Posts filtered by tags: Megaphone[x]


 

Spotify to launch Spotify Audience Network, an audio ad marketplace

Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation tool Anchor, and its ad-supported music, all in one place. The company also said it plans to offer podcasts on its self-serve ad platform, Spotify Ad Studio, start...
Tags: Spotify, Podcast, Music, Media, Podcasts, Advertising Tech, Advertising, Tech, Streaming, Ad Tech, Streaming Service, Anchor, U K, Spotify Spotify, Canada Germany, Megaphone


Spotify to buy podcast ad platform Megaphone for $235 million

https://www.latimes.com/entertainment-arts/business/story/2020-11-10/spotify-to-buy-podcast-ad-platform-megaphone-for-235-millionMegaphone, a podcast hosting company primarily provides podcast publishers tools and technology to distribute, monetize and measure their shows. Spotify has released an official statement saying “the acquisition of Megaphone represents the next step in Spotify’s plan of expanding the possibilities of this intimate and screen-less medium”. The post Spotify to buy podcas...
Tags: Spotify, Business, News, Megaphone


Spotify's Latest Acquisition Is All About Your Data

Another day, another Spotify acquisition. This time, it’s podcast advertising platform Megaphone, which the music streaming giant announced it was buying earlier today, in an attempt to beef up its advertising chops as it expands its roster of podcast programming.Read more...
Tags: Spotify, Science, Streaming, Streaming Music, Megaphone, Dolla Dolla Bills


Spotify To Buy Podcast Ad Company Megaphone for $235 Million

Spotify's making another big podcasting acquisition. The company said on Tuesday it has entered into an agreement to acquire ad tech company Megaphone in a $235 million deal. The companies declined to say whether the deal was in cash, stock or a mix of both. From a report: Megaphone offers technology for podcast publishers and advertisers seeking targeted slots on podcasts. It offers podcast hosting, distribution and ad-insertion tools for podcast publishers like ESPN and the Wall Street Journal...
Tags: Spotify, Virginia, Tech, Michelle Obama, Espn, Wall Street Journal, Panoply Media, Megaphone, Joe Rogan Kim Kardashian, Gimlet Media Now, Graham Holdings Company Read


Spotify buying podcast hosting and ad company Megaphone for $235M

Spotify has come under fire of late over questions around musician compensation, but when it comes to podcasting, it has money to burn. This morning, the streaming service confirmed its acquisition of Megaphone for a reported $235 million. Launched by The Slate Group in February 2015 as Panopoly, it rebranded as Megaphone in 2019. In its original form, the company produced a number of flagship podcasts for high profile media brands, including Buzzfeed, The Wall Street Journal and Vox. The reb...
Tags: Startups, Apps, Spotify, Justice, Entertainment, Joe Rogan, Slate Group, Megaphone, Parcast


Spotify Buys Podcast Ad-Tech Firm Megaphone for $235 Million in Cash

Spotify, keeping the pedal to the metal in its aggressive podcast buildout strategy, has acquired podcast publishing and advertising company Megaphone for $235 million in cash. Spotify is buying Megaphone, formerly known as Panoply Media, from media company Graham Holdings. Megaphone provides podcast hosting and ad-insertion capabilities for publishers and targeted ad sales for marketers. […]
Tags: Spotify, News, Panoply Media, Megaphone, Graham Holdings Megaphone


These 3 factors are holding back podcast monetization

Krystina Rubino Contributor Share on Twitter Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Grant Durando Contributor Grant Durando is a growth marketing leader, currently consulting on podcast and offline advertising at Right Side Up. Podcast advertising growth is inhibited by three major factors: Lack of macro dist...
Tags: TC, Column, Spotify, Podcast, Podcasts, Advertising Tech, Marketing, Articles, Tech, E-commerce, Ceo, Artificial Intelligence, Nielsen, Player, Business Intelligence, Online Advertising


Wake-up, it’s an old idea! / Beaucoup de bruit pour rien (de neuf)?

THE ORIGINAL? Amnesty International “Megaphone Mug” – 2012 Source : Adeevee Agency : Draft FCB Caracas (Venezuela) LESS ORIGINAL Wake-Up Coffee –   2019 Source : Lovethework Agency : JWT Athens (Greece ) [Author: Joe La Pompe]
Tags: Miscellaneous, Advertising, Cafe, Mugs, Direct Marketing, Mug, Print & Outdoor, Joe La Pompe, Mixed sources, Amplifier, Amplify, Crier, Adeevee Agency, Tasse, Hurler, Megaphone


5 Key Takeaways from 360i’s First Podfront Day

This week, 360i hosted its first-ever Podfront Day, an event dedicated to educating employees about the latest and greatest in the podcast and audio landscape. The event brought together marketing experts from several of 360i’s media partners—including iHeartMedia, Spotify, Pandora, Megaphone (formerly Panoply Media), and NPR—for a day of insights, learning, and wide-ranging conversation about the rapidly evolving world of audio marketing. Podfront Day sessions included presentations on topics l...
Tags: Spotify, Media, Podcasts, Audio, Marketing, Npr, Edison, KPI, 360i News, Lindsay Stein, Andy Kelly, Media Planning & Buying, Megaphone, Podfront Day, Ken Lagana


Dinnertime

More cat adventures. [Author: Doug]
Tags: Comics, Cat, Reading, Cartoons, Dinner, Demand, Doug, Cat Adventures, 3x8, Megaphone