Posts filtered by tags: Mike Stelzner[x]


 

In the News: Catching Up with the Small Business Persons of the Year

We’d be remiss if we let National Small Business Week go without mentioning the event’s champions, as it were. Small Business Trends was able to catch up with the duo the U.S. Small Business Administration named the 2019 National Small Business Persons of the Year. They’re Jennifer and Jeffrey Herbert. They own Superstition Meadery, a company they started in Prescott, Arizona, only back in 2012. In our interview with them, we find out the key to their early success in business and you can find ...
Tags: Facebook, US, Sales, Social Media Marketing, Facebook Messenger, Jennifer, Social Media Examiner, U S Small Business Administration, Small Business News, Nextiva, Prescott Arizona, Mike Stelzner, Superstition Meadery, Marc Stoll, Apple Stoll, Jeffrey Herbert


Attention: Social Media Marketing is No Longer Enough for Your Business

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder and harder and more expensive. Twitter is on the decline LinkedIn is being looked at more and more Instagram is way up – especially Instagram stories Yo...
Tags: Google, Facebook, Instagram, Youtube, Sales, Social Media Marketing, Google Adwords, Social Media Examiner, Marketing Tips, Publisher Channel Content, Building Community, Mike Stelzner, SmartHustle, LinkedIn Email, Power of Marketing Automation, Bread of the Week


BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend

Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable. Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the confer...
Tags: Facebook, Instagram, Seo, Social Media Marketing, ANN, Jay, Charlotte, Christopher, Ann Handley, Social Media Examiner, Lee Odden, ZIMMERMAN, Jay Baer, SMMW, Christopher Penn, Mike Stelzner


Invisible Content Syndrome and the Content Promotion Tactics to Cure It

Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were blank stares and a bad case of Invisible Content Syndrome. According to research by the Content Marketing Institute, 83% of B2B marketers use social networks for traffic, making ...
Tags: Facebook, Instagram, Seo, Linkedin, Content Marketing, Jack, Core, Hudson, Sap, Facebook News Feed, Marketingprofs, Buzzsumo, Don, Ann Handley, Larry Kim, Social Media Examiner


11 Things You Must Know About B2B Influencer Marketing

  Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through influencer marketing. In theory, it makes perfect sense. Consumers trust one another more than they trust messages from brands. Thus, if we can get human beings to carry our marketing water on behalf of the company, not only do costs go down, but persuasiveness goes up simultaneously. There are some critical challenges with...
Tags: Kim Kardashian, Instagram, Time, US, Toronto, Seo, Linkedin, Influencer Marketing, HubSpot, Seth Godin, Don, Joe Pulizzi, Uberflip, Social Media Marketing World, Mike Stelzner, Baer Facts


247: How to Create a Blog on a Topic You’re Not an Expert In

Starting a Blog on a Topic Where You’re Not an Expert Can you start a new blog when you’re not an expert on the topic you’ll be writing about? Of course you can. You can  blog about any topic you like. But should you blog about a topic you don’t have any expertise in? I think it’s okay to start a blog on a topic you don’t know a lot about. I certainly wasn’t an expert when I started my blogs. I had some experience, but I was far from being an expert. I’m not sure I even consider myself a...
Tags: Facebook, Twitter, UK, Neil Gaiman, US, Blogging, Neil Armstrong, Michael, Mike, Darren, Darren Rowse, Michael Stelzner, Digital Photography School, Rob Bell, Start A Blog, Mike Stelzner


246: 9 Ways to Accelerate the Growth of Your Blog

9 Things I Wish I Knew About Blogging That Will Accelerate the Growth of YOUR Blog In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog . Here are the slides from my talk: from Keep focusing on the pillars of pro blogging: Profitable blogs are built on great content Take the initiative to drive traffic to your blog Take ownership of buildi...
Tags: Google, Facebook, Instagram, Blogging, Google Analytics, Reddit, Canon, Orlando, Digg, Don, Mike, Darren, Facebook Instagram, Neil, Social Media Examiner, Darren Rowse


240: 7 Social Media Trends I Noticed at Social Media Marketing World

Key Themes and Trends from the Social Media Marketing World Conference In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Social Media Marketing World is probably one of the biggest social media conferences in the world.  Seven main themes came about from the conference: Facebook Armageddon: Changes have shaken up things. Be Human: It’s time for you to be real. Ask questions, an...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Facebook Pages, Youtube, US, Social Media, Blogging, Facebook Messenger, San Diego, Kardashians, Facebook Live, Gary Vaynerchuk, Gary


2018 – 50 Top Social Media Marketing Influencers

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow. Why are these people influential? That’s a great question. I would answer with, “Why is anyone influential?”. Because they have specific expertise that they share publicly, con...
Tags: Social Media, Seo, CMO, Social Media Marketing, Dell, Texas Instruments, Altimeter Group, Robert Rose, Influencers, Google Ranking, Samantha Kelly, Mark Schaefer, Ann Handley, Social Media Examiner, Brooke, Darren Rowse


