Posts filtered by tags: Marketing-strategy[x]


 

DemandJump Announces Account-Based Attribution for B2B Marketers, Aligning Marketing Actions to Revenue Outcomes

New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams INDIANAPOLIS — DemandJump, the leading marketing insights and attribution platform, announced the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint. Due to […] The post DemandJump Announces Account-Based Attribution for B2B Marketers, Aligning Marketing Actions to Revenue Outc...
Tags: Advertising, Marketing Strategy, Indianapolis, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Marketing Insights, Marketing Attribution, DemandJump


Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing San Francisco – Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the […] The post Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Mark...
Tags: Advertising, San Francisco, Marketing Strategy, Press Releases, Digital Marketing, Kenshoo, Ad & Media Strategies, Digital Intelligence, Marketing Technology, Signals Analytics, Digital Acceleration, Signal Analytics, Acquire Signals Analytics


UK Charity Stonewall Reveals Unprecedented Marketing Campaign

Silverbullet reaches millions in pro bono campaign to support trans rights Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. […] The post UK Charity Stonewall Reveals Unprecedented Marketing Campaign ap...
Tags: UK, Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Stonewall, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Silverbullet, Contextual Intelligence, Brand Suitability, Silverbullet Data Services Group


Why Bitcoin and Retail Banking Make a Good Combination

If you question that premise, read why bitcoin rewards checking is one bank's calculated move to get ahead of the long-term crypto trend. The post Why Bitcoin and Retail Banking Make a Good Combination appeared first on The Financial Brand.
Tags: Finance, Marketing Strategy, Bitcoin, Cryptocurrency, Innovation Strategies, Mobile Channel, Featured Content, Rewards Checking


Let’s Talk about New Years Resolutions! Digging into “Clean Eating” Thanks to Café Gratitude!

Resolutions are typical for January. How long any resolution lasts is an entirely different discussion! While it’s easy for me to suggest some for you, many have asked me about MY resolutions! 1) I want to “eat clean”–meaning I want to eat more plant-based meals and snacks. I will be eating less meat and ditching […] The post Let’s Talk about New Years Resolutions! Digging into “Clean Eating” Thanks to Café Gratitude! first appeared on LA-Story.com.
Tags: Photos, Cooking, Featured, California, Women, Uncategorized, Lifestyle, Events, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Natural, Art and design


How Financial Marketers Can Break Away from Lookalike Brand Strategies

Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market. The post How Financial Marketers Can Break Away from Lookalike Brand Strategies appeared first on The Financial Brand.
Tags: Finance, Marketing Strategy, Branding, Differentiation, Positioning


Emphasis on Digital Banking Demands Changes to Onboarding Rules

Digital account opening has negatively impacted the value of new accounts in banking. New customer onboarding is the answer. The post Emphasis on Digital Banking Demands Changes to Onboarding Rules appeared first on The Financial Brand.
Tags: Finance, Marketing Strategy, Spotlight, Onboarding, Digital Marketing, Digital Banking, Digital Banking Strategies, Segmentation Strategies, Digital Banking Demands Changes


Exclusive Insights Into BofA’s Massive Rewards Program

Some might consider it too complicated. But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals. The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand.
Tags: Credit Cards, Finance, Customer Experience, Marketing Strategy, Bank Of America, Rewards, Loyalty, BofA, Retention, Sales Strategies, Mobile Channel, Deposits, Featured Content


Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas

Retuning marketing angles for 2021 with coronavirus still out there demands an ear for what will really work in the vaccine-based new normal. The post Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas appeared first on The Financial Brand.
Tags: Credit Cards, Finance, Marketing Strategy, Coronavirus


Retail Banking Year in Review 2020: A Reflection in 20 Charts

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.
Tags: Technology, Digital Transformation, Finance, Customer Experience, Marketing Strategy, Spotlight, Experience, Digital Marketing, Digital Banking, Most Popular, Data Analytics, Customer Journey, Digital Banking Strategies, Digital Banking Report, Innovation Strategies, Technology Strategies


Is Your Financial Institution Ready for Tough COVID Vaccine Questions?

