Posts filtered by tags: MDC Partners[x]


 

This Organization Is Giving Toronto Students the LGBTQ Sex Education That Conservative Policies Took Away

Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. On Tuesday, Toronto public high school ?cole Ouest and The Get Real Movement, a Canadian nonprofit that fights LGBTQ discrimination in schools and workplaces, unveiled the "LGBTQr" code. Created by MDC Partners-owned...
Tags: General


Forsman & Bodenfors Names CEO in New York

Six months after MDC Partners retired the KBS brand and folded it into Forsman & Bodenfors, the global creative agency has appointed a CEO in New York, promoting Mike Densmore from his previous role as president. As CEO, Densmore will be tasked with expanding the agency's client portfolio and promoting its collaborative approach internally and...
Tags: New York, Advertising, KBS, MDC Partners, Densmore, Forsman, Forsman Bodenfors, Leadership & Talent, Mike Densmore


What Stagwell Group’s Investment Means for the Future of MDC Partners and Its Agencies

For MDC Partners, change seemed inevitable, even before former CEO Scoff Kauffman announced he would be stepping down from that role last September. Recently, the chatter around some kind of deal began to intensify amidst continued financial struggles, and the expected denouement arrived yesterday when Stagwell Group, the holding company founded by former Microsoft executive...
Tags: General, Microsoft, Advertising, MDC Partners, Kauffman, Stagwell Group, Stagwell Group 's Investment Means


Q&A: CEO Mark Penn Reveals His Plans for MDC Partners’ Culture, Clients and Billion-Dollar Debt

This week, MDC Partners finally ended its long-running search for a new leader when Mark Penn's Stagwell Group confirmed that it would spend $100 million to buy just under 30 percent of the holding group. Penn will now add MDC CEO to his considerable resume, which includes head of WPP's PR firm Burson-Marsteller, Microsoft chief...
Tags: Advertising, WPP, Penn, MDC, MDC Partners, Mark Penn, Stagwell Group, Leadership & Talent, Burson Marsteller Microsoft


MDC Partners Reports 2.5% Annual Revenue Drop But Still Claims Best New Business Quarter in Two Years

One day after confirming a $100 million investment from incoming CEO Mark Penn's Stagwell Group, agency holding company MDC Partners reported net new business gains in today's earnings call despite a challenging year and fourth quarter. Penn, who will assume the CEO role, also expressed confidence in the company's "flagship" properties like 72andSunny, CPB and...
Tags: General, Advertising, Penn, MDC Partners, MDC Partners Reports, Penn s Stagwell Group


Stagwell to invest $100 mln in MDC

The Stagwell Group has agreed to invest $100 million in MDC Partners, a marketing and communications network. As a result of this transaction, Mark Penn, founder of Stagwell, will become CEO of MDC and a member of its board of directors. Penn’s background includes senior executive positions at Microsoft as well as serving as a a senior adviser to global corporate and political leaders including Bill Gates, former U.K. Prime Minister Tony Blair, former U.S. President Bill Clinton and and former S...
Tags: New York, Microsoft, Trends, Bill Gates, Bill Clinton, Tony Blair, Goldman Sachs, WPP, Penn, State, Mark, Company, Hillary Rodham Clinton, MDC, MDC Partners, Business Services


Stagwell Group Reportedly Agrees to $100 Million Investment in MDC Partners

Stagwell Group, the self-described holding company alternative founded by former Microsoft executive Mark Penn in 2015, has reportedly agreed to a $100 million investment in MDC Partners. Penn will take over as CEO of the struggling holding company following the deal and assume a role on its board of directors. MDC Partners reportedly briefed its...
Tags: Microsoft, Advertising, MDC Partners, Mark Penn, Stagwell Group, Leadership & Talent, MDC Partners Penn


MDC Partners-Owned Instrument Leads Deal to Acquire Brooklyn’s This Also

Struggling ad agency network MDC Partners announced the acquisition of This Also, a digital brand and product innovation studio in Brooklyn, for an undisclosed amount. The deal was led by Instrument, the Portland agency that MDC owned a 51 percent stake in as of last April. This Also, a 14-person agency founded in 2013, will...
Tags: General, Advertising, Brooklyn, Portland, MDC, MDC Partners


72andSunny Lays Off 5% of U.S. Staff

MDC Partners creative agency 72andSunny went through a round of layoffs that affected 5 percent of its total U.S. staff today. A spokesperson confirmed the move. "Today we parted ways with 5 percent of our staff," a statement read. "As our industry continues to evolve, we are reshaping 72andSunny to maximize the thing we believe...
Tags: General, Advertising, MDC Partners


How Production Companies Are Taking a Bite Out of Agency Business

It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish again. There are a number of reasons behind their struggles, but according to Pivotal Research senior analyst Brian Wieser,...
Tags: Advertising, Magazine, WPP, Pivotal Research, MDC Partners