50 Social Media Marketing Influencers to Learn From in 2018

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow. Why are these people influential? That’s a great question. I would answer with, “Why is anyone influential?”. Because they have specific expertise that they share publicly, con...
Tags: Social Media, Seo, Social Media Marketing, Dell, Texas Instruments, Altimeter Group, Robert Rose, Influencers, Google Ranking, Samantha Kelly, Mark Schaefer, Ann Handley, Social Media Examiner, Brooke, Darren Rowse, Lee Odden


Jay Baer’s Top 30 Digital Marketing Blogs

Digital marketing blogs may be numerous, but I find them still to be critical. I’ve been in digital marketing for over 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn, you die. Period. Members of the Convince & Convert team all have their own reading lists, based on their interests and their topical expertise. Together, we read nearly close to 200 online publications routinely. Believe it or not, we keep up with blogs by a fa...
Tags: Google, Facebook, Seo, Carney, Mitch, Cmi, Mitch Joel, Psfk, Mark Schaefer, Social Media Examiner, Statista, Lee Odden, Uberflip, Yext, Ragan, Willy Wonka


21 Best Marketing Conferences You’ll Want to Attend

Marketing conferences are beneficial especially when you’re trying to network with other marketers around the globe. Networking is a fundamental factor in coming up with successful marketing strategies and it is also vital in creating possible business deals. As a marketer, you have to keep in mind that marketing conferences offer a lot of awesome opportunities for you to reach out to your audiences who are in an interconnected world. If you want to know which marketing conferences are truly...
Tags: Facebook, Europe, Usa, Sweden, Minnesota, US, Sales, America, Linkedin, Ppc, Google Analytics, Hungary, Slovenia, Las Vegas, Seattle, Portland OR USA


9 Antidotes to the Facebook Algorithm Squeeze

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . . “. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These ...
Tags: Facebook, Mark Zuckerberg, Post, Seo, Facebook Messenger, Groups, Kremlin, Zuckerberg, Using Facebook, Infinity, Don, Social Media Strategy, Social Media Examiner, Facebook Group, Facebook Algorithm, Mike Stelzner


25 Women Who Rock at Digital Marketing

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in marketing that we had compiled over the years using...
Tags: Amazon, Virginia, Seo, CMO, Best, Ireland, Facebook Messenger, Kerry, ANN, John Bell, Lucy, Nancy, Aimee, HubSpot, Cmi, Liz


25 Women Who Rock Digital Marketing – Nominated by Men

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on. Following that we started ranking the huge list of women in marketing that we had compiled over the years using...
Tags: Amazon, Virginia, Seo, CMO, Best, Ireland, Facebook Messenger, Kerry, ANN, John Bell, Nancy, Aimee, HubSpot, Cmi, Liz, Chris Brogan


Professional Development for Bloggers: How to Learn on a Budget

I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words. Unfortunately, being paid to attend conferences and stay ...
Tags: Facebook, UK, New York, Budget, Australia, Boston, Blogging, San Diego, Melbourne, Facebook Groups, HubSpot, Aussies, Seth Godin, Problogger, Melbourne Australia, Darren


How do Bloggers Continue Their Professional Development?

I have a confession to make: I was a bit of a geek at school. I was the kid who asked questions all the time. What can I say? I loved learning. And I still do. Every part of the process is exciting for me – learning new things, meeting new people, and being inspired. So imagine how excited I was when I left school and discovered my employers would actually pay me to learn. ‘Professional Development’ quickly became my two favourite words. Unfortunately, being paid to attend conferences and stay ...
Tags: Facebook, UK, New York, Australia, Boston, Blogging, San Diego, Melbourne, Facebook Groups, HubSpot, Aussies, Seth Godin, Problogger, Melbourne Australia, Darren, Dallas Texas


209: 7 Types of Evergreen Content You Can Create On Your Blog

17 Types of Evergreen Content for Your Blog Today I want to talk about Evergreen content, and suggest seven types of evergreen content you might like to try on your blog. I’ve got loads of advice for you today, and in today’s show notes I have a lot of examples you’ll want to check out. Some are from my blogs, but there are also a lot from listeners who put examples of their own evergreen content in our FB group. 7 Types of Evergreen Content To Create On Your Blog How to Content ...
Tags: Google, Amazon, Facebook, Blogging, Google Analytics, ISO, Mirrorless Cameras, Evergreen, Dslr, Lightroom, Michael, Jon, DPS, Social Media Examiner, Darren Rowse, Amazon Affiliates


