Posts filtered by tags: Linda Yaccarino[x]


 

Upfronts highlights (including the jokes). Plus, a rough day for Apple: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today The TV upfronts are here, which means networks are putting on elaborate performances to woo advertisers. As Ad Age’s Jeanine Poggi writes, where else can you watch Luis Fonsi and gyrating dancers perform onstage at 11 a.m. on a Monday? At Radio City Music Hall, NBC Universal...
Tags: Apple, Google, Twitter, Nbc, China, Advertising, Samsung, Fox, New York Times, Beverly Hills, Nbc Universal, Seth Meyers, Morgan Stanley, Fortune, Linda Yaccarino, U S Supreme Court


A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here. Fox, the new startup While NBC is doubling down on its comedy efforts, a new, slimmed-down Fox won’t have any live-action comedies on its air this fall. In fact, with its emphasis on live sports, it’s made it very d...
Tags: Apple, Amazon, Hbo, Usa, Nbc, Jimmy Fallon, Advertising, Fox, Comcast, New York Times, Beverly Hills, Nbc Universal, Seth Meyers, Hulu, Msnbc, Pete Davidson


Fox upfront embraces the startup mentality

In its first upfront presentation since selling off its studio assets and basic-cable networks to the Walt Disney Co., Fox on Monday pitched itself to advertisers as a scrappy underdog that also happens to deliver some of the largest audiences on television. And while the attempt to spin the Murdoch family’s network as some sort of artisanal broadcast property sometimes seemed to fly a bit wide of the mark—it’s hard to sell a dark-horse narrative when you’re airing the next Super Bowl—Fox Entert...
Tags: New York, Nbc, Advertising, Disney, Fox, Beverly Hills, Manhattan, Fox News, Justin Timberlake, Tori Spelling, Ryan Murphy, Alexa, Murdoch, Linda Yaccarino, COLLIER, Beacon Theatre


NBCU Makes Early Pitch for Streaming-Video Ads

NBCUniversal won’t launch a streaming service until the middle of next year. But it made an effort to win advertising for the venture today. Speaking to advertisers at its annual “upfront” presentation, NBCU ad-sales chief Linda Yaccarino tried to spark conversations about buying commercials in the company’s new slate of TV programs for the fall […]
Tags: News, Nbcuniversal, Tv Advertising, Streaming Video, Nbcu, Linda Yaccarino, Upfronts


NBC's upfronts teeter between streaming future and broadcast past

NBC Universal’s upfronts presentation on Monday morning epitomized the delicate limbo traditional TV broadcasters find themselves. While the peacock celebrated hits like “This Is Us” and “Keeping Up With the Kardashians,” it also nodded to a very near future when much of its content will likely be watched in a drastically different way than it is now. In the nearly two-hour stage show, which included performances by Latin star Luis Fonsi and “The Voice” judges, Kelly Clarkson, John Legend, Bl...
Tags: Apple, Nbc, Jimmy Fallon, Advertising, Netflix, Comcast, Volkswagen, Nielsen, Nbc Universal, Seth Meyers, Hulu, Adam Levine, Walt Disney, Nbcu, John Cena, Linda Yaccarino


NBCUniversal’s Mark Marshall and Laura Molen on Taking the Upfront Baton From Linda Yaccarino

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following last week's interviews with Fox's Marianne Gambelli, Disney's Rita Ferro, WarnerMedia's Donna Speciale and CBS' Jo Ann Ross, today we're speaking with NBCUniversal's Mark Marshall and Laura Molen. While their boss...
Tags: Advertising, Fox, Nbcuniversal, Cbs, Adweek, Linda Yaccarino, Donna Speciale, Mark Marshall, Jo Ann Ross, TV Upfronts, Laura Molen, Marianne Gambelli Disney, Rita Ferro WarnerMedia


Upfronts download: NBC teases streaming strategy, TV’s ad women find common ground

Welcome to Ad Age’s special pop-up TV upfronts roundup. Each day this week we’ll bring you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.       NBC prepares for streaming: The peacock spent part of its press call on Sunday discussing how it is preparing for its streaming future. While NBC execs didn’t get into details regarding the network’s ov...
Tags: Shonda Rhimes, Nbc, Abc, Advertising, Fox, Hawaii, Cbs, Nbc Universal, Roseanne Barr, Grey, Linda Yaccarino, Don, Shondaland, Mark Marshall, Wu, Constance Wu


