Posts filtered by tags: Muhtayzik Hoffer[x]


 

Looking for Inspiration: Ambient Advertising

As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. In marketing, the term 'ambient' means placing the ads at unusual places or unconventional places where you wouldn't expect an advertisement. The idea behind ambient advertising is to surprise consumers with its placement at unusual, unexpected or wacky ad spaces. "The first thing that will catch your eye when you are looking at an ambient advertisement would be its unusual location. Th...
Tags: Under The Influence, Advertising, Marketing, Sport, Skiing, Bmw, Audi, Adweek, New York Auto Show, Ambient Advertising, Ski Paradise, Terry O Reilly, Vccp, John Matejczyk, Muhtayzik Hoffer, Looking for Inspiration


Armistead joins Wieden & Kennedy London as CSO; Muhtayzik Hoffer promotes Kaplan to ECD

Wieden+Kennedy London appointed Ben Armistead to the role of chief strategy officer. He joins from Grey Group Spain where he was CSO, working across the Madrid and Barcelona offices. Previously, Armistead was head of planning at 180 Amsterdam, global planning director at W&K Amsterdam and senior planner at Dare. He has also held positions at MCBD and Publicis London. Armistead has worked on brands including Nike, Coca-Cola, EA Sports, Heineken, United Colors of Benetton, UNICEF and the Metropoli...
Tags: Advertising, Barcelona, Amsterdam, Madrid, CSO, Kaplan, Wieden Kennedy London, Wieden, ECD, Ben Armistead, Metropolitan Police Continue, Armistead, Muhtayzik Hoffer, Hsien Sherwood, Kennedy London, Grey Group Spain


Agencies Lend a Hand in Aftermath of California Wildfires

The wildfires that ravaged Northern California in recent weeks have led local agencies to find ways to help.The deadly fires, which began blazing through Sonoma and Napa counties and other areas a week and a half ago, have forced thousands of evacuations and destroyed thousands of homes and businesses. Dozens of people are still reported missing in Sonoma County alone.San Francisco agencies have stepped in to help their Bay Area neighbors -- Muhtayzik Hoffer, for instance, says it donated non-pe...
Tags: California, Advertising, San Francisco, Napa, Sonoma, Bay Area, Northern California, Santa Rosa, Sonoma County, Muhtayzik Hoffer, Megan Graham


Audi's Reddit 'Ask Me Anything' with Elizabeth Banks Goes 130 mph

Reddit is accelerating its advertising relationship with Audi. The luxury vehicle brand is partnering with celebrities Elizabeth Banks and Adam Scott on a live-streamed version of its popular "Ask Me Anything" series, known as AMA.The two stars will answer questions live from Reddit users while riding shotgun in an Audi sports car zooming at about 130 mph around a California race track. The spectacle will be shown live via YouTube livestream broadcast on Audi's Reddit profile page. The agency be...
Tags: California, Advertising, Elizabeth Banks, Reddit, Audi, Adam Scott, J Schultz, Muhtayzik Hoffer


Muhtayzik Hoffer Opens in New York; Hires Saatchi's Benjamin and Gotham's Johnson

Muhtayzik Hoffer has hired former Saatchi & Saatchi New York Chief Creative Officer Jay Benjamin and Nick Johnson, most recently president of Interpublic Group's Gotham, to lead its newly opened New York City office.Mr. Benjamin, who stepped down from his role at Saatchi on Sept. 1 after three years at the agency, will serve as executive creative director while Mr. Johnson will be president of the New York office.Mr. Johnson and Mr. Benjamin report to Matt Hoffer, co-founder and director of stra...
Tags: New York, New York City, Advertising, San Francisco, Gotham, Johnson, Benjamin, Saatchi, Nick Johnson, Interpublic Group, Lindsay Stein, Saatchi Saatchi New York, Jay Benjamin, John Matejczyk, Muhtayzik Hoffer


VCCP Acquires Muhtayzik Hoffer to Build a Challenger Network

U.K. agency VCCP has acquired San Francisco-based Muhtayzik Hoffer in a deal designed to create a new global challenger network, starting with the opening of a New York office this summer.Plans to open in Latin America in the next year and then somewhere in Asia are also underway, as the combined operation attempts to build on VCCP's existing presence in Berlin, Madrid, Prague and Sydney, as well as London, where the agency is the sixth biggest in the U.K. according to Nielsen figures.Matt Hofhe...
Tags: Asia, New York, London, Advertising, San Francisco, Sydney, Nielsen, Latin America, Emma Hall, Vccp, Matt Hofherr, Muhtayzik Hoffer


See the Spots: Method Makes a Pretty Mess to Back Its Products

Green cleaning ads are getting a decidedly new look, as Method launches a campaign via connected TV, digital, outdoor and in-store that encourages people to joyfully make messes with the confidence that natural products can clean them up.The new effort from Muhtayzik/Hoffer and digital shop Essence shows in highly stylized slow-mo sequences people making intentional messes using a leaf blower on birthday cake, throwing fruit into a fan or hitting meatballs with golf clubs with the slogans "fear ...
Tags: Advertising, Jack Neff, Facebook Instagram Pinterest, Method, Muhtayzik Hoffer