Posts filtered by tags: Life in Quarantine[x]


 

Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic and offer a wonderful way to hide your most embarrassing quirks. Whether you sing to yourself on the Subway or are just a grouchy character who doesn't like smiling at strangers, masks can be a great...
Tags: Advertising, Platforms, AdFreak, Coronavirus, Life in Quarantine


HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe

Winter is coming--not to Westeros, but to Chicago--and creative branding agency HoneyWired is bringing some augmented reality snow to the Windy City. HoneyWired teamed up with the City of Chicago to create an AR snow globe lens. The agency noted the potential for a difficult winter, as people will spend more time indoors, where Covid-19...
Tags: Advertising, Chicago, Snow Globe, Westeros, Social Pro Daily, Life in Quarantine


I’m a Marketer and I’m Not Leaving New York City

I happily write this from my studio apartment, despite it now also being my office. I left New York City temporarily for the comfort of the Long Island suburbs for part of the pandemic, but the experience of that distance reminded me of what makes the advertising and marketing industry in New York so magnetic....
Tags: New York, New York City, Advertising, Voice, Long Island, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Umami Burger and Diplo Jump on the Stars-and-Fast-Food Partnership Bandwagon

Diplo may know his way around the recording studio, but he's helpless in the kitchen. The Grammy-winning producer confuses a toaster for a microwave and can't flip a burger to save his life. Thank goodness for delivery. Diplo, touting his nonexistent "chefing skills" and commiserating about quarantine, stars in a gently self-deprecating video for a...
Tags: Advertising, Diplo, Umami Burger, Life in Quarantine, Fast Food Partnership Bandwagon


Missing Dive Bars? Miller High Life Will Bring One to Your Backyard

Dive bars in certain parts of the world opened back up for outdoor service this summer, but it's unclear whether local watering holes (in states that experience seasons) can safely host patrons inside this fall and winter due to Covid-19. For U.S. consumers who can't or don't want to hit up their favorite dive bars...
Tags: Advertising, Miller, Life in Quarantine, Adapting to Crisis


The Last Few Months From a Marketer Mom Who Had Covid-19

I got Covid-19 from a party I attended on March 7, which turned out to be a super spreader with more than 40 people dancing together prior to lockdown being implemented in New York City. Fortunately, I had mild symptoms that included a sore throat, fatigue and lost of taste and smell. Marketers need to...
Tags: New York City, Advertising, Voice, COVID, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Virgin Invites Locals to Test Out Its New Nashville Hotel by Accomplishing ‘Firsts’

No one's suggesting that visitors to the new Virgin hotel in Nashville should act like rock stars, circa 1969, tossing TVs off balconies, smashing plate-glass windows and trashing the place. In fact, the hotel would rather you didn't. But if you want to get up to some mild 2020-style shenanigans--like checking in with a fake...
Tags: Travel, Advertising, Nashville, Life in Quarantine


What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

In case you missed it--that was summer. You didn't do much, and you didn't go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house--and because it was summer, occasionally on the back patio. Seriously, I could swear...
Tags: Advertising, Voice, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Cinematographers Used Their Own Babies for This Adorable Huggies Ad

Last year, Huggies started working on a Pull-Ups campaign in the U.K. for the brand's new Explorers product for kids as young as 9 months just learning to walk and needing the kind of protection that can withstand energetic wiggles, tumbles and first steps. The Kimberly-Clark brand was planning to bring back its classic tagline,...
Tags: Advertising, Kimberly Clark, AdFreak, Life in Quarantine, Adapting to Crisis


Lowe’s Is Bringing New York Fashion Week From Runways to Homes

Key insight: Fashion and interior design are linked by storytelling and self-expression. With large swaths of the U.S. still hunkered down at home, Lowe's is teaming with leading fashion designers Jason Wu, Christian Siriano and Rebecca Minkoff to bring New York Fashion Week from the catwalks into the home. The collaboration is among chief brand...
Tags: Ecommerce, Fashion, General, Advertising, Rebecca Minkoff, Lowe, New York Fashion Week, Life in Quarantine, New York Fashion Week From Runways to Homes, Jason Wu Christian Siriano


Slack Kicks Off Twitter Campaign to Raise Funds for Year Up

Business communication platform Slack kicked off a Twitter campaign Tuesday to raise money for Year Up, a nonprofit focused on providing young adults, most often underrepresented minorities, with the professional and technical skills to get hired. Slack is inviting Twitter users to share tweets about how their teams are coming together while working remotely, with...
Tags: Twitter, Advertising, Social Pro Daily, Life in Quarantine


Who’s Making the Grade for Back-to-School Marketing?

