Posts filtered by tags: MediaHub[x]


 

Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Influencer Marketing for Small Businesses: The Power of the Micro-influencer

By Natalie O’Grady In 2018, influencer marketing firmly moved out of the “novelty” category and into required strategy for most major brands. Influencers across almost every industry have been  powerhouses for businesses looking to reach millennials and Gen Z in the personalized, authentic way they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level. It combines star power with the more casual e...
Tags: Google, Business, Sales & Marketing, Portland Oregon, Klear, Right Now, Natalie, Instagram and Twitter, MediaHub, Natalie O'Grady


Dropbox Sends Media Account to Mediahub as It Refocuses Branding on Creativity and Collaboration

Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story....
Tags: General, Advertising, San Francisco, Publicis, IPG, MullenLowe, Starcom, MediaHub, Mediahub New York


Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin' Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub--Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe--deferred comment to Bloomin' Brands, which did...
Tags: General, Advertising, Bonefish Grill, Bloomin Brands, IPG, Outback Steakhouse Carrabba, MediaHub, U S Media Agency, Adweek Mediahub Adweek


New Balance Names Mediahub Its U.S. Media Agency of Record

New Balance announced today it has chosen Mediahub, Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review. The account will be handled by Mediahub's flagship Boston office, as the athletic brand's global headquarters is also housed in the city. "We...
Tags: General, Boston, Advertising, IPG, MediaHub, U S Media Agency, S Media Agency of Record, Mediahub Adweek


Wyndham Hotel Group Names MullenLowe Mediahub North American Agency of Record

Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek's U.S. Media Agency of the Year for 2017)--naming the "challenger" shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that while Mediahub's "challenger mentality," wealth of...
Tags: Advertising, Accounts, Adweek, Wyndham, Wyndham Hotel Group, Lisa Checchio, MediaHub, MullenLowe Mediahub Adweek s U S Media Agency


Makeover Ahead for Ulta Beauty With New Agencies

The beauty landscape may be more competitive than everearlier this week, Spotify raised a few carefully plucked eyebrows when it began selling lipstickbut there's also massive opportunity for beauty retailers to personalize their products and offer virtual help with cosmetics. That's what Bolingbrook, Illinois-based cosmetics seller Ulta Beauty is going after by revamping its marketing with new agency relationships in a bid to attract more loyalists.After issuing requests for propoals for both i...
Tags: Spotify, New York, Advertising, McCann, Ulta, Bolingbrook Illinois, Adrianne Pasquarelli, MediaHub, Ulta Beauty With New Agencies, Shelley Haus


Here's What a NFL Liquor Ad Looks Like (Hint: No Football)

When the NFL earlier this year finally lifted its liquor ad ban, it was unclear how many brands would take advantage of the loosened rules, which still come with more restrictions than those governing beer ads.But a few brands are testing the waters as they seek to take advantage of the NFL's high viewership. Patron has confirmed that it will air the above ad during the first Sunday-night game of the season on Sept. 10 when the Giants face the Cowboys on NBC. The 15-second spot is not the sexies...
Tags: Nbc, Cowboys, Advertising, NFL, Giants, J Schultz, MediaHub