Posts filtered by tags: Life After Lockdown[x]


 

DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants

The energy that consumes DoorDash's Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd awaits the premiere of "Soul of the City," the delivery service's follow-up to its 2020's "Southside Magnolia," there's an air of excitement for both the...
Tags: New York, General, New York City, Advertising, Tribeca, Standard Biergarten, Life After Lockdown


How Harry’s Lab VP Is ‘Eager’ for Dynamic Post-Pandemic Consumer Behavior

Passionate about brand storytelling and founder-led brands, it's no surprise Tehmina Haider took on the role of vice president and head of Harry's Labs at Harry's, Inc. And as the vaccination rates increase, it will be an exciting time to see the work brands release as consumers begin going out once more. Tune in to...
Tags: Ecommerce, Advertising, Data & Insights, Innovators, B-to-B, Harry s Labs, Harry s Inc, Tehmina Haider, Life After Lockdown, CPG & Grocery


What Businesses Need to Piece Together the Jigsaw of Returning to the Workplace

If leaving the office was hard to do, returning will be fraught with more difficulty. Just like a champagne cork once removed expands and does not fit, it will be hard to put work back in the office. Both the decision on what a return to the office means and how that decision is made...
Tags: Advertising, Life After Lockdown


Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home

The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the...
Tags: Advertising, Creative, Health and Wellness, Peloton, AdFreak, Life After Lockdown, TikTok Peloton


Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

As we approach major milestones in the ongoing battle against COVID-19, Anheuser-Busch is teaming with the White House to get more people vaccinated. Via its "Let's Grab A Beer" platform, the brand is promising a free beer, seltzer or nonalcoholic beverage to adults age 21 and up if the White House meets its recently announced...
Tags: White House, Advertising, Beer, Anheuser Busch, AdFreak, COVID, Life After Lockdown, Spirits & Cannabis


After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

For retail, hell hath no fury like a pandemic. Nearly 15,000 stores--equal to about 52 million square feet of retail space--were permanently shuttered in the U.S. in 2020, according to real estate services provider Cushman & Wakefield. That's a new record. Closures were led by retailers such as Ann Taylor's parent Ascena, which filed for...
Tags: Advertising, Magazine, Ann Taylor, Cushman Wakefield, Retailing, Legacy Brands, Life After Lockdown, Fashion & Apparel


San Diego Padres’ Connolly Wants You to Follow Your Passion, Make Consumers Smile

After a year of closed stadiums when sports teams had to reinvent their positioning in digital, fans are taking their seats once more with the 2021 baseball season underway. Christopher Connolly, Senior Vice President of Marketing at San Diego Padres, shares how they navigated the online landscape to deliver and exceed expectations for enthusiastic fans...
Tags: Advertising, San Diego Padres, Innovators, Sports Marketing, Life After Lockdown, Christopher Connolly


A Sobering Film Urges the Return of Lockdown Until Schools are Safe From Gun Violence

Of the many reasons why one might be eager to reenter the world after a tough year of lockdown, the thing that seems to unite most is the desire to return to some semblence of normalcy. But in our haste to return to our pre-Covid realities, it's important to remember that not everyone wishes to...
Tags: Advertising, Life After Lockdown, Lockdown Until Schools


London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening-- and they will get a boost from two campaigns rolling out this week. Omnicom agencies TBWA\London and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing,...
Tags: London, Media, Advertising, Events, Screens, Omd, Omnicom, TBWA, Media Agencies, Audience Engagement, Life After Lockdown, B-to-C


Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising

All in it together. Uncertain times. A reminder of what really matters. Sentiments like these, somber yet urgent, became marketing mantras that defined brands' responses to the Covid-19 pandemic. But despite how quickly brands had to rewrite their playbooks as lockdowns began, they now face an even more complex challenge: planning for the post-pandemic era....
Tags: Advertising, Magazine, Life After Lockdown


The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets

Nonfungible tokens, or NFTs, have recently been the subject of an enormous amount of hype. For the uninitiated, NFTs are tokenized versions of assets that owners receive virtual certificates of sole ownership for, which are tracked and traded on a blockchain. In essence, NFTs are speculative financial assets that can be attached to a multitude...
Tags: Advertising, Magazine, Voice, Life After Lockdown


