Posts filtered by tags: Marketing[x]


5 Superhero Traits to Apply to Your Finances

Summer is prime time for superhero movies at the theater. After taking in Wonder Woman and Spiderman: Homecoming, I can’t help but think that the qualities these heroes and heroines display can be applied to managing our personal finances. While most of us don’t have the seemingly unlimited financial resources of some superheroes (like Tony Stark, Ironman or Bruce Wayne, Batman), we can model their superhero qualities by managing the money we have in “heroic” ways. 1. Developing Extraordina...
Tags: Marketing, Bruce Wayne, Batman, Money Management, Spiderman, Bruce Wayne Batman, Ironman Tony Stark

7 Hacks To Consider Being A Master On Instagram

Did you know that in a day a person spends 1.72 hours a day on social media platforms? With this information, one would be able to make proper use of your Instagram and engagement through brand awareness, boosting sales using informative channels. Instagram having being adored by the hearts of many could be the breakthrough you have been looking for all those years. With over 700 million monthly users, Instagram is an untapped source of opportunities. Here are some tips that can help one find t...
Tags: Startups, Instagram, Marketing, Online Marketing, Others, Digital Marketing, Variety, Driven Mentality Instagram, Instagram Business Profile

Here’s what you need to know

Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “7 heart-warming photos of babies that you won’t believe”. Now I’m seeing clickbait headlines on the websites of mainstream media sites including the Washington Post and New York Times, frequently including a phrase ...
Tags: Washington Post, Book Reviews, Advertising, Marketing, Social Media, New York Times, Worst Practices

Spotify Songwriter Town Hall Charm Offensive: Go Ahead, Make My Day [Op-Ed]

In an effort to combat some of the negative press it's been receiving over its efforts to keep down songwriter royalty rates, Spotify is planning to hold a series of "town halls" where songwriters can air their concerns, a tactic the streaming company tried in 2014, with less than ideal results. ________________________ Op-ed by Chris Castle of Music Tech Solutions If you’ve heard about the high turnover at Spotify, here’s the latest confirmation:  Someone at Spotify evidently thinks...
Tags: Spotify, Music, New York, Texas, Marketing, US, Los Angeles, Guest Post, Streaming, Nashville, Music Business, Soho House, Blake Morgan, Chris Castle, Publishing & Songwriting, Copyright Royalty Board First

3 Keys To Ensuring Your Next Customers Can Find You

by Jennifer Tomlinson, Senior Manager of Channel Marketing at Microsoft Running a small business is like attending a career fair. You know your pitch inside and out, and you’re confident you have something unique to offer. But your audience doesn’t know that, and convincing them you’re not like the hundreds of doppelgängers around you is the real challenge. It’s the art of entrepreneurship: attracting customers when they have countless other options. Fortunately, faith in your idea goes a long ...
Tags: Startups, Florida, Microsoft, Marketing, Jennifer, Customer Acquisition, Professionalisms, Channel Marketing, Jennifer Tomlinson

Need help with your digital marketing design? Try Placeit

Online digital design tool gives agents everything they need to make sharp graphics and presentations for $29 a month.
Tags: Technology, Youtube, Marketing, Radio, Agent, Graphic Design, Canva, Online Marketing, Logo Design, Digital Marketing, PlaceIt, Select, Real Estate Flyers

Best Banks in the United States This Year

When I opened my first bank account, I used the same qualifier most people use – I opened an account at the most convenient location for me. That bank happened to be a Wells Fargo Bank that had a branch inside our local grocery store, which was only a few blocks from my home. This was convenient because I could get there in a few minutes. But the account also had plenty of “gotcha” fees and didn’t pay much interest. I kept that bank account open until I moved and it was no longer convenient to u...
Tags: Asia, Europe, Marketing, America, Bank Of America, Banking, United States, Hsbc, Army, Merrill Lynch, Chase Bank, USAA, Wells Fargo Bank, Morgan Chase, GMAC, HSBC Bank

Homeowner’s Insurance Plans & Rates

Closing on a home usually takes about a month, but it can feel like a year. There’s so much to do: Finalizing the loan Getting the inspection Arranging the move Setting up utilities Hiring a lawyer Negotiating with the seller about repairs The list goes on and on. You’ll also need home insurance. Many home buyers, in the flurry of activity surrounding the purchase, simply call their auto insurance agent and ask for a standard policy. This works out fine for many people. Other new homeowners, h...
Tags: Marketing, Insurance, Farmers, Liberty Mutual, Vrbo, Château Cheval Blanc, AMICA, Farmers Insurance, Homeowners Insurance, Erie Insurance, Liability Coverage Liability, Travelers Company, Nationwide Insurance backs Allied Insurance Co, Best Moody 's Standard Poor, TrustPilot Facebook

