Posts filtered by tags: Media Buying[x]


 

Undertone Hires Advanced TV Industry Leader Todd Cohen to Spearhead Video/CTV Sales

NEW YORK — Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, announced that it hired the breakthrough media visionary Todd Cohen as Vice President, National Video/CTV Sales. In this new role, Cohen will lead strategy across Video and Advanced TV, partnering with agencies and brands to take advantage of Undertone’s impressive new […] The post Undertone Hires Advanced TV Industry Leader Todd Cohen to Spearhead Video/CTV Sales appeared first on Ad Tech Daily.
Tags: New York, Advertising, Video Ads, Press Releases, Undertone, Online Media, Media Buying, Cohen, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, People in Ad Tech, Ctv Advertising, Perion Network, Todd Cohen


Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their […] The post Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent F...
Tags: Europe, Advertising, Press Releases, Interactive Advertising Bureau, Digital Marketing, Iab, Media Buying, TCF, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Adverty, Adverty AB, Iab Tcf


CommerceIQ is Now an Amazon Advertising Partner

New Ecommerce Channel Optimization Approach to Advertising on Amazon Helps Consumer Brands to Achieve Profitable Revenue Growth and Sustained Competitive Advantage MOUNTAIN VIEW, Calif. — CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect […] The post CommerceIQ is Now an Amazon Advertising Partner appeared first o...
Tags: Ecommerce, Advertising, Press Releases, Online Media, Media Buying, Calif, Ad & Media Strategies, Digital Intelligence, Ad Products, Amazon Advertising, Commerceiq, Amazon Advertising Partner, Ecommerce Channel Optimization


Privacy protection comes to an elevator near you. Vertical City leads the way in consumer privacy with Privacy by Design certification

Vertical City becomes Canada’s first digital out-of-home communication company to obtain the renowned “Privacy By Design” certification for its technology. Canada’s largest residential elevator screen company, Vertical City, has become Canada’s first digital-out-of-home communication firm to receive the coveted Privacy By Design certification. With only 38% of Canadians reporting they feel businesses respect their privacy […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Canada, User Privacy, Media Buying, Vertical City, Ad & Media Strategies, Online Advertising Challenges, Ooh Advertising, Privacy By Design


Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands

London: Voice Vouchers, a technology company incubated by Rehab, today announces Send me a Voucher, a brand new voucher experience available to all performance marketing teams and consumers through voice technology.  Send Me a Voucher takes the form of an Amazon Alexa skill, quickly providing unique codes to users. For example, whilst in a JustEat […] The post Voice Vouchers Launches Experience in the UK as Voice Commerce Becomes Essential Search Channel for Brands appeared first on Ad Tech Dail...
Tags: UK, London, Advertising, Press Releases, Rehab, Audio Ads, Media Buying, Amazon Alexa, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Performance Marketing, Send Me A Voucher, Voice Vouchers


Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.   Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer […] The post Nielsen Joins Forces with Talon Outdoor to Deliver Dat...
Tags: Advertising, Press Releases, Nielsen, Ad Targeting, Online Media, Media Buying, Audience Targeting, London UK, Talon, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Nielsen Marketing Cloud, Talon Outdoor


Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest...
Tags: Apple, Google, Facebook, Seo, Facebook Ads, Sdk, Facebook Marketing, Media Buying, Facebook Advertising, Facebook Targeting, Facebook Pixel, ITP, Social You Should Know, Social Media Ad Buying, Social Media Ads, Facebook Marketing Partners


How to Cut Costs on Facebook by Exiting the “Learning Phase”

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. One way you can combat this increase is to take advantage of the Facebook Learning Phase. Read on to l...
Tags: Google, Facebook, Seo, Facebook Ads, Facebook Marketing, Media Buying, Facebook Advertising, Facebook Media Buying, Facebook Budget, Facebook Business Help, Facebook Learning Phase


eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming Early

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas London: Covid-19 has caused Christmas to begin earlier than usual in the UK, with over a quarter (27%) of consumers planning to start Christmas shopping and preparations earlier than they did last year. That’s according to […] The post eBay Predicts a Rise in Passion Purchases as New Research Reveals Christmas Is Coming Early appeared first on Ad Tech Daily.
Tags: UK, Featured, Ebay, Advertising, Christmas Shopping, Press Releases, Digital Marketing, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, COVID-19, Covid19, Covid19 Impact, Ebay Shopping Report


Apex Trading Partners With PrograMetrix to Bring Digital Advertising Options to the Wholesale Cannabis Market

The platform, which aims to simplify wholesale cannabis sales, will help their 2,000 clients leverage the agency’s Fortune 500-level digital marketing expertise SEATTLE, Wash. — Seattle-based programmatic advertising agency PrograMetrix and Portland-based cannabis business management platform Apex Trading have finalized a formal partnership to offer cutting-edge digital advertising and campaign management services to the nearly […] The post Apex Trading Partners With PrograMetrix to Bring Digita...
Tags: Advertising, Portland, Press Releases, Seattle, Media Buying, Seattle Wash, Ad & Media Strategies, Digital Intelligence, Programmatic Buying, Cannabis Advertising, Apex Trading, Programetrix


Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object;Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Chicago – Centro (https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro […] The post Centro Implements Transpare...
Tags: Advertising, Press Releases, Centro, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Programmatic Buying, Sellers.json, Advertising Exchange, Supplychain Object, Advertising Exchange and Network Partners, Connatix ENGINE Media Exchange, Unity Chicago


PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV London – Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manag...
Tags: Advertising, Press Releases, Mobile Advertising, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, PubMatic, Liveramp, Identity Hub, Omnichannel Addressability, Connected TV London Premium, Identity Hub PubMatic


eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities

•       New technology allows brands to target precisely at scale without the need for cookies•       Real-time updates between ad calls eradicate waste from needless retargeting•       Launch follows successful pilot with Freeview, with eBay outperforming a leading DSP on both efficiency and engagement London: eBay Advertising has announced the official […] The post eBay Advertising Makes Real-Time a Reality with New Cookie-Less Targeting Capabilities appeared first on Ad Tech Daily.
Tags: London, Ebay, Advertising, Press Releases, Ad Targeting, DSP, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Ebay Advertising, Cookie-less Targeting, eBay Advertising Makes Real Time


CitrusAd Expands into Media Sales Delivering Massive Ad Network Growth Spanning 23,350 Retail Stores

Retailers Band Together with CitrusAd to Attract National Media Dollars NEW YORK — CitrusAd has taken on the additional role of media sales sparking growth for the entire ecommerce ad network. The CitrusAd network has catapulted from reaching 968 retail stores to 23,350 retail stores within just three months, representing nearly $180 billion in sales. […] The post CitrusAd Expands into Media Sales Delivering Massive Ad Network Growth Spanning 23,350 Retail Stores appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Monetization Strategy, Citrusad, Ecommerce Ad Network, Media Sales


Listen Up! Rewarded Audio Revolutionises In-Game Advertising

New ad format promises a brand-safe and powerful new way to reach consumers via video games Advertisers have an opportunity to meaningfully connect and gain the advantage in the ‘attention economy’. An entirely new digital audio ad format is giving brands a powerful opportunity to connect with the vast audience of 2.6 billion people globally […] The post Listen Up! Rewarded Audio Revolutionises In-Game Advertising appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Openrtb, Audiomob, Audiomob Dsp, Game Publishers


Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis Creative Studios

XCS works with creative and media agencies to assemble and deliver enhanced creative executions and drive better outcomes for brands Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and advanced, data-driven, multi-channel execution. Staffed by designers and interactive developers, XCS […] The post Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis Creative Stu...
Tags: Advertising, Press Releases, Online Media, Media Buying, Groupm, Xaxis, Ad & Media Strategies, Ad Groups & Agencies, Ad Products, Xaxis Creative Studios, Launch of Xaxis Creative Studios


Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million

Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12 Months TEL AVIV & NEW YORK — Perion Network Ltd., (NASDAQ: PERI), a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – […] The post Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Perion, Online Media, Media Buying, Peri, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Content Distribution, Accretive, NEW YORK Perion Network Ltd NASDAQ, Pubocean, Acquire Pub Ocean


New Customised Report by Sellics Boosts Performance in PPC Campaigns

eCommerce software provider Sellics offers free service for brands: a comprehensive, customised analysis of their Amazon advertising campaigns including recommendations and tips Berlin – Sellics, Amazon’s largest advertising partner and leading software solution for brands and agencies, is expanding its portfolio to include a fully automated tool for customised analysis of PPC (Pay per Click) campaigns on […] The post New Customised Report by Sellics Boosts Performance in PPC Campaigns appeared ...
Tags: Amazon, Berlin, Advertising, Ppc, Press Releases, Digital Marketing, Media Buying, PPC Campaigns, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Ad Products, Amazon Advertising, Ads by Pricing, CPC Advertising, Sellics


TripleLift Forges Partnership With NewsGuard as Ad Industry Confronts the Funding of Misinformation Sites

TripleLift will use NewsGuard’s ratings of news sources to root out low credibility sites and remove sources of funding NEW YORK — TripleLift, one of the fastest-growing ad tech companies in the world announced an agreement to work with NewsGuard, the company that fights misinformation by rating and reviewing thousands of news and information websites […] The post TripleLift Forges Partnership With NewsGuard as Ad Industry Confronts the Funding of Misinformation Sites appeared first on Ad Tech D...
Tags: New York, Advertising, Press Releases, Ssp, Online Media, Media Buying, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Programmatic Advertising, Monetization Strategy, TripleLift, NewsGuard, Ad Exchange, TripleLift Forges Partnership With NewsGuard


LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments NEW YORK — LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand […] The post LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of H...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Loopme, Online Media, Media Buying, CTV, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Brand Safety


Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.  In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiven...
Tags: Facebook, US, Seo, Linkedin, Media Buying, LinkedIn Marketing, CPG, LinkedIN Ads, Linkedin Updates, Linked Insight Tag, LinkedIn Media Buying, LinkedIn Pixel, Facebook Pixel Pinterest Tag


S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

LONDON – S4M, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, […] The post S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising o...
Tags: London, Advertising, US, Press Releases, Media Buying, Italy Belgium, Ad & Media Strategies, Ad Networks and Platforms, S4m, Ooh Advertising, Viooh, Store Platform


Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution

IdentityLocker® leverages publisher-specific, first-party identifiers to facilitate targeting and measurement across multi-platforms SANDPOINT, Idaho — Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices, today announced a new unified identity solution, Kochava IdentityLocker®. With a privacy-first approach that prompts for user consent, it will serve the needs of both demand […] The post Kochava Fundamentally Changes Digital Advertising with a...
Tags: Advertising, Press Releases, Attribution, Media Buying, Ad & Media Strategies, Ad Products, Kochava, Identitylocker, Privacy-first Identity Solution, Kochava Fundamentally Changes Digital Advertising, SANDPOINT Idaho Kochava


The Trade Desk Launches Programmatic Partnership with Channel 4

Partnership boosts opportunity for brands while maintaining quality and regulatory standards London – The Trade Desk has today announced a partnership with leading UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer […] The post The Trade Desk Launches Programmatic Partnership with Channel 4 appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Channel 4, Video Ads, Press Releases, DSP, Connected TV, Online Media, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Networks and Platforms, Programmatic Buying


Generation Influence: Gen Z Study Reveals A New Digital Reality

Gen Z is resetting expectations for digital experiences LONDON — The third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine, launched today reveals new expectations for the web by Generation Z in comparison to other generations including Millennials, Gen X, and Baby Boomers. Gen Z, born between 1996-2015, is […] The post Generation Influence: Gen Z Study Reveals A New Digital Reality appeared first on Ad Tech Daily.
Tags: London, Featured, Advertising, Millennials, Press Releases, Digital Marketing, Wp Engine, Media Buying, Center for Generational Kinetics, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Generation Z, Gen Z, Generational Kinetics


Lotame and New Frontier Data Partnership Connects Big Brand Advertisers to More Than 100 Million CBD Consumers

Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck WASHINGTON — New Frontier Data, the global authority in data, analytics and business intelligence on the cannabis industry, unveils the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to CBD consumers. Using patented technology powered by Lotame, the leading global provider of […] The post Lotame and New Frontier Data Partnership Connects Big Brand Adver...
Tags: Washington, Advertising, Press Releases, Ad Targeting, Adtech, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Lotame, Cannabis Industry, Addressable Advertising, New Frontier Data, Nxteck


COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals

Social distancing economy drives long-term shift towards online shopping, new study reveals Half (49%) of UK shoppers say they’ve discovered a new form of online shopping during lockdown, with 81% set to continue this trend in the future London, UK – A new study has found a shift towards discovering new stores and goods online […] The post COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Networks and Platforms, Criteo, COVID-19, Social Distancing, Covid19


Viamedia Expands Advertising Partnership With MetroNet

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK — Viamedia, the television industry’s largest independent local ad management company, announced it has renewed and expanded its advertising sales representation with MetroNet, a cutting-edge fiber-optic communication services provider. Viamedia will continue managing five key MetroNet markets – Terre […] The post Viamedia Expands Advertising Partnership With MetroNet appeared first on Ad T...
Tags: Advertising, Press Releases, Online Media, Media Buying, Lexington, Ad & Media Strategies, Ad Operations, Ad Management, MetroNet, Viamedia


World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively Despite controversies, Facebook claims title of world’s most valuable media brand, brand value US$79.8 billion Ones to watch: YouTube & Netflix China’s Tencent (QQ) and NetEase crack top 10 SiriusXM is sector’s […] The post World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19 appeared first on Ad Tech Dail...
Tags: Facebook, Featured, Advertising, US, Tencent, Press Releases, Brand Value, Online Media, Media Buying, NetEase, Brand Finance, Media Brands, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence


CitrusAd Selects Jaclyn Nix to Lead Ecommerce Media Sales Across the Growing Network

Jaclyn Nix Leads CitrusAd’s Media Sales as SVP NEW YORK — CitrusAd appointed Jaclyn Nix as SVP of Media Sales. The strength of the ad platform has attracted many retailers to the growing network. Now, CitrusAd is leveraging the scale of the network and its impressive ROAS to attract digital advertising budgets on a national […] The post CitrusAd Selects Jaclyn Nix to Lead Ecommerce Media Sales Across the Growing Network appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, People in Ad Tech, Monetization Strategy, Retail Advertising, Advertising Platform, Citrusad, Jaclyn Nix