How to Use One-to-One Video to Make People Swoon

According to research from Nielsen, we trust people nearly twice as much as we trust companies and organizations. This is why you see so much advice and counsel out there to “humanize” your content and your social media. When doing so, you gain a built-in advantage in trust and persuasion, provided you are not a nefarious character. In fact, my friend David Horsager (one of the world’s foremost experts on trust) says that you must build trust, or your organization will die in the new economy. P...
Tags: Video, Instagram, Youtube, Seo, Content Marketing, Chicago, Nielsen, Facetime, Warby Parker, Video Marketing, Social Media Examiner, Pcma, David Horsager, Mike Stelzner, 1 To 1 Video, Personal Video


50 Social Media Marketing Influencers to Follow in 2017 #SMMW17

The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote...
Tags: Facebook, Instagram, Microsoft, Social Media, Seo, Customer Service, Social Media Marketing, San Diego, Bmc, Digital Marketing, Google Ranking, Facebook Advertising, Humana, Mark Schaefer, Ann Handley, Larry Kim


50 Social Media Marketing Influencers to Follow in 2017

The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all that is the growth of the influencer marketing industry from platforms to brandividuals that use social media to create, publish, promote...
Tags: Facebook, Instagram, Microsoft, Social Media, Seo, Customer Service, Social Media Marketing, San Diego, Bmc, Digital Marketing, Google Ranking, Facebook Advertising, Humana, Mark Schaefer, Ann Handley, Larry Kim


PB173: How to Use Quotes in Your Blog Content Legally and Ethically

Using Quotes in Your Blog Legally and Ethically In today’s lesson, I want to talk about using quotes on your blog. I’m regularly asked – particularly by new bloggers – what the etiquette and legalities are around using content that others have written in your own content – or the practice of quoting others. It’s a good question because quoting others and building upon their ideas with your blog can be one way to improve the quality of your content, serve your readers and build relation...
Tags: Facebook, Australia, Youtube, Wikipedia, Blogging, Chase, Shakespeare, Ali, Chris, Chris Brogan, Tim Ferriss, Mike, Tim, Michael Hyatt, Darren Rowse, Michael Stelzner


Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday. Happy Lucky 13 Birthday Online Marketing Blog! And thank you to Ashley Zeckman for doing a great job managing our blog in 2016! I have a confession: Starting a blog in 2003 was just another “thing” to explore for its marketing value, not some ephiphany-inspired marketing journey. The inspiration came from a drive to reach more people with f...
Tags: Europe, Social Media, Seo, Online Marketing, Toprank Agency News, Toprank Marketing, Josh, Ashley, Ann Handley, Ashley Zeckman, Joe Pulizzi, Lee Odden, Jolina Pettice, TopRank, Kevin Cotch, Knute Sands


PB172: How to Build a Blogging Business Through Interviewing Others [An Interview with Michael Stelzner]

Michael Stelzner on Building a Blogging Business Through Interviewing Others In today’s lesson, I want to talk about how to build a business around creating content that is based upon interviewing other people. To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner and Social Media Marketing World onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. In the early days of that business, he did it ...
Tags: Google, Facebook, Australia, US, Tony Robbins, Social Media Marketing, Blogging, Netflix, Comcast, Kickstarter, San Diego, Cia, Making Money, Skype, Jason, Patreon


The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017

Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users. If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with...
Tags: Google, Facebook, Yahoo, Seo, Brexit, Online Marketing, Toprank Marketing, Hotel California, Google FaceBook LinkedIn, Mike Stelzner


Host Your First Virtual Conference, with Bailey Richert

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product. And they can be an amazing springboard. Mike Stelzner’s Social Media Marketing World started as a virtual conference, and now attracts thousands of live att...
Tags: Featured, Blogging, San Diego, Conferences, Rainmaker Fm, Social Media Marketing World, Mike Stelzner


Get Your Voice Out There

I got back from my fourth trip out to Social Media Marketing World (run by Mike Stelzner and team) and had a blast. I also came back quite inspired. Though I rail against “social media” quite often these days, I caught the thread of what it should REALLY be doing for us. It’s about making sure you’re out there serving, and part of that, is getting your voice out there to help. If you’re not down for reading, here’s a podcast episode that covers it a slightly different way, but gets the gist of ...
Tags: Blogging, Owner, Gary Vaynerchuk, Gary, Social Media Marketing World, Mike Stelzner


A Dying Breed

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? Even the ones that you do subscribe to, how often do you click and really engage with the words? If the full text is not on LinkedIn or Facebook or Medium, do you head over to a blogger's page as some form of destination that pulls you away from where you were? The truth is this: the world of w...
Tags: Facebook, Publishing, Podcast, Media, Instagram, Writing, Buzzfeed, Marketing, Blog, Brand, Linkedin, Journalism, Blogging, Reading, Launch, Snapchat