Posts filtered by tags: Media Buying[x]


 

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue, while empowering advertisers to make meaningful media buys NEW YORK — Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, […] The post Undertone Launches the Uplift Collective, a Curated Media Network tha...
Tags: New York, Advertising, Press Releases, Undertone, Online Media, Media Buying, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Uplift Collective, Uplift Collective a Curated Media Network, Likeminded Committed Advertisers


The Benefits of Facebook Offer Ads

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. In 2019, Facebook introduced offer ads and today we’ll dive into why you want to consider offer ads in your fut...
Tags: Facebook, Seo, Cta, Social Advertising, Cpc, Facebook Marketing, Media Buying, WordStream, Facebook Instagram Twitter, KPI, Youtube Pinterest, Facebook Offer, Are Facebook Offer Ads Facebook, Social Media Shopping Features


The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence Suite of Products

To address the growing industry demand for an accurate and unified cross-screen pricing metric, SMI introduces unprecedented Ad Market Intelligence Tools including Granular Digital Video CPM reporting and Impression Based eCPM metrics for Linear TV NEW YORK — Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, […] The post The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Ana...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad Spend, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Standard Media Index, Advertising Intelligence, Granular Digital Video CPM, Pricing Intelligence Suite


Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and Continued Organic Growth

NEW YORK — Clarion Capital Partners, LLC (“Clarion”) announced today that it has completed a strategic investment in Ad.net, Inc (”Ad.net”), a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies. Jon Waterman, Ad.net’s CEO and founder, will maintain a significant ownership stake in the Company and will continue as […] The post Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and C...
Tags: Advertising, Press Releases, Online Media, Media Buying, Company, Ad & Media Strategies, Ad Networks and Platforms, Performance Advertising, Clarion Capital Partners, Jon Waterman, Ad.net, NEW YORK Clarion Capital Partners LLC, Ad net Inc


Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams

The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting over 60 years of combined industry experience HOUSTON — Today Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, […] The post Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams ...
Tags: Advertising, Austin, San Diego, Press Releases, Houston, Online Media, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, People in Ad Tech, Audio Advertising, Ad Results Media, Austin Boston Houston Los Angeles


Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration […] The post Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World appeared first o...
Tags: Google, Featured, Advertising, Press Releases, Ad Targeting, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Google Customer Match, Customer Data Platform, Cookieless Targeting, Post Cookie World


The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as a gaming platform SAN FRANCISCO — New research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that members of Generation Z are extremely tuned in to the […] The post The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™ appeared first on Ad ...
Tags: Advertising, San Francisco, Mobile Gaming, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Media Buying, Tapjoy, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Generation Z, App Monetization, Social Media Finds Tapjoy


MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertising

Automatically builds, deploys, and optimizes ad creative for programmatic ad campaigns across the industry’s leading ad networks, marketplaces, and exchanges REDWOOD CITY, CA — MOLOCO (www.moloco.com), a leader in machine learning and growth solutions for mobile marketers, announced today the launch of Dynamic Creative for programmatic advertising. MOLOCO’s Dynamic Creative automatically designs, deploys and optimizes […] The post MOLOCO Launches Dynamic Creative for Programmatic Mobile Advertis...
Tags: Advertising, Press Releases, Mobile Advertising, Media Buying, Redwood City, Ad & Media Strategies, Ad Products, Programmatic Buying, Programmatic Advertising, Moloco, Programmatic Mobile Advertising


TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers

Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies NEW YORK — TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest buyer of media, have partnered on TripleLift’s “Underrepresented Voices” Exchange Traded Deal to help buyers direct more spend to minority-owned publishers. The initiative […] The post TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers appeared first on Ad Tech Daily...
Tags: New York, Advertising, Press Releases, WPP, Online Media, Ad Spend, Media Buying, Groupm, Ad & Media Strategies, Ad Groups & Agencies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, TripleLift, GroupM Join Forces


Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Brand Advertising, Press Releases, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Performance Advertising, In-game Advertising, Adverty, Adverty AB, Lucky Kat Studios With


Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON – Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies. The research includes findings from a survey of 9,500 consumers across 13 […] The post Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry appeared...
Tags: Featured, Advertising, Press Releases, Skyscanner, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Apptopia, Braze, Apptopia Braze, LONDON Braze


White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protecting Brand Reputation

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection expert, White Bullet, has integrated with leading self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted […] The post White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protect...
Tags: Advertising, Press Releases, Ad Targeting, Online Media, Media Buying, London UK, Ad & Media Strategies, Ad Operations, Ad Products, Brand Reputation, Brand Safety, Silverbullet, 4D, White Bullet


Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […] The post Novatiq Announces Supership Holdings Partnership to Scale Its Privacy...
Tags: Japan, London, Advertising, Press Releases, User Privacy, Online Media, Media Buying, APAC, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Novatiq, Supership Holdings, Supership Holdings Supership, Supership


Quantcast Hires New Chief People Officer, Valerie Junger

Quantcast, a global advertising technology company, today announced the addition of Valerie Junger as the company’s Chief People Officer (CPO). Junger will draw on her deep human resources (HR) experience to help drive Quantcast’s continuing growth and support the company in its mission to achieve a free and open internet. Junger takes a comprehensive, results-oriented […] The post Quantcast Hires New Chief People Officer, Valerie Junger appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Quantcast, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, People in Ad Tech, Junger, Advertising Technology, Valerie Junger


