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Upfronts download: That's a wrap

TV networks did their darndest this week to distract media buyers and advertisers from the reality of dire TV ratings. Several even avoided the typical practice of splashing graphics on giant screens to depict how they are No. 1 with women who buy soap or men who watch sports. Instead, they tried to woo marketers with gyrating dancers, non-existent streaming services and boasts about their sheer size thanks to recent mega-deals. But we aren’t completely jaded. If there’s one takeaway from ...
Tags: Abc, Advertising, Disney, Digital, Fox, Comcast, Showtime, Cbs, Leslie Moonves, Philadelphia, Espn, Tbs, Nielsen, Nbc Universal, Rupert Murdoch, Hulu


Kimmel slays and Constance Wu jokes abound: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.  Where’s ABC? ABC was the anchor of Disney’s massive upfront presentation, its first since acquiring assets from 21st Century Fox. But the alphabet network got lost in the more than two-hour presentation filled with...
Tags: Japan, Jimmy Kimmel, Abc, Advertising, Disney, Fox, Netflix, Comcast, Espn, Warner Bros, Nbc Universal, Hulu, Detroit, National Geographic, Walt Disney, Univision


Disney strikes deal with Comcast to assume full control of Hulu

Walt Disney Co. will take full operational control of Hulu, in a deal with Comcast Corp. that will value the streaming service at more than $27 billion and steps up the fight against Netflix Inc. The valuation represents a bet on continued rapid growth for Hulu, home of original hits such as “The Handmaid’s Tale.” Just a month ago, Hulu was valued at $15 billion when it bought out AT&T Inc.’s 9.5% stake. In its agreement, Disney guarantees Comcast an equity valuation no lower than $27.5 billi...
Tags: Nbc, Advertising, Disney, Fox, Netflix, Comcast, Nbc Universal, Rupert Murdoch, Hulu, John Landgraf, Walt Disney Co, Netflix Inc, AT T Inc, Landgraf, Comcast Corp, Bob Iger


Upfronts highlights (including the jokes). Plus, a rough day for Apple: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today The TV upfronts are here, which means networks are putting on elaborate performances to woo advertisers. As Ad Age’s Jeanine Poggi writes, where else can you watch Luis Fonsi and gyrating dancers perform onstage at 11 a.m. on a Monday? At Radio City Music Hall, NBC Universal...
Tags: Apple, Google, Twitter, Nbc, China, Advertising, Samsung, Fox, New York Times, Beverly Hills, Nbc Universal, Seth Meyers, Morgan Stanley, Fortune, Linda Yaccarino, U S Supreme Court


A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here. Fox, the new startup While NBC is doubling down on its comedy efforts, a new, slimmed-down Fox won’t have any live-action comedies on its air this fall. In fact, with its emphasis on live sports, it’s made it very d...
Tags: Apple, Amazon, Hbo, Usa, Nbc, Jimmy Fallon, Advertising, Fox, Comcast, New York Times, Beverly Hills, Nbc Universal, Seth Meyers, Hulu, Msnbc, Pete Davidson


NBC's upfronts teeter between streaming future and broadcast past

NBC Universal’s upfronts presentation on Monday morning epitomized the delicate limbo traditional TV broadcasters find themselves. While the peacock celebrated hits like “This Is Us” and “Keeping Up With the Kardashians,” it also nodded to a very near future when much of its content will likely be watched in a drastically different way than it is now. In the nearly two-hour stage show, which included performances by Latin star Luis Fonsi and “The Voice” judges, Kelly Clarkson, John Legend, Bl...
Tags: Apple, Nbc, Jimmy Fallon, Advertising, Netflix, Comcast, Volkswagen, Nielsen, Nbc Universal, Seth Meyers, Hulu, Adam Levine, Walt Disney, Nbcu, John Cena, Linda Yaccarino


Upfronts download: NBC teases streaming strategy, TV’s ad women find common ground

Welcome to Ad Age’s special pop-up TV upfronts roundup. Each day this week we’ll bring you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.       NBC prepares for streaming: The peacock spent part of its press call on Sunday discussing how it is preparing for its streaming future. While NBC execs didn’t get into details regarding the network’s ov...
Tags: Shonda Rhimes, Nbc, Abc, Advertising, Fox, Hawaii, Cbs, Nbc Universal, Roseanne Barr, Grey, Linda Yaccarino, Don, Shondaland, Mark Marshall, Wu, Constance Wu


TV Upfront 2019 calendar: the latest updates

The TV upfronts are here. Over the next week the biggest broadcast and cable networks will make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season. To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this calendar (below). You can sort by media company or date. Fox will make its first pitch sans its cable channels FX Networks and National Geographic on Monday, while Walt Disney will ho...
Tags: Time Warner, Advertising, Fox, Cbs, Leslie Moonves, Lincoln Center, Nbc Universal, 21st Century Fox, Cw, Walt Disney, Madison Square Garden, Carnegie Hall, New York City Center, Henry Luce, Moonves, Meredith Corporation


