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Facebook and Google might get walloped by the thousands of small businesses impacted by the coronavirus, but their massive ad businesses will come out stronger in the end

Facebook and Google will take a revenue hit as the thousands of small businesses that they rely on for advertising cut back spending amid the coronavirus, but ad buyers say they'll come out stronger long term. Wall Street firm Pivotal Research Group expects Facebook's 2021 revenue to be down 20% to 25% while Google's will decline 15% to 20%. Facebook acknowledged that its ad business would be impacted by the spike in usage of messaging apps that aren't as lucrative as its newsfeed and stories ...
Tags: Google, Amazon, Facebook, Instagram, Trends, Washington State, Alphabet, SMB, Hippo, McCann Worldgroup, Alex Schultz, Pivotal Research Group, Craig Atkinson, Wpromote, Mothner, Mike Mothner


Facebook is ramping up its move to manage ad spend from millions of small and mid-size businesses with a new tool

Facebook is equipping small businesses with more tools to help edit videos, crank out ads and book appointments. The rollout comes a week after Facebook's F8 developer conference where the company encouraged brands to ramp up ad spend across all of the company's apps. Mike Mothner, CEO of digital agency Wpromote, said he has seen success with Facebook's automation tools for big brands and expects to see the same with smaller ones. Visit Business Insider's homepage for more stories. Small and ...
Tags: Facebook, Instagram, Trends, Earth, Washington Dc, Thanos, Wpromote, Mothner, Mike Mothner, Nikila Srinivasan, Facebook Instagram and Messenger Facebook, Facebook Mike Mothner CEO of Wpromote, Instagram Pages Once


Shamrock Capital invests in Wpromote

Shamrock Capital has invested in Wpromote, taking a minority stake. Financial terms weren’t announced. Wpromote, of El Segundo, California, is a digital marketing agency. PRESS RELEASE EL SEGUNDO, Calif.–(BUSINESS WIRE) [insert dateline]–Wpromote, the nation’s largest independent digital marketing agency, announced today it has committed to “Make Mondays Suck Less” for a new partner: Shamrock Capital. Shamrock is a top-tier, Los Angeles-based private equity firm that invests in established but g...
Tags: US, Los Angeles, Trends, United States, Dallas, Shamrock, Forrester, Mike, Calif, El Segundo California, PE Deals, Challenger Brands, Shamrock Capital, Wpromote, Shamrock Capital Advisors, Los Angeles New York Chicago