Posts filtered by tags: MASLOW[x]


 

Marketing Psychology in 2019: Make Your Mark Digitally

As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, e...
Tags: Instagram, Marketing, CMO, B2b, Dale Carnegie, Consumer, Abraham Maslow, MASLOW, Engagement Marketing, U S Census Bureau Millennials


Common Threads of Well-Being: 5 Ideas that Influence and Integrate

The concept of well-being has many facets, yet themes weave through all stages of development and point to critical aspects of how and with whom we spend time. Money can’t buy love, but up to a certain level it is crucial to well-being. Health and relationships matter, and pursuing goals deemed personally worthwhile also impact well-being. While there are no formulas there are fundamentals that, when understood and applied, can improve the quality of being and integrate the roles and activities...
Tags: Psychology, Facebook, Relationships, Friendship, Generosity, Happiness, Communication, Volunteering, Gratitude, Mental Health And Wellness, Gallup, Simon, Abraham Maslow, MASLOW, Panepinto, Rath


10 common traits of self-actualized people

Maslow's famous "Hierarchy of Needs" describes different levels of human motivation.A new study updates the hierarchy through modern methods.The research shows that self-actualized people share 10 specific traits. None Are you a self-actualized person? The American psychologist Abraham Maslow famously proposed in 1954 the "Maslow's hierarchy of needs" which theorized that psychological health culminated in self-actualization. Maslow saw that as being able to fulfill your potential, becoming your...
Tags: Psychology, Health, Amazon, Motivation, Meditation, Mindfulness, Mental Health, Brain, Personality, Creativity, Innovation, Columbia University, Freud, Self, Kaufman, British Psychological Society s Research Digest


The Psychology Behind Instilling a Sense of ‘Home’

Home can be your childhood roots and the pizzeria around the corner. Home can be the house you grew up in and the familiar sights, sounds, tastes, and smells that are as familiar to you as the sun rising each day and setting each night. It can be the physical place you reside and the community it bestows.  Home can be the conversations with loved ones at the dinner table about anything and everything. It  can be talking with your friends over a cup of hot tea or coffee. It can be vacations w...
Tags: Psychology, Home, Family, Friendship, Personal, Moving, Memories, Penn State, MASLOW, Homesickness, Baumeister Leary


The One Competitor Marketers Underestimated

Looking back at 2018, there’s one competitor we underestimated this year. It’s slowly draining the attention of every human on the planet. It plays into almost all human needs — as they are defined by the Maslow Hierarchy. It’s the rectangular status-seeking device in your hands. That’s right. It’s your smartphone. Maslow’s needs start with the basics. Starting at the bottom of the pyramid, we all need food and water. Then safety. Next up is belonging, then esteem, then self-actualization. Th...
Tags: UK, Youtube, Vw, Starbucks, Las Vegas, Branding, Taco Bell, Don, Abraham Maslow, MASLOW, Brand Engagement, Fat Face, Moosylvania, Organic Valley, TV Facebook, Norty Cohen


Did Marketers Underestimate Their Competition in 2018?

Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water. Then safety. Next up is belonging, then esteem, then self-actualization.
Tags: Ecommerce, MASLOW


Maslow, material needs, and the gospel

Maslow, material needs, and the gospel Earlier this year, Susan Mettes of Christianity Today critiqued the use of Maslow’s hierarchy of needs as a ministry tool. The central idea of the hierarchy, as Mettes puts it, is “that physical needs must be met before people experience spiritual needs.” Mettes argues against such a dualistic perspective, and instead points out that the Bible places a priority on spiritual and eternal realities even as there is a kind...
Tags: Religion, Jesus, Matthew, Jesus Christ, Matt, Baxter, MASLOW, Richard Baxter, Jordan J Ballor, Susan Mettes, Mettes, Mount Following


Comfort Zones: An Alternative Perspective

Comfort zones. They usually get a lot of bad press. We’re regularly told that they’re something we need to “break out of” or “smash” in order to progress and grow as a human being. I’ve lost count of the number of meme diagrams I’ve come across depicting this. You know the ones, with the “where the magic happens” mentality. I don’t know about you, but I’ve found there’s something a little conflicting about the language used here. “Comfort” versus “break out.” Why would I want to break somet...
Tags: Psychology, Habits, Self-help, Avoidance, Comfort Zone, White, Anxiety And Panic, Success & Achievement, Coping Skills, Risk-taking, MASLOW, Yerkes, Fairhurst, Maslow's hierarchy of needs, Alasdair White, John Fairhurst