What it costs to hire Kim Kardashian West to plug your brand on Instagram: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Kim Kardashian West has 137 million Instagram followers (many of whom are surely bots, but still.) So is it really surprising that she charges brands a hefty price to plug products to her fans? Business Insider reports: Kardashian West says she commonly receives $300,000 ...
Tags: Amazon, Facebook, Mark Zuckerberg, Japan, Instagram, Etsy, Advertising, Disney, Nike, New York Times, Nbc Universal, Chris Hughes, Wall Street Journal, Comscore, Kim Kardashian West, Linda Yaccarino


NBCU's Laura Molen has some fancy shoes to fill during the TV upfronts

Laura Molen will have some big, designer shoes to fill when she steps on stage Monday to pitch advertisers during NBC Universal’s upfront at Radio City Music Hall. Linda Yaccarino, chairman of advertising and client partnerships, handed over the day-to-day sales operations of the peacock to Molen and Mark Marshall last year. In their new roles, Molen and Marshall, who both serve as president of advertising and partnerships, will also lead negotiations in the highly competitive TV upfront mark...
Tags: Europe, Nbc, Advertising, Comcast, Nbc Universal, Viacom, Nbcu, Marshall, Linda Yaccarino, Linda, Mark Marshall, Molen, Giant Spoon, Laura Molen, NBC Universal Right


NBC Universal debuts 'shoppable TV.' Plus, Kraft Heinz’s CMO is leaving: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today NBC Universal is trying something new. Called ShoppableTV, it's an advertising-meets-commerce offering for brands that lets consumers instantly buy products they see on their TV screens. Ad Age’s Adrianne Pasquarelli writes: “Consumers are encouraged to hold their phone ...
Tags: Amazon, Facebook, Usa, London, Nbc, Australia, Cbs News, Germany, Advertising, CMO, New York Times, New Zealand, New Orleans, Associated Press, Espn, The New York Times


I'm Sorry to Say This Whole Consumable Ads Nightmare Is Coming to Your TV Set Soon

Just when we thought that so-called shoppable content was the worst conceivable concept for the near-term entertainment future that awaits us, NBCUniversal has stepped in to further disrupt this increasingly hellish advertising space.
Tags: TV, Science, Entertainment, Walmart, Netflix, Nbcuniversal, Streaming, Ads, Nbc Universal, VUDU


In Third Lawsuit, Covington Student Seeks $275 Million From NBC Universal

The Covington Catholic High School student who clashed with a Native American protester at a pro-life rally in Washington, D.C. in January sued another news outlet for defamation on Wednesday, according to his lawyer. Nick Sandmann and his family filed a $275 million lawsuit against NBC Universal, alleging that it defamed Sandmann in its coverage of the protest by “relying heavily on biased and unreliable sources without conducting any reasonable investigation of the circumstances.” Sandmann ...
Tags: Post, News, Nbc, Washington Post, Washington, Cnn, National Mall, Nbc Universal, Trump, Phillips, Covington, Nicholas, Covington High School, Nathan Phillips, Nicole Lafond, Covington Catholic High School


LA 2028 adjusts Olympic Games cost to $6.9 billion

LOS ANGELES — The 2028 Olympic Games will come with a $6.9 billion price tag according to a revised budget released by LA 2028, the local organizing committee, Tuesday. KPMG, the global consulting firm, will present a budget report to the Los Angeles City Council later this week that still shows the privately funded Games continue to project a balanced budget. While the new cost of Los Angeles’ third Olympic Games is up from the $5.3 billion that was part of a financial plan the City Council app...
Tags: News, Nbc, La, Senate, Sports, California News, Los Angeles, Atlanta, Sport, Soccer, United States, Olympics, Paris, Kpmg, Nbc Universal, City Council


The Office might be the most popular show on Netflix, and it may leave

NBC Universal is reportedly considering whether to remove The Office from Netflix after its contract with the streaming service runs out in 2021. The report also says The Office is the most-watched show on Netflix. The post The Office might be the most popular show on Netflix, and it may leave appeared first on Digital Trends.
Tags: News, Office, Trends, Netflix, The Office, Nbc Universal, Movies & TV


