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Harris Diamond on leading McCann Worldgroup through the coronavirus pandemic

The CEO and chairman discusses how the agency has adapted to working remotely and what has been top of mind for clients.
Tags: Advertising, McCann Worldgroup, Harris Diamond


Facebook and Google might get walloped by the thousands of small businesses impacted by the coronavirus, but their massive ad businesses will come out stronger in the end

Facebook and Google will take a revenue hit as the thousands of small businesses that they rely on for advertising cut back spending amid the coronavirus, but ad buyers say they'll come out stronger long term. Wall Street firm Pivotal Research Group expects Facebook's 2021 revenue to be down 20% to 25% while Google's will decline 15% to 20%. Facebook acknowledged that its ad business would be impacted by the spike in usage of messaging apps that aren't as lucrative as its newsfeed and stories ...
Tags: Google, Amazon, Facebook, Instagram, Trends, Washington State, Alphabet, SMB, Hippo, McCann Worldgroup, Alex Schultz, Pivotal Research Group, Craig Atkinson, Wpromote, Mothner, Mike Mothner


The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


How to Foster Inclusion in Your Workplace in Just 15 Minutes a Day

Singleton Beato has spent years thinking deeply about how to drive business and innovation through implementing diversity and inclusion policies as McCann Worldgroup's chief diversity and engagement officer since 2017. She joined us for an episode of Top of Mind to talk about solutions to one of the agency world's (and wider world's) toughest problems....
Tags: Advertising, McCann Worldgroup, Top Of Mind, Singleton Beato


Q&A: McCann Worldgroup CEO Harris Diamond on Navigating a Global Organization in a Time of Crisis

Last year, leading into 2020, McCann Worldgroup had all kinds of momentum. Most notably, the network was named Adweek's 2019 Global Agency of the Year off the back of a stellar showing at creative awards like Cannes Lions and recovering well after the high-profile loss of the U.S. Army business after a 15-year run. Like...
Tags: General, Advertising, Adweek, Cannes Lions, U S Army, McCann Worldgroup, Coronavirus, Global Organization


Sources say IPG, one of the world's biggest advertising companies, helped promote a controversial music festival in Saudi Arabia

In December, Saudi Arabia organized MDL Beast, an electronic-music festival featuring celebrity DJs, models, actors, and influencers that was part of an effort to improve the country's image. Sources told Business Insider that Momentum, an agency that's part of the US ad holding company IPG, helped market the event, alongside a London agency called LemonX. Attendees of the event were criticized because of the country's history of human-rights abuse. Click here for more BI Prime stories. As pa...
Tags: Amazon, Verizon, Post, London, Microsoft, Washington Post, Saudi Arabia, US, America, Trends, Weber Shandwick, Commerce, Cia, David Guetta, Jeff Bezos, Mohammed


Sources say ad holding company IPG was among those hired to promote a controversial music festival in Saudi Arabia

In December, the Saudi Arabian government organized MDL Beast, a three-day electronic music festival featuring celebrity DJs, models, actors, and influencers. Sources told Business Insider that Momentum, an agency that's part of US-based ad holding company IPG, was among those contracted to market the event, along with a London agency called LemonX. Attendees of the event, part of an effort to improve Saudi Arabia's image, were criticized because of the country's history of human rights abuse....
Tags: Amazon, London, Washington Post, Saudi Arabia, US, NFL, America, Trends, Commerce, Cia, David Guetta, Jeff Bezos, Gq, Business Insider, Ksa, Salman


Agencies debate pulling out of the 4A's

Among the agencies considering not renewing is McCann Worldgroup, said to be paying $250,000 in annual dues.
Tags: Advertising, McCann Worldgroup


The military can't get Gen Z to enlist. Here's how top Army marketers plan to fix the problem.

The US Army has struggled to reach its recruitment goals over the last two years due to a lack of relevance among Gen Z. While past campaigns revolved around big-budget TV ads, Army officials said they're now focusing on "immersive, episodic storytelling" designed to reach young people where they live and emphasize career opportunities in the military. The Army has a new agency, DDB, and its first campaign is set to go live before the end of the year. The Army's top marketers also said they al...
Tags: Facebook, Europe, Instagram, Washington, US, America, Trends, Chicago, Army, US Army, Adweek, Omd, Omnicom, DDB, Fink, IPG


The US Army has struggled to get recruits. Its new marketing heads explain how the military will target Gen Z with personalized, data-driven ads.