What it costs to hire Kim Kardashian West to plug your brand on Instagram: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Kim Kardashian West has 137 million Instagram followers (many of whom are surely bots, but still.) So is it really surprising that she charges brands a hefty price to plug products to her fans? Business Insider reports: Kardashian West says she commonly receives $300,000 ...
Tags: Amazon, Facebook, Mark Zuckerberg, Japan, Instagram, Etsy, Advertising, Disney, Nike, New York Times, Nbc Universal, Chris Hughes, Wall Street Journal, Comscore, Kim Kardashian West, Linda Yaccarino


NBCU's Laura Molen has some fancy shoes to fill during the TV upfronts

Laura Molen will have some big, designer shoes to fill when she steps on stage Monday to pitch advertisers during NBC Universal’s upfront at Radio City Music Hall. Linda Yaccarino, chairman of advertising and client partnerships, handed over the day-to-day sales operations of the peacock to Molen and Mark Marshall last year. In their new roles, Molen and Marshall, who both serve as president of advertising and partnerships, will also lead negotiations in the highly competitive TV upfront mark...
Tags: Europe, Nbc, Advertising, Comcast, Nbc Universal, Viacom, Nbcu, Marshall, Linda Yaccarino, Linda, Mark Marshall, Molen, Giant Spoon, Laura Molen, NBC Universal Right


NBC, Team USA combine Olympics ad sales

NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event. Their goal: many billions of do...
Tags: Nbc, Advertising, Los Angeles, Atlanta, Beijing, Paris, Dallas Cowboys, Tokyo, Nbc Universal, International Olympic Committee, United Airlines, New York Yankees, Linda Yaccarino, Team USA, Casey, USOC


NBCUniversal, Sky Make Joint Ad Offering As TV Upfront Looms

NBCUniversal and Sky PLC will offer joint packages of advertising services, a new effort to monetize the European satellite broadcaster, which was purchased by parent Comcast Corp. for $39 billion last year. Advertisers will be able to reach customers in sundry international markets as well as the United States, using inventory across NBCU and Sky […]
Tags: News, United States, Comcast, Nbcuniversal, Tv Advertising, Sky, Sky plc, Nbcu, Linda Yaccarino, Comcast Corp, NBCUniversal Sky Make Joint


NBCUniversal and Sky unveil the first step of their plan to battle the tech giants

After Comcast's 2018 acquisition of Sky, it's starting to integrate Sky's and NBCUniversal's ad targeting capabilities. It will morph NBCU's Audience Studio into Sky's AdSmart offering in Comcast's first joint ad initiative since closing the $39 billion deal for Sky. NBCU hopes the effort will help it compete with Facebook and Google by enabling advertisers to target ads on a global basis. Comcast is starting to make good on getting benefits out of its 2018 acquisition of European pay-TV gian...
Tags: Google, Amazon, Facebook, US, Trends, Eu, Comcast, New Zealand, Sky, Nbcu, Linda Yaccarino, Facebook Google, Yaccarino, Facebook Comcast, Audience Studio, Sky NBCU


People are fed up with TV ads. Here's how NBCUniversal is trying to fix that.

NBCUniversal knows people are fed up with TV ads, which is contributing to cord-cutting. To fix that, it’s cutting ad loads in primetime this year. NBCU also is rolling out a system to match ads to content, and says people like the ads in testing. The challenge is to cut the ad load without sacrificing revenue. The company is also trying to get rival companies to adopt its new cross-platform measurement system, but faces resistance from an industry under pressure and fearful of change. People...
Tags: Google, Facebook, Trends, Earth, Nbcu, Linda Yaccarino, AT T, Yaccarino


Karen Kovacs, Time Inc. Veteran, Named EVP of Client Partnerships at NBCU Ad Sales

Karen Kovacs, a former senior executive at Time Inc. and a one-time publisher of People magazine, has been named executive vice president of client partnerships at NBCUniversal’s ad-sales unit. Kovacs will oversee broader partnerships with advertisers, and work to develop deeper alliances between sponsors and various parts of NBCU’s media portfolio. She will report to […]
Tags: News, Nbcuniversal, Tv Advertising, People Magazine, Time Inc, Nbcu, Linda Yaccarino, Kovacs, Mark Marshall, Karen Kovacs


NBCUniversal Plans to Cut Commercial Time by 20% in Primetime by 2020

Less may be more for NBCUniversal. After selling ad schedules for the 2018-2019 season that cut commercial inventory in original primetime programming by 10% on many of its broadcast and cable networks, the Comcast-owned media conglomerate intends to take things further. The company’s TV shows run the gamut from “The Voice” to “The Rachel Maddow […]
Tags: Rachel Maddow, News, Comcast, Nbcuniversal, Tv Advertising, Linda Yaccarino