Joe Jonas Moonlights as TV Weatherman, Predicts ‘Sunnier Times Ahead’ With Tanqueray

Pop superstar Joe Jonas says that refreshing vibes are coming in from the west, and he predicts "delicious flavors will be picking up well into the afternoon and evening." The performer--one-third of the Grammy-winning Jonas Brothers--moonlights as a cheesy TV weatherman, rocking a 1970s-style outfit and oversized sunglasses, in a new ad for Tanqueray Sevilla...
Tags: Advertising, Beer, Joe Jonas, Food & Beverage, Jonas Brothers, Life After Lockdown, Spirits & Cannabis, Joe Jonas Moonlights


New Discover Ads Highlight That We Still Have No Clue What School Will Look Like Next Year

During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that many adults are experiencing. And while restrictions may be lifting and the country is steadily reopening, we still don't know that the future holds, including...
Tags: Advertising, Creative, Life After Lockdown


We Need Mandatory Time Off as We Get Back to Work

As the world returns to normal and employees are called back to work, Anthony Klotz, an associate professor of management at Texas A&M University predicts "The great resignation is coming." You'll probably agree. As a society, we've had a lot of time to think about how we want to live, and one conclusion has become...
Tags: Advertising, Voice, Texas A M University, Life After Lockdown, Anthony Klotz


Pepsi’s New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation

Consumers are desperate to return to normal. With vaccinations widely available in the U.S. and a sense of cautious optimism settling over the country, advertisers are hoping to tap into that positivity--and past the political division that's defined the past year. Pepsi's new spot, "The Mess We Miss," highlights all the ways we thoughtlessly shared...
Tags: Advertising, Pepsi, Life in Quarantine, Life After Lockdown


As Pubs Reopen, Guinness’ Ad Brilliantly Highlights Everything That Made Fans Crave a Pint

Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening. The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a...
Tags: Advertising, Beer, Guinness, Food & Beverage, AMV BBDO, Ad of the Day, Life After Lockdown, Spirits & Cannabis


London Plans $10 Million Tourism Campaign to Kick-Start Its Local Economy

London, the U.K.'s capital and its largest metropolis, is rolling out its biggest-ever tourism campaign to kick-start the economy, revitalize nightlife, promote retail and highlight hospitality and culture with an advertising campaign planned to run beginning next month. Mayor Sadiq Khan who won a second term in office on May 10, said the "Let's Do...
Tags: London, Advertising, Sadiq Khan, Life After Lockdown, 2021 Outlook, Travel & Transportation


Upwork Rebrand Campaign Shows the Positivity of Embracing New Working Methods

With workflows changing faster than at any other period of time, business talent marketplace Upwork has released a global campaign to reflect that business evolution, targeting CEOs to freelancers and promoting its rebrand in the process. Upwork works across the spectrum from one-person start-up businesses to Fortune 100 companies, connecting them to potential talent. The...
Tags: Advertising, Creative, Upwork, B-to-B, Life After Lockdown, Personnel/HR/Career Management


The UK Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire to figure out what's to come. Attempting to predict events beyond three months might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession--and seem to agree on a few...
Tags: UK, Media, Advertising, Events, Esports, Out Of Home, Life After Lockdown


The U.K. Is Poised to See a Massive Wave of Ad Spend

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire to figure out what's to come. Attempting to predict events beyond three months might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession--and seem to agree on a few...
Tags: Media, Advertising, Events, Esports, Out Of Home, Life After Lockdown


Is the U.K. About to See a Massive Wave of Ad Spending?

