Posts filtered by tags: Margarita Cruz[x]


SMEs: Business Dynamics In The Food And Beverage Industry (Margarita Cruz) | By Margarita Cruz

The pandemic COVID-19 has made apparent managers’ need to better understand the dynamics driving performance in their company. With businesses shut down repeatedly, often for several months at a time, hospitality managers were pushed to reinvent themselves in a short period of time. Nonetheless, while this has been an imminent need for nearly everyone in the industry, this is particularly true for small and medium-sized businesses (SMEs) in the food and beverage industry, where companies ...
Tags: Travel, Johnson, Margarita Cruz

Beer Tourism: Tasting The Beer Boom In Switzerland | By Margarita Cruz

With the exponential growth of the beer industry in Switzerland over the past decade, beer tourism has emerged as a tourist activity in its own right across many cantons. Craft breweries showcasing their beer together with local members of the community have set up beer hiking tours where tourists walk around stunning Swiss landscapes, tasting local beers, meeting local brewers and enjoying the local food. Highly attractive to beer aficionados, beer tourism is becoming an interesting expe...
Tags: Travel, Switzerland, Margarita Cruz

Coronavirus Boosts Innovation in the Beer Industry | By Margarita Cruz

It's Friday evening and virtually everyone in the whole country is at home. On a regular Friday, people would go out, meet friends, drink beer and celebrate the weekend. Not today thanks to coronavirus.
Tags: Travel, Margarita Cruz

Driving Innovation: How Frugal Can Hotels Be? | By Margarita Cruz & Isabella Blengini

When speaking of innovation in the hospitality industry, we often hear about new technologies and processes capable of breaking the standards on how the industry works. Typically, these innovations require large amounts of investments; as well as the design and implementation of new processes. According to the EU Industrial R&D Investment Scorecard, in 2017 alone, investments in innovation made across different industries around the world surpassed €700bn.
Tags: Travel, Margarita Cruz, Isabella Blengini, EU Industrial R D Investment Scorecard

Business model innovation: Beyond the traditional way of innovating in hospitality | By Margarita Cruz and Nicole Rosenkranz

Innovations form a significant backbone to an organization's ability to secure a competitive advantage. While historically we attribute much of that innovation potential to product, process or service innovations, a study conducted by KPMG in 2015 revealed that three out of four executives believe their company's future competitive advantage would be challenged by a competitor's business model innovations (BMIs).
Tags: Travel, Kpmg, Margarita Cruz, Nicole Rosenkranz

That touch of hospitality: Client-centric insights for Swiss private banking | By Margarita Cruz

Nearly one in five of all Swiss business students aims for a career in banking. In fact, banking is the second most preferred choice by recent graduates in Switzerland after fast-moving consumer goods. When asked about their most favorite employers in the country, banks often come in the top five rankings among business students. The same rings true for hospitality management schools. For example, a good number of our students at Ecole hôteliere de Lausanne also regard the Swiss banking i...
Tags: Travel, Switzerland, Lausanne, Margarita Cruz