Mandatory vaccination is the big one, but a host of other issues makes it crucial for banks and credit unions to proactively prepare. The post Is Your Financial Institution Ready for Tough COVID Vaccine Questions? appeared first on The Financial Brand.
Tags: Privacy, Finance, Risk, Marketing Strategy, Spotlight, Employees, Vaccine, Communications, Reputation, Community & Public Relations, Branch Strategies, Culture & Leadership, Featured Content, COVID


Yes, your marketing analysis is probably stupid

Is your marketing analysis stupid? Well, it might be. I see many brands getting their marketing analysis wrong. It’s one thing to recognise an obvious insight when it’s staring you in the face. But understanding insights and getting your analysis right are two different challenges — especially in a digital first media landscape. Here are five typical mistakes common in marketing analysis: No, you shouldn’t be posting often and everywhere The basic marketing insight: Anyone can p...
Tags: Strategy, Marketing Strategy, Pr, Don, social media Monitoring, Publics, Thomas Chan, Digital First, Social Media Pessimist, Digital Mediocrity, Apple Amazon Netflix Spotify Google Facebook


People Use Bank Accounts Differently Now: How Marketers Must Adapt

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.
Tags: Big Data, Finance, Marketing Strategy, Debit Cards, Digital Marketing, Data Analytics, Segmentation Strategies


Banks May Still Need Larger Branch Networks to Find Sales Success

While closing branches in the wake of COVID and digital transformation accelerates, successful institutions still tailor plans to markets. The post Banks May Still Need Larger Branch Networks to Find Sales Success appeared first on The Financial Brand.
Tags: Finance, Marketing Strategy, Branch, Branch Strategies, Featured Content


Looking for a Gift or Stocking Stuffers? Here’s a Few Worth Checking Out!

  Last-Minute Gifts and/Or  Stocking Stuffer Ideas We’re all in a race to the holiday finish line and if you’re having trouble finding the perfect gift or a stocking stuffer, we have a few ideas that may suit your needs. Whether you’re looking for something a little sweet, to get your sweat on, or fun […] The post Looking for a Gift or Stocking Stuffers? Here’s a Few Worth Checking Out! first appeared on LA-Story.com.
Tags: Featured, Celebrity, Women, Christmas, Lifestyle, Holiday, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Art and design, Viral, Innovation, Life Lessons


5 Best Practices When Marketing Banking Mergers

Consumers and businesses saying goodbye to a trusted bank or credit union must be shown what they'll gain or they'll walk, hurting the deal. The post 5 Best Practices When Marketing Banking Mergers appeared first on The Financial Brand.
Tags: Finance, Marketing Strategy, Mergers, Mergers and Acquisitions, Best Practices When Marketing Banking Mergers


Data and AI Will Drive Autonomous Future in Banking

With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution. The post Data and AI Will Drive Autonomous Future in Banking appeared first on The Financial Brand.
Tags: Digital Transformation, Finance, Customer Experience, Marketing Strategy, Spotlight, Experience, Personalization, Data Analytics, CX, Digital Banking Strategies, Technology Strategies, Featured Content


Autonomous Finance Required for Digital Banking Success

With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution. The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand.
Tags: Digital Transformation, Finance, Customer Experience, Marketing Strategy, Spotlight, Experience, Personalization, Data Analytics, CX, Digital Banking Strategies, Technology Strategies, Featured Content


Data and AI will Drive Autonomous Finance Future in Banking

With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution. The post Data and AI will Drive Autonomous Finance Future in Banking appeared first on The Financial Brand.
Tags: Digital Transformation, Finance, Customer Experience, Marketing Strategy, Spotlight, Experience, Personalization, Data Analytics, CX, Digital Banking Strategies, Technology Strategies, Featured Content


San Pedro Fish Market Unveils 12 Days of Shrimp Dec 9 – 20! Win a World Famous Holiday Shrimp Tray Celebration Meal!

San Pedro Fish Market Unveils 12 Days of Shrimp Dec 9 – 20 Compete to Win a Holiday World Famous Shrimp Tray Celebration Meal       San Pedro Fish Market invites seafood lovers to make new memories with food and family this holiday season during 12 Days of Shrimp. From December 9 – 20, fans can enter the #SPFMContestEntry Instagram contest […] The post San Pedro Fish Market Unveils 12 Days of Shrimp Dec 9 – 20! Win a World Famous Holiday Shrimp Tray Celebration Meal! first appeared on LA-Story....
Tags: Cooking, Featured, Adventure, Women, Lifestyle, Holiday, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Viral, Innovation, Expert, Shrimp


Banking Must Measure Customer Experiences Across Entire Journey

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.
Tags: Finance, Customer Experience, Marketing Strategy, Spotlight, Experience, Satisfaction, CX, Customer Journey, Digital Banking Strategies, Digital Banking Report


THE PIANO GUYS Kick Off the Holiday Season with a New Video: “What Child Is This.”