Have you got a “self-actualised” personality? A new test brings Maslow’s ideas into the 21st century

By Christian Jarrett. With "conscientiousness and willpower" it is possible to become more self-actualised.
Tags: Psychology, Mental Health, Personality, MASLOW


Many Industries are Impacted by Modern Wellbeing

I, along with my colleagues at Kaleido Insights, have started a new research stream (a series of publications) in the area of Modern Wellbeing. Technology is impacting yet another massive movement, which will cause significant ripples across society, economies, and business models. Over a decade ago, I was analyzing how social technology democratized information, forever changing communications, media, marketing, and even governments. About five years ago, I dove into deep on the Collaborative/S...
Tags: Sem, MASLOW, Kaleido Insights, Modern Wellbeing


Maslow 101 PART 3: Connecting Your Brand with Your Older Customer's God Spot

UC San Diego neurologist V. S. Ramachandran has mapped some of the most mysterious regions of the mind. A few years ago announced that he had discovered what he called the “God spot ,“ a tiny spot in the frontal lobes of the brain that became hyper active when people have a strongly felt spiritual experience. Now it seems that strong brand experiences activate the same spot. In fact, brands... [Author: David Wolfe]
Tags: Advertising, Marketing, Brain, Behavior, Consumer Behavior, Branding, UC San Diego, MASLOW, David Wolfe, Customer Relations, Ramachandran


Maslow 101 PART 6: Why Seniors Don't Buy Your Ads

As people move into the higher levels of personality development they become increasingly “resistant to enculturation,” Maslow said. In the context of marketing this means that older customers tend to become less influenced by traditional advertising. Having seen and listened to tens of thousands of ads over their lifetimes it is not likely that you are going to come up with an ad that an older person views as startlingly... [Author: David Wolfe]
Tags: Aging, Advertising, Marketing, Behavior, Consumer Behavior, Boomers, Human Development, MASLOW, David Wolfe, Consumer Trends


Maslow 101 PART 5: It’s Not About Nostalgia; It’s About Life Review

This post is a modification of one that ran originally May 25, 2007. It fits within the theme of the current thread, Maslow 101, because one of the most important claims he made about self-actualizing personalities is that they experience changes in value systems. I’ve heard marketers tell audiences from the podium that values remain constant throughout life. That’s necessary to retain a personality that behaves in consistent fashion. Well,... [Author: David Wolfe]
Tags: Aging, Advertising, Marketing, Behavior, Consumer Behavior, Boomers, MASLOW, David Wolfe, Customer Relations, Consumer Trends


Requisite Course for Marketers to Older People: Maslow 101

Odds are that nearly every reader of this blog has at least a fuzzy familiarity with Maslow’s famous Hierarchy of Basic Human Needs. To recall, they are: Self-actualization Self=esteem and esteem of others needs Love and belonging needs Basic safety and security needs Basic physiological needs Maslow’s said that a person must experience “substantial gratification” at one level before advancing to a higher level. For example the newborn infant’s basic... [Author: David Wolfe]
Tags: Aging, Advertising, Marketing, Behavior, Consumer Behavior, Human Development, MASLOW, David Wolfe, Customer Relations


Maslow 101 PART 4: The Joys of Old Age Are Real

I dedicate this post to a friend whose last name will go unmentioned to preserve his privacy, but he will know who he is as he reads on. In talking to my friend on the phone the other day he said to me, “ I recently turned 73 and you know – I’ve changed. Things don’t bother me like they used to. I’ve gotten more patient and time doesn’t mean... [Author: David Wolfe]
Tags: Books, Aging, Advertising, Marketing, Behavior, Consumer Behavior, Human Development, MASLOW, David Wolfe, Customer Relations


Requisite Course for Marketers to Older People: Maslow 101 PART 2

Sixty-two year-old Kathy Sparks is not simply a 30-year older version of her 32-year-old self. In many respects she’s a different person. That poses a problem for the 32-year-old copywriter or ad creative trying to fashion a marketing message aimed at Kathy and her age peers. A true story illustrates the point. While conducting a workshop in 1996, the year the first boomers turned 50, I asked for two volunteers,... [Author: David Wolfe]
Tags: Aging, Advertising, Marketing, Behavior, Consumer Behavior, Boomers, Human Development, Kathy, MASLOW, David Wolfe, Kathy Sparks