NBCU Ad-Sales Executive Alison Tarrant Departs Company

Alison Tarrant, an NBCUniversal ad-sales executive vice president known for her smart touch with weaving advertising and content together, is leaving the company a few weeks after it restructured its ad-sales operations. “It has been a privilege to be a part of the leadership team at NBCU during the transformation and creation of our portfolio […]
Tags: News, Nbcuniversal, Nbcu, Linda Yaccarino, Alison Tarrant


Inside NBCU’s Bold Plan to Wring More Ad Dollars From Reruns

The problem with repeats is that many viewers have already seen them.  Now NBCUniversal wants people to look at the commercials that accompany reruns in a completely different way. NBCU plans in early 2019 to unveil a new offering that places commercials in reruns, movies and syndicated programs containing segments that align with the mission […]
Tags: News, Comcast, Nbcuniversal, Tv Advertising, Nbcu, Linda Yaccarino, Blackish, Josh Feldman


NBCUniversal unveils its plan to use tech and a better TV experience to compete with Google and Facebook in 2019

NBCU is trying to stave off the shift of TV dollars to digital platforms. The TV company is expanding its use of cross-measurement system CFlight in 2019. It’s also continuing to cut ad clutter and make ads more relevant. Linda Yaccarino, chairman of NBCUniversal’s advertising sales and partnerships, took some bold steps in the past year, rolling out cross-platform measurement system CFlight, reducing TV ad clutter, and using technology to match ads to content. In 2019, she’ll be expanding th...
Tags: Google, Facebook, Trends, Earth, Nbcuniversal, Roku, Cbs, Nielsen, Vox, Cannes, Comscore, Nbcu, Morgan, Linda Yaccarino, Ott, Don


NBCUniversal's ad sales chief unveils her plan to use tech and a better TV experience to compete with Google and Facebook in 2019

NBCUniversal is trying to stave off the shift of TV dollars to digital platforms. The TV company is expanding its use of its cross-measurement system, CFlight, in 2019. It's also continuing to cut ad clutter and make ads more relevant. Linda Yaccarino, chairman of NBCUniversal's advertising sales and partnerships, took some bold steps in the past year, rolling out cross-platform measurement system CFlight, reducing TV-ad clutter, and using technology to match ads to content. In 2019, she'll b...
Tags: Google, Facebook, Trends, Nbcuniversal, Cbs, Nielsen, Vox, Hulu, Cannes, Comscore, Nbcu, Morgan, Linda Yaccarino, Don, Magna, KPI


NBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad Metric Next Year

Two of NBCUniversal's biggest new advertising offerings this year--its "prime pod" premium ad format and the CFlight unified advertising metric--will both expand in 2019. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships, made the announcement today in a staff memo as she looked ahead to next year and vowed, "it's time to set...
Tags: Advertising, Nbcuniversal, Linda Yaccarino, Programming & Performance


What you need to know in advertising today

WPP is uniting Wunderman and J. Walter Thompson to form Wunderman Thompson, the ad holding company announced today. The new creative, data and technology agency will provide clients end-to-end solutions at a global scale and will be led by Wunderman global CEO Mel Edwards. Tamara Ingram, CEO of J. Walter Thompson, will become chairman.  Click here to read more. In other news: NBCUniversal's ad sales chief Linda Yaccarino unveils her plan to use tech and a better TV experience to compete with Goo...
Tags: Apple, Google, Facebook, China, Trends, WPP, Dolce Gabbana, Linda Yaccarino, Don, Walter Thompson, J Walter Thompson, Wunderman, Martin Sorrell Danica Patrick Troy Carter, Wunderman Thompson, Mel Edwards Tamara Ingram


Direct-to-consumer brands are demanding accountability from the ad industry, and it could finally shake up how agencies and TV networks work

From specialized agencies to new TV programs, the ad industry is courting direct-to-consumer brands. But DTC brands do not have deep pockets for marketing. Instead, the goal of agencies and sellers in getting DTC business is to prove that they can measure ads with data-backed approaches that the DTC brands require. And maybe in the future, DTC brands will start to spend more on marketing as the industry grows. TV execs in particular are leaning into DTC brands, which traditionally have not adv...
Tags: Facebook, NFL, Trends, Brooklyn, Harry, Trump, Morgan, Linda Yaccarino, Simulmedia, Ian Schafer, Dave Morgan, Giant Spoon, Red Antler, Lorna Peters, Walmart Morgan, JB Osborne


