Posts filtered by tags: Looking for Inspiration[x]


 

Looking for Inspiration: Ambient Advertising

As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. In marketing, the term 'ambient' means placing the ads at unusual places or unconventional places where you wouldn't expect an advertisement. The idea behind ambient advertising is to surprise consumers with its placement at unusual, unexpected or wacky ad spaces. "The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. Th...
Tags: Under The Influence, Advertising, Marketing, Sport, Skiing, Bmw, Audi, Adweek, New York Auto Show, Ambient Advertising, Ski Paradise, Terry O Reilly, Vccp, John Matejczyk, Muhtayzik Hoffer, Looking for Inspiration


What Is Going On Here? Is Facebook Dead for Marketers?

"Facebook’s algorithms require you to pay for an audience you already own and that’s utter bullshit (...) Make the exodus. Start supporting small social media networks. Start promoting peoples’ websites again. Start subscribing to their blogs. We need to shift the consolidation of power that the major Social Media Networks have back to us again", Kira Leigh in Art+marketing"Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse", Kurt Gessler in Medium"The Facebook a...
Tags: Facebook, Mark Zuckerberg, South Park, Marketing, Social Media, Content Marketing, Sport, Harvard, Skiing, The Boston Globe, Adam, Lucia Moses, Facebook In, Social Media Networks, Coon, First Facebook


What Is Going On Here? Is Facebook Dead for Marketers?

"Facebook’s algorithms require you to pay for an audience you already own and that’s utter bullshit (...) Make the exodus. Start supporting small social media networks. Start promoting peoples’ websites again. Start subscribing to their blogs. We need to shift the consolidation of power that the major Social Media Networks have back to us again", Kira Leigh in Art+marketing"Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse", Kurt Gessler in Medium"The Facebook a...
Tags: Facebook, Mark Zuckerberg, South Park, Marketing, Social Media, Content Marketing, Sport, Harvard, Skiing, The Boston Globe, Adam, Lucia Moses, Facebook In, Social Media Networks, Coon, First Facebook


Looking For Inspiration: Nespresso. The Choices We Make Campaign

A case of simple, believable, and good marketing.Brand loyalty is the goal dreamed by the big brands and marketers do everything possible to encourage loyal customers.One of the best ways to achieve this is to try to establish an emotional bond and share values with their clients. Brands such as Apple or Nespresso cultivated vast tribes of loyal followers. Having a distinct personality gives customers a reason to remember a brand and a reason to buy it.   And this campaign is a good example of h...
Tags: Apple, Coffee, Sustainability, Sport, Colombia, University, Skiing, Sustainable Development, Branding, Andes, Clooney, Nespresso, Jardin, Ski Paradise, Brand Loyalty, J Walter Thompson London


Looking for Inspiration: Simon Sinek

Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant.Books:SINEK, S. (2009). Start With Why: How Great Leaders Inspire Everyone to Take Action.SINEK, S. (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.SINEK, S. (2016). Together Is Better: A Little Book of Inspiration.SINEK, S. (2017). Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. [Author: Ski Paradise]
Tags: Marketing, Sport, Skiing, Speaker, Simon Sinek, Consultant, Ski Paradise, Looking for Inspiration, Motivational Speech, Simon O Sinek


Looking For Inspiration. A Mater Class Event: Emirates Team New Zealand Win the 35th America's Cup

Emirates Team New Zealand have won the 35th edition of the America’s Cup. The Kiwi team dominated the final stage of the 35th America’s Cup, winning eight races to Oracle Team USA’s one race win, giving the New Zealanders a final winning scoreline of 7-1.The America’s Cup was last won by a team representing New Zealand in 2000 and they are now the Defenders of the America’s Cup for the 36th installment of the competition for the oldest trophy in international sport.In the final press conferenc...
Tags: America, Events, Sport, Skiing, New Zealand, America's Cup, Bermuda, Kiwi, Louis Vuitton, New Zealanders, Oracle Team USA, Luna Rossa, Ski Paradise, Peter Burling, 35th America, Looking for Inspiration


