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What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor Which types of startups are most often profitable? Founder Stories: Webflow’s Y Combinator Journey This post reveals the cost of acquiring a customer on every ad channe...
Tags: Column, Amazon, Bing Ads, Digital Marketing, E-commerce, Facebook, Food, Google, Google Ads, Instagram, Internet traffic, LinkedIn, Marketing, Online Advertising, Photo Sharing, Pinterest


It’s Now Easier to Pick a Time and Place for Face-to-Face Meetings via LinkedIn Messenger

LinkedIn added two features to LinkedIn Messenger aimed at facilitating face-to-face meetings. Members of the professional network can now share their scheduling availability directly within conversations on the LinkedIn Android application, with the feature to be extended to iOS soon. Users can tap the calendar icon in order to grant the LinkedIn app access to...
Tags: Advertising, Linkedin, Social Pro Daily, LinkedIn Messenger


Fox Is Excited For the Future With a New Video (And Lots of Layoffs)

Remember when Ryan Reynolds posted a pic of Deadpool wearing mouse ears to celebrate the closing of the Disney-Fox deal? Pretty funny! Anyway, thousands of people are getting fired. Now that the Fox-Disney deal is over and done with, Fox Entertainment has released a video celebrating their bright new future. One thing they left out of the video, though: layoffs have already begun. FOX Entertainment’s New Chapter I don’t want to rain on your parade – if you’re excited for the Fox-Disney ...
Tags: Movies, Disney, America, Linkedin, Fox, Deadpool, Ryan Reynolds, 20th Century Fox, Walt Disney Studios, LA Times, Alan Horn, Disney Fox, Elizabeth Gabler, Disney/Pixar, Alan Bergman, Fox Disney


Apple just blew past Microsoft to become the world's most-valuable public company (AAPL, MSFT)

Apple has surpassed Microsoft to reclaim its title as the world's most-valuable public company with a market cap of $916 billion. Its shares have risen in anticipation of the company releasing a Netflix-style video-streaming service. Watch Apple and Microsoft trade live. Apple has breezed past Microsoft to reclaim its title as the world's most-valuable public company. Shares of the consumer-electronics titan rallied close to 4% Thursday, giving Apple a market cap of about $916 billion — surp...
Tags: Apple, Europe, Japan, Microsoft, Trends, Linkedin, Netflix, Greater China, Watch Apple, AAPL MSFT, AirPods


LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern

LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.The post appeared first on Search Engine Journal.
Tags: News, Seo, Linkedin


LinkedIn taps Bing search data for interest targeting

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Linkedin, Bing, Ginny Marvin


LinkedIn Is Rolling Out Lookalike Audiences and Audience Templates

LinkedIn beefed up its ad-targeting options with three new offerings: lookalike audiences, audience templates and the addition of search data from Microsoft corporate sibling Bing to its recently introduced interest targeting. LinkedIn Marketing Solutions senior product manager Jae Oh shared details about the updates in a blog post saying that they will be available to...
Tags: Microsoft, Advertising, Linkedin, Jae, LinkedIn Marketing Solutions, Social Pro Daily


How Brands Benefit From Network Effects

You’re familiar with network effects. You know, the idea that if you had the only telephone on the planet it would be useless. Conversely, the more phones there are on the planet, the more each phone becomes valuable – now you can actually call someone. The idea is extended to software: the reason the world uses Windows is not because it is the best operating system, but because everyone else uses it – compatibility with other users buys you more than the costs of tolerating imperfect softwa...
Tags: Facebook, Microsoft, Linkedin, Ugg, Mercedes, Branding, Brand Management, Brand Research Brand Strategy Brand Licensing, Niraj Dawar


Should You Accept Every Promotion That Comes Your Way? Maybe Not

Predictable Promotion. Good idea or bad? When it comes to accepting a promotion, any offer is a good offer, right? Not always. If you’re made an offer, it may be tempting to accept right away. But before you say “yes,” assess it thoroughly. Here are some questions you need to consider and the conversations you need to have (both with your manager and yourself) before you accept. Is this a job you really want? I’ve seen lots of people accept promotions into management without stopping to conside...
Tags: Leadership, Linkedin


