Posts filtered by tags: Mark Lewis Brown[x]


 

Metasearch, Managed | By Mark Lewis-Brown

Travelers love the metasearch channels; they pull all of the available prices from the different online sites into a single list of search results, easily sorted and easily booked. They spend less time searching and are more likely to find the best possible rate for their stay. What's not to love?!
Tags: Travel, Mark Lewis Brown


When Does the Guest Experience Start? | By Mark Lewis-Brown

Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started.
Tags: Travel, Mark Lewis Brown


The GDS=Good, Darn Sense | By Mark Lewis-Brown

Today, hoteliers spend most of their time trying to 'beat the OTAs' by focusing primarily on increasing their direct bookings; that's a fantastic tactic BUT it's not the only one that you should be using to boost your property's occupancy, ADR and RevPAR, while cutting the cost of acquisition.
Tags: Travel, Mark Lewis Brown


Are Loyalty Programs the Most Effective Way to Drive Bookings in 2018? | By Mark Lewis-Brown

Do you remember, back in the day, when customers booked with certain hotels because they were loyal to the brand or because they just wanted to earn points? (I'm showing my age here!)
Tags: Travel, Mark Lewis Brown