Posts filtered by tags: Market Segmentation[x]


Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform, according to a Signal published on Tuesday. The ads were meant to show users the bevy of data that Instagram and its parent company Facebook collects on users, by... targeting…Read more...
Tags: Facebook, Science, Instagram, Advertising, Marketing, Social Media, Software, Gizmodo, Signal, Operating Systems, Adtech, Targeted Advertising, Online Advertising, Market Segmentation, Entertainment Culture, Technology Internet

E-commerce Optimization on Overdrive: Get Inspired

It would be great to simply change some copy, a headline, a button on your site to see massive improvements. But you and I know, that’s not the reality. In the early 2000s, when websites were still... Please click on the title to read the full article!
Tags: Ecommerce, Cta, Conversion, Innovation, Ux, Conversion Rate Optimization, E-commerce Conversion Optimization, Chatbots, Credibility, Interactivity, Value-proposition, Market Segmentation, Same Day Delivery, E-commerce Product Videos, Chatbots Customer Service, Image-based Shopping

Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor, author of “Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything“ A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. This involves strategically dividing your potential customers into groups based on who they are ...
Tags: Startups, Marketing, Nbc Universal, Branding, Deb, Business Advice, Professionalisms, Market Segmentation, Deb Gabor, Sol Marketing, Dell Microsoft, Allrecipes Cheezburger HomeAway