JibberJobber: The Case To Import Or Not

Recently I’ve had a few people ask me how to delete a batch import. That is, they imported a batch of contacts from LinkedIn or Gmail Contacts, and then found they had a bunch of garbage in JibberJobber, and wanted to delete all of the contacts from that import all and start over. This happened to me after we did the Gmail Contacts sync, which is really cool in concept, but it dumped hundreds of garbage records into my database. Sadly, I don’t do the Gmail sync anymore… I just don’t want all of ...
Tags: Google, Careers, Linkedin, How To, Joe Job Seeker


Could You Sell Without the Tools and Trappings

What if you didn’t have access to email as a medium available to you as a sales tool? What if you couldn’t send an email as a way to warm yourself up to make an unexpected phone call to your prospect to ask for an appointment? What if you couldn’t email information to your clients, especially the unwanted emails, the ones where you expect your company and product to do all the value-creating you are supposed to be doing? What if there was no CRM? What if there was no electronic method for storin...
Tags: Sales, Linkedin, Fundamentals, Sales Tools, Consultative Sales, Sales Effectiveness


Szlezak jumps to KKR from Soros Fund Management

Waldemar Szlezak has joined KKR and will lead the firm’s communications infrastructure investments in the Americas, his LinkedIn profile said. Szlezak is a former senior managing director of Soros Fund Management LLC’s private equity group, LinkedIn said. Szlezak will help spearhead KKR’s push into communications, a growing area of infrastructure investing, said the Wall Street Journal, which first reported Szlezak’s move.
Tags: Trends, Linkedin, People, KKR, Wall Street Journal, Soros Fund Management LLC, Soros Fund Management, Szlezak, Waldemar Szlezak


Get Ready for March Madness, the 10 Rules of Blogging, How Color Impacts Your Website, and Other Things Entrepreneurs Need to Know

12 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Cybercrime Devastates SMBs A majority (58%) of SMB executives are more concerned about suffering a major data breach than they are about a flood, fire, transit strike or even a physical break-in of their offices, according to the inaugural AppRiver Cyberthreat Index for Business Survey. “In today’s digital age, businesses rely more heavily on their intellectual assets than physical properties—bringing cybersecurity to the fore...
Tags: Facebook, Twitter, Business, London, Linkedin, Research, United States, Healthcare, LexisNexis, ADP, Capital One, Sxsw, Southwest, Right Now, Facebook Instagram Twitter, SMB


Get Ready for March Madness, the 10 Rules of Blogging, How Color Impacts Your Website, Managing Business Credit and Other Things Entrepreneurs Need to Know

12 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Cybercrime Devastates SMBs A majority (58%) of SMB executives are more concerned about suffering a major data breach than they are about a flood, fire, transit strike or even a physical break-in of their offices, according to the inaugural AppRiver Cyberthreat Index for Business Survey. “In today’s digital age, businesses rely more heavily on their intellectual assets than physical properties—bringing cybersecurity to the fore...
Tags: Facebook, Twitter, Business, London, Linkedin, Research, United States, Healthcare, LexisNexis, ADP, Capital One, Sxsw, Southwest, Right Now, Facebook Instagram Twitter, SMB


Could You Sell Without the Tools and Trappings

What if you didn’t have access to email as a medium available to you as a sales tool? What if you couldn’t send an email as a way to warm yourself up to make an unexpected phone call to your prospect to ask for an appointment? What if you couldn’t email information to your clients, especially the unwanted emails, the ones where you expect your company and product to do all the value-creating you are supposed to be doing? What if there was no CRM? What if there was no electronic method for storin...
Tags: Sales, Linkedin, Anthony, Fundamentals, Sales Tools, Consultative Sales, Sales Effectiveness


Post Clinton’s Internet Freedom Speech:US- SourceForge Blocked Syria, Sudan, Iran, N. Korea & Cuba: Is Open Source Still Open?

