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Personalized marketing will be huge in 2019

Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies worldwide have identified it as a priority investment, and globally 92 percent of marketers believe there’s value in 1-to-1 marketing technology. If you’re part of this majority but haven’t figured out how to advance your personalization efforts, you’re not alone. Personalization has gained popularity in recent years, but not all marketers feel like their activities in...
Tags: Amazon, Startups, Business, Contributors, Marketing and SEO


Prime Day is bad for Amazon’s brand

Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive brands to launch side-by-side sales. This year, Prime Day had several added elements to drive buzz like a concert and extended hours. The ultimate aim of Prime day is to boost sales, recruit Prime members and pr...
Tags: Amazon, Startups, Business, Opinion, Entrepreneur, Contributors, Marketing and SEO


This is how you can personalize marketing campaigns — without violating GDPR

GDPR — no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according to a recent study by Evergage Inc use digital personalization. Instead of boring you with yet another generic explanation of what the GDPR is, I’d like to address the new regulations through the looking-glass of personalizati...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO, Evergage Inc


Data shows people want serious long-form content — and brands need to take note

You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a new generation. Seeing this, you might think that we’re in a golden age of sharing when any random image or video has the potential to grab an audience and with a little luck spread like a contagion. B...
Tags: Startups, Business, Media, Entrepreneur, Contributors, Yanni, Marketing and SEO


Listen to Google — UX and SEO are a match made in heaven

To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core they’re down to the same thing. That’s because the layman doesn’t realize that what Google cares about is ultimately what will satisfy that plumber. And though initially the algorithms they used to get us there weren’t...
Tags: Google, Startups, Business, Entrepreneur, Silicon Valley, Contributors, Design & Dev, Marketing and SEO


How to engage with influencers on Twitter for your brand

I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. However, have you ever wondered why? Because people trust the opinions and recommendations of these thought leaders. Some may even call them our modern day celebrities. I like of think of them as subject matter experts in their respective niches. Regardless of ...
Tags: Startups, Twitter, Business, Entrepreneur, Contributors, Marketing and SEO


How to engage with influencers on Twitter for you brand

I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. However, have you ever wondered why? Because people trust the opinions and recommendations of these thought leaders. Some may even call them our modern day celebrities. I like of think of them as subject matter experts in their respective niches. Regardless of ...
Tags: Startups, Twitter, Business, Entrepreneur, Contributors, Marketing and SEO


Co-marketing: What is it, and what can it do for your business?

How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It’s not an easy thing to grow a company, but I want to share an approach with you that has helped some our partners grow, in hopes that you are able to replicate it. First of all, let’s identify the obstacles. Most of the companies I work with have the...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO, Head of Marketing


Inside Amazon’s plan to dominate advertising business in 2019

Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest target: the advertising industry. To thrust its way into a sector that is overwhelmingly controlled by Google and Facebook, Amazon is making brazen new moves into self-serve programmatic advertising. They are planning to spe...
Tags: Google, Amazon, Startups, Business, Entrepreneur, Contributors, Facebook Amazon, Inside Amazon, Marketing and SEO


7 detailed tips on how to improve your website in 2018

It’s no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, there’s no substitute for ensuring that you’re nailing the basics and doing everything you can beyond that. While some aspects of technical excellence have always been important, in this article I want to focus on seven reasons that your site isn’t performing as well as it could be in 2018. If you can fix these issues, your site will be in the best position possible for this year and...
Tags: Google, Startups, Business, Entrepreneur, Contributors, Marketing and SEO


7 detailed tips on how to improve you website in 2018

It’s no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, there’s no substitute for ensuring that you’re nailing the basics and doing everything you can beyond that. While some aspects of technical excellence have always been important, in this article I want to focus on seven reasons that your site isn’t performing as well as it could be in 2018. If you can fix these issues, your site will be in the best position possible for this year and...
Tags: Google, Startups, Business, Entrepreneur, Contributors, Marketing and SEO


Join us for a glass of rosé during Afterhours Cannes

What makes a standout Cannes Lions memory? Saatchi’s iconic “pregnant man” ad winning in 1970? Wine tasting in virtual reality? That time Kanye West stopped by to talk about creativity, brands, and, well, Kanye? Yes, yes, and yes. And this year, all of these elements will converge into one, beautiful, snowflake of a side-event: Afterhours Cannes. It will be iconic. There will be wine. We don’t have Kanye’s ego, but we do have Boris. What happens at Afterhours? First things first: Afterhours will...
Tags: Startups, Media, Kanye West, Long Beach, Cannes, Kanye, Cannes Lions, Insider, Saatchi, Marketing and SEO


Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right? Don’t panic yet — third-party data isn’t going anywhere. Data collected without GDPR-level consent will become obsolete, but the practice of acquiring data from outside sources is here to stay. To use third-party while complying with GDPR, you have to evaluate and rethink your methods — as well as your partners’ methods — for collec...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO


5 psychological tricks to make people buy your stuff

Over the years, psychologists and marketers alike have conducted extensive research to figure out what it is that makes us tick. Why do we do what we do? What influences our decisions? What causes us to change? After all, by understanding the motivations behind a purchaser’s decision, it becomes that much easier to adapt your messaging so that you can get better results in the future. By mastering these sales secrets with definite psychological roots, you’ll be able to gain a profound influence ...
Tags: Startups, Money, Contributors, Insider, Marketing and SEO


VICE VP Mark Adams on creating unforgettable branded content

Judging by the lines to get in, not to mention those turned away at the door, people were excited to hear Mark Adams speak. Adams, the exuberant young VP and head of innovation at VICE, nearly missed the talk altogether. His plane was delayed, we’re told, and he sprinted, quite literally, from the airport. Adams’ talk was a peek behind the curtain, however brief, on how the world’s biggest media company does business. Specifically, how it’s able to tell such captivating stories, and what lessons...
Tags: Startups, Media, Tech, Adams, Mark Adams, Sessions, Marketing and SEO


This startup is poised to optimize digital advertising, using blockchain

2017 marked a major milestone in the world of advertising: it was the first year on record that global digital ad spending exceeded global TV ad spending. Worldwide, advertisers spent $209 billion on digital, compared to $178 billion for TV. The digital marketing sphere has come a long way from spammy pop-ups, now encompassing everything from SEO and content marketing to YouTube ad placements. Despite new messaging tools and increased spending, digital advertising is still rife with challenges. ...
Tags: Startups, Seo, Cryptocurrency, Marketing and SEO


6 things I learned marketing for startups (and early stage companies)

The other day as I was putting new strings on my guitar, something interesting happened. As the sixth and final string slid up into tune, the other strings came alive; it’s a fairly normal occurrence called sympathetic resonance, and it made me think of the successful marketing teams that I’ve led or been on — those times when the team and marketing channels were working together in harmony, and the brand and product were resonating with consumers. This is especially important to get right quick...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO


How to use influencer marketing to successfully launch your product

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Because of this increased effectiveness, brands especially like to work with influencers when launching new and unknown products. They can significantly elevate your brand by building hype about the product and building trust among your target audience. My intention behind writing th...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO


Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers

Digital advertising and marketing spend is tipped to finally equal that of traditional marketing by 2020 and will eventually surpass it. Marketers are only now fully harnessing the power and reach of digital marketing after a lot of teething problems that led to wasted budgets and missed targets. That’s not to say that there aren’t still problems. Questions abound about the trust between marketers and the companies they’re representing and how to measure the success and effectiveness of these ca...
Tags: Startups, Cryptocurrency, Affiliate, Marketing and SEO, Gagapay


Facebook is dropping key advertising tools — here’s how you adapt

If you listen to headlines about Facebook recently you may be wondering if it’s still a good place to run ads for your business.  The Facebook privacy scandal that brought a ton negative press over the last month (and justly so), has already forced Facebook to change the way they handle and collect consumer information and data. This is now changing their advertising platform. And there are more changes to come. But before you have panic attack and pull your company’s or clients’ ad budget, plea...
Tags: Startups, Facebook, Business, Entrepreneur, Contributors, Marketing and SEO


5 ways big brands are using branded domains to boost business

Every day, we work with and monitor organizations all over the world that applied for .brand (“dot brand”) Top-Level Domains —that is, web addresses that end with their own brand name, like .google, .microsoft and .sony. So far only about 550 of the world’s elite brands have secured a .brand, so it’s truly a greenfields space for them to explore. Especially for those of us in the domain name industry, it can be easy to get caught up in the technical, domain-focused elements of .brand TLDs. But ....
Tags: Startups, Insider, Marketing and SEO