NBCU Plans Layoffs in Advertising Sales Group

More than 50 positions in NBCUniversal’s advertising sales group are expected to be eliminated as the company works to allocate more resources to digital and other kinds of advertising “From time to time we look across the business to ensure we’re best positioned to stay competitive in this rapidly changing marketplace. As a result, there will be […]
Tags: News, Nbcuniversal, Tv Advertising, Linda Yaccarino, Mark Marshall, Laura Molen, NBCU Plans Layoffs in Advertising Sales Group


NBCUniversal Sets Ad-Sales Shakeup

NBCUniversal said it would rejigger the executive team overseeing its advertising sales, elevating two executives and parting ways with two others as traditional media sellers grapple with new demands from a Madison Avenue increasingly focused on buying broader packages of commercial time across many different outlets. Laura Molen and Mark Marshall were each named a […]
Tags: News, Nbcuniversal, Linda Yaccarino, Mark Marshall, Madison Avenue, Laura Molen


'Either it happens or TV gets decimated': Insiders are split on AT&T's chances of building an ad platform for the entire TV industry

AT&T says it wants to build a technology platform the entire TV advertising industry will use. It sees it as a natural move to counter the rise of Google and Facebook. But TV executives are torn over whether rival media giants will ever be able to collaborate on such an effort. Some see the timing as perfect, given TV's fast-eroding ad dominance and the ad industry's embrace of data and automated ad buying. Yet others see inherent conflicts leading individual companies to stay in their corners...
Tags: Google, Facebook, Time Warner, Disney, US, Trends, Fox, Comcast, New Orleans, Cbs, Hulu, Turner, Viacom, Nbcu, Canoe, Linda Yaccarino


NBCUniversal’s Unscripted Content Arm Is Selling Reality Fare to Its Rivals

NBCUniversal ad-sales chief Linda Yaccarino spent much of her company’s upfront presentation this month throwing shade at Facebook and YouTube. With NBCUniversal, Yaccarino told the assembled ad buyers at Radio City Music Hall, “your brand always runs next to premium content. Other brands can’t guarantee that.” She then introduced a lengthy and loud performance featuring the […]
Tags: Facebook, News, Nbcuniversal, Reality, Linda Yaccarino, Radio City Music Hall, Yaccarino, Universal Television Alternative Studio


NBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront

It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual for her to get onstage, she didn't disappoint once she got there. Yaccarino, the company's chairman of advertising and client partnerships,...
Tags: Advertising, Linda Yaccarino, Facebooks, TV Upfronts, Yaccarino


Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan (EXCLUSIVE)

Media buyers are cheering NBCUniversal’s decision to cut back the number of ads its networks air in primetime. But they don’t share the same enthusiasm for the price the media company wants to charge for some of the commercials that will remain. The Comcast-owned media conglomerate, in a bid to keep a rising generation of […]
Tags: News, Comcast, Nbcuniversal, Tv Advertising, Fox Broadcasting, Nbcu, Linda Yaccarino, Upfront 2018


Trump Names NBCU’s Linda Yaccarino to the President’s Council on Sports, Fitness and Nutrition

Just a week and a half before she'll kickoff broadcast upfront week with NBCUniversal's annual event at Radio City Music Hall, the company's ad sales chief Linda Yaccarino just added a presidential appointment to her crowded upfront plate. Yaccarino was among the people that President Trump named this morning to serve a two-year term on...
Tags: Advertising, Trump, Linda Yaccarino, Radio City Music Hall, TV Upfronts, Yaccarino, Trump Names NBCU, Council on Sports Fitness and Nutrition


The biggest companies in the TV industry are banding together to arm themselves against Google and Facebook

NBCUniversal is joining rivals Turner, Fox and Viacom to help advertisers better use data to target people with TV ads. The consortium, dubbed OpenAP, promises to eliminate much of the manual labor and friction inherent in data-driven TV advertising, which is nascent compared to the web. NBCU is not only participating, but licensing some of its own proprietary data and tools to bolster the effort. Ultimately, the TV ad industry needs to up its data and tech chops as it battles giants like Face...
Tags: Google, Facebook, Disney, US, Trends, Comcast, Nbcuniversal, Nielsen, Viacom, Comscore, Nbcu, Linda Yaccarino, Fox Turner, Turner Fox, Disney Now NBCU