“Boring Game Changers” to Improve Your Practice

I have attended my share of legal tech conferences in the last few years (as we all do), and I couldn’t help but notice that in comparison with events from, say, 5 years ago, many of them didn’t have any actionable content for attendees. The audience (lawyers, by a large majority) was sent home at the end of the day feeling like there was nothing left to do but watch the (AI, blockchain, you name it) train pass. Yet, I’m a firm believer that there is still a lot of room for significant productiv...
Tags: Microsoft, Law, Microsoft Office, Francis, Sarah, Legal Technology, John Smith, Nietzsche, MASLOW, Nicholas Carr, Marc Andre, EXEO, Brett Burney, Claire Mazzini, Francis Tourigny, Marc André Séguin


Top 5 Technical SEO Tactics To Boost Your Organic Rankings

A technical website audit is still a vital aspect of an SEO audit of a website. The technical aspects of a website draw parallelism with the first couple of layers of Maslow’s hierarchy of needs. That is, by not implementing them, you will not get any edge, but by not implementing them, you are at a loss. What is Technical SEO? When it comes down to SEO in general, it’s really how your website is built, how great your content is and how many links are you getting. Those are kind of three ways ...
Tags: Google, Technology, Marketing, Sales, Seo, Css, Google Analytics, Bing, Technical Seo, PSD, MASLOW


The Truth About Whether Professional Facials Are Worth Your Money

To borrow an analogy from Maslow, the skin has a hierarchy of needs. The core building blocks are cleansing, exfoliating, and sun protection — you know, the necessities. That's followed by things like antioxidants and peptides, the reparative basics. Right at the top of the pyramid is what one might refer to as "add-ons": fun things like masks, and facial massages, and sticking cucumber slices on your eyes. Adding those things regularly into your routine has its benefits, but determining where ...
Tags: Fashion, Music, MASLOW, Tonks, Sarah Tonks


The Power Of Live Music

William Paterson University Prof. David Philp looks at a report from Live Nation based on some fresh, unique research explaining how our need for community and belonging is satisfied by attending live shows. __________________________ By David Philp,  Assoc. Professor at William Paterson University from Music Biz 101 blog I remember learning about Maslow’s Hierarchy of Needs back in college.  These are the things that make we, as humans, tick.  These are the needs we require i...
Tags: Facebook, Music, Marketing, US, Guest Post, Broadway, Live Music, St Vincent, Music Business, Live & Touring, William Paterson, William Paterson University, MASLOW, David Philp, Steve Marcone, David Philp Assoc Professor


Solitary Sought. Solitary Found.

Bell Canyon Trail with Santiago Pk  There is, I believe, a fundamental need that lurks in many of us. It's something that we don't usually talk about because, um, well, we've been trained not to talk about stuff that might make us seem odd, or different, from everyone else.I'll call this, simply, the need to be alone. Or more specifically, the need to be away from people, at least some of the time. Not just away from the assholes, or the obnoxious ones, just people. Yes, many of us, some ...
Tags: Sport, Santiago, Running, MASLOW, Will Cooper, Bell Canyon Trail


California Senate Bill 1303 would fix glaring conflict of interest in sheriff-coroner offices

SACRAMENTO — One of the few things I remember from college Psychology 101 was Maslow’s pyramid-shaped “Hierarchy of Needs.” If we’re destitute, we spend all our time trying to meet our physiological needs for food and shelter. With those needs met, we then worry about safety. After feeling safe, we move up the pyramid toward the narrower goals of love and belonging, esteem and then self-actualization. Bottom line: You’re not going to spend much time worrying about lofty goals when you’re scroung...
Tags: Amazon, California, Opinion, Senate, Sacramento, Sport, Soccer, San Joaquin County, San Joaquin, Bennet Omalu, Legislature, Assembly, Moore, Sacramento Bee, Greenhut, Board of Supervisors


Senate Bill 1303 would fix a glaring conflict of interest

SACRAMENTO — One of the few things I remember from college Psychology 101 was Maslow’s pyramid-shaped “Hierarchy of Needs.” If we’re destitute, we spend all our time trying to meet our physiological needs for food and shelter. With those needs met, we then worry about safety. After feeling safe, we move up the pyramid toward the narrower goals of love and belonging, esteem and then self-actualization. Bottom line: You’re not going to spend much time worrying about lofty goals when you’re scroung...
Tags: Amazon, California, Opinion, Senate, Sacramento, Sport, Soccer, San Joaquin County, San Joaquin, Bennet Omalu, Legislature, Assembly, Moore, Sacramento Bee, Greenhut, Board of Supervisors