Following Linkedin  move of  unblocking Syria after ArabCrunch reported the incident ( and kept it against Sudan ), we heard different reports that U.S. Federal government officials are preparing to waive some of the sanctions against Syria that was... visit ArabCrunch website for more details.
Tags: Ecommerce, Linkedin, Syria, Korea, Sudan, Cuba, Clinton, US SourceForge Blocked Syria Sudan Iran


How Brands Benefit From Network Effects

You’re familiar with network effects. You know, the idea that if you had the only telephone on the planet it would be useless. Conversely, the more phones there are on the planet, the more each phone becomes valuable – now you can actually call someone. The idea is extended to software: the reason the world uses Windows is not because it is the best operating system, but because everyone else uses it – compatibility with other users buys you more than the costs of tolerating imperfect softwa...
Tags: Facebook, Microsoft, Linkedin, Ugg, Mercedes, Branding, Brand Management, Brand Research Brand Strategy Brand Licensing, Niraj Dawar


Firework officially launches a short-form video storytelling app, backed by Lightspeed

Facebook usage declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “Reveal videos” – a way for creators to take both horizontal and vertical video in one shot from their mobile device. Video viewers can then twist their phone as the video plays to watch from a new perspective and see more of the sc...
Tags: Facebook, Japan, Hollywood, Linkedin, Tech, Snapchat, Fox, Mountain View, Jeffrey Katzenberg, Lightspeed, Sxsw, Redwood City, Vincent Yang, Meg Whitman, Grenier, Stanford MBA


8 do’s and don’ts of networking follow-up

There are networking opportunities everywhere, whether you’re at a trade show, conference or chatting with someone on your commute. You need to make the most of every opportunity because you never know who you might meet! Here are eight actionable do’s and don’ts for following up with someone in a professional way after you’ve connected. The Do’s 1. Send an invitation to connect on LinkedIn in a timely  manor  by including a personal note on where you met him or her and something you may have ...
Tags: Facebook, Business, Instagram, Entrepreneurship, Time, Linkedin, Don, Event Marketing, Small business marketing


Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks , and we know (or at least research leads us to believe ) they want video. Then again, certain developments may cause us to question what we think we know. How meaningful is it, really, if X% of us...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Video, Social Media, Seo, Linkedin, Cmi, Zuckerberg, Video Marketing, Facebook Twitter, Lee Odden, LinkedIn Facebook, Casey Newton, B2b Social Media Marketing


Why Is Everyone Talking About Kafka?

Fending off buzzwords can feel like a full-time job, so having a reliable approach to assessing technologies is a critical piece of an engineer’s toolkit. With the rise of Kafka, more and more companies are trying to figure out why there has been so much momentum behind it and if they should be evaluating it. By walking through a set of 4 questions, we will gain a better understanding of Kafka’s position in an organization’s tech stack. What does it do? This may seem like an obvious question t...
Tags: Streams, Blog, Linkedin, Data, Analytics, Kafka, eLearning, Apache, Apache Kafka, Kafka Streams, Kafka Consumer, Kafka Producer, Why Kafka, LinkedIn Once, Martin Kleppman, Kafka Streams Processing API


How Effective is LinkedIn for B2B Marketing? | Social Media Agency

Since 2003, LinkedIn has been a valuable resource for job seekers and business professionals. Over 500 million professionals are using it to network, obtain resources and support, find jobs, and to build relationships with prospective customers, clients, and partners. The site boasts members from just about every country and every industry. In fact, many Fortune 500 executives are on LinkedIn. Unlike other social media platforms in which you become “friends” with anyone and do not think much abo...
Tags: Google, Facebook, Toronto, Seo, Linkedin, Social Media Marketing, Canada, Social Media Agency, Digital Marketing Agency, Life Tab, Social Media Marketing LinkedIn


9 Social Media Musts for Law Firm Marketers

Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need to follow to connect with your target market: #1: Define your target. Defining a target market is critical for any marketing initiative, and even more so when you use social media. These days, Facebook is pretty much for everyone and the space is crowded. You will probably not make much of an impressi...
Tags: Facebook, Pinterest, Instagram, Law, Social Media, Linkedin, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Coschedule


9 Steps To A Successful #SXSW [Ariel Hyatt]

"I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night before I arrived in Austin," writes Ariel Hyatt of CyberPR.  "I remember seeing Joan Osborne and I also remember taking it very seriously because after all, it is a music conference. Amazing to think how much it has grown." TIP:  Remember to treat SXSW like a music conference and not a party.  It can be pretty over...
Tags: Music, Marketing, Linkedin, Austin, Conferences, Sxsw, Music Business, Conventions & Awards, Facebook Instagram, Ariel Hyatt, Fomo, Austin SXSW, Joan Osborne, South By Southwest, Kinkos, Music Conferences


