Posts filtered by tags: Merchant Center[x]


 

Google Express becomes an all-new Google Shopping in big revamp

Google is giving its Shopping destination a revamp and introducing a universal cart across its platform of services, including Search, Shopping, Images, and even YouTube. The search company announced today an entirely redesigned and now personalized Google Shopping experience where shoppers can discover and compare products, then checkout instantly using their Google account. As a result, the Google Express app will become the new Google Shopping app as the standalone “Express” brand is merge...
Tags: Google, Ecommerce, Pinterest, Instagram, Shopping, Tech, Sony, Retail, Online Retail, Google Shopping, Products, Merchant Center, Google Express, Google Images, Google Shopping Google, Search Shopping Images


Connecting you to visual shoppers with new ad formats on Google Images

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide adverti...
Tags: Google, US, Shopping Ads, Merchant Center, Google Images, Google Ads


Introducing Google Merchant Center and Google Manufacturer Center

Last updated on February 26, 2019 at 07:35 pm Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly. Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along...
Tags: Google, Seo, Google Shopping, Seo Tools, Google My Business, Merchant Center, Google Merchant Center, Business SEO, Google Manufacturer Center, Google Manufacturer, Google Information, Merchant Center and Manufacturer Center


How Google Merchant Center and Google Manufacturer Center Can Boost Your SEO

Last updated on February 27, 2019 at 09:50 am Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly. Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along...
Tags: Google, Seo, Google Shopping, Seo Tools, Google My Business, Merchant Center, Google Merchant Center, Business SEO, Google Manufacturer Center, Google Manufacturer, Google Information, Merchant Center and Manufacturer Center


Google is Letting All Online Retailers Upload Product Data to Search Results by @MattGSouthern

Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.The post Google is Letting All Online Retailers Upload Product Data to Search Results by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Merchant Center


Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Posted by MiriamEllisLet’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do. That web-based map in your hand ha...
Tags: Google, Amazon, California, US, Seo, Google Maps, Mark, San Mateo, Talbot, Miriam, Knowledge Panel, Toyland, Merchant Center, MiriamEllis, Local Service, Mark Cummins


Google Feed Rules Offer Value, but Can’t Replace Enterprise Options

Not long ago, Google launched a feed management support tool within the Google Merchant Center, making it easier for users to optimize data feeds used for Google Shopping and Express. The latest feature can be found in the Merchant Center by navigating to products > feeds > clicking on an active feed file > and finally, rules. These features allow for feed manipulations of any of the fields Google recognizes within its product data specifications.  This tool offers a variety of options to prepe...
Tags: Google, Sem, Merkle, Merchant Center, Google Merchant Center


Before You Pick Your YouTube Campaign Goal, Know Your Bidding Options

Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the goal options Google Ads will present to you when creating a new campaign. Depending on what video campaign you had in mind, there are some feature limitations you will want to remember before creating the campaign. In this post, I want to show you what bidding options you have depending on what the goals of your video campaigns will be to make yo...
Tags: Google, Youtube, Uncategorized, Sem, Ppc, Video Advertising, Bid Management Strategies, Youtube Advertising, Standard, Merchant Center, Youtube Ads, Advertising On Youtube, Bidding Options, Youtbe Bidding Options, Youtube Campaigns, Product and Brand Consideration


5 Mistakes to Avoid When Starting Your Spreadshop Adventure

Opening your Spreadshop is the easy part. Now that your Shop is live, you’re ready for some serious sales! This is the perfect time to go through the short list of failures that Thomas, Spreadshop’s Project Manager, has compiled. Take a look, and you’ll learn value lessons about the Shop experience… Mistake #1: Wasting money “Embrace search engine marketing,” says the risk-friendly entrepreneur sitting on your shoulder. “Why not give your brand a boost by using Google’s marketing tools?” Wi...
Tags: Google, Facebook, Instagram, Adobe, Css, Shop, T-shirts, Merchant Center, PlaceIt, Adwords Express, Tips & Tutorials, Spreadshop, Thomas Spreadshop, Men 's T Shirt


How To Set Up Google Goal-Optimized Shopping Campaigns

In my last post, we took a look at the new Google Goal-Optimized Shopping campaign type and what it does. Today we’re going to walk-through how to set up a campaign. Remember that before you can set up a goal-optimized campaign you must have the following: Conversion tracking set up with transaction-specific values At least 20 conversions across all Shopping campaigns Global site tag added to your website At least 100 active users associated with your account Once you have all of those items...
Tags: Google, Ecommerce, Optimization, Sem, Google Shopping, Google Adwords, Shopping Campaigns, Merchant Center, Adwords Shopping Ads, Adwords Ecommerce