There's been a lot of talk during the Covid-19 crisis about brands helping customers as much as possible. On that level, back to school is serving as an important type of midterm exam to see how much marketers actually learned in the last six months. Back to school normally starts in July and is over...
Tags: Advertising, Voice, Life in Quarantine, Adapting to Crisis


How This Startup Spirits Brand Turned a Nightmare Scenario Into Its Best Year Yet

By and large, the pandemic has hit small businesses the hardest. In the alcohol industry, that's evidenced by the closures of breweries and craft distilleries around the country and the risk of many more shuttered businesses by 2021. In Texas, for example, two-thirds of the Texas Craft Brewers' Guild say they're not sure they can...
Tags: Texas, Advertising, CPG, Life in Quarantine, Life After Lockdown, Texas Craft Brewers Guild


Black Celebrities Are Encouraging Americans to Wear Face Masks in New PSA

In mid-July, the CDC published a study that found that the percentage of Black Americans who report wearing a mask at all times in public and social spaces is 16% higher than the percentage of all Americans wearing a face mask outside of their homes (79% compared to 63%). However, the CDC also found that...
Tags: Cdc, Advertising, New PSA, Life in Quarantine, Wear Face Masks


This Burger King Discount Scales to Match a Customer’s Reduced Income

When launching its new app in the U.S. in 2018, Burger King and FCB New York created Whopper Detour, which drove people from its main competitor McDonald's to get a one-cent burger. It was one in a long line of stunts from the brand that come from various agencies. In the United Arab Emirates, Wunderman...
Tags: General, Advertising, McDonald, FCB New York, Life in Quarantine


Alcohol Delivery App Drizly’s CMO on ‘Stupendous’ Growth and What’s Next

The meteoric rise of ecommerce has been one of the biggest stories of the pandemic era. Brands with strong ecommerce platforms prior to Covid-19 benefited enormously from that foresight, while those that didn't either fell behind or had to make a quick pivot. Still others had to develop an ecommerce strategy for industries that either...
Tags: Ecommerce, Advertising, CMO, Food & Beverage, Life in Quarantine, Adapting to Crisis, Life After Lockdown


Facebook Kicks Off ‘Support Small Business’ Campaign on TV, Digital

Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network's tools can help them stay the course. The campaign--appropriately named "Support Small Business"--is anchored by "Survive," which focuses on Coogan's, an Irish pub in the Washington Heights...
Tags: Facebook, Advertising, Coogan, TV Digital, Social Pro Daily, Life in Quarantine


Facebook Lifts Ban on Promoting Hand Sanitizer, Surface-Disinfecting Wipes

Facebook lifted its ban on ads and ecommerce listings for hand sanitizer and surface-disinfecting wipes. The social network imposed a temporary ban on those products in March in order to prevent scams, inflated prices and hoarding. The social network said in a Newsroom post, "Since then, we've continued to monitor trends and activity around Covid-19...
Tags: Facebook, Advertising, Social Pro Daily, Life in Quarantine, Facebook Lifts Ban


‘Yogurt Strength’ Allows Saquon Barkley to Demolish Everyday Tasks in New Ads for Oikos

In two new spots for Dannon's Oikos Triple Zero, New York Giants running back Saquon Barkley demonstrates his superhuman strength--by opening a pickle jar, and carrying a dozen bags of groceries all in one trip. The secret to Barkley's strength? He eats the protein that's inside Oikos Triple Zero yogurt, he explains with a deadpan...
Tags: Advertising, Barkley, Saquon Barkley, AdFreak, Life in Quarantine, Oikos Triple Zero New York Giants


Portal From Facebook Adds Videoconferencing Apps

Video-calling devices by Portal From Facebook now work with videoconferencing applications BlueJeans, GoToMeeting, Webex, Workplace From Facebook and Zoom. The Portal From Facebook team also shared other ways for people to use the devices to enhance their work-from-home experience during the pandemic: Portal's artificial intelligence-powered Smart Camera keeps users in the frame and its Smart...
Tags: Advertising, Social Pro Daily, Portal From Facebook, Life in Quarantine, Facebook Adds Videoconferencing Apps, Webex Workplace From Facebook


