Posts filtered by tags: NewFronts[x]


 

What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week's events, and now it's time for the buyers to have their say. We granted buyers anonymity to tell us what they liked--and didn't like--about the 2020 Digital Content NewFronts. Here's what they thought: The virtual...
Tags: Advertising, Adweek, NewFronts


All Eyes Are on Connected TV, but Inventory Is Just Not Simple to Buy

Connected TV was the star of this year's NewFronts presentations, but that doesn't mean it's easy to buy. "That's the biggest challenge of this space," said Danielle Krauter, vp media strategy at Goodway Group. "We've passed the point of 'Should I buy it?' Now we're into 'How do I buy it?'" Marketers can generally find...
Tags: Advertising, NewFronts, Goodway Group, Danielle Krauter


All Eyes Are on Connected TV, but Advertising Is Just Not Simple to Buy

Connected TV was the star of this year's NewFronts presentations, but that doesn't mean it's easy to buy. "That's the biggest challenge of this space," said Danielle Krauter, vp media strategy at Goodway Group. "We've passed the point of 'Should I buy it?' Now we're into 'How do I buy it?'" Marketers can generally find...
Tags: Advertising, NewFronts, Goodway Group, Danielle Krauter


How Should Marketers Approach Gaming?

Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that's unlike traditional media. The IAB concluded its weeklong virtual NewFronts presentation today with a series of discussions on the rise of gaming and esports, and how marketers are approaching the space. "Whether it's...
Tags: Gaming, Advertising, Iab, NewFronts


3BlackDot Announces 2 New Shows at NewFronts Debut

Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio claims to do a little bit of everything: producing feature films like the...
Tags: Advertising, NewFronts


The Most Memorable Moments From the 2020 NewFronts

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events--and there were dozens of them--Adweek has rounded up the most memorable moments from the week. (And if you missed...
Tags: Advertising, Adweek, NewFronts


The Most Memorable Moments From 2020’s NewFronts Week

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events--and there were dozens of them--Adweek has rounded up the most memorable moments from the week. (And if you missed...
Tags: Advertising, Adweek, NewFronts


Triller, Universal Music Group and Complex Networks Team for ‘Cultural NewFronts’

Music video app Triller has partnered with record label Universal Music Group and publisher Complex Networks to virtually pitch brand marketers next week. The presentations, which the three companies are calling the Nextfronts--and describe as a "cultural NewFronts"--will showcase new programming and activation opportunities to brand marketers looking to tap into popular culture and strike...
Tags: Advertising, Universal Music Group, Complex Networks, NewFronts, Triller, Publishers & Platforms


The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Media consumption has never been higher, but viewership is fragmenting across screens. That means advertisers require unified thinking when it comes to how they place their paid-for media. A recent survey from AT&T's specialist media unit Xandr found that only half of all media-buying teams are truly converged once marketing campaigns move beyond the planning...
Tags: Advertising, AT T, NewFronts, Xandr


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in today's presentation was to understand the platform before running ads, hence...
Tags: Advertising, NewFronts, Publishers & Platforms


Do Consumers Care About the Difference Between Linear and Connected TV?

Television is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is surging while people stay at home during the pandemic. Marketers are already aware of this changing dynamic, with over half of buyers starting to move dollars out of linear and into CTV,...
Tags: Advertising, NewFronts


At NewFronts, Digitas Debuts Trailer for Documentary About Sexism in the Culinary Industry

At this year's virtual NewFronts, KitchenAid and digital agency Digitas revealed a project that's been in the works for more than a year: "A Woman's Place," an upcoming documentary that follows three female chefs trying to make it in a male-dominated industry. They did not share details regarding the film's release, but screened a two-minute...
Tags: Advertising, Kitchenaid, Digitas, NewFronts, NewFronts Digitas


Consumers Weigh These 4 Points When Considering a Streaming Service Subscription

With more streaming services to choose from than ever, and even more on the way, consumers consider four key points when deciding whether to subscribe to another OTT offering. According to Julie DeTraglia, evp and head of research and insights at Hulu, consumers focus on content (both original and library programming), the user experience (and...
Tags: Advertising, Hulu, NewFronts, Streaming & OTT, Julie DeTraglia


Quantcast Is Making Its Audience Insights Tool Available to Marketers

Quantcast, a company that has traditionally provided audience analytics to publishers, is making its suite of services available to marketers. This week, the company presented its observations of consumer behaviors since quarantine measures began across the U.S. as part of the IAB NewFronts, with such insights now available to the buy-side of the industry. "We're...
Tags: Advertising, Iab, NewFronts


YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year. That's why today, the streamer is emphasizing a feature that lets marketers buy only on television screens as it continues to chase after advertiser dollars that may be migrating from linear TV....
Tags: Advertising, NewFronts, CTV Viewership Spike