THE PIANO GUYS  Kick Off the Holiday Season on Good Morning America’s GMA3 -12/22!   NEW DOUBLE ALBUM 10 Available Everywhere NOW!   Gearing up for the holidays, THE PIANO GUYS today  are sharing the music video for their fan-favorite rendition of the Christmas classic “What Child Is This.” Embracing the spirit of the season, […] The post THE PIANO GUYS Kick Off the Holiday Season with a New Video: "What Child Is This." first appeared on LA-Story.com.
Tags: Videos, Music, Featured, Celebrity, Adventure, Lifestyle, Holiday, Entrepreneurs, Strategy, Social Media, Seo, Marketing Strategy, Art and design, Viral, Innovation, Men


How to Build a Money-Making Online Offer

Wouldn’t it be nice if every single “recipe” we tried for building a money making online offer worked flawlessly the first time? We all know it doesn’t work that way — online or in life. When you use a new recipe to prepare any kind of food, you know that the result may not be perfect right away. Trying a new recipe shows you what you need to do differently next time. Recipe results can vary a lot … Small differences in your local ingredients, the temperature of your stove ...
Tags: Marketing, Selling, Marketing Strategy, Branding, Don, Big League


Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.
Tags: Finance, Credit Unions, Customer Experience, Marketing Strategy, Millennials, Cds, Online Banks, Big Banks, Product Marketing, Community Banks, Deposits, Featured Content


5 Essentials for Bank & Credit Union Marketing Budgets

Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead. The post 5 Essentials for Bank & Credit Union Marketing Budgets appeared first on The Financial Brand.
Tags: Finance, Advertising, Social Media, Content Marketing, Marketing Strategy, Budgets, Bank, Websites, Branding, Digital Marketing, Marketing Automation, Credit Union Marketing Budgets, Bank Credit Union Marketing Budgets


Covid-19 Has Closed Many Restaurants in So. CA. Here’s a Way to Help Those Out of Work!

  For the holiday season, non-profit Long Beach Food & Beverage is partnering with Accountability PAC to solicit donations to purchase gifts for laid of or furloughed restaurant employees and their families for the holidays. Accountability PAC   was recently involved in a  march in Belmont Shore about the closure of restaurants’ outdoor dining.   Please […] The post Covid-19 Has Closed Many Restaurants in So. CA. Here's a Way to Help Those Out of Work! first appeared on LA-Story.com. ...
Tags: Photos, Family, Featured, California, Restaurants, Women, Charity, Lifestyle, Events, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Art and design


Consumers Freaking Out Financially: How Bank Marketers Must Respond

Attitudes toward debt and in-person banking have sharply altered. Bank and credit unions marketers need to factor this into their messaging. The post Consumers Freaking Out Financially: How Bank Marketers Must Respond appeared first on The Financial Brand.
Tags: Credit Cards, Finance, Customer Experience, Marketing Strategy, Bank, Branch Strategies


How Financial Marketers Can Come to Grips with the Growing Wealth Gap

Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs. The post How Financial Marketers Can Come to Grips with the Growing Wealth Gap appeared first on The Financial Brand.
Tags: Email, Finance, Advertising, Marketing Strategy, Direct Mail, Microloan, Segmentation Strategies, Financial Wellness, POS finance


Does Being a Primary Financial Institution Mean What It Used To?

A few megabanks dominate PFI status and fintechs and challengers are in ankle-deep. For Gen Z, however, 'primary bank' may not even matter. The post Does Being a Primary Financial Institution Mean What It Used To? appeared first on The Financial Brand.
Tags: Finance, Customer Experience, Marketing Strategy, Data Analytics, BAI, Raddon, Novantas, PFI, Segmentation Strategies, Cornerstone Advisors, Featured Content, Primary Financial Institution, Ron Shevlin


Cyber Monday Deals for Mito-Q! Buy 2; Get 1 Free.

There is no better time to power your health, resilience, energy, and immunity than with MitoQ’s biggest sale!     Video featuring Fitness Pro, Tracy Anderson- MitoQ Spokesperson! Click on the window if the video doesn’t show up on your screen. The video IS there. Add any 3 MitoQ supplements to your cart and you’ll […] The post Cyber Monday Deals for Mito-Q! Buy 2; Get 1 Free. first appeared on LA-Story.com.
Tags: Photos, Featured, Women, Lifestyle, Holiday, Events, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Tech, Marketing Strategy, Beauty, Viral, Expert