Posts filtered by tags: MoPub[x]


Meet the 19 startups in AngelPad’s 12th batch

AngelPad just wrapped the 12th run of its months-long New York City startup accelerator. For the second time, the program didn’t culminate in a demo day; rather, the 19 participating startups were given pre-arranged one-on-one meetings with venture capital investors late last week. AngelPad co-founders Thomas Korte and Carine Magescas did away with the demo day tradition last year after nearly a decade operating AngelPad, which is responsible for mentoring startups including Postmates, Twitte...
Tags: Apple, Amazon, Startups, Accelerator, Twitter, Utah, Japan, Real Estate, Berlin, New York City, Los Angeles, San Francisco, Tech, Adidas, Tesla, MoPub

Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

The revolving door at Twitter has made its way to the top levels of management, as chief operating officer Adam Bain announced that he is stepping down to “explore opportunities outside of the company.” Chief financial officer Anthony Noto (pictured) will shift into the COO role at the social network, and Twitter said Noto will keep managing its live content business and take over revenue-generating segments including global ad sales, data, revenue products and mobile ad exchange MoPub, as well ...
Tags: Twitter, Seo, MoPub, Anthony Noto, Jack Dorsey, Jack, Anthony, Bain, Adam Bain, Noto, Matt, GAAP, Adam, Revolving Door, Matt Derella, Generally Accepted Accounting Principles

Twitter Launches Rewarded Video on MoPub Marketplace

Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Now, the rewarded video solution includes over 70 demand-side platforms from the MoPub Marketplace, and it allows companies to “directly serve rewarded campaigns through the MoPub ad server.” Elain Szu, ...
Tags: Twitter, Advertising, Seo, MoPub, Video Ads, Advertising/Marketing, Rewarded Video Ads

Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

Facebook announced the dates for its next F8 annual developer conference, but what happened to , Twitter’s similar event for mobile developers? Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that the social network shifted its focus to smaller, local events for developers. Stickney shared the following statement with Wagner: We heard feedback after last year’s Flight conference that small, more intima...
Tags: Mobile, Facebook, Apps, Twitter, Advertising, Marketing, San Francisco, Seo, Developers, MoPub, Flight, F8, APIs, Gnip, Fabric, Wagner

Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Product manager, revenue Daniel Kang announced in a blog post that the launch of this feature gives advertisers access to a potential audience of more than 800 million when combining Twitter users and users of thousands of popular applications, adding: Native ads use your existing assets so you don’t have to worry about making a unique set of creatives for each publisher. Simpl...
Tags: Apps, Twitter, Seo, Conversions, Developers, MoPub, Millennials, Applications, Native Ads, Programmatic, Kang, Advertising/Marketing, SocialTimes, Banner Ads, Interstitials, Mobile App Install Ads

Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange

Advertisers using Twitter’s MoPub mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. Elena Elfimova, who works on exchange product marketing for Twitter, announced in a blog post Thursday that Twitter introduced a modular SDK for iOS and Android applications, allowing publishers to focus on only their desired ad formats and minimizing the space used by the SDK, pointing out that apps on both platforms have size limits of 100 ...
Tags: Ios, Android, Mobile, Apps, Twitter, Memory, Seo, MoPub, Applications, Sdk, Disk Space, Advertising/Marketing, Sdks, Software-Development Kits

Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

Forensiq will provide ad fraud detection services for Twitter’s MoPub mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post, saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment...
Tags: Security, Mobile, Apps, Twitter, Privacy, Safety, Seo, Javascript, MoPub, Machine Learning, Applications, Fraud Detection, Advertising/Marketing, Forensiq, Ad Fraud

New MoPub report aims to help publishers navigate the ad network landscape

 Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. Today the company is releasing a report that should give publishers a little more context when deciding which networks to work with. For starters, the report says that 53 percent of MoPub publishers work with between two and five… Read More
Tags: TC, Mobile, Twitter, Advertising Tech, Tech, MoPub, Mobile Advertising, Ad Networks

Twitter Beta-Testing a Way to Attach Ads to Tweets in Third-Party Apps

Twitter is beta-testing a way for advertisers to attach ads to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its  ad-serving solution directly via Twitter Kit timelines for Android and iOS applications. Vandor added that all ad rendering is handled automatically, and ads match the themes and color preferences in Twitter Kit so th...
Tags: Ios, Android, Apps, Twitter, Seo, MoPub, Applications, Native Ads, Mollie Vandor, Advertising/Marketing, Sdks, Software-Development Kits

Advertising comes to Twitter’s embedded timelines

 Twitter has been releasing a variety tools for publishing its content beyond Twitter itself. Now it’s giving publishers an additional incentive — monetization through the company’s MoPub ad exchange. Previously, if a web publisher or app developer embedded a timeline from Twitter, they could run ads on the same page, but not on the timeline itself. That’s changing… Read More
Tags: Social, TC, Mobile, Twitter, Advertising Tech, Tech, MoPub, Mobile Ads

Facebook Audience Network Launches Native Partner Program

Facebook Thursday announced the launch of the Facebook Audience Network Native Partner Program, aimed at third-party mediation platforms. Facebook Audience Network head of partnerships Nik Ajagu said in a blog post that initial members of the Native Partner Program include Fyber, MoPub and Opera Mediaworks, adding that the program “recognizes third-party mediation platforms that have been thoroughly vetted, tested and approved for integration with the Audience Network.” Ajagu added: Mobile appli...
Tags: Mobile, Facebook, Apps, MoPub, Applications, Publishers, Native Ads, Fyber, Audience Network, Facebook Audience Network, Opera Mediaworks, Carousel Ads, Advertising/Marketing, Mediation, Facebook Audience Network Native Partner Program, Nik Ajagu

Twitter Launches Digits – A Password Free Login Service For App Developers

There’s a good news for app developers. On Wednesday at Twitter’s first annual developer conference Flight, the company announced a new tool for developers which will allow users to log-in to mobile applications using their phone numbers rather than a traditional username and password combinations. SAY NO TO PASSWORD The service will be called Digits, aimed at application developers [Author: [email protected] (Swati Khandelwal)]
Tags: Twitter, Crashlytics, Digits, Mobile Apps, MoPub, Snapchat, TwitterKit, Two-factor Authentication, Viber, Whatsapp, Swati Khandelwal