After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there's an understandable desire to figure out what's to come. Attempting to predict events beyond three months in advance might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession--and seem to agree on...
Tags: Media, Advertising, Events, Esports, Out Of Home, Life After Lockdown, U K About


Captain Obvious Goes Full ’90s for Hotels.com’s Educational Videos About ‘Safe Booking’

The ubiquitous Hotels.com spokesman, Captain Obvious, has already been to the future, where he's sadly lost his hair. Now he's traveling back in time--to the 1990s--where he stars as his hirsute former self in a video series that takes its cues from cringey classroom instructional videos, PSAs, after-school specials and cheesy sitcoms. Under the tagline,...
Tags: Advertising, Life After Lockdown, Travel & Transportation


This SoulCycle Creative Is a Love Letter to the Brand’s Devoted Following

The CDC hasn't formally announced that people can go back to riding bikes in a dark room full of disco lights, but higher vaccination rates is a promising sign for fitness junkies. SoulCycle's latest campaign, which taps into that mind-body connection that every member of the brand's devoted following has probably raved to you about,...
Tags: Cdc, Advertising, Sports Marketing, Life After Lockdown, Briefly


Searches on Pinterest Begin to Reflect Life After the Pandemic

As more people receive the Covid-19 vaccine, searches on Pinterest are beginning to reflect thoughts of a post-pandemic life. Pinterest said that while searches for topics including baking, home organization and mindfulness reached all-time highs during the thick of the pandemic, the needle is now moving toward topics like outfits and vacations, although searches for...
Tags: Pinterest, Advertising, Social Pro Daily, Life After Lockdown


Yelp, Zillow Combine Data to Pick the Top US Metro Areas for ‘Digital Nomads’

As the prospects of more people working from home on a permanent basis continue to increase, business directory and crowdsourced review forum Yelp and online real estate marketplace Zillow teamed up to compile a list of the top destinations in the U.S. for "digital nomads." The two companies defined digital nomads as people who are...
Tags: Advertising, Zillow, Social Pro Daily, Life After Lockdown


Life After Lockdown Is Odd, Burger King Says, So You Might as Well Eat a Meatless Whopper

Terence knows that shaking hands is still verboten these days, while bumping elbows can pass the pandemic-safety test. But if Terence is supposed to sneeze into his elbow for sanitary reasons, how does the aforementioned greeting actually work? Terence is confused. Terence is one of a number of characters introduced in a hilariously deadpan new...
Tags: Advertising, Food & Beverage, Terence, Plant-based Products, Life After Lockdown


Eos and Mischief’s ‘Obligation Celebration’ Ad Welcomes the Return of Mundane Tasks

Losing over a year to a pandemic has a way of skewing our perspective on even the most mundane tasks. A trip to the post office can feel like a long-awaited date. Spending hours at the DMV is now considered a welcome change of pace. Getting your car serviced? That's an event worthy of your...
Tags: Advertising, Health and Wellness, DMV, AdFreak, Life After Lockdown


Rebel Wilson Welcomes Fans to ‘Her’ LA Rams Draft House in New Campaign

Last year was a chaotic year for sports, but that's all the more reason to make 2021 something to remember. This season will culminate with the Super Bowl returning to Los Angeles for the first time in nearly three decades, and NFL teams across the country are getting into the spirit. The L.A. Rams might...
Tags: Advertising, NFL, Los Angeles, Wilson, AdFreak, Sports Marketing, Life After Lockdown, LA Rams Draft House


Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer

The year is 2014. The Seahawks just beat the Broncos in the Super Bowl, Bruno Mars is performing at the Halftime show and for the first time, Budweiser has introduced viewers to an unforeseen, yet undeniably charming pair that would soon become synonymous with one of America's favorite beers: the Clydesdale and puppy. Top line...
Tags: Advertising, America, Beer, Bruno Mars, Seahawks, Broncos, Life After Lockdown, Spirits & Cannabis


Los Angeles Revives Its Tourism Push, Saying ‘Your Comeback Starts Here’

The Los Angeles Tourism & Convention Board is launching a new ad campaign today encouraging visitors to come back to the city. Featuring a wide-ranging group of Angelenos, the campaign is the first the board has run targeting drive and fly markets since 2019. According to Don Skeoch, the board's chief marketing officer, the organization...
Tags: Advertising, Los Angeles, Don Skeoch, Los Angeles Tourism Convention Board, Life After Lockdown, Travel & Transportation