Banking on Millennials: Second Chance Banking and Digital Expectations

For many banks, dealing with millennials and their expectations is a challenge. Whether it’s because they move more often or because they are more frequently dissatisfied, many millennials tend to switch banks quite frequently. Millennials also expect top-notch online banking options so they can access their bank details from anywhere they want and as quickly … Continue reading Banking on Millennials: Second Chance Banking and Digital Expectations →
Tags: Marketing, Administrative

Getting on the S/4 Bandwagon (or not)

Historically SAP has not been as renowned for innovation as some of their pure-SaaS competitors like Salesforce. But between a steady stream of SaaS (and now data) acquisitions, a notable and ongoing effort to simplify the product portfolio, and clear messaging around marrying the X (experience) and O (operations)–SAP’s own digital revolution is well underway. […]
Tags: Marketing, Consulting, Sap, Age Of The Customer, Sis, S/4HANA, Tech Services

Appeals court knocks down $4M verdict against Zillow

An appeals court has overturned a lower court's ruling that Zillow Group willfully infringed on photos belonging to photography firm VHT and sent the case back to a lower court.
Tags: Technology, Marketing, Copyright, Copyright Infringement, Radio, Fair Use, Zillow, Appeals Court, Zillow Group, Select, VHT, Real Estate Photography, Brian Balduf

Social Media Marketing World 2019 Day 1 Recap

Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the […] The post Social Media Marketing World 2019 Day 1 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Instagram, Social Networks, Marketing, Social Media, Seo, Content Marketing, Conferences, Christopher, Marketing Technology, Robert Rose of Content Marketing Institute

Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market. While a big theme on the expo floor this year was Zero Trust, there were three topics that I found unavoidable during the conference which weren’t […]
Tags: Marketing, Age Of The Customer

How to calculate your debt to asset ratio (+ check if it’s good)

Here’s what debt to asset ratio means: When you’re a business (i.e. you have your own business or side hustle ), your debt to asset ratio represents the total amount of debt you owe compared to your total amount of assets. This determines how much lenders will be willing to give you AND helps you be aware of how much you owe to creditors. If you’re an individual, the debt to asset ratio won’t be as relevant to you…but your debt to INCOME ratio will be. That’s the number representing the total a...
Tags: Personal Finance, Marketing, Hamilton, Wells Fargo, Mary, Jeff, Michigan State University, IWT, Credit cards Bank, Adam Kantrovich

DR Podcast 311: The Flywheel

T he squeaky wheel may get the grease but the flywheel gets the dough. What is a flywheel, you ask? Rob describes it as a wheel that doesn’t like change. It’s difficult to get it rolling, but once it builds momentum, you can’t stop it. That’s what you want to envision as you contribute to your investments. If you haven’t begun your investment journey, you should know that it’s normal to see your cash grow at a turtle pace. In the first month you may see you’ve earned only a few cents when yo...
Tags: Podcast, Marketing, Investing, Rob, Hudson River

How storytelling matters for content marketing

 Much like everything you write, your content marketing efforts must tell a story. And, no, we’re not just talking about that ‘once upon a time’ nonsense. It’s much, much more than that. [Author: [email protected] (Claire Poskitt)]
Tags: Marketing, Inbound Marketing, Copywriter, Claire Poskitt

My Money Blog Portfolio Income and Withdrawal Rate – March 2019 (Q1)

One of the biggest problems in retirement planning is turning a pile of money into a reliable stream of income. I have read hundreds of articles about this topic, and I have not yet found a perfect solution to this problem. Everything has pros and cons: stocks, high-dividend stocks, bonds, annuities, real estate, and so on. The imperfect (!) solution I chose is to first build a portfolio designed for total return and enough downside protection such that I can hold through an extended down...
Tags: Retirement, Goals, Marketing, US, International, Investing, Don, Monte Carlo, Michael Pollan, US Real Estate Vanguard REIT Index Fund VNQ VGSLX, US Small Value Vanguard Small Cap Value ETF VBR, Emerging Markets Vanguard Emerging Markets ETF VWO

Finished new goodie bags for subscribers!

I mentioned earlier I was going to add new bonus art for subscirbers to my email newsletter list, at the end of both Soul Jacker and The Saint’s Rise. I did it! It took ages. I made them with the benefit of some templates, some photoshop work by yours truly, and by sticking in some of the artwork I’ve had made for both series over the years. PLUS – I have an artist now working on a map of The Saint’s Rise, which will go into that goodie bag, then some schematics for Soul Jacker, which will go in...
Tags: Photography, Writing, Marketing, Story Art

Google Shakes Up the Programmatic Landscape Once Again

Google recently announced that its Ad Manager platform would be joining Index Exchange, OpenX, and the rest of its contemporaries by rolling out a first price auction model for its Ad Manager platform. This move away from the traditional second price auction puts programmatic buyers in a tricky position, as they must once again evolve their overall buying and optimization strategy to keep pace with an ever-shifting marketplace. However, Google’s announcement also delivers certain benefits for th...
Tags: Google, Marketing, Ssp, DSP, Vickrey, Index Exchange, Trade Desk, Media Planning & Buying, Noah Porter, SVP Head of Programmatic Kolin Kleveno