Looking For Inspiration. A Mater Class Event: The America's Cup (3)

Last January, during a press conference at The House of Garrard in London, United Kingdom where the America’s Cup trophy was originally crafted in 1848, skippers and team leaders revealed a framework agreement that would cover the next two editions, the 36th and 37th America’s Cup, due to take place in 2019 and 2021 respectively. Racing in the 35th America’s Cup will take place in Bermuda in May/June of this year and the 36th America's Cup cycle will commence thereafter. The framework agreement ...
Tags: America, Events, Sport, Skiing, Larry Ellison, America's Cup, Bermuda, Louis Vuitton, London United Kingdom, Artemis Racing, Oracle Team USA, Ski Paradise, 35th America, Looking for Inspiration, Emirates Team New Zealand, Jimmy Spithill


Looking For Inspiration. A Mater Class Event: The America's Cup (2)

The America's Cup has always been about pushing the limits of technology in sailing, particularly in recent years. One of the hallmarks of the modern America's Cup is the introduction of foiling, reaching speeds never seen before and allowing the boats to literally "fly" above the water.In this edition of the America's Cup the innovation has arrived to the race of the hand of the Emirates Team New Zealand.The cycle grinding innovation. Bike on a boat? Here's the story behind the innovation. [Aut...
Tags: America, Events, Sport, Skiing, America's Cup, Bermuda, Louis Vuitton, Oracle Team USA, Ski Paradise, Looking for Inspiration, Emirates Team New Zealand


Looking for Inspiration: Excerpts About Branded Content (Dove Case Study)

Branded content is a form of advertising that uses the generating of content as a way to promote the particular brand which funds the content's production. Often utilized in native marketing, and somewhat similar in appearance, though different in technique than content marketing, branded content typically presents itself as something other than a marketing ploy first, albeit simultaneously  and always presented as a highly branded property and often labeled as "sponsored".Dove Real Beauty Sket...
Tags: Australia, Youtube, Marketing, Social Media, Content Marketing, Unilever, Sport, Fbi, David, Vw, Skiing, Storytelling, Branded Content, Digital Marketing, Dove, Ogilvy Mather


Looking for Inspiration: Excerpts About Branded Content (BMW Case Study)

The Branded Content Marketing Association (BCMA) hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival. Those attending were taken on an incredible journey back to 2001 sharing some never before seen or discussed content about BMW Films.  [Author: Ski Paradise]
Tags: Marketing, Social Media, Content Marketing, Sport, Skiing, Storytelling, Bmw, Branded Content, Digital Marketing, Ski Paradise, Branded Content Marketing Association, Ceativity, Looking for Inspiration, Paid Owned Earned Media, Branded Content Marketing Association BCMA, The Hire


Looking for Inspiration: Excerpts About Branded Content (BMW Case Study)

The term branded content itself really took hold as a labeled marketing technique in 2001, when The Hire was produced and distributed on the internet and DVDs. BMW decided to take its $30 million advertising budget and spent it on producing five ‘mini’ feature films. The BMW film series The Hire is a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the...
Tags: Marketing, US, America, Social Media, Content Marketing, Sport, Fbi, James Brown, Skiing, New York Times, Storytelling, Madonna, Un, Las Vegas, Bmw, Bob


Looking for Inspiration: Excerpts About Branded Content

"People don’t like being sold to. It’s a discomforting experience, so the challenge for content marketers is to make sure the entertainment value of the content outweighs the discomfort",  Mike Clear, ZenithOptimedia Group. Branded content is a form of advertising that uses the generating of content as a way to promote the particular brand which funds the content's production. Often utilized in native marketing, and somewhat similar in appearance, though different in technique than conten...
Tags: Marketing, Social Media, Content Marketing, Sport, Skiing, Storytelling, Bmw, Branded Content, Digital Marketing, Ski Paradise, Jeremy Taylor, Branded Content Marketing Association, Ceativity, Looking for Inspiration, Paid Owned Earned Media, Ski Industry