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Brand Moves for Monday August 10

Twenty-four weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand m...
Tags: Apple, Amazon, Facebook, Hong Kong, Microsoft, Minneapolis, Youtube, China, New York City, Israel, Uncategorized, Advertising, Disney, US, Eu, Mit


Will We Someday Write Code Just By Describing It?

Using millions of programs in online repositories, Intel, Georgia Tech, and MIT researchers created a tool called MISIM (Machine Inferred code Similarity) with a database of code scored by the similarity of its outcomes to suggest alternatives (and corrections) to programmers. The hope is "to aid developers with nitty-gritty choices like 'what is the most efficient way to use this API' or 'how can I correctly validate this input',"Ryan Marcus, scientist at Intel Labs, told ZDNet. "This should ...
Tags: Tech, Intel, Mit, Alexa, Zdnet, Intel Labs, Intel Georgia Tech, Ryan Marcus, Justin Gottschlich, Gottschlich


Your chances of getting COVID-19 from flying, how JC Penney is advertising amidst bankruptcy, and more: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here. Totally fly For a Bloomberg Opinion piece titled “The Odds of Catching COVID on a Flight Are Slim,” Faye Flam spoke with Arnold Barnett, an MIT professor of management science, about his research surrounding COVID-19 and flying—and it’s surprisingly reassuring. Flam notes that Barnett parsed a bunch of variables, inc...
Tags: Navy, Nsa, Advertising, US, America, Los Angeles, Mit, Vox, Barnett, Fed, Jc Penney, Bloomberg News, Brian Resnick, LNA, ABC CBS, Bradley Johnson


Why Do Razor Blades Dull So Quickly? (wired news)

An MIT team tackled the mystery of why something as soft as hair can erode a steel blade, hoping to figure out how to make shaving tools last longer. [Author: Eric Niiler]
Tags: News, Mit, Eric Niiler


On demand mental health service provider Ginger raises $50 million

Ginger, a provider of on demand mental healthcare services, has raised $50 million in a new round of funding. The new capital comes as interest and investment in mental health and wellness has emerged as the next big area of interest for investors in new technology and healthcare services companies. Mental health startups saw record deal volumes in the second quarter of 2020 on the heels of rising demand caused by the COVID-19 epidemic, according to the data analysis firm CB Insights. More than ...
Tags: TC, Tech, Mit, Glass, Mental Health, David, Cigna, Jeff Weiner, Columbia, Sephora, Bessemer Venture Partners, Headspace, Ginger, Massachusetts Institute Of Technology, Roman, Advance


A new tool for modeling the human gut microbiome

MIT engineers designed a device that replicates the lining of the colon. With the device, they can grow human colon cells along with oxygen-intolerant bacteria that normally live in the human digestive tract and have been implicated in Crohn's disease.
Tags: Science, Mit, Crohn


Why shaving dulls even the sharpest of razors

Engineers at MIT have studied the simple act of shaving up close, observing how a razor blade can be damaged as it cuts human hair -- a material that is 50 times softer than the blade itself. They found that hair shaving deforms a blade in a way that is more complex than simply wearing down the edge over time.
Tags: Science, Mit


The difficulty of trying defendants in the courtroom and not the media

Jeffrey Abramson Death penalty cases test the limits of our belief that defendants -- even despised defendants -- deserve trial in court, not in the press. Consider last week’s federal court decision throwing out Boston Marathon bomber Dzhokhar Tsarnaev’s death sentence.   The court acknowledged Tsarnaev’s admission of guilt for planting the deadly bombs near the marathon finish line. Nevertheless the court set aside the death sentence, since at trial the judge failed to adequately que...
Tags: Facebook, Mit, Boston Marathon, Dzhokhar Tsarnaev, Branding, Guest Blogger, Tsarnaev, O'Connor, University of Texas at Austin, Jeffrey Abramson


Can a quantum strategy help bring down the house?

In some versions of the game blackjack, one way to win against the house is for players at the table to work as a team to keep track of and covertly communicate amongst each other the cards they have been dealt. With that knowledge, they can then estimate the cards still in the deck, and those most likely to be dealt out next, all to help each player decide how to place their bets, and as a team, gain an advantage over the dealer.This calculating strategy, known as card-counting, was made famous...
Tags: Decision Making, Play, Mit, Physics, Innovation, Statistics, Algorithm, Bob, John Bell, Harrow, Alice, Bell, Caltech, Lin, MIT Blackjack Team, MIT Harvard University


MIT researchers and Puma cook up a new sneaker tech: Xetic

Grown in the labs amid the test tubes, this sneaker looks *fast*
Tags: News, Trends, Mit, Puma


