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How Magic Leap, Video Games Are Defining Future of Royal Shakespeare Company

At the Royal Shakespeare Company in Stratford upon Avon, Sarah Ellis has the difficult job of figuring out where theater of the 1500s fits into the 21st century. As Director of Digital Development, a title which might seem out of place in an industry ruled by live, human performances, Ellis represents a recent seachange on […]
Tags: Features, Virtual Reality, Magic Leap, Royal Shakespeare Company, Stratford, Ellis, Electronic Arts, Digital Development, Mxied Reality, Avon Sarah Ellis


Sound May Be the Next Augmented Reality Frontier for Brands

A new wave of tech could dramatically change how we hear a digitally augmented world. Thanks to the new Bose Frames, anyone can hear personal stories from pilgrims hiking the famous Camino de Santiago trail in Spain--just as if they were walking alongside them. And T?nandi, a collaboration between the mixed-reality company Magic Leap and...
Tags: Advertising, Spain, Magazine, Santiago, Magic Leap, Marketing Innovation


Magic Leap Wants to Use Blockchain Technology to Secure Personal Data

Augmented reality startup Magic Leap is looking to use Blockchain technology to store and secure some of its user data, according to multiple job listings the company published this month. Among the positions Magic Leap is looking to fill is that of a senior Blockchain architect as well as multiple Blockchain engineers. The senior Blockchain […]
Tags: News, Augmented Reality, Magic Leap, Blockchain


AT&T’s and Magic Leap’s ‘Game of Thrones’ Experience Is a Fun Little Teaser

Augmented reality startup Magic Leap and AT&T have been showing a “Game of Thrones” experience ahead of the premiere of the show’s final season at select AT&T stores this month. “The Dead Must Die: A Magic Leap Encounter” isn’t necessarily breaking ground in location-based entertainment, but it’s a fun little teaser for the show, and […]
Tags: News, Game Of Thrones, Augmented Reality, Magic Leap


Snap's AR gamble, Verizon Media pitches advertisers, and 5G confusion

Hello! Welcome to the Advertising and Media Insider newsletter, where we catch you up on all the big stories our team's been working on this past week. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, email me at [email protected] Snap has been having popularity problems with users, advertisers, and creators. Its stab at wearables, with Spectacles, was a flop. Last week Tanya Dua attended Snap's first Creators Summit, a big step by the app...
Tags: Google, Verizon, Facebook, Youtube, North Korea, Trends, Comcast, Magic Leap, Hulu, Morgan Stanley, Adam Bain, Whipple, Ott, Don, Kim Jong, Google Apple


VC Trends in 2019: More Money, Fewer Deals But Women Still Get Less

If you’ve been following venture capital trends, what you expected to happen in the first quarter of 2019 did: More money is being invested in fewer deals, and women founders still are getting less of it than men.Venture firms sent $32.6 billion into startups nationally during the first three months of 2019, the second largest amount for any quarter since at least 2006, according to data released overnight by PitchBook and the National Venture Capital Association. But that large sum came from o...
Tags: Deals, Startups, Lyft, Uber, Hardware, Entrepreneurship, Softbank, Funding, Women, Trends, Tech, Vc, Software, Physics, Pwc, Venture Capital


Finally, after years of dunking on Magic Leap, El Reg's Kieren tries out the techno hype goggles. And the verdict...

To view this content, please click on the headline This week AR hype machine Magic Leap will finally – finally! – start selling its headset to the public but you'll need to go to one of three AT&T stores in Boston, Chicago or San Francisco, to buy them. And fork over more than $2,000 to get a pair.…
Tags: San Francisco, Software, Magic Leap, Boston Chicago, Kieren


AT&T's showcase of Magic Leap One could spur standalone headset adoption (T)

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Apps and Platforms Briefing subscribers. To receive the full story plus other insights each morning, . AT&T   announced   it will exclusively sell the Magic Leap One: Creator’s Edition AR headset in its three flagship stores starting next week. Currently, the stand-alone headset is only   available   for developers to purchase on Magic Leap’s online website for $2,300. What it means: Magic Leap One’s exp...
Tags: Hbo, US, Trends, Cnn, Sprint, Magic Leap, AT T, AT T AT T, Business Insider Intelligence, Verizon T Mobile, Magic Leap One, Business Insider Intelligence Apps, Business Insider Intelligence s Telecom, Magic Leap One headset AT T, DirecTV Now AR app for Magic Leap