Clear Channel Launches Pride Campaign

Clear Channel launches Pride campaign showcasing personal messages of pride •       The #IAmProud campaign is rolling out across seven countries in Europe, including major cities in the UK during Pride events held throughout the summer •       The digital Out of Home campaign seeks to share positive messages after a challenging 18 […] The post Clear Channel Launches Pride Campaign appeared first on Ad Tech Daily.
Tags: Europe, UK, Advertising, Press Releases, Media Buying, Clear Channel, Ad & Media Strategies, Ooh Advertising, Pride Campaign


MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising

Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MIAMI — MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. […] The post MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising appeared first o...
Tags: Florida, Advertising, Press Releases, Online Media, Media Buying, Latam, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Hispanic Advertising, Miq, Multicultural Advertising, Aid U S Multicultural Advertising, Amanda Abrarpour


Yieldmo Taps Industry All-Star Zach Rosen

Rosen joins Yieldmo to lead Supply Business NEW YORK — Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly […] The post Yieldmo Taps Industry All-Star Zach Rosen appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Rosen, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, Yieldmo, Zach Rosen, NEW YORK Yieldmo, Yieldmo Taps Industry All Star


Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID Era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […] The post Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinati...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Digital Intelligence, Ad Products, Barcelo, Cavai, Conversational Advertising


Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

New solution enables brands to grow, enhance, and activate first-party customer data COLUMBIA, MD — Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able […] The post Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Cust...
Tags: Advertising, Cybersecurity, Merkle, Salesforce, Media Buying, Dentsu, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Groups & Agencies, Ad Networks and Platforms, Ad Fraud and Spam, Customer Data Platform, Xandr, Merkury, COLUMBIA MD Dentsu


CitrusAd Launches Retail Media Technology on Petco.com

Petco and CitrusAd Team Up to Connect Pet Parents and Brands in Support of Pet Health and Wellness NEW YORK — CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for […] The post CitrusAd Launches Retail Media Technology on Petco.com appeared first on Ad Tech Daily.
Tags: New York, Advertising, Display Ads, Press Releases, Media Buying, Petco, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Retail Advertising, Sponsored Products, Citrusad, Petco Health and Wellness Company Inc NASDAQ


CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure HICKORY, N.C. — CommScope announced today that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. “We […] The post CommScope Deploys Video Advertising Solutions Across a...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, CommScope, Addressable Advertising, Altice USA, A4


Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas Studios

– The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 LONDON — Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: a new, integrated global production business spanning the full range of content production capabilities. […] The post Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas St...
Tags: London, Advertising, Press Releases, Online Media, Media Buying, Havas, Ad & Media Strategies, Ad Groups & Agencies, Havas Studios, Wellcom Worldwide


Havas Chicago Appoints Industry Highflier Myra Nussbaum as Chief Creative Officer

Touted as one of the most in-demand female creatives in advertising, Nussbaum brings fearlessness and fresh thinking to the creative leadership role, becomes first female CCO within Havas’ North American network CHICAGO — Havas Chicago today announced the appointment of rising star Myra Nussbaum as chief creative officer. Nussbaum brings more than 15 years’ experience […] The post Havas Chicago Appoints Industry Highflier Myra Nussbaum as Chief Creative Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Digital Marketing, Media Buying, Havas, Ad & Media Strategies, Ad Groups & Agencies, People in Ad Tech, Havas Chicago, Nussbaum, Myra Nussbaum, Havas Chicago Appoints Industry, CHICAGO Havas Chicago


IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 NEW YORK — IPG Mediabrands today announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. Mediabrands recently held […] The post appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Black, Online Media, Media Buying, IPG Mediabrands, Ad & Media Strategies


VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver new advertising opportunities NEW YORK & IRVINE, Calif. — Verizon Media and VIZIO (NYSE: VZIO), today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV […] The post VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advert...
Tags: Advertising, Video Ads, Press Releases, Vizio, Connected TV, Online Media, Media Buying, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Verizon Media, NEW YORK IRVINE


Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

TORONTO — Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. “By creating new opportunities for advertisers in the Canadian ecosystem, SAM DSP will become the premier destination for planning, activating and measuring media across […] The post Bell and Xandr Join Forces to Create Canada’s First...
Tags: Advertising, Digital, Press Releases, DSP, Bell, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Xandr, Self-serve Advertising, TORONTO Bell Canada


WPP Launches Global Data Company: Choreograph™

Delivers a privacy-first approach to customer data amid changing market dynamics NEW YORK & LONDON — WPP (NYSE: WPP) announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data […] The post WPP Launches Global Data Company: Choreograph™ appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, WPP, Online Media, Media Buying, Groupm, New York London, Ad & Media Strategies, Ad Groups & Agencies, WPP NYSE, WPP Launches Global Data Company, Choreograph


Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track London: As pubs and indoor venues reopen in less than two weeks, and major sporting events get ready to kick off again this summer, new research from eBay Ads UK […] The post Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes appeared first on Ad Tech Daily.
Tags: UK, London, Advertising, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Spending, Ebay Advertising, COVID-19, Ebay Ads, eBay Ads UK


Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning

New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it […] The post Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning appeared fir...
Tags: Advertising, Machine Learning, Press Releases, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Products, Customer Data Platform, Customer Intelligence Platform, Customer Intelligence Platform CIP, Predictive Audiences


Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale London, UK: Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Digital Marketing, Media Buying, Groupm, London UK, Xaxis, Ad & Media Strategies, Ad Operations, Digital Intelligence, Ad Products, Ad Serving, Cavai, Conversational Advertising, Scale Through Xaxis Creative Studios