6 Event Marketing Tips From The Facebook Live Team

As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team. _______________________________ Guest post by Ronnie Higgins of Eventbrite You’re backstage before the show when you see your headlining band horsing around. “This is a Facebook Live moment,” you think. You whip out your iPhone, queue u...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Indie, Musicians, New Orleans, Facebook Live, Music Business, Live & Touring, Musician, Mardi Gras, Facebook Page

E*TRADE Core Portfolios Review | Where E*Trade Meets Robo Advising

E*TRADE Core Portfolio is one of a growing number of automated online investment platforms, commonly referred to as robo-advisors. Your investment preferences are determined in advance, you invest your money, then your portfolio is fully managed for a very low annual fee. There are many robo-advisors available today, with more coming online all the time. But E*TRADE Core Portfolios has advantages over much of the competition. As part of the E*TRADE family, E*TRADE Core Portfolios provides an opp...
Tags: New York City, Marketing, US, Investing, FINRA, SIPC, Brokerages, Robo Advisors, E TRADE Bank, E Trade Core Portfolios, E TRADE Capital Management

Google Apps – the Pros and Cons

I bet you love the Google Apps as much as I do.  (And, maybe like me, you at times hate them?!?) I especially love the popular ones  the Google apps. Gmail. Drive. Alerts. Search. Analytics. Images. Calendar. There are many that I personally (and professionally) use every day. I hate when I rely too much on them. With all the power and nuances of apps within the apps, it’s easy to make them part of your daily work process. Do you use the features inside Drive with Docs, Presentation, Sheets and ...
Tags: Google, Marketing, Branding, Google Wave, Google Sites Google

When to use Longform vs Shortform Video in Brand Marketing

The effects of technology and social media on our collective attention spans have been well documented. One such study by Microsoft indicating that the average human attention span has reduced from 12 seconds in 2000 to just 8 seconds in 2015 – less than that of a goldfish. With just a few seconds to capture the attention of your audience, it can be tempting to assume that focusing exclusively on the production of short-form video content will help you to communicate core marketing messaging and...
Tags: Google, Facebook, Instagram, Microsoft, Marketing, Sales, Shortform Video, Social Media Short

Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it's equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert. 
Tags: Technology, Marketing, Radio, Mortgage, CRM, Industry News, Select, Motto, RE/MAX, Ward Morrison, Sue Woodard, Total Expert

Branded Frank Lloyd Wright merch coming to a store near you

Even as the legendary architect's historic homes continue to command millions, the foundation billed with protecting his legacy is working behind the scenes to roll out branded merchandise including tables, lamps, rugs, notebooks, hardwood flooring and, yes, even luggage tags.
Tags: Marketing, Lifestyle, Radio, Frank Lloyd Wright, Falling Water, Shigeru Ban, Taliesin West, Markets & Economy, News Brief, Stephanie Pierotti, The Frank Lloyd Wright Foundation

Do This When Your Digital Marketing Projects Aren’t Getting Great Results

I like to do the occasional house project. One of my favorites was building the entertainment center for the TV, VCR, and other things. But this time I had gone too far. I went to the home store to buy a wallpaper removal scoring tool. Yes, I can do this. I’m going to remove the […] The post Do This When Your Digital Marketing Projects Aren’t Getting Great Results appeared first on Meryl Evans.
Tags: Business, Marketing, Sales, Content Marketing, Freelance, Digital Marketing, Outsource, Your Digital Marketing Projects Aren

Why Online Review Experts Are Important

Businesses may think that online reviews aren’t important. This is especially true for already established businesses with a high reputation and loyal following. Some businesses though think that a bad… Read more » “Why Online Review Experts Are Important” The post Why Online Review Experts Are Important appeared first on
Tags: Business, Marketing, Online Reviews

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

At the end of the day Coldwell Banker's new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday.
Tags: Marketing, Radio, Industry News, Rebranding, NAR, National Association of Realtors, Coldwell Banker, Realogy, Brokerage, Select, Charlie Young, Gen Blue

You Ask, I Answer: Tools for Storing Valuable Information?

Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is. Photos: Google Photos. The AI is unbeatable. Notes: Evernote. Short ideas: Apple Reminders. Mind maps: Mindnode maps […] The post You Ask, I Answer: Tools for Storing Valuable Information? appeared first on Christopher S. Penn Marketing Blog.
Tags: Productivity, Marketing, Seo, Data, Data Science, Christopher, Alessandra

Treat Customer Data Like You’d Want Yours to Be Treated

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups. Next, travel agency ads. And then came the political mailers. Once she activated her digital subscrip...
Tags: Google, California, Marketing, European Union, Deloitte, B2b, University Of Michigan, Digital Marketing, Fed, Consumer, General Data Protection Regulation, Epsilon, Acxiom, Jebbit, Data Marketing Association