Posts filtered by tags: Marketing-strategy[x]


 

Marketing Smarter on a Community Bank Budget

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Marketing Strategy, Community Banks, Community Bank Budget


Need marketing help? Follow these 5 Instagram accounts ASAP

With so much marketing advice available online, it’s hard to know who to trust. Unfortunately, not all advice is created equal. Pick the wrong source, and you could end up making a few pretty unwise marketing moves. To help you cut through some of the noise, we’re compiling a list of our favourite marketing accounts on Instagram . Some are funny, some are thought-provoking, and some simply offer up words of wisdom. Keep reading to discover which Instagram accounts we love! Hint: Many...
Tags: Instagram, Marketing, Strategy, Social Media, Content Marketing, Social Media Marketing, Marketing Strategy, Graphic Design, Canva, HubSpot, Digital Strategy, All, Digital Marketing Strategy, Social Media Strategy, Reporting Tool, Sprout Social


Banking Share of Wallet Threatened By Hidden Attrition

Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships. The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Digital Transformation, Finance, Marketing Strategy, Spotlight, Digital Banking, Retention, Digital Banking Strategies, Sales Strategies, Technology Strategies, Attrition, Guerilla & Non-Traditional


Naturipe Snacks™ + Chobani® Greek Yogurt Collaborate on Berry Parfait Snacks!

Naturipe Snacks™ + Chobani® Greek Yogurt Collaborate on Berry Parfait Snacks!      For over 100 years Naturipe has grown and marketed produce, leading the industry in blueberry production year in and year out. Sourcing from growers across all of North America, Naturipe is committed to providing premium quality, always fresh, and great-tasting berries and […] The post Naturipe Snacks™ + Chobani® Greek Yogurt Collaborate on Berry Parfait Snacks! first appeared on LA-Story.com.
Tags: Food, Videos, Family, Featured, Women, Lifestyle, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Chobani, Marketing Strategy, Yogurt, Art and design, Viral


Don’t Miss National Lipstick Day on 7/29! Try the Products from Smith + Cult, Vapour!

National Lipstick Day is just a day away– 7/29!! Don’t miss this great opportunity to indulge yourself by purchasing a couple of new lipsticks. Here are two great brands that are offering some great deals!   Here are two great brands that are offering some great deals!   Smith & Cult – on National Lipstick Day […] The post Don’t Miss National Lipstick Day on 7/29! Try the Products from Smith + Cult, Vapour! first appeared on LA-Story.com.
Tags: Photos, Featured, Shopping, Women, Uncategorized, Lifestyle, Summer, Holiday, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Art and design, Viral


6 Global Megatrends That Are Impacting Banking’s Future

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Customer Experience, Marketing Strategy, Spotlight, Payments, Ai, Iot, Data Analytics, CX, Digital Banking Strategies, Innovation Strategies, Strategic Planning, Technology Strategies, Super App, Sustainable Banking


6 Global Megatrends Impacting the Future of Banking

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Customer Experience, Marketing Strategy, Spotlight, Payments, Ai, Iot, Data Analytics, CX, Digital Banking Strategies, Innovation Strategies, Strategic Planning, Technology Strategies, Super App, Sustainable Banking


Brand Strategy 101: How to Create an Effective Branding Strategy [GUIDE]

Discover what brand strategy is, what makes a strong brand strategy, why your business needs one, and how to start building it today.
Tags: Startups, Marketing, Sales, Marketing Strategy, Starting A Business, Growing A Business


Here’s Why Chase Brass Poached Citi’s CMO

Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. In October she joins the #1 U.S. bank. The post Here’s Why Chase Brass Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, CMO, Marketing Strategy, Spotlight, Chase, Citigroup, Citibank, Branding, Citi, JPMorgan Chase, Carla Zakhem Hassan, Featured Content


Here’s Why Chase Bank Poached Citi’s CMO

Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal her. The post Here’s Why Chase Bank Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, CMO, Marketing Strategy, Spotlight, Chase, Citigroup, Citibank, Branding, Citi, JPMorgan Chase, Carla Zakhem Hassan, Featured Content, Chase Bank Poached Citi


2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Advertising, Marketing Strategy, Gartner, Digital Marketing, Marketing Research, Facts & Data, Featured Content


3 trends to adopt for your post-pandemic business marketing strategy

People appreciate their homes and backyards even more after being confined to them for a year. Shutterstock/Flamingo Images As we prepare to enter the 'new normal,' it's clear that many pandemic-era changes are here to stay. Marketers can tap into these newfound interests to appeal to as wide an audience as possible. We care more than ever about our homes, work-life balance, and health - use this in your messaging. See more stories on Insider's business page. From e-commerc...
Tags: Marketing, US, Trends, Strategy, Marketing Strategy, Nordic, Marketers, Inc, Contributor, Business Advice, Lockdown, Pandemic, Michelle Manafy, Contributor 2019


Brand Strategy: 5 Essential Components for Strong Company Branding

Great brands don't happen by accident. They require a strategy. And, these five essentials should appear in every brand strategy.
Tags: Startups, Sales, Marketing Strategy, Small business marketing, Starting A Business, Growing A Business, Brand Identity, Essential Components for Strong Company Branding


Google Leaves Cookies on the Table: What Financial Marketers Must Know

Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy. The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Google, Finance, Advertising, Marketing Strategy, Cookies, Digital Marketing, Featured Content


Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships

London, UK — Impact, the global leader in partnership automation, today announces a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved analytics and insights to boost programme success. The platform offers […] The post Impact Appointed by Skyscanner to Optimise Global Affiliate and Performance Partnerships appea...
Tags: Advertising, Marketing Strategy, Press Releases, Skyscanner, Online Media, Digital Marketing, London UK, Impact, Ad & Media Strategies, Digital Intelligence, Ad Products, Internet Strategy, Partnership Automation


Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Marketing Strategy, Citigroup, Citibank, Branding, Citi, Carla Zakhem Hassan, Featured Content, CMO Talks Branding Social Stands


How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Marketing Strategy, Citigroup, Citibank, Branding, Citi, Carla Zakhem Hassan, Featured Content


Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […]
Tags: Marketing, Social Media, B2b Marketing, Social Marketing, Marketing Strategy, Digital Marketing Trends, Channel Partners, Chief Marketing Officer, Channel Marketing, B2B research, Channel Sales, Marketing Annual Planning, Tech Channel Professionals


How to Get Noticed When You’re Not There

One of the most infamous political scams of all time was the Potemkin Village, in which a series of building facades were created by a Russian nobleman to fool the… Read more » The post How to Get Noticed When You’re Not There appeared first on Noobpreneur.com.
Tags: Business, Advertising, Marketing, Marketing Strategy, Marketing Campaign, Potemkin Village


Comment créer des tableaux d’évaluation du contenu B2B

Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.
Tags: Europe, Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Promoted, B2B research, Content Strategy and Operations


Het dilemma van content-data oplossen: Hoe bouw je een B2B-content measurement dashboard

Omgaan met B2B content data dilemma's? Leer hoe u dashboards voor inhoudsmeting bouwt om betere inzichten te krijgen in onze nieuwste blogpost.
Tags: Europe, Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Leer, Promoted, B2B research, Content Strategy and Operations, Omgaan


tmwi Works on Creative and Highly Targeted Campaign for the Royal Mint

London UK: Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her Majesty’s Treasury and is under an exclusive contract to supply all […] The post tmwi Works on Creative and Highly Targeted Campaign for the Royal Mint appeared first on Ad Tech Daily.
Tags: Advertising, Marketing Strategy, United Kingdom, Press Releases, Digital Marketing, Royal Mint, London UK, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Marketing Agency, Her Majesty s Treasury, Tmwi, The Royal Mint


5 New Insights About How Consumers Make Banking Decisions

Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these biases. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Customer Experience, Marketing Strategy, Cognitive Biases, Equifax, Product Marketing, Financial Health, Contributed Content


Loud Mouth Media Marks Successful Quarter With Top Award Win

Belfast, Northern Ireland: Loud Mouth Media, a multi-award winning digital performance marketing agency, is proud to announce that it has been awarded the Silver Award for Best Integrated Biddable Campaign at the UK Biddable Awards 2021 for its work with Birmingham-based plumbing specialists, BES.   The UK Biddable Media Awards recognise, celebrate, and reward the contribution […] The post Loud Mouth Media Marks Successful Quarter With Top Award Win appeared first on Ad Tech Daily.
Tags: UK, Advertising, Marketing Strategy, Press Releases, Birmingham, Bes, Digital Marketing, Belfast Northern Ireland, Ad & Media Strategies, Ad Groups & Agencies, Advertising Events, Internet Strategy, Performance Marketing, Loud Mouth Media, UK Biddable Awards


MKT1: Developer marketing is what startup marketing should look like

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. It also provides a job board, a newsletter, and workshops for marketers. Founders Kathleen Estreich and Emily Kramer say they are responding to a few big trends in the startup world. These days, young companies are raising more capital than ever and faci...
Tags: Startups, TC, Facebook, Entrepreneurship, Marketing, Tech, Marketing Strategy, Hiring, Kramer, Emily, Kathleen, Carta, Product Marketing, Personnel, Scalyr, Growth Marketing


Adgile Prepares to Launch Into Canada With Market Partner Nlogic

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership with NLogic that will see it launch its real—time data and analytics capabilities for linear and on demand TV into Canada later in the year. NLogic is already the leading […] The post Adgile Prepares to Launch Into Canada With Market Partner Nlogic appeared first on Ad Tech Daily.
Tags: Australia, Advertising, Marketing Strategy, Canada, Tv Advertising, Video Ads, Press Releases, Digital Marketing, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Linear TV, Adgile, Demand TV


How to Choose the Right CRM System

A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items. What is a CRM System? This software for your business guides prospects through the sales pipeline. There are different plans and packages to choose from. Sorting through CRM solutions means choosing between enterprise-level packages and smaller versions with fewer options. Choosing a CRM means ...
Tags: Sales, Marketing Strategy, HubSpot, Don, Small Business Operations, Prioritize Programs, Will Help Improve Customer Relationships


Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent

Paying landlords checks is a thing of the past. Consumers will soon be paying for their apartments with a credit card — and getting rewarded. The post Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
Tags: Finance, Marketing Strategy, Rewards, Credit Score, Mastercard, Payments Strategies, BILT, Featured Content


Solving The Content Data Dilemma: How To Build B2B Content Measurement Dashboards

Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to achieve better insights in our latest blog post.
Tags: Europe, Marketing, B2b Marketing, Marketing Strategy, Age Of The Customer, Promoted, B2B research, Content Strategy and Operations


4 Tips to Modernize Your Marketing and Sales Tactics

Marketing and sales are concepts that are older than capitalism itself. For as long as people have been buying things, professionals have tried to market their products and services. While… Read more » The post 4 Tips to Modernize Your Marketing and Sales Tactics appeared first on Noobpreneur.com.
Tags: Business, Marketing, Marketing Strategy