Comcast in talks to sell its 30 percent Hulu stake to Disney

Comcast Corp. is in talks to sell its 30 percent stake in Hulu to majority owner Walt Disney Co., CNBC reported. Disney emerged as 60 percent owner of Hulu in March when it acquired the entertainment assets of 21st Century Fox Inc. for $71 billion. The Burbank, California-based entertainment giant increased its stake last week when it agreed to buy out minority investor AT&T Inc. in a deal that valued the service at $15 billion. Hulu is poised to become a key part of Disney’s emerging dire...
Tags: Nbc, Advertising, Disney, Comcast, Philadelphia, Espn, Nbc Universal, Hulu, Cnbc, Roberts, Burbank California, AT T Inc, Brian Roberts, Comcast Corp, Netflix Comcast, 21st Century Fox Inc


Comcast in talks to sell its 30% Hulu stake to Disney

Comcast Corp. is in talks to sell its 30 percent stake in Hulu to majority owner Walt Disney Co., CNBC reported. Disney emerged as 60 percent owner of Hulu in March when it acquired the entertainment assets of 21st Century Fox Inc. for $71 billion. The Burbank, California-based entertainment giant increased its stake last week when it agreed to buy out minority investor AT&T Inc. in a deal that valued the service at $15 billion. Hulu is poised to become a key part of Disney’s emerging dire...
Tags: Nbc, Advertising, Disney, Comcast, Philadelphia, Espn, Nbc Universal, Hulu, Cnbc, Roberts, Burbank California, AT T Inc, Brian Roberts, Comcast Corp, Netflix Comcast, 21st Century Fox Inc


Emilio Estevez Uses Some Public Domain Footage In Film, So Universal Studios Forces Original Public Domain Footage Offline (techdirt)

Yet another example of the awfulness of copyright filters. Back in 2006, librarian Michael Sauers posted a public domain film (a US government production) called "Your Life Work: The Librarian" to YouTube. If you don't know, "Your Life Work" was a series of educational shorts that, according to the Internet Archive, were "meant to inspire young post-depression workers into specific new careers." One of those careers? Librarian. Sauers' upload of the video has lived happily on YouTube for over 12...
Tags: Hollywood, News, Youtube, US, Mpaa, Ohio, Nbc Universal, Universal Pictures, Mike Masnick, Hollywood Studios, Emilio Estevez, Estevez, Sauer, Michael Sauers, Sauers


Extinction Rebellion LA protests climate change by supergluing themselves to Universal Globe

A group called Extinction Rebellion Los Angeles (XRLA) organized a protest on the campus of Universal Studios for Earth Day. A few members of the group climbed the company’s famous globe and superglued themselves in place with the hope of sending a message to NBC and the rest of Hollywood. The goal of the protest was to inform the business community in Los Angeles that climate change is real and that we need to take drastic steps to avoid destruction. The group outlined several demands alongsid...
Tags: Hollywood, Design, Nbc, Los Angeles, United States, Nbc Universal, Universal Studios, Universal Globe, Extinction Rebellion Los Angeles XRLA


Hulu’s d-to-c ad business is up 85 percent

Everybody wants a piece of the direct-to-consumer advertising pie—but some streaming TV players might be better positioned to get it, according to Peter Naylor, senior VP and head of advertising sales at Hulu. The Los Angeles-based subscription service has seen the d-to-c segment of its business increase 85 percent year-over-year, Naylor said Tuesday, speaking at Ad Age’s OTT-focused Next conference. “These direct-to-consumer, digitally-native brands are extraordinarily sophisticated,” said N...
Tags: Google, Facebook, Nbc, Advertising, Nbc Universal, Hulu, Viacom, Naylor, Peter Naylor, Hulu The Los Angeles


WarnerMedia pulls out of OpenAP

WarnerMedia is pulling out of OpenAP, the consortium it helped to found in an effort to standardize audience buying on TV. “As our company has transformed, our advanced advertising strategy has evolved. As a result, we are withdrawing from OpenAP,” WarnerMedia said in a statement.“We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on TV.” OpenAP was founded by Fox, Viacom and Turner (now WarnerMedia) in spring 2017 and NBC Universal join...
Tags: Google, Facebook, Time Warner, Advertising, Fox, Comcast, Nbc Universal, Walt Disney, Turner, Viacom, Nbcu, Univision, AT T, Fox Viacom, WarnerMedia, Fox NBC Universal


Pinterest goes public, Carl’s Jr.’s hemp burger and Serena Williams the VC: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today Digital-scrapbooking platform Pinterest and video-conferencing software maker Zoom are set to start trading today. As J.P. Mangalindan, chief tech correspondent for Yahoo Finance notes, they are “two of at least eight tech companies eyein...
Tags: Apple, Google, Amazon, Fcc, Washington Post, Youtube, Time, Advertising, Disney, Samsung, Bloomberg, New York Times, The New York Times, Susan Wojcicki, Nbc Universal, Hulu


NBC, Team USA combine Olympics ad sales

NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event. Their goal: many billions of do...
Tags: Nbc, Advertising, Los Angeles, Atlanta, Beijing, Paris, Dallas Cowboys, Tokyo, Nbc Universal, International Olympic Committee, United Airlines, New York Yankees, Linda Yaccarino, Team USA, Casey, USOC


NBC, LA 2028 to combine to sell sponsorships, ad time

NBC Universal and the LA Olympics are going into business together, combining to package commercial time on all the network’s platforms with opportunities to sponsor the American team through 2028. The deal is for contracts covering 2021 through 2028, the year the Summer Games return to the United States for the first time in 32 […]
Tags: Business, Television, News, La, United States, Olympics, Nbc Universal, NBC LA 2028


More Than Half of Netflix’s New Library Titles in 2018 Were Original Content

Back in September of 2016, Netflix said they were in the middle of a “multiyear transition and evolution toward more of our own content.” In a few years, their hope was to have 50% of their library be comprised of original content. And in just a couple years, the streaming service has made great strides towards that goal. A new report by research firm Ampere Analysis has revealed that among all the releases available in the United States that went live throughout the year 2018, 51% of them were...
Tags: Amazon, Movies, Netflix, United States, Sony, Nbc Universal, Hulu, Ted Sarandos, Ampere Analysis, Netflix/Streaming Video, Disney WarnerMedia, Lionsgate for Orange


The Outsider Inside: 5 Questions with Beth Comstock, author and former Vice Chair, GE

Ask any CEO what their top priority is, and their answer is likely to come down to this: managing change from outside the company and creating change inside of it. Evolving customer needs. New technologies. More disruption. Different ways of doing business. It’s all change, and it all gets compounded every year. As Beth Comstock sees it, most companies aren’t ready for, or are ill-equipped to handle, the massive changes they face. She should know. Comstock spent nearly three decades at General E...
Tags: Ge, Nbc, Steve Jobs, Uncategorized, Advertising, CMO, Brooklyn, Makerbot, Nbc Universal, General Electric, Eureka, Bre Pettis, Don, Peter Drucker, Jeff Immelt, Beth Comstock


First ‘Doom: Annihilation’ Trailer Introduces New Trip Through ‘Hell’

The first trailer for “Doom: Annihilation,” the latest live-action adaptation of the popular first-person shooter, is out in the wild. An NBC/Universal spokesperson told Variety the new “Doom” is being handled by Universal 1440 Entertainment, which produces live-action and animated non-theatrical productions directly for distribution in all media worldwide. That means the film may be direct-to-DVD, or it could […]
Tags: News, Nbc, Nbc Universal, Doom, Universal 1440, Doom: Annihilation


5 Things We Learned From TCA 2019: Day 1

NBCUniversal kicked off the Television Critics Association press tour’s winter session with panels including NBC comedies (“Superstore” and “Abby’s”), reality programming (“Listing Impossible,” “Project Runway”), and upcoming dramas (USA’s “Suits” spinoff “Pearson,” Telemundo’s “La Reina Del Sur”). There was not, however, an executive session from new NBC chairmen George Cheeks and Paul Telegdy, who succeeded Bob […]
Tags: Usa, News, Nbc, Bob, Nbc Universal, Suits, Tca, the Television Critics Association, Abby, Gina Torres, Paul Telegdy, Project Runway, George Cheeks, Pearson Telemundo


Netflix's 18% price hike shows it got too comfortable being the only game in town, and it could be a costly mistake (NFLX, DIS, T, CMCSA)

Netflix's price hike, announced Tuesday, could hurt the company eventually, if not immediately, Wedbush analyst Michael Pachter said. Customers may not notice it right away, but may pay more attention later this year when Disney launches a rival service with movies and shows that are no longer on Netflix, he said. Few consumers are likely to choose more than one pure streaming service, and Netflix's price hike has left it vulnerable to price competition, he added. Netflix's price hike may com...
Tags: Apple, Amazon, Hbo, Disney, US, Trends, Fox, Netflix, Comcast, Showtime, Starz, Warner, Warner Bros, Nbc Universal, Hulu, 21st Century Fox


NBCUniversal Planning a Streaming Subscription Service, May Take Back ‘The Office’ from Netflix

If you thought there were already too many streaming subscription services out there, you’re not going to like what NBCUniversal has planned for their library of TV shows and movies from NBC and Universal Pictures. Joining the likes of the forthcoming Disney and Warner Bros. streaming subscription services, media conglomerate NBCUniversal is creating their own ad-supported direct-to-consumer streaming subscription service that would be full of shows from NBC and movies from Universal Pictures, ...
Tags: Apple, Europe, Movies, Nbc, Office, Disney, Netflix, United States, Comcast, Nbcuniversal, Starz, Dreamworks Animation, Universal, Warner Bros, Nbc Universal, Hulu