The US Army has struggled to reach its recruitment goals over the last two years due to a lack of relevance among Gen Z. While past campaigns revolved around big-budget TV ads, Army officials said they're now focusing on "immersive, episodic storytelling" designed to reach young people where they live and emphasize career opportunities in the military. It has a new agency, DDB, and its first campaign is set to go live before the end of the year. The Army's top marketers also said they also pla...
Tags: Facebook, Europe, Instagram, Washington, US, America, Trends, Chicago, Army, US Army, Adweek, Omd, Omnicom, DDB, Fink, IPG


The Good Life and McCann Paris Launch New Campaign to Find the Right Spots

McCann Paris, consulting and advertising agency of McCann Worldgroup, and The Good Life magazine reveal their first paper campaign: “Don’t Let Your Trip, Business or Shopping Go Wrong.” Published in several French magazines in April, the campaign spotlights the true value of press and journalism, namely the verified information among online reviews. McCann Paris then imagined three stories that underline the importance of press reliability towards consumers, even though 62% admit taking a deci...
Tags: Google, Advertising, Paris, Bruno, McCann Worldgroup, Sylvia S, McCann Paris, La Manufacture credits, McCann Paris Launch New Campaign, Riccardo Fregoso, Julien Chapolini, Riccardo Fregoso Julien ChiapoliniCreative, Romain BenardArt, Sonia PresneCopywriter, Vincent RebouahAccount, Jasse


Opinion: How to make your brand matter

Wake up, read the news, see an ad. Scroll through social, see more ads. Pass by a digital billboard, see multiple ads. U.S. consumers are increasingly bombarded with messages—by day’s end, some 4,000 to 10,000 per day, according to Red Crow Marketing. And because consumers don’t want to be bothered by these ads, the rise of ad-blockers is also increasing. Is it even possible to cut through the clutter? It’s a question that’s never been more relevant, as brand loyalty quickly becomes a thing o...
Tags: Advertising, Linkedin, McCann Worldgroup, Havas Meaningful Brands, Kantar Consulting, Truth About Global Brands


A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today Coca-Cola Co. tested a Coke-coffee blend in a few countries already, and now it will bring the product to 25 markets, CEO James Quincey said in an earnings call on Tuesday. Some people seem skeptical. As someone tweeted: “I like Coke. I l...
Tags: Twitter, New York, Advertising, Unilever, Bloomberg, Cbs, Fifth Avenue, Jack Dorsey, The Washington Post, Coke, Viacom, Alexa, Central Park, Penn, Adt, Trump


ADT taps McCann as lead agency, following a review

As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy. The Boca Raton, Florida-based company has tapped McCann Worldgroup as its lead strategic and creative agency, following a two-month review. Under a new chief marketing officer, ADT is also taking its media-buying in-house and planning to promote more of its smart home security systems. Jochen Koedijk, who joined the brand as senior VP and CMO from Chewy last July, ...
Tags: Amazon, Advertising, CMO, Alexa, Hgtv, Adt, McCann, Boca Raton Florida, McCann Worldgroup, Google Home, Property Brothers Drew, Jochen Koedijk, Jonathan Scott The Scott, Koedijk, Kantar Media Koedijk


Agency Brief: Easter Burgers, bathwater and Ad Age news

We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’m ...
Tags: Europe, New York, Wikipedia, Advertising, CMO, Green, Amsterdam, Dubai, Switzerland, Adweek, Joan, Zurich, Cannes, WPP, Bogota, Ogilvy


Creativity Award 2019 Chief Strategy Officer of the Year: Suzanne Powers, McCann Worldwide

As part of the “Truth 2 Meaning” strategic approach that Global Chief Strategy Officer Suzanne Powers introduced five years ago, 2018 saw McCann Worldgroup produce several campaigns with social impact that also made its clients more relevant to consumers. They included “Universal Love” for MGM Resorts; “Astronaut Reality Helmet” and “Planet or Plastic?” for National Geographic; and “Price on Our Lives” for March for Our Lives. Powers’ work has also driven major research initiatives such as “Trut...
Tags: Advertising, National Geographic, MGM Resorts, McCann Worldgroup, Suzanne Powers, Suzanne Powers McCann


McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring

IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year, the company also announced plans to close two area plants. "Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,"...
Tags: General, Advertising, General Motors, Detroit, McCann, IPG, McCann Worldgroup, Detroit Following News of General Motors


WPP Files Legal Protest Against U.S. Government for Awarding Multibillion-Dollar Army Account to DDB

The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the account to Team DDB, an Omnicom entity led by that agency's Chicago office. According to the Army's own estimates, the contract concerns up to...
Tags: Advertising, Chicago, Accounts, Army, WPP, U S Army, Omnicom, IPG, McCann Worldgroup


McCann Hires Former J. Walter Thompson Creative Chief to Lead Global Healthcare Network

McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was most recently worldwide CCO at WPP's J. Walter Thompson before parting ways with the agency as it very publicly announced it would be...
Tags: Advertising, WPP, McCann, IPG, Eastwood, Walter Thompson, J Walter Thompson, McCann Worldgroup, Matt Eastwood, McCann Health, Leadership & Talent, Global Healthcare Network