Clix Marketing Blog’s #PPC News & Views: Friday, May 18, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s News & Views! From the Experts Zato The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center – Video: An option that is great for smaller operations, the option to use FTP and upload an XML file to the Merchant Center, or utilize a third-party feed provider system — either way you do it, “SOLD” is the word we want to hear. SEMrush How to Earn Google Featured Snippets for Mobile: Large-scale...
Tags: Google, Spotify, Podcast, Sem, Ppc, Google Analytics, Mobile Ads, Landing Page Optimization, Ppc News And Views, Don, Robert Brady, Merchant Center, PPC News amp, Google Merchant Center, Google Shopping Feed, Landing Pages For Ppc


All You Should Know About Google Display Network Responsive Ads

In January 2017, Google removed advertisers’ ability to create or edit standard text ads for Display Network campaigns and steered us toward the Responsive ad format instead. Responsive ads is one of my favorite ad types. Here is how to get started with these ads in the new Google interface. What Are Responsive Ads? Responsive ads combine the text and image ad setup processes together into one. You provide assets such as headlines, images and a Final URL. Once approved, these ads will run ac...
Tags: Google, Sem, Google Adwords, Display Network, Google Display Network, Merchant Center, Display Advertising, Responsive Ads, Google Display Responsive Ads, Stock Images Google


Small Retailers, Google Drops Integration with BigCommerce, Others

The integration of BigCommerce, Magento, and PrestaShop with Google Merchant Center is going to be terminated on March 20, 2018. The news was reported via an email sent to BigCommerce retailers, reports Sales & Orders. Google is Dropping Merchant Center Feed According to the email, retailers on BigCommerce, PrestaShop, and Magento are going to have their apps and feeds decoupled and retired on March 20, 2018. The integration of these platforms was first announced in October 2016, which made i...
Tags: Google, Sales, Google Analytics, Bigcommerce, Google Shopping, Merchant Center, Google Merchant Center, Technology Trends, GOOGL, Prestashop, Small Retailers Google, Sales Orders Google, BigCommerce PrestaShop, Amazon Marketplace Facebook Ads Bing Shopping, Google Local Search


Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop

Google's direct upload support to end March 20, 2018. The post Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Tags: Google, Seo, Google: Adwords, Google: Adwords: Product Listing Ads, Search Ads: Product Ads, Merchant Center, Google: Google Shopping, Channel: Retail, A-Post to Marketing Land, BigCommerce Magento PrestaShop


Google’s Opportunities Tab Makes Prioritizing Product Feed Errors a Data-Driven Decision

As Google Product Listing Ads continue to grow in importance for retailers, it’s important that product feeds are as data-rich and accurate as possible to provide the best experience for customers as well as maximize ad performance. With all the other competing priorities in managing a Google Shopping and broader PPC program, seemingly low-priority warnings and errors in the Google Merchant Center can potentially fall to the wayside as other more important and pressing matters take center stage...
Tags: Google, Sem, Ppc, Google Shopping, First Google, Merchant Center, Google Merchant Center, Diagnostics Feeds, Google Product Categories Google


Product Data Tips for a Successful Holiday Shopping Season on Google PLAs

As the 2017 holiday season draws near, it is imperative for advertisers to make sure their product data is in the best shape possible to capitalize on the anticipated lift in Google Shopping Campaign traffic. We’ve seen an uptick in Google auditing of Merchant Centers in the last two months or so which can lead to product disapprovals and possible account suspension if issues are not addressed. Here are four things for advertisers to address to set themselves up for success during the coming mo...
Tags: Google, France, India, US, Sem, Canada, Merkle, PLA, Gmc, Merchant Center, Merchant Centers, Big Box Clothing, Google Merchant Center GMC, Match GMC Shipping Information, GMC Google


Clix Marketing Blog’s #PPC News & Views: Friday, September 22, 2017

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Everything You Need To Know About Amazon Sponsored Products: Bookmark this guide to Amazon Sponsored Products so you never have to Google campaign structures, campaign builds or bidding strategies again. SEMrush How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps: LinkedIn is one of our favorite channels. Here’s a great guide to setting up Lead Gen cam...
Tags: Google, Facebook, Linkedin, Sem, Ppc, Google Analytics, Facebook Ads, Bing Ads, Ppc News And Views, Call Only Ads, PPC News Views From, Amy Bishop, Jill DuPre, Merchant Center, PPC News amp, Google Merchant Center


