas Craft Brewers Guild


Alcohol Delivery App Drizly’s CMO on ‘Stupendous’ Growth and What’s Next

The meteoric rise of ecommerce has been one of the biggest stories of the pandemic era. Brands with strong ecommerce platforms prior to Covid-19 benefited enormously from that foresight, while those that didn't either fell behind or had to make a quick pivot. Still others had to develop an ecommerce strategy for industries that either...
Tags: Ecommerce, Advertising, CMO, Food & Beverage, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Americans Grow More Anxious About Leisure Activities as Pandemic Drags On

Standing in line to grab a greasy cinnamon pretzel and nachos before catching an action flick. Powering through a stationary bike class in a dark room with clubby neon strobe lights. Admiring kooky sculptures at the modern art museum. Feeling the FOMO yet? When global data intelligence company Morning Consult first began tracking consumer comfort...
Tags: General, Advertising, Adapting to Crisis, Life After Lockdown


In-Store Safety Measures Are as Much Marketing as They Are Public Health

Key Insights: Retailers want to reduce consumers' psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures. It's a balance of creating a safe shopping environment and maintaining the customer experience. Across the country--even in states where Covid-19 case counts are rising--retailers have, by and large, reopened their doors....
Tags: General, Advertising, Public Health, Life After Lockdown


Facebook, OECD, World Bank: SMBs Begin Rebounding from Covid-19

The continued loosening of restrictions imposed due to the coronavirus pandemic has brought more optimism and more concerns to owners of small and midsized businesses, according to the second wave of the Global State of Small Business Report, released by Facebook Wednesday. The social network teamed up with the Organisation for Economic Co-operation and Development...
Tags: Facebook, Advertising, Organisation for Economic Co, Social Pro Daily, Life After Lockdown, Facebook OECD World Bank


How to Design for a World Without Touch

Over the past several months, touch has been increasingly removed from our daily lives. A recent study showed that 42% of American adults report feeling deprived of touch. A similar study in the New York Times found 42% of Americans also expected it to be at least a year before they'd be willing to shake...
Tags: Advertising, New York Times, Voice, Experiential, Life After Lockdown


Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic

Last summer, New England Patriots star Rob Gronkowski--who retired that March--turned up at the ESPY awards in Los Angeles. Sweating in his suit and tie under the merciless midday sun, Gronk was still gracious as a sports reporter came at him with the microphone. But while every football fan wanted an answer to the million-dollar...
Tags: General, Advertising, Los Angeles, Rob Gronkowski, Gronk, ESPY, Sports Marketing, Adapting to Crisis, Life After Lockdown


4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life's daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of...
Tags: Advertising, Voice, Sports Marketing, Life After Lockdown, Ways Sports Marketers Are Evolving Strategy


McDonald’s Revives ’90s Ad Footage to Get UK Fans Back to Dining In

LONDON--To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people's food bills throughout August. The government is paying 50% of residents' dine-in bills up to 10 pounds ($13) per head every Monday, Tuesday and Wednesday. Restaurants that have signed up to the...
Tags: London, Advertising, Food & Beverage, McDonald, AdFreak, Life After Lockdown, Wednesday Restaurants


Airbnb Bookings Bounce Back, While Hotels Are Still Hurting

After months of cancellations and depleted future bookings, the strain of which led Airbnb to lay off 25% of its workforce, Airbnb saw a sign for hope in July: The platform surpassed 1 million booked nights in a day for the first time since the first week of March. It's an undeniable sign of recovery...
Tags: Travel, Hotels, Advertising, Airbnb, Life After Lockdown


Cabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Ad

Coldwell Banker feels the pain of every American whose shelter-in-place experience has sometimes felt like a slow, claustrophobic journey to crazy town. But in a new spot debuting during the NBA's accelerated season, the brand puts a positive twist on that shared experience, showing peeks into the post-quarantine activities people are starting to enjoy with...
Tags: Advertising, Nba, Life After Lockdown


CVS Is the First National Retailer to Accept PayPal and Venmo

The onset of the pandemic kickstarted creativity for safer, socially distanced shopping experiences, with companies big and small expanding their ecommerce, curbside pickup, contactless delivery and alternative payment options. CVS Pharmacy is the first national retailer to offer the ability to pay via Venmo and PayPal in stores. To use the services, customers will be...
Tags: Advertising, Paypal, Cvs, CVS Pharmacy, Venmo, Adapting to Crisis, Life After Lockdown


With Poetic Optimism for the Future, Coca-Cola Returns After Months Away From Advertising

As the global Covid-19 pandemic ground everyday life to a halt this spring, Coca-Cola suspended its marketing efforts to instead route more support to retailers and communities. The beverage giant also pledged more than $100 million for global relief efforts addressing the impacts of the disease. Now the brand has returned to advertising on a...
Tags: Advertising, Coca Cola, Food & Beverage, Ad of the Day, Life After Lockdown


Emirates’ Covid Insurance Is a High-Flying Piece of Brand Marketing—and Not Without Risks

Since returning to the air last month, Emirates has implemented a dizzying array of measures designed to reassure the traveling public that it's unlikely to contract Covid-19 on its planes. Its website features a flow sheet detailing infection-prevention measures at nearly every step, including free "hygiene kits" for every passenger, single-use menus on board, lavatory...
Tags: Travel, Advertising, Life After Lockdown


As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

LONDON--If you live in a region that's made it through the worst of the Covid-19 pandemic and you've been brave enough to venture back into a bar, you'll know that it's a bit of an unusual experience: hand sanitizer everywhere, people wearing masks, black and yellow tape marking where you can and cannot stand to...
Tags: London, Advertising, Heineken, Food & Beverage, AdFreak, Ad of the Day, Life After Lockdown


How the Pandemic Is Quietly Giving This Upstart Yogurt Brand an Edge

Even for brands in essential industries, the pandemic probably isn't the best time to launch a new product. In major cities, 1 in 5 consumers remain out of work. In July, over half of consumers reported that they'd cut back on all discretionary spending. And the Congressional Budget Office has forceast that, long term, the...
Tags: Advertising, Food & Beverage, Congressional Budget Office, CPG, Life After Lockdown


Kohl’s Joins Target and Walmart in Closing Stores on Thanksgiving Day

For many Americans, hunting for deals and racing to the cash register are as intrinsic to the Thanksgiving holiday as carving a turkey and catching a televised parade. No thanks to Covid-19 however, those hoping to get an early start on Christmas shopping at some of their favorite department retailers may not be able to...
Tags: Advertising, Walmart, Kohl, Life After Lockdown