MIT Economists on the Impact of COVID-19 on Labor Markets

The Hamilton Project essay The Nature of Work after the COVID Crisis: Too Few Low-Wage Jobs is authored by MIT economists David Autor and Elisabeth Reynolds.  The essay covers four shifts being accelerated by the COVID-19 pandemic and their impact on labor markets.  And, according to the authors, all four potentially have significant, negative consequences for low wage workers, economic inequality and overall employment.  The four are: 1.  Telepresence: The essay points out that the shift to rem...
Tags: Sales, Mit, Web/Tech, Npr, Government Policy, Small Business Economy, Industry Structure, David Autor, Labor Markets, COVID, Elisabeth Reynolds


Tool could improve success in translating drugs from animal studies to humans

A new computational tool developed by researchers from Purdue University and MIT could help better determine which drugs should move from animal testing to humans. It could also sooner detect a reason why a drug might fail, guiding how a clinical trial should be set up.
Tags: Science, Mit, Purdue University


Key brain region was 'recycled' as humans developed the ability to read

An MIT study offers evidence that the brain's inferotemporal cortex, which is specialized to perform object recognition, has been repurposed for a key component of reading called orthographic processing -- the ability to recognize written letters and words.
Tags: Science, Mit


Announcing Sight Tech Global, an event on the future of AI and accessibility for people who are blind or visually impaired

Few challenges have excited technologists more than building tools to help people who are blind or visually impaired. It was Silicon Valley legend Ray Kurzweil, for example, who in 1976 launched the first commercially available text-to-speech reading device. He unveiled the $50,000 Kurzweil Reading Machine , a boxy device that covered a tabletop, at a press conference hosted by the National Federation of the Blind .  The early work of Kurzweil and many others has rippled across the comm...
Tags: Apple, TC, Media, Microsoft, Events, Tech, Mit, Artificial Intelligence, Silicon Valley, William Gibson, Philanthropy, UC Berkeley, TechCrunch, Ray Kurzweil, Kurzweil, Verizon Media


Can a quantum strategy help bring down the house?

Now researchers at MIT and Caltech have shown that the weird, quantum effects of entanglement could theoretically give blackjack players even more of an edge, albeit a small one, when playing against the house.
Tags: Science, Mit, Caltech


First Look: Leadership Books for August 2020

Here's a look at some of the best leadership books to be released in August 2020. Don't miss out on other great new and future releases not listed here. The Creator Mindset: 63 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person. From B-school through the big leagues, the ...
Tags: Facebook, Europe, Books, Leadership, Instagram, Mit, United States, Don, Gary Hamel, Jennifer Egan, Sanjay Sarma, Carl T Bergstrom, Carl Bergstrom, Jevin West, Michele Zanini, Nir Bashan


Intel, boffins invent an AI Clippy for code: Hi, I see you're writing another lock-free bloom filter. Can I help?

Proof-of-concept algorithm-matching system paves way for more complex recommendation engine Intel engineers, and academics from MIT and Georgia Tech, have built a neural network that predicts whether two snippets of code intend to achieve the same aim even if they're written differently.…
Tags: Intel, Mit, Software, Clippy, Georgia Tech


A Plunge In Incoming Sunlight May Have Triggered 'Snowball Earths'

Jennifer Chu writes via Phys.Org: At least twice in Earth's history, nearly the entire planet was encased in a sheet of snow and ice. These dramatic "Snowball Earth" events occurred in quick succession, somewhere around 700 million years ago, and evidence suggests that the consecutive global ice ages set the stage for the subsequent explosion of complex, multicellular life on Earth. Scientists have considered multiple scenarios for what may have tipped the planet into each ice age. While no sing...
Tags: Tech, Earth, Mit, Royal Society, Snowball Earth, Jennifer Chu


The Bit Player Who Changed the World

In 1937, at the precocious age of 21, an MIT graduate student named Claude Shannon had one of the most important scientific epiphanies of the century. To explain it requires some brief background. Before coming to MIT, Shannon earned two bachelors degrees at the University of Michigan: one in mathematics and one in electrical engineering. The former degree exposed him to Boolean Algebra, a somewhat obscure branch of philosophy, developed in the mid-nineteenth century by a self-taught English ma...
Tags: Amazon, College, Uncategorized, World, Mit, Alan Turing, University Of Michigan, Thomas Edison, Shannon, Goodman, George Boole, Claude Shannon, Walter Isaacson, Soni, Mark Levinson, Rob Goodman


MIT and Microsoft build a new algorithm to find hidden links between historic paintings

If you use Twitter regularly, you must’ve come across celebrities as food tweet threads. Some examples are Rihanna as Indian food and Olly Alexander as cakes. The idea is to match the look and color of the food to the celeb’s clothes. Researchers from MIT‘s Computer Science and Artificial Intelligence Laboratory (CSAIL) and Microsoft have created a new algorithm that matches paintings from the Metropolitan Museum of Art and Amsterdam’s Rijksmuseum through hidden stylistic connections.  The MosAI...
Tags: Startups, Microsoft, Rihanna, Mit, Amsterdam, Metropolitan Museum Of Art, Rijksmuseum, Velázquez, Olly Alexander, Neural


