Posts filtered by tags: Mike Johnstone[x]


Grey Launches a Global Campaign for Volvo Cars on the Biggest Safety Challenge We’ve Ever Faced

has created the Ultimate Safety Test campaign for Volvo Cars . After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company’s commitment to climate neutrality and el...
Tags: Europe, UK, Advertising, Automotive, Volvo, Arctic Circle, Grey, Bjorn, Volvo Cars, Ivan Zachariáš, Javier Campopiano, Mike Johnstone, Global Campaign for Volvo Cars, Central Marketing Brand

Volvo Claims 'Streets Belong to Runners, Pedestrians and Cyclists' in New XC40 Campaign

Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars ’ latest global campaign, once again with safety in focus.    Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car . But not only because of its size, design and smart storage solutions – but because of the City Safety System. With features like Pedest...
Tags: Sweden, Advertising, Automotive, Volvo, Stockholm, Mohamed, Gothenburg Sweden, Mustafa, Volvo Cars, Mahalia, Forsman & Bodenfors, Mike Johnstone, Sofie Borup, Andreas Malm, Bjarne Darwall, Gloria J

“A terrible idea”: Car Crash Survivors React to Quotes Once Said About the Invention That Saved Their Lives.

After Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. But to date it’s been credited with saving more than a million lives worldwide. The premium carmaker now highlights this in a new brand campaign, by letting car crash survivors read what people said about the safety belt in the past. And it sounds eerily familiar even today. “The seatbelt is a violation of human rights”. “It's better to be thrown out than to be tra...
Tags: New York, Sweden, Germany, Advertising, Automotive, Volvo, Carnegie Hall, Gothenburg Sweden, Volvo Cars, House Mafia, Forsman & Bodenfors, Mike Johnstone, Gloria J, Leo Dal, Jacob Mühlrad Mühlrad, Bamberg Hall

Volvo Car UK Redesigns Family Parking Icons

Volvo Car UK celebrates modern family diversity with eye-catching signage redesign at Westfield London as part of its launch for new V60 estate car Volvo Car UK redesigns traditional family parking space icons to celebrate the diversity of modern familiesNew signage trialled at Westfield London with icons featuring a range of family typesThe trial marks the launch of the new Volvo V60, the contemporary iteration of its family estate carTo mark the launch of the new V60, the contemporary iteratio...
Tags: UK, Advertising, Georgia, Automotive, Volvo, Stockholm, Apple Carplay, Bush, FELIX, John Gibson, Westfield London, Mike Johnstone, Volvo V60, City Safety, Volvo Georgina Williams, Ben Foulds

Jensen, Hrivik Deserve Chance to Earn Roles With Rangers

The NHL, like others in professional sports, tends to be a copycat league. Less successful clubs copy or borrow from a winning team’s formula. If the Rangers intend to borrow from a fellow member of the NHL fraternity this summer, they need look no further than the team that ended their Stanley Cup quest. The Penguins showed that you don’t necessarily need to make wholesale roster changes to alter your club’s on-ice fortunes. Sitting at 15 – 10 – 3 on December 11th and averaging just 2.36 goals-...
Tags: Usa, New York, Russia, Sport, Rangers, Vancouver, Penguins, AHL, Hockey, NHL, New York Rangers, Pittsburgh, Wolf, Canucks, Moore, CHL

StarRover - Caroline

Tonight, Star Rover – formerly the solo project of Davy King, now featuring Dave Macdonald (bass) and Mike Johnstone (drums) – stop off at The Old Hairdressers on a tour of their new EP, Selfs. Though their genre’s… (in post Life Model, Star Rover (EP launch) at The Old Hairdressers, 12/2/16 from ravechild. More by this artist at )
Tags: StarRover Caroline, Davy King, Dave Macdonald, Mike Johnstone