Facebook Unveils an Educator Hub for the 2020 Version of Back to School

Facebook introduced an Educator Hub to help teachers navigate a school year altered by the coronavirus pandemic. The social network said in a Newsroom post that the Educator Hub was designed to help teachers find or build online communities and locate resources that will help them in the classroom, virtual classroom or beyond. Facebook wrote,...
Tags: Facebook, Advertising, Social Pro Daily, Life in Quarantine, Facebook Unveils an Educator Hub, Educator Hub


Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York

Amid the novel coronavirus pandemic, the New York retail landscape isn't seeing many new store openings. But thanks to Sour Patch Kids, there's a new business on the block. The block in question is at Bond Street and Broadway, where candy brand Sour Patch Kids is opening its first-ever store to celebrate its 35-year anniversary....
Tags: New York, General, Advertising, Broadway, Life in Quarantine


Bed Bath & Beyond’s New Design Service Brings the Dorm Room Home

For students who will be missing out on the dorm experience this fall, Bed Bath & Beyond has a solution. Today, the retailer launched College From Home, a new service to help the many students who will be studying online this fall redesign their bedrooms to capture as much of the university experience as possible....
Tags: Advertising, Customer Experience, Life in Quarantine, College From Home


One of the Pandemic’s Most Unlikely Offshoots Are High-Quality Dog Food Brands

Tory and Michael Waxman are the kind of professional power couple that you might read about in The New York Times and be suitably envious of. She is a successful veterinarian with degrees from Cornell and University of Pennsylvania. He is a Yale-bred software engineer whose enterprises include Grouper, the dating app funded by Y...
Tags: General, Advertising, Yale, New York Times, University of Pennsylvania, Cornell, Life in Quarantine, Michael Waxman


Blue Bunny’s Ice Cream Truck Turns Your Driveway Into a Movie Theater

As part of Blue Bunny's ongoing effort to bring some "Funlightenment" to a summer like no other, the brand has made some serious upgrades to the classic ice cream truck, which is visiting five U.S. cities before the season ends--starting tonight. The "Ice Screen Truck," which is outfitted with a truck-sized movie screen on the...
Tags: Advertising, CPG, Life in Quarantine


With Europe’s Biggest Carnival Canceled, Papa John’s Is Sending Dancers Out to Deliver

LONDON--Notting Hill Carnival in London is one of the biggest street parties in the world, attended by two million people each year. It's the biggest street party in Europe, and second in scale globally only to Rio's Carnaval. The carnival usually takes place on the streets of West London over the last weekend of August...
Tags: Europe, London, Advertising, Notting Hill Carnival, Food & Beverage, West London, AdFreak, Experiential, Life in Quarantine


Recent Data From Getty Images Shows Increase in Searches for More Diverse Photos

The Covid-19 crisis has developed a lexicon with phrases that were not in general circulation before but are now part of our everyday conversations. Similarly, visual icons have also been created along with a new visual language. We are now shooting temperature checks, socially distanced dining, reopenings, online schooling and virtual events. This is content...
Tags: Advertising, Voice, Data & Insights, Life in Quarantine


The Time for Contactless Payment in America Has Arrived

If there ever was a time when U.S. shoppers might be willing to adopt contactless payments on a widespread scale, that moment is now. America has, for years, not kept pace with much of the world on this front. Consider that almost 60% of all face-to-face Visa transactions made in nations other than the U.S....
Tags: Advertising, America, Fin Tech, Life in Quarantine, Adapting to Crisis, Time for Contactless Payment


Natural Light Built a Dorm Room for One Student to Escape Their Parents’ House

For college students, remote work is disrupting a defining moment in their burgeoning adult lives. Rather than heading back to campus this fall, many are likely settling in for at least one more semester at home--not exactly the typical college experience, especially for those that were hoping to round out their collegiate tenure on a...
Tags: Advertising, House, Food & Beverage, Life in Quarantine


27 Elite Ballet Dancers Performed Swan Lake in Their Bath Tubs, and It’s Hypnotic

Makers and artists, as well as brands and their agencies, are proving every day that creativity can survive, and even thrive, during lockdown. But a short film commissioned by the Arts Council England and BBC Arts as part of the ongoing "Culture in Quarantine" project takes that truism to a whole new, hypnotic level. "Swan...
Tags: England, Advertising, BBC Arts, AdFreak, Life in Quarantine, Elite Ballet Dancers Performed Swan Lake