Brand Moves for Wednesday July 29

Twenty-two weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand mo...
Tags: Apple, Europe, California, Amc, Advertising, CMO, Spain, Barcelona, Cta, Mit, Austin, Emirates, Dubai, Marriott, Universal, Sugar


Omega Therapeutics Lands $85M to Tap Into “Control Room” of Biology

The promise of gene therapies and gene-editing drugs is a long-lasting treatment that’s potentially a cure. But making permanent genetic changes means any accompanying problems could be long-lasting as well, says Omega Therapeutics CEO Mahesh Karande.Omega is developing technology that takes a more nuanced approach to genomic medicine. Instead of fixing or replacing faulty genes, the company aims to harness the biological system that regulates them. If a gene is not properly translating DNA ins...
Tags: Deals, Startups, Trends, Investing, Mit, Novartis, Biotech, Life Sciences, Epigenetics, Genomic Medicine, Richard Young, Epizyme, National blog main, Boston blog main, Boston top stories, Whitehead Institute for Biomedical Research


Rapid antibody development yields possible treatment for yellow fever

Researchers have developed a potential treatment for yellow fever. The drug, a purified antibody that targets the virus, has shown success in early-stage clinical trials in Singapore. It was developed by an international team led by MIT Professor Ram Sasisekharan.
Tags: Science, Singapore, Mit


OpenSpace, a startup that applies AI to managing building sites, used this pitchdeck to nab $15 million. Here's a look at its vision to be the 'telemedicine of construction.'

Construction tech startup OpenSpace announced Monday that it has raised $15 million in a round led by Menlo Ventures. The round also included investors Lux Capital, JLL Spark, Navitas Capital and Zigg Capital, as well as new investors Nine Four Ventures and Taronga Group. The company has seen a massive increase in demand since the coronavirus pandemic began, with the company's vision tools allowing supervisors to track progress remotely.  CEO Jeevan Kalanithi shared the company's Series B pitc...
Tags: Trends, Mit, Silicon Valley, Wiltshire, Menlo Ventures, Cto, Business Insider, 3d Robotics, Mckinsey, MIT Media Lab, Fleischman, Stephen Wiltshire, Kalanithi, Bluefin Labs, Shawn Carolan, Openspace


MIT researchers created a reusable face mask that works like an N95 respirator

Nurses and doctors have gone to creative extremes to reuse the same masks, gloves and scrubs they need to treat contagious coronavirus patients. But if a prototype mask created by researchers proves widely effective, it may be a safer alternative for health care workers.
Tags: Health, Mit


Gene-controlling mechanisms play key role in cancer progression

MIT researchers have analyzed how epigenomic modifications change as tumors evolve. In a study of mouse lung tumors, the researchers identified 11 chromatin states, or epigenomic states, that cancer cells can pass through as they become more aggressive.
Tags: Science, Mit


A never-before-seen cell state may explain cancer's ability to resist drugs

Scientists at the Sloan Kettering Institute, the Koch Institute at MIT, and the Klarman Cell Observatory at the Broad Institute have identified an unusual cell state that emerges early in tumor evolution and supports a cancer's ability to outwit chemotherapy.
Tags: Science, Mit, Broad Institute, Sloan Kettering Institute the Koch Institute, Klarman Cell Observatory


Chemists make tough plastics recyclable

MIT chemists have developed a way to modify thermoset plastics with a chemical linker that makes it much easier to recycle them, but still allows them to retain their mechanical strength.
Tags: Science, Mit


Mapping the brain's sensory gatekeeper

Researchers from MIT and the Broad Institute of MIT and Harvard have mapped the thalamic reticular nucleus in unprecedented detail, revealing that the region contains two distinct subnetworks of neurons with different functions. The findings could offer researchers much more specific targets for designing drugs that could alleviate attention deficits, sleep disruption, and sensory hypersensitivity.
Tags: Science, Mit, Harvard, Broad Institute of MIT


Former Google CEO Eric Schmidt Wants To Create a Government-Funded AI University

The U.S. government's approach of letting Silicon Valley drive the country's technological boom has left the government itself scrambling for tech talent. Now, a federal commission led by ex-Google CEO Eric Schmidt and former Deputy Secretary of Defense Robert O. Work wants to create a university to train new government coders. From a report: The school would be called the U.S. Digital Service Academy, and it would be an accredited, degree-awarding university that trains students in digital skil...
Tags: Google, Fcc, Congress, Stanford, China, Tech, Mit, United States, Silicon Valley, Eric Schmidt, Clyburn, Mignon Clyburn, AI University, NSCAI, Defense Robert O Work, Digital Service Academy