Posts filtered by tags: NewFronts[x]


 

Why Networks Don’t Prioritize Programmatic as They Move Into Streaming

Streaming is the word for this year's upfront discussions, but big networks aren't yet opening up that highly valuable inventory to programmatic buying. The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. Since CTV is a digital medium, ad-tech...
Tags: General, Advertising, Connected TV, CTV, TV Upfronts, NewFronts, Ad of the Day


Digitas’ NewFronts Presentation Focused on Strength of Content Partnerships

At Digitas' NewFronts presentation this year, the agency once again highlighted content developed alongside KitchenAid. At last year's NewFronts, Digitas debuted a trailer for a documentary focusing on sexism in the culinary industry, titled A Woman's Place. In addition to KitchenAid, Digitas worked alongside Ventureland, Vox Creative and director Rayka Zehtabchi on the documentary, which...
Tags: Advertising, Kitchenaid, Digitas, NewFronts, Rayka Zehtabchi, NewFronts Digitas, KitchenAid Digitas


Roku’s Record Growth Continues in 2021 Ahead of Original Content Rollout

After wrapping a record year in 2020, Roku has continued its momentum into the first part of 2021--though there are signs that last year's Covid-fueled massive user spikes are starting to tail off. The platform more than doubled its monetized video ad impressions year over year in Q1 and increased streaming hours by 1.4 billion...
Tags: Advertising, Roku, Connected TV, NewFronts, Streaming & OTT, Programming & Performance, COVID


NBCUniversal Unveils New Peacock Ad Format, Spotlight, as Platform Inventory Opens Up

In less than two weeks, NBCUniversal will take the wraps off its upcoming programming on linear and streaming as part of its annual upfront presentation. Ahead of that, though, the broadcaster is emphasizing to marketers that they can earmark their marketing budgets for the company's digital side, which is growing thanks to the year-old streamer...
Tags: Advertising, NewFronts, Streaming & OTT


Ellen Digital Debuts 3 Fan-Focused ‘Super Brands’ at NewFronts

Ellen Digital, a joint venture between Ellen DeGeneres and Warner Bros., is focusing on serving the super fan. During its 2021 NewFronts presentation on Thursday, the media group rolled out what it's calling three new "super brands" targeted at that group: Smile, Bubble and Sage. "We started to really look at the pockets of superfan...
Tags: Advertising, Warner Bros, Ellen Degeneres, NewFronts, Streaming & OTT, Programming & Performance, Ellen Digital, Ellen Digital Debuts


In Its NewFronts Debut, Penske Media Flexes Its Enterprise Muscles

Penske Media is treating its NewFronts presentation like a coming-out party. The publisher of 24 brands, including several whose lineages trace back more than a century, has never participated in NewFronts until today. The group, which owns Variety and ARTNews, joined the presentation to rebrand PMC as a more active, cohesive enterprise in the world...
Tags: Media, Advertising, Sxsw, Penske Media, NewFronts, Variety and ARTNews


Spanish-Language Estrella Media’s