Magic Leap’s $2,295 headset is going on sale at a few AT&T stores next week

While Magic Leap’s first augmented reality headset launch wasn’t the earth-shattering drop they had sort of pitched the world on, the company is about to see a major corporate partnership push their device in front of more consumers’ eyes. Next week, the $2,295 headset will be going up for sale at flagship AT&T stores in Boston, San Francisco and Chicago. Having more channels of distribution than direct-to-consumer orders from the web is obviously good for Magic Leap and distills some soft of bl...
Tags: TC, Hbo, Tech, Chicago, Magic Leap, AT T, AT amp, Boston San Francisco


Magic Leap’s headset will go on sale at a few AT&T stores next week

While Magic Leap’s first augmented reality headset launch wasn’t the earth-shattering drop they had sort of pitched the world on, the company is about to see a major corporate partnership push their device in front of more consumers’ eyes. Next week, the $2,295 headset will be going up for sale at flagship AT&T stores in Boston, San Francisco and Chicago. Having more channels of distribution than direct-to-consumer orders from the web is obviously good for Magic Leap and distills some soft of bl...
Tags: TC, Hbo, Tech, Chicago, Magic Leap, AT T, AT amp, Boston San Francisco


Magic Leap Debuts ‘Game of Thrones’ AR Game

Augmented reality startup Magic Leap is bringing a “Game of Thrones” experience to select AT&T flagship stores across the United States. “The Dead Must Die: A Magic Leap Encounter” is a collaboration between Magic Leap and HBO that’s described as an “immersive encounter.” Using the power of the Magic Leap One headset, it will bring […]
Tags: Hbo, United States, Game Of Thrones, Magic Leap, The Dead Must Die: A Magic Leap Encounter


AT&T Is Now Selling Another Bleeding-Edge Gadget That Won't Be the Next iPhone

Several years and several billions of dollars after first getting Silicon Valley investors excited about virtual reality all over again, you’ll finally be able to walk into a store and buy a Magic Leap headset as starting next week, AT&T flagship stores in Boston, Chicago, and San Francisco will start carrying the …Read more...
Tags: Gadgets, Science, San Francisco, Tech, Att, Silicon Valley, Augmented Reality, Magic Leap, Consumer Tech, Boston Chicago


Alibaba acquires Israeli VR startup Infinity Augmented Reality

Infinity Augmented Reality, an Israeli virtual reality startup, has been acquired by Alibaba, the companies this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership since 2016, when Alibaba Group led InfinityAR’s Series C. Since then, the two have collaborated on augmented reality, computer vision and artificial intelligence projects. Founded in 2013, the startup’s augmented glasses platform enables developers in a wide range of industries (ret...
Tags: Fundings & Exits, Startups, TC, Ecommerce, Enterprise, China, Israel, Tech, Alibaba, Virtual Reality, Augmented Reality, Alibaba Group, Magic Leap, Sdk, Tel Aviv University, OEMS


Alibaba acquires Israeli startup Infinity Augmented Reality

Infinity Augmented Reality, an Israeli startup, has been acquired by Alibaba, the companies this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership since 2016, when Alibaba Group led InfinityAR’s Series C. Since then, the two have collaborated on augmented reality, computer vision and artificial intelligence projects. Founded in 2013, the startup’s augmented glasses platform enables developers in a wide range of industries (retail, gaming, med...
Tags: China, Tech, Alibaba, Alibaba Group, Magic Leap, Sdk, Tel Aviv University, OEMS, DAMO Academy, Israel Machine Laboratory, Lihi Zelnik Manor


Air NZ takes Magic Leap into augmented reality

Air New Zealand has a hot new tech toy. Now it just needs to work out what to do with it.The airline has demo'd an augmented reality (AR) game created in partnership with hot US startup Magic Leap and UK software outfit Framestore.The... [Author: [email protected]]
Tags: Business, UK, US, New Zealand, Magic Leap, Nz