Horizon Media Scoops Up Petco Account

Petco has chosen Horizon Media as its strategic media agency of record following a review launched last fall, which was managed by MediaLink. The selection follows the pet supplies retailer naming MDC Partners-owned Anomaly as its creative AOR last month. "This is an incredibly exciting time for Petco," Petco CMO Tariq Hassan said in a...
Tags: General, Advertising, Petco, MDC Partners, MediaLink, Horizon Media, Petco Petco CMO, Tariq Hassan


MDC Partners Names New Executive Leadership Committee Ahead of Planned 2019 Sale

MDC Partners has officially moved into a new leadership phase ahead of widely reported plans to complete a sale of all its assets at some point in 2019. In a little-noticed SEC filing that went live last Friday, the ad agency network announced that now-former CEO Scott Kauffman, whose departure was first announced in September,...
Tags: Advertising, SEC, MDC Partners, Scott Kauffman, Leadership & Talent


Petco Adopts Anomaly as Its Creative Agency of Record

Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately. Anomaly will lead the pet supplies retailer's marketing and "brand transformation" strategy, while being tasked with "delivering bold creative ideas and...
Tags: Advertising, Accounts, Petco, MDC Partners


Accenture Among Final Bidders to Acquire MDC Partners Network

International global management consultancy Accenture is reportedly among a small group of bidders seeking to acquire ad agency network MDC Partners and its 50-plus properties around the world. Those properties include such agencies as Anomaly, Crispin Porter + Bogusky, 72andSunny, Assembly and Forsman & Bodenfors. According to a source with direct knowledge of the matter,...
Tags: General, Advertising, Accenture, MDC Partners, MDC Partners Network, Anomaly Crispin Porter Bogusky 72andSunny Assembly


MDC Partners Board Reportedly Rejected Agencies’ Buyback Offers

At least one of the more than 50 agencies owned by struggling network MDC Partners recently made an effort to buy itself back from the company only to be rejected by the board of directors, according to Adweek's sources. On Wednesday night, MDC responded to a Nov. 19 SEC filing by hedge fund investor FrontFour...
Tags: Advertising, SEC, Adweek, MDC, MDC Partners, Leadership & Talent, MDC Partners Board Reportedly Rejected Agencies


Anomaly Promotes Karina Wilsher to Global CEO

Anomaly founding partner Carl Johnson announced today that the agency has named Karina Wilsher as its new global CEO, effective as of Jan. 1, 2019. Johnson, who has served in that role since the launch of Anomaly in 2004, will transition to a role as chairman for the MDC Partners agency group. The group includes...
Tags: Advertising, Johnson, MDC Partners, Carl Johnson, Leadership & Talent, Karina Wilsher


MDC Integrates Social Content Shop Attention Into Media Agency Assembly

Assembly, the MDC Partners-owned full-service media agency, announced the integration of social content shop Attention into its business, bringing creative capabilities in-house. "There is a trend of creative agencies trying to bring media in-house, but this is completely the other way around," Martin Cass, CEO of Assembly and MDC Media Partners, told Adweek, noting that...
Tags: General, Advertising, Adweek, Assembly, MDC Partners, MDC Media Partners, Martin Cass


Struggling MDC Partners Reports Net Loss for Third Quarter

Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30. The $18.2 million net loss over the quarter compares to a net income of $14.1 million over the same period in 2017. MDC Partners attributed the net loss primarily to an asset impairment charge of...
Tags: General, Advertising, MDC Partners


MDC Partners’ DonerLA Names Its First President

DonerLA, part of the MDC Partners network, announced today that it has hired Lauren Prince to serve as its first president. Moving forward, she will co-lead the 40-strong Los Angeles office along with chief creative officer Jason Gaboriau, who was promoted to that position last January. DonerLA has been seeking to fill a major leadership...
Tags: Advertising, Los Angeles, MDC Partners, Jason Gaboriau, Leadership & Talent, Lauren Prince


MDC Partners Names New Global CMO

MDC Partners has promoted Ryan Linder to executive vice president, CMO. Linder takes on the expanded role as part of MDC Partners' global growth strategy and will lead a strategic team that includes senior vice president, U.S. strategic growth Robyn Freye, Europe CMO Lotta Malm Hallqvist and managing director, healthcare Ned Russell. He fills the...
Tags: Advertising, MDC Partners, Ryan Linder, Leadership & Talent, MDC Partners Names New Global CMO, CMO Linder, Robyn Freye Europe CMO Lotta Malm Hallqvist, Ned Russell He


MDC Partners Retires KBS Brand, Folding It Into Forsman & Bodenfors

MDC Partners-owned agencies Kirshenbaum Bond Senecal + Partners and Forsman & Bodenfors are merging to form a new global creative offering under the latter's name, effectively putting an end to the KBS acronym. The new agency comes to market today with 700 employees across eight offices in North America, Europe and Asia and marries F&B's...
Tags: Asia, Advertising, Accounts, KBS, North America Europe, MDC Partners, Forsman Bodenfors, Kirshenbaum Bond Senecal Partners


How confusing tech, GDPR, and a shifting consumer climate killed the once huge promise of location-based ads