7 Ways To Instantly Meet Like-Minded People

Finding people with the same interests isn’t always that easy. Finding people with the same goals and aspirations is even harder. Most of us feel that way. I do, sometimes. While I love and appreciate every single one of my friends, there are times when I wish they share some of my passions so we could bond over them. For example, I blog full-time as part of my business. I spend at least 5-6 hours managing and writing at my blog. On the other hand, none of my friends so much as own a personal bl...
Tags: Facebook, Singapore, Uncategorized, Linkedin, Earth, Thailand, Lifehacks


Linkedin Question

I know some people dont like it and some people swear by it when it comes to job hunting. I had a job interview the other day. The person doing the interview would have been one of my bosses and we seemed to click and the interview went well. However, I received an email stating that while I was a good match for the company they found another candidate who had stronger skills that was closer to what they were matching. Ok, not the end of the world. It happens. My question is this. I wa...
Tags: Linkedin, Weapon, General Discussion, Linkedin Question


How to Use LinkedIn for Promotion Purposes

By Jennifer Pauli Most people are assured that LinkedIn is a platform for resumes only. While being a really good website to help employers and employees find each other, this resource also provides amazing marketing opportunities. As a B2B marketer, I have discovered for myself this side of LinkedIn recently. The trick is that this platform gathers the professionally-focused community, which makes your messages highly targeted. What is more, it provides marketers with an opportunity to build a ...
Tags: Facebook, Business, Linkedin, Sales & Marketing, Cta, Ppc, Right Now, Corvinus University of Budapest, Jennifer Pauli, Corvinus School of Management


F5 Networks to buy VC-backed NGINX for about $670 mln

F5 Networks Inc has agreed to acquire web server NGINX for about $670 million. The deal is expected to close in the second calendar quarter of 2019. Foros acted as financial adviser to F5 on this transaction while Qatalyst Partners did likewise for NGINX, whose backers include Blue Cloud Ventures, e.ventures, Goldman Sachs, Index Ventures, MSD Capital, NEA, Runa Capital and Telstra Ventures. PRESS RELEASE SEATTLE and SAN FRANCISCO – F5 Networks, Inc. (NASDAQ: FFIV) and NGINX today announced a de...
Tags: Facebook, San Francisco, Trends, Linkedin, Tech, M&a, Mcdonalds, Seattle, Short, Nginx, Company, San Francisco California, GAAP, Nginx Inc, Networks Inc, ADC


Truepill, the ‘AWS for pharmacies,’ gets $10M from Initialized Capital

Venture capitalists’ latest on-demand delivery bet is in the pharmaceutical space. Truepill, an online pharmacy powering delivery for the likes of Hims, Nurx, LemonAID and other direct-to-consumer healthcare brands, has nabbed a $10 million Series A from early-stage VC fund Initialized Capital. The investment brings the Y Combinator graduate’s total raised to $13.4 million. Y Combinator, Sound Ventures, Tuesday Capital and others participated in the round. Founded in 2016, the San Mateo-based...
Tags: Travel, Health, Startups, Y Combinator, Linkedin, Venture Capital, Telemedicine, Cvs, Amazon Web Services, Joe Montana, Initialized Capital, Afridi, Social + Capital, San Mateo, Fred Meyer, Sound Ventures


NVIDIA and OpenAI’s capped returns

Editor’s note: Starting as a trial, the Extra Crunch Daily newsletter is going to be delivered Tuesday-Saturday, in order to faithfully analyze the happenings in the startup and financial world Monday-Friday. Open AI’s capped returns OpenAI announced yesterday that they are going to be offering a “capped return” security for investors as part of the for-profit/non-profit split the organization is creating: As mentioned above, economic returns for investors and employees are capped (with the ca...
Tags: Startups, Facebook, Asia, Hong Kong, New York, Hardware, Microsoft, Government, China, Ipo, US, Linkedin, Beijing, Shanghai, Nvidia, Silicon Valley