The upcoming Angry Birds AR game for your iPhone looks like a ton of fun

Game studio Rovio Entertainment just dropped a trailer for its upcoming iOS game, Angry Birds AR: Isle of Pigs. The clip, which you can watch below, shows how you can catapult your crew of feathered friends into droves of evil pigs, with the game‘s visual elements overlaid on top of real-world objects around you, like a table at a cafe. This is Rovio’s second attempt at making an AR-enabled Angry Birds title after it released a demo version for Magic Leap headset last year. Looking at the traile...
Tags: Apple, Startups, Gaming, Apps, Magic Leap, Rovio, Rovio Entertainment, Insider


Magic Leap Unveils Latest Multiplayer VR Prototype at GDC 2019

Magic Leap and Weta Workshop are unveiling their latest multiplayer prototype for the Magic Leap One virtual reality device during this week’s GDC 2019, the companies announced Monday. “Grordbattle” is a multiplayer short based on the world of Dr. Grordbort’s Invaders, a hyper-realistic action game where evil robots use your living room to stage an […]
Tags: News, Virtual Reality, Magic Leap, GDC, Weta Workshop, Grordbort, GDC 2019


Angry Birds AR is coming to iPhone this spring

Angry Birds: Isle of Pigs took the scenic route to the iPhone. Rovio began flirting with augmented reality on the Magic Leap of all places, releasing First Person Slingshot for the headset last year. Last month, Angry Birds VR: Isle of Pigs hit Steam for the HTC Vive and Oculus Rift. Now, it seems, the AR version of the title is finally ready for a mainstream audience, as Rovio preps the game for a spring release on iOS. The game, developed by Swedish company Resolution Games, builds on the ...
Tags: Apple, Gaming, Apps, Tech, Ar, Augmented Reality, Magic Leap, Htc Vive, Angry Birds, Rovio, Ronkainen, Sami Ronkainen Rovio


Microsoft Has Been Quietly Working on the Future of Consumer AR

When it comes to flashy augmented reality (AR) glasses for consumers, all eyes are on two companies these days: Magic Leap, which released its Magic Leap One developer headset last summer, and Apple, which is reportedly getting ready to unveil an AR device next year. One company that isn’t getting quite as much attention, despite […]
Tags: Apple, News, Microsoft, Augmented Reality, Magic Leap, HoloLens


Here's how Apple's long-rumored smart glasses will work, according to reliable Apple analyst Ming-Chi Kuo

Apple's first augmented reality (AR) smart glasses may rely on the iPhone in order to work. The headset could go into mass production as soon as Q4 2019 and as late as Q2 2020. The predictions come from analyst Ming-Chi Kuo, whose projections about new Apple products have been accurate in the past.  Apple's first set of augmented reality (AR) smart glasses will rely heavily on the iPhone in order to function, according to the latest predictions from TF International Securities analyst Ming-Ch...
Tags: Apple, Google, Cook, Microsoft, Samsung, Trends, Tim Cook, Ar, Bloomberg Businessweek, Magic Leap, Orrin Hatch, Ming Chi Kuo, Kuo, HoloLens Magic Leap, TF International Securities, Kuo Broadly


You Are Not Ready For HoloLens 2

Microsoft figured it out. Tuesday I got my first opportunity to try out the HoloLens 2, and after slipping it over my head and taking a quick moment to calibrate the eye tracking, I was instantly able to move around the room and interact with objects crafted from light. It was annoyingly natural to participate in an…Read more...
Tags: Science, Microsoft, Ar, Augmented Reality, Magic Leap, HoloLens, Consumer Tech, Microsoft Hololens, Microsoft Hololens 2


CNN Launches App on Magic Leap One Headset

CNN is coming to augmented reality: The news network launched an app on Magic Leap’s AR headset Thursday, streaming live programming and on-demand videos on the device. CNN’s app is making use of Magic Leap’s screens framework, which brings linear 2D video to virtual TV screens that can be pinned to walls, ceilings, or even […]
Tags: News, Cnn, Augmented Reality, Magic Leap


Hands-on with Microsoft’s new HoloLens 2

Earlier this week, Microsoft used its MWC press conference to announce the next version of its HoloLens mixed reality visor. When it demoed the first version back in 2015, quite a few pundits assumed that the company had somehow faked the demos because this kind of real-time tracking and gesture recognition, combined with a relatively high-res display and packaged as a standalone device, had never been done before. The fact that Microsoft took its sweet time to release this next version clear...
Tags: Microsoft, Tech, Magic Leap, HoloLens, Don, Lorraine Bardeen