A number of location-based tech firms are trying to ditch their advertising businesses that target ads based on someone's whereabouts to focus on data instead. GDPR and privacy questions have cut back on investor interest, but a couple of companies that don't focus on advertising have recently gotten new funding. Agencies say they want to use location data in more ways than tech firms offer — like being able to mash it up with their own email and app data. Marketers have long been intrigued b...
Tags: Google, Facebook, Washington Post, US, Trends, CMO, European Union, Asia Pacific, Arizona, Marriott, Starbucks, Uva, Carat, WPP, Sas, Groupm


MDC Partners CEO Scott Kauffman Is Stepping Down After 3 Years

Scott Kauffman is stepping down as chairman and CEO of MDC Partners, roles he has held since 2015. Kauffman previously served as presiding director of the board, beginning in 2006. The board of directors has started a search for a new chairman and chief executive and entered into a succession agreement with Kauffman, who will...
Tags: Advertising, MDC, MDC Partners, Kauffman, Scott Kauffman, Leadership & Talent


Scott Kauffman out as CEO of MDC Partners

Scott Kauffman, chairman and CEO of MDC Partners, is stepping down from his role, according to the company.Kauffman will continue as a member of the agency company's board of directors following the appointment of a new CEO. He will remain in his post until a successor is found."The search led by the Board, which has retained a national search firm, will focus on an executive who can further advance the company's ongoing commitment to creating value for shareholders, differentiating its agencies...
Tags: Advertising, Board, MDC Partners, Kauffman, Scott Kauffman, Megan Graham


'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves

Agencies must transform their business models to meet the needs of modern CMOs, according to a new industry report. As they evolve their business models, they must keep clients at the center, scale critical capabilities and execute on creative efficiently. As chief marketing officers increasingly must help steer their companies through massive disruption, their needs from their agencies are changing rapidly. Agencies today must not only provide communication, creative and media services — bu...
Tags: US, Trends, CMO, Dallas, Kantar, Publicis, WPP, Forrester, Grey, Omnicom, Credera, Marcel, MDC Partners, Dentsu, Philippe Krakowsky, Rishad Tobaccowala


MDC's Mono adds to MillerCoors business with Leinenkugel's

MDC Partners-owned Mono of Minneapolis has won creative duties for Leinenkugel's.MillerCoors put the brew in review along with Blue Moon in early June, saying it would only consider roster agencies. Venables Bell & Partners had been on both brands. Mono is a relatively new player on the brewer's roster. It won Italian import Peroni in April.The agency has "demonstrated strong brand strategy, consumer insights and creative development, helping build upon the sophisticated world of an Italian impo...
Tags: Minneapolis, Advertising, Peroni, Mono, Millercoors, MDC, Blue Moon, MDC Partners, J Schultz, Venables Bell Partners, Leinenkugel, Bryan Ferschinger


Diet Madison Avenue says it's working with Time's Up for legal representation

Days after a judge signed an order allowing subpoenas to unmask anonymous Instagram account Diet Madison Avenue, the account said it has closed down its GoFundMe page. The reason: DMA says it has representation from Time's Up, the organization dedicated to addressing inequality and injustice in the workplace.Los Angeles Superior Court Judge Monica Bachner signed an order last week allowing the legal team for former Crispin Porter & Bogusky Boulder Chief Creative Officer Ralph Watson to serve bus...
Tags: Google, Facebook, Time, Advertising, Watson, Los Angeles Superior Court, DMA, MDC Partners, Ralph Watson, Megan Graham, Monica Bachner, Crispin Porter Bogusky Boulder, Diet Madison Avenue Watson


MDC Partners Cites ‘Poor’ First-Half Results and Promises to Reduce Costs on Earnings Call

Ad agency network MDC Partners called its financial performance for the first half of 2018 "poor" in an earnings call today but sounded more optimistic about the last six months of the fiscal year. Executives focused on several recent moves to reduce costs and improve efficiency, along with major hires including, most prominently, that of...
Tags: General, Advertising, MDC, MDC Partners


MDC Partners considers selling off non-core businesses

MDC Partners said it's looking into possible dispositions of non-core assets or those that "might be more valuable in someone else's hands" on its second-quarter earnings call Thursday afternoon."It's an ongoing conversation around the table," CEO and chairman Scott Kauffman said on the call. "When we have something to announce, we will."The advertising holding company admitted that "2018 continues to be challenging," and outlined steps to improve its financial performance. In addition to review...
Tags: Advertising, MDC Partners, Kauffman, Scott Kauffman, Megan Graham


Guess who's back? Alex Bogusky returns to CP&B

Alex Bogusky, the creative guru who led Crispin, Porter & Bogusky to advertising greatness beginning in the early 2000s, is coming back to the agency he bolted in 2010. Agency chief Chuck Porter has called an all- hands-on meeting in the Boulder office today to announce the return of Bogusky as co-founder and chief creative engineer. The move comes as CPB and owner MDC Partners are trying to recapture their mojo. Perhaps not coincidentally, his return dovetails with the holding company's second ...
Tags: Advertising, Boulder, MDC, MDC Partners, Alex Bogusky, CPB, J Schultz, Crispin Porter Bogusky, Bogusky, Scott Kauffman, CHUCK PORTER, B. Alex Bogusky