Micro experiences are just as important as the design of your logo

A couple of years ago I needed a new health plan ahead of the yearly enrollment period. Lured by impressive branding and a slogan on a subway advertisement, I logged onto the homepage of a well-known insurance company. This company, well known for pedaling a “fresh” approach. Unfortunately, did not deliver this brand promise. My digital experience on their platform was marred by a labyrinth of confusion. After toggling through menu after menu, I struggled to find what I needed and left the site,...
Tags: Startups, Business, Contributors, Design & Dev, Marketing and SEO


NFC is the underdog tech set to explode in the next five years

In the tantalizing world of technology today, there are endless buzzwords and acronyms for emerging tech you need to know. From AI to the ‘Uber of’ dog walking and everything in-between, maybe you think you’ve heard it all. But before you hop on the hype train and leave the station, take note — an unsuspecting player is poised to leap out of the shadows: Near field communications technology. Sound familiar? Near field communications technology, known more simply as NFC, is short-range wireless c...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO


More landing page optimization tips than you can handle! (45, to be precise)

We all know that the websites we work on could be better — way better in fact — but it can be difficult to realize exactly how they could be improved. As an experienced digital marketer and SEO specialist, I  absolutely love A/B testing and conversion rate optimization (CRO) because they are two of the few tools that can have a significant impact on the performance of all your digital channels. However, sometimes an A/B test fails to give you that spark you need to drive the optimization of your...
Tags: Startups, Business, Entrepreneur, Contributors, Design & Dev, Marketing and SEO


How advertisers can stay afloat after net neutrality is gone

While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality rules, it’s certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is largely dependent on fast and reliable access to content publishers and consumers, a requirement that was fairly met under net neutrality rules. Online advertisers will now be at the mercy of internet service providers (ISPs), who can decide who g...
Tags: Startups, Fcc, Contributors, Ajit Pai, Marketing and SEO


7 important lessons we learned from launching our branded Top Level Domain

Change can be a true challenge for major brands. The planning, resources, budget, time and sheer willpower that goes into major launches, branding exercises and technical transitions can be enough to scare off even the most enthusiastic and innovative marketer. Recently, Neustar launched its own branded Top-Level Domain (TLD): ‘.neustar’. This means that our online presence has moved from neustar.biz to home.neustar. We also moved our staff emails to @team.neustar addresses, integrated a custom ...
Tags: Startups, Insights, Neustar, Marketing and SEO


Toot toot: 6 top tips to tremendous traffic in 2018

I’ve found in my entrepreneurial efforts, and when I’ve consulted and mentored other companies, that a great product or service will only take you so far. Without the right marketing tools in place to back it up, that great idea will likely go overlooked and forgotten, no matter how fresh or exciting an idea it might be. Unsurprisingly, one of the best ways to get great results for your startup is taking steps to improve your web traffic. But how? While quickly growing your web traffic may seem ...
Tags: Startups, Business, Entrepreneur, Contributors, Marketing and SEO


We all hate advertising, but there’s an easy fix

Like most people, I hate advertising. I hate it because of its manipulative nature, its constant nagging, the off-target communication, and for trying to literally follow you everywhere and trampling your privacy along the way. Luckily some companies are trying to do things differently. They try to earn a spot in your life. By sharing knowledge, giving guidance, and actually becoming relevant in your life. But first I’ll explain why I hate advertising, and why it deserves it. All ads contain a f...
Tags: Startups, Business, Contributors, Marketing and SEO


These are the 10 essential skills that will land you a job in digital media

The digital media industry is booming, and digital marketing is becoming a necessity for any company or startup today. Digital marketing positions span the gamut, ranging from search engine optimization and web analytics to digital strategist and content marketing. According to a report from Forrester Research, “the U.S. digital marketing spend will near $120 billion by 2021 and investment in paid search, display advertising, social media advertising, online video advertising and email marketing...
Tags: Startups, Digital, Forrester Research, Marketing and SEO, Tools & Skills


Why corporations are starting their own in-house ad agencies

Last fall, the telecommunications company Sprint created an in-house digital ad agency, signaling a major shift in the company’s advertising strategy. At the time, I thought, “there goes another one.” A major brand trying to become more nimble, gain control of the ad buying process and save money — during a time when confusion and frustration is mounting in digital advertising. I was encouraged by Sprint’s move, but not surprised. They’re not the only company taking this route. Unilever created ...
Tags: Startups, Business, Entrepreneur, Unilever, Netflix, Sprint, L'oreal, Allstate, Stubhub, Contributors, Marketing and SEO