The Daily Grind - 2715 - 250718

So here's the post for the day. I am ODing on coffee and hope.Coffee.Since I am no longer on Keto, I am eating, drinking and binging on everything that comes my way. Oh and while I am it, I had some variant of chicken the other day. Thanks to AR. And surprisingly I was ok with it. I need to ramp this up.Hope.I was in Delhi and I was here to pitch to a prospective client and kick off things for the next phase of C4E. And what is that next phase? A phase where I go really fast for the next 9 month...
Tags: Travel, Money, Sleep, Planes, Rant, Aviation, Delhi, Akshay Kumar, Keto, MASLOW, Mt Everest, Lem, SideNotes, Garg, note2Self, 1000WAD_v5_072018


Maslow’s Hierarchy of Needs and Employee Motivation

According to Psychology Today, Abraham Maslow was an American pyschologist who categorized human needs from the most basic, even primitive needs, to the highest needs. Only once the basic needs are met can people focus on the highest need, self-actualization, which is achieved through personal growth. The typical pyramid that illustrates this hierarchy of needs […]
Tags: Sales, Human Resources, Abraham Maslow, MASLOW, Employee Motivation, Hierarchy of Needs


The Full List of Bushcraft Skills You Should Know

The following list of skills is pretty exhaustive, but it will be of no use if you don’t approach things in the right way. A guide which is often used is Maslow’s ‘hierarchy of needs’. This starts with the ‘physiological’, in order: air (probably a given in any environment), water, food, shelter, sleep, clothing. Then come ‘health’ and security, and eventually at the top of the pyramid are things... Source
Tags: Outdoors, Guns, MASLOW


When less (money) was more (sales) – Plymouth’s 1968 Road Runner

1968 Plymouth Road Runner. Ad courtesy Lov2XLR8. A casual observer may have said that Mopar had all the muscle cars it needed in 1967, but Chrysler’s market research indicated that simply wasn’t the case. To appeal to the broadest segment of enthusiasts, Chrysler took a less-is-more approach by de-contenting a Belvedere, adding licensed cartoon graphics and a purpose-built 383 V-8, and launching the car as the 1968 Road Runner. The first muscle car with a cartoon character tie-in (in this case,...
Tags: Literature, Autos, Chrysler, Plymouth, Belvedere, Warner Brothers, Plymouth Road Runner, MASLOW, Hemmings Muscle Machines, Hemmings Daily, Sixties, Automobilia, Vintage Ads, Magazine Advertisements, Muscle Car, Carter AVS


Remainders: From Maslow to Marshmallows

I’m a little late this week, but it’s time for another edition of Remainders, my chance to share all my favorite internet ephemera from the last seven days. In case you’re new to things, here’s last week and the week before. Before diving in, update on the book front is I finished off How to Think and quickly read the Ursula Le Guin short story “The Ones Who Walk Away from Omelas” (which is around 30 pages and definitely worth the time). I flipped back and forth on what to read next, but think I...
Tags: Books, Podcast, New York, Hollywood, Movies, NYC, China, Uncategorized, NFL, America, Seo, Supply Chain, Economics, Tesla, Software, New York Times


‘American Animals’ Writer/Director Bart Layton Talks About His Heist Film, the Fluidity of Memory, and More [Interview]

American Animals, the new heist movie from The Orchard, spends a lot of its runtime on the fun aspects of planning a heist: costumes, the getaway car, and generally getting sucked into the idea that these amateur thieves might actually be able to pull it off. But then it delivers a harsh dose of reality, providing a narrative whiplash that makes you stop and reconsider everything you’ve seen up until that point. What really sets this film apart from its contemporaries, though, is the fact that ...
Tags: Google, UK, Hollywood, Movies, Drama, Interviews, Features, Fbi, Ocean, Oliver Stone, Warren, Colin Farrell, Natalie Portman, True Story, Darwin, Independent


The $65,000 Whole-House Overhaul: An Eco-Minded Florida Cottage Transformed, Budget Secrets Included

A few weeks ago we got a rare email: before and after photographs of a complete gut renovation—with entire budget spreadsheets included, down to the cost of the baseboards. “In 2017, my husband and I completed the restoration of our 1935-built Florida cottage,” the email began. “It was in condemnable-condition when we purchased it.” But the couple, designer Mary Maslow and her husband, Tim, secured an FHA 203K loan—giving them a tight budget of $65,000 to overhaul everything, from the electrical...
Tags: Home Depot, Books, Florida, London, Budget, Diy, House, Ikea, Ohio, Sears, New England, Houses, Michael, Bosch, Benjamin Moore, House Tour