Posts filtered by tags: Nanigans[x]


 

Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


Consumers and Advertisers Agree Retargeting Must Change, Nanigans Research Shows

Retargeting ads don’t influence purchase behavior as much as previously thought – but it’s because nearly all retailers rely on a flawed approach BOSTON – Nanigans, the leader in performance advertising software,  announced new research findings, revealing the perception of online retargeting ads from both consumers and retail advertisers. Nanigans collected this data based on […] The post Consumers and Advertisers Agree Retargeting Must Change, Nanigans Research Shows appeared first on Ad Tech ...
Tags: Boston, Advertising, Nanigans


Nanigans Drives Record 49 Percent Revenue Growth in International Markets as Enterprise Marketers Demand More Effective Digital Advertising

Announces global expansion of incremental revenue optimization later this year BOSTON – Nanigans, the leader in performance advertising software, announced record international business growth in 2017. Following its North American launch of incrementality optimization, and bolstered by the momentum of the in-house advertising movement, Nanigans reported 49 percent year-over-year growth in annual Software-as-a-Service (SaaS) revenue from […] The post Nanigans Drives Record 49 Percent Revenue Grow...
Tags: Boston, Advertising, Press Releases, Nanigans, Online Media, Digital Marketing, Ad & Media Strategies, Performance Advertising


Nanigans Declares Performance Advertising Broken, Introduces Incrementality Optimization

Focus on incremental revenue enables marketers to drive real business outcomes BOSTON – Nanigans, the leader in performance advertising software, announced industry-first incrementality functionality. For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — the ‘gold standard’ of performance metrics. Nanigans Incrementality is available now as […] The post Nanigans Declares Performance Advertising Broken, Introduces Incrementality Optimizati...
Tags: Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Ad Metrics, Ad Operations, Performance Advertising, Click Performance Advertising, Saas Advertising Platform


Online Marketing News: Google Has Changed, B2C Content Marketing and Video Ad Metrics

How Google Search Has Changed in 2016 [Infographic] As we all know, Google is no stranger to change. Keeping track of those changes and their connotations is an actual full time job. For example, MarketingProfs reports "Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users." MarketingProfs [New Research] B2C Marketers Need to Give Content Marketing...
Tags: Google, Pinterest, Seo, Penguin, Online Marketing, Nanigans, Online Marketing News, Google Panda, Gary Illyes, Mediapost, Content Marketing Institute, New Research


Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

BOSTON – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. “Nanigans University is a natural extension of our Software-as-a-Service offering. We have 6 The post Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Tal...
Tags: Boston, Advertising, Service, Press Releases, Nanigans, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Advertising Automation, Nanigans Inc


Mobile App Install Ads Score Big via Facebook Audience Network (Report)

Developers running mobile application install ads via  are reaping the benefits. Nanigans, a Facebook Marketing Partner, said in a new study that its 30 highest-spending mobile app install advertisers spent 16 percent of their overall budgets on delivering ads to mobile apps and websites via Facebook Audience Network, resulting in a 26 percent rise in total app installs, with costs per install similar to those of native Facebook campaigns. Facebook Audience Network-enabled ads also delivered co...
Tags: Facebook, Apps, Seo, Developers, News Feed, Applications, Nanigans, Facebook Marketing Partner, Facebook Audience Network, Advertising/Marketing, Facebook Marketing Partners, Facebook 's Audience Network, Mobile App Install Ads, Mobile Application Install Ads


More Facebook Ad Spend Goes to Video in Q1 (Report)

 continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter, and it found that video accounted for 26 percent more mobile ad spend in North America compared with the fourth quarter of 2015, and a whopping 45 percent more in the Asia-P...
Tags: Mobile, Gaming, Facebook, Games, Digital, ROI, E-commerce, Developers, Asia Pacific, Video Ads, Retailers, North America, Targeted Ads, Ad Targeting, Return On Investment, Nanigans


Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success BOSTON – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced the extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling The post Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter appeared fir...
Tags: Twitter, Social Networks, Boston, Press Releases, Nanigans, Social Media Advertising, Twitter Advertising, Ad & Media Strategies, Ad Products, Advertising Automation, Nanigans Inc, Twitter Core Digital Media


Nanigans brings its social ad tools to Twitter

 Social marketing company Nanigans announced today that it’s launching support for Twitter. Nanigans is best known as a Facebook ad automation tool, but CEO Ric Calvillo said last year that one reason for raising the company’s $24 million Series B was to expand beyond Facebook. He’s also started to make good on that by launching on Instagram last August. Read More
Tags: Social, TC, Facebook, Twitter, Advertising Tech, Nanigans, Social Advertising, Ric Calvillo


Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from . The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem...
Tags: Facebook, Christmas, E-commerce, Valentine's Day, Nanigans, Valentine, Ad Spend, Facebook Marketing Partner, Advertising/Marketing, Facebook Marketing Partners, Return on Ad Spend


Run Lead-Generation Ads on Facebook Early in the Week (Report)

Brands using Facebook for  would be wise to strike often early in the week. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, found that ad spending and conversions are highest on Sundays, and they remain relatively consistent through Wednesday, before slipping slightly during the remaining days of the week. Not surprisingly, average costs per lead followed suit, coming in relatively lower earlier in the week and then rising Thursday and Friday, before com...
Tags: Mobile, Facebook, Digital, Conversions, Targeted Ads, Ad Targeting, Lead Generation, Nanigans, Facebook Marketing Partner, Carousel Ads, Advertising/Marketing, Facebook Marketing Partners, Ad Spending, Cost Per Lead, Cost Per Thousand Impressions, CPMs


Ad Startup Nanigans Enlists MoPub Founder Jim Payne For Its Board

 Nanigans is best-known as a Facebook advertising company, but CEO Ric Calvillo said that by adding MoPub founder Jim Payne to its board of directors, it can grow the “non-Facebook” side of its business. “Although Facebook’s done so well and we want to continue to be the best advertising automation platform on Facebook, we think there’s an opportunity to be a… Read More
Tags: Social, Startups, TC, Facebook, Advertising Tech, Nanigans, Jim Payne, Ric Calvillo