New York Festivals AME Awards Announces Inaugural Advisory Council

New York Festivals® 2019  AME Awards®  announces the competition’s inaugural   Advisory Council . “I am honoured to be the first South African to sit on the AME Advisory Council. To help steer and guide the process of awarding work that works; great creativity that meets and exceeds marketing goals and delivers tangible results, is a reward in itself,” said Mick Blore, Chief Creative Officer – South Africa & Sub-Saharan Africa, McCann Worldgroup. “I'm also very ex...
Tags: Featured, Germany, Advertising, Canada, Art and design, Mena, Advisory Council, Mandel, McCann Worldgroup, Zak Mroueh, Jung Von Matt, Blore, AME Awards, Rais, AME Advisory Council, Mick Blore


Fired McCann Health Global CCO Sues Former Employer for Defamation and Wrongful Termination

Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with contract, common law conspiracy and gross negligence." Perrott is seeking $25.4 million in damages. According to court papers filed in Virginia in late October, Perrott said...
Tags: Virginia, Advertising, IPG, McCann Worldgroup, Leadership & Talent, Perrott, McCann Health Global CCO, Jeremy Perrott McCann Health


Omnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCann

Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review....
Tags: Advertising, Accounts, Army, McCann, Omnicom, McCann Worldgroup, Billion Army, Department of Defense WPP


Omnicom Wins $4 Billion Army Review After Elimination of Incumbent McCann

Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to Dow Jones and sources with knowledge of the matter. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review. The winning bidder...
Tags: Advertising, Accounts, Army, Dow Jones, McCann, Omnicom, McCann Worldgroup, Omnicom Wins, Billion Army


U.S. Government Denies McCann’s Bid Protest in Multi-Billion Dollar Army Review

The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann...
Tags: Advertising, Accounts, WPP, U S Army, McCann, Omnicom, U S Government Accountability Office, IPG, McCann Worldgroup, Bid Protest in Multi Billion Dollar Army Review


Columbia Sportswear taps McCann Worldgroup

Columbia Sportswear, the family-owned outerwear company, has hired McCann Worldgroup as its global agency of record for marketing services on the Columbia brand following a competitive review.The Portland, Oregon-based company will work with a team of agencies including 215 McCann for brand and creative, UM for media and analytics and Weber Shandwick for public relations. McCann's assignment is for the Columbia brand and doesn't include other brands within the Columbia Sportswear Co., which incl...
Tags: Advertising, Columbia Sportswear, Weber Shandwick, Portland Oregon, Columbia, McCann, Armour, McCann Worldgroup, Columbia Sportswear Co, Megan Graham, Columbia Sportswear the family, Sorel Columbia, Stuart Redsun, Gert Boyle, Redsun


U.S. Army Review Delayed for Another 90 Days Following McCann Protest

The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...
Tags: Advertising, Accounts, U S Army, McCann, Government Accountability Office GAO, McCann Worldgroup


McCann Files Protest After Being Eliminated From U.S. Army Review

The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...
Tags: Advertising, Accounts, U S Army, McCann, Government Accountability Office GAO, McCann Worldgroup


McCann Promotes 2 Executives to New Global Leadership Roles

McCann Worldgroup has named two new global leaders. The agency promoted Chris Macdonald to the role of president, advertising and allied agencies and Nannette Dufour to president, global clients and business leadership. Macdonald and Dufour join a leadership team that includes global creative chairman Rob Reilly and global chief strategy officer Suzanne Powers. Macdonald's responsibilities...
Tags: Advertising, McCann, MacDonald, DuFour, McCann Worldgroup, Rob Reilly, Leadership & Talent, Chris Macdonald, Nannette Dufour, Suzanne Powers Macdonald


U.S. Army Marketing Executive Involved in McCann Conflict of Interest Controversy Retires

James Ortiz, a marketing director at the U.S. Army's Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between himself and an account executive at McCann Worldgroup, the Army's agency of record. The relationship occurred while McCann pitched to retain the Army's marketing...
Tags: Advertising, Accounts, Army, Adweek, McCann, McCann Worldgroup, James Ortiz, U S Army Marketing Executive Involved, McCann Conflict of Interest Controversy Retires, U S Army s Army Marketing and Research Group AMRG


Midas Awards for The World’s Best Financial Advertising Announces 2017 Shortlist

US Agencies Lead with 101 Shortlisted Entries Followed by South Africa with 40 and the United Kingdom with 24.The Midas Awards® for the World’s Best Financial Advertising℠ announced the shortlist for the 2017 competition. Worldwide since 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.The 2017 Midas Awards Grand Jury, comprised of international executives from financial and creative marketing disciplines, shortlisted...
Tags: Japan, UK, New York, London, Australia, Wall Street, Germany, Singapore, India, Africa, Advertising, US, Turkey, World, Canada, United States