Despite internal uproar, Microsoft CEO Satya Nadella says the company is not cancelling its contract with the US Army (MSFT)

Last week, more than 50 Microsoft employees released a letter to Microsoft CEO Satya Nadella demanding that the company pull out of a $749 million contract with the US Army to provide HoloLens augmented-reality tech for soldiers.  On Monday, Nadella said he doesn't plan to withdraw from the contract.  “We made a principled decision that we’re not going to withhold technology from institutions that we have elected in democracies to protect the freedoms we enjoy," Nadella said.  Microso...
Tags: Apple, Google, Amazon, Microsoft, Satya Nadella, Trends, Netflix, Magic Leap, Jeff Bezos, US Army, HoloLens, Us Department Of Defense, Bezos, Nadella, Samuel Burke, Brexit China


‘Star Wars: Project Porg’ Promo Video Shows You How to Turn Porgs Into Pets

Porgs! They’re adorable, they’re loud, they’re one of the best things to ever happen to the Star Wars universe. After making their debut in The Last Jedi, the noble porgs have become a fan-favorite – and rightfully so. Now the bird-like creatures have their own ILMxLAB VR game: Star Wars: Project Porg. A new Project Porg promo video takes you into the creation of the game while also revealing how players will have the opportunity to raise a porg from childhood, just like adopting a pet. It’s so...
Tags: Movies, Sci-fi, Magic Leap, Video Game, Star-Wars, Ilmxlab, Project Porg, Alex Elsayad


With Magic Leap, your entertainment may get real weird real quick - CNET (cnet)

The startup's staying power may hinge on the visions concocted by outsiders who go rogue. [Author: Joan E. Solsman]
Tags: News, Magic Leap, Cnet, Joan E Solsman


Snapchat shares soar as it stops losing users, shrinks losses in Q4

Snapchat isn’t growing again, but at least it didn’t hemorrhage any more users in its Q4 earnings report. The company stayed flat at 186 million daily users after falling from 191 million in Q1 to 188 million in Q2 to 186 million in Q3. It exceeded an expected quarterly count of 184.2 million user, though 186 million is still down 0.3 percent year-over-year. It reached record revenue of $390 million in the holiday quarter, up 36 percent year-over-year to beat the $378 million Wall Street estimat...
Tags: Apple, Google, Social, TC, Facebook, Apps, Europe, US, Tech, Snapchat, Earnings, Evan Spiegel, Magic Leap, North America, Snap, EBITDA


Snapchat shares soar as it stops losing users and shrinks losses in Q4

Snapchat isn’t growing again, but at least it didn’t hemorrhage any more users in its Q4 earnings report. The company stayed flat at 186 million daily users after falling from 191 million in Q1 to 188 million in Q2 to 186 million in Q3. It exceeded an expected quarterly count of 184.2 million user, though 186 million is still down 0.3 percent year-over-year. It reached record revenue of $390 million in the holiday quarter, up 36 percent year-over-year to beat the $378 million Wall Street estimat...
Tags: Travel, Apple, Social, TC, Facebook, Apps, Europe, Snapchat, Earnings, Evan Spiegel, Magic Leap, North America, EBITDA, Snap Inc, Snapchat earnings, Snapchat earnings q4 2018


Madefire Comics App Launches on Magic Leap AR Headset

Electronic comic book publisher Madefire brought its app to the Magic Leap AR headset Monday, enabling Magic Leap owners to explore comic panels in a spatial environment. “I think of it as a new stage for storytelling,” said Madefire CEO Ben Wolstenholme during a recent interview with Variety. The partnership between the two companies was […]
Tags: News, Magic Leap, Madefire, Magic Leap AR, Ben Wolstenholme


12 Graphic Design Trends that Will Be Most Influential in 2019

Courtesy Apple With only moments to grab consumer attention, a compelling design offers the best chance to engage your customers and leave a memorable impression. As we wrote, Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. Out of that veritable flood, they found only 12 made enough of an impact to leave an impression. You can help your business be one of those twelve through effective, attractive design. What will be trendy and hot...
Tags: Apple, Lyft, Uber, Design, Instagram, Typography, Samsung, Sales, Trends, Nike, Illustration, Graphic Design, Magic Leap, Branding, Pantone, Don