What PPC Pros Need to Know About “Purchases on Google”

Today’s consumers expect an online purchase experience to be straightforward, the check out process to be easy, and shipping to be fast and convenient on both desktops and mobile devices. With the goal of shortening this journey, Google recently (and quietly) rolled out the beta version of a feature for mobile Shopping ads called Purchases on Google. Google first announced the feature in 2015 as a solution to compete with retail giants Amazon and eBay. How Purchases on Google Works Product l...
Tags: Google, Amazon, Sem, Google Shopping, Google Adwords, Shopping Campaigns, Google Google, Merchant Center, Purchases On Google, Shopping Updates, PPC Pros Need


2016 Google Merchant Center Updates Make Managing Product Errors Easier

Google has made several updates over the past year to improve the Google Merchant Center (GMC) user experience for online retailers by making it faster and easier to manage feed errors. By making it easier to identify which products must be updated to adhere to Google’s advertising policies and what product details need to be fixed, advertisers are better able to keep feeds approved and ads running. To begin, Google started moving away from issuing account suspension warnings for price and avai...
Tags: Google, Sem, Merkle, Gmc, Merchant Center, Diagnostics


7 Power Tips to Get Your Google Shopping Campaigns Ready for Black Friday

Ah, holiday shopping season. It’s what many online merchants live for—the 6-8 weeks when sales go through the roof. Consumers will soon flock to the web, credit card in hand, eager to make their gift purchases. It’s not uncommon to talk to retailers who generate 40-50% of their annual sales during the holiday season. When customers search for products online, 35% start with Google or other search engines. Of those that start with a search engine, 52% click through the Google Shopping results or ...
Tags: Google, Ecommerce, Google Shopping, PLA, Guest Contributor, Brett, Customer Match, Merchant Center, Google Merchant Center


7 Power Tips to Get Your Google Shopping Campaigns Ready for Black Friday

Ah, holiday shopping season. It’s what many online merchants live for—the 6-8 weeks when sales go through the roof. Consumers will soon flock to the web, credit card in hand, eager to make their gift purchases. It’s not uncommon to talk to retailers who generate 40-50% of their annual sales during the holiday season. When customers search for products online, 35% start with Google or other search engines. Of those that start with a search engine, 52% click through the Google Shopping results or...
Tags: Google, Ecommerce, Google Shopping, PLA, Guest Contributor, Brett, Customer Match, Merchant Center, Google Merchant Center


Google Revamps Its Merchant Center Interface, Providing Some Improved Functionality

Google recently rolled out a new version of their Merchant Center, an interface that allows merchants to check on the overall health of their product feeds as well as diagnose issues with specific products. As our team recently discussed in The PLA Playbook, having strong data quality in product feeds is critical to running a successful PLA program. Changes are Mostly Aesthetic and Structural The appearance and organizational structure of the Merchant Center are the main aspects that Googl...
Tags: Google, Sem, PLA, Merchant Center, Diagnostics


3 PPC Musts for the Small Fashion Retailer

In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a doze...
Tags: Google, Nordstrom, Blogging, Ppc, Google Analytics, Google Shopping, PLA, Merchant Center, Google Merchant Center, PPC Blog Posts, Sitelink Extension Google, Blahniks


Get the Skinny on Google Shopping News for April 2016

Google Shopping news often slows down after the holiday stats come out, and there are rarely many AdWords updates that affect Shopping Ads – until now! April seems to have been a news heavy month for AdWords Shopping and we think a few of these things are worth noting. Here are three Google Shopping-related updates and news during April: 1. Shopping Product Insights Within AdWords Good news guys – Google recently added new columns in AdWords that makes managing Shopping campaigns a little ea...
Tags: Google, Ecommerce, Pay-per-click, Sem, Adwords, Google Shopping, Google Adwords, Shopping Campaigns, Merchant Center, Effective Max CPC, Google Shopping News, Products Group, Google Products Ready


Google Shopping Issues – Products Disapproved Due to Policy Violations

We thought we would share the latest from the Google Support team for any other advertisers that are having an issue currently with their Google Shopping products being disapproved due to policy violations. The BlackHatters were confused as to why so many of some of their clients products were being disapproved when there had been no changes to websites or feeds for the past two days. Turn’s out it is an issue at Google’s end… Regarding the disapproval reason outlined ‘Automatic item disapproval...
Tags: Google, Amazon, Google Shopping, Google Adwords, Merchant Center