Here Are the Winners of the 2020 YouTube Works Awards

YouTube revealed the winners of its 2020 YouTube Works awards during its Brandcast Delivered event Thursday. The YouTube Works awards honor the most effective U.S. ad campaigns on the Google-owned video site, and data and insight consultancy Kantar oversees methodology and judging. YouTube YouTube The 2020 winners are: Grand Prix and Creative Innovation: Beat Machine,...
Tags: Google, Advertising, YouTube YouTube, NewFronts, Social Pro Daily, YouTube Works


TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads

TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands. At launch, the site will include access to TikTok ad formats, including its marque product, TopView, which is the ad that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers...
Tags: Facebook, Apps, Advertising Tech, Youtube, Tech, Iab, Digiday, Facebook Instagram Twitter, NewFronts, Tiktok, Brand Takeovers In Feed Videos Hashtag Challenges, Snapchat s Sponsored Lens, TikTok Today, FameBit TikTok, Global Business Marketing Katie Puris, TikTok Community


The News Industry Sees ‘Glimmers of Hope,’ Despite a Challenging 2020

One of the most compelling panels from Day 3 of the NewFronts featured news executives from BBC Global News, Vice Media and NPR talking about the state of the news industry in 2020. Despite everything that has transpired in recent months, the trio said they were confident about the future of news, though not overwhelmingly...
Tags: Advertising, Npr, NewFronts, BBC Global News Vice Media


How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's NewFronts includes a critical town hall discussion on...
Tags: Advertising, NewFronts, Diversity & Inclusion


CPG Has Shifted From Want to Need, Says General Mills’ Brad Hiranaga

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and accelerate others, like streaming services and food delivery. The CPG industry falls squarely in the latter camp. In recent months, companies from Campbell's to Smucker's to Hormel Foods have reported an increase...
Tags: Advertising, Campbell, Mills, Smucker, Hormel Foods, NewFronts, Brad Hiranaga


NPR, APM and Vibenomics Make a Play for Audio at NewFronts

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience "trust" at a time when the high-stakes realities of the Covid-19 pandemic...
Tags: Advertising, NewFronts, NPR APM, National Public Radio and American Public Media


How Top CMOs Navigated Pandemic Messaging

The coronavirus pandemic and social unrest have put a new onus on conversations between chief marketing officers and publishers to lure advertising dollars to their media properties, as well as to shape those brands' messaging in a way that feels relevant and authentic to the times. Forbes used its time slot during its first NewFronts...
Tags: Advertising, Forbes, NewFronts


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you...
Tags: Advertising, NewFronts, Publishers & Platforms, Barron s Group


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to those ongoing nationwide protests was monetized at a rate 57% lower...
Tags: Minneapolis, Advertising, Black Lives Matter, NewFronts


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Barstool Sports launched in 2003 as a newspaper about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most popular and profitable digital media brands in America. Led...
Tags: Advertising, America, NewFronts, Barstool Sports


Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken on social media. "As society is changing, Cond? Nast is changing," said global...
Tags: Advertising, NewFronts, Publishers & Platforms, Diversity & Inclusion, Condé Nast Pitches Diversity to Advertisers


Snap Pitches Original Shows in NewFronts Debut

At Snap's first-ever NewFronts presentation, the company emphasized its original programming as it deepens investments in content and advertising offerings in a bid to attract long-term commitments from sponsors. Discover, the app's hub for publisher video and television-style content, was on full display today as executives touted new shows and the platform's young audience and...
Tags: Advertising, NewFronts


Facebook Highlights the Work of Platform’s Creators at NewFronts

Unlike many of the other companies presenting this week, Facebook did not use its NewFronts slot to pump up new shows for video destinations on its platform like Facebook Watch. Instead, the social network provided examples of creative ways agencies, brands and creators have been using the tools available to them, including Facebook Live and...
Tags: Facebook, Advertising, NewFronts, Facebook Highlights the Work of Platform, Facebook Watch Instead


Ellen Digital Inks New Projects With Sarah Hyland and Tiffany Haddish

Ellen Digital Network, which has long been able to bring big talent to its roster of digital shows, is once again assembling a star-studded lineup for the coming year, and tapping new platforms to feature them. The network, a joint venture between Ellen DeGeneres and Warner Bros. Digital Networks, is working on new shows from...
Tags: Advertising, Ellen Degeneres, Sarah Hyland, Tiffany Haddish, NewFronts, Ellen Digital Network, Warner Bros Digital Networks, Ellen Digital Inks


Vevo’s NewFronts Pitch Is All About Massive Reach

Vevo wants advertisers to know its music videos are everywhere. The music video platform boasted its wide distribution as a key selling point during today's virtual IAB NewFronts show, saying its videos reach 148 million viewers in the U.S. every month and hit 26 billion monthly views globally. Most of that viewing is anchored in...
Tags: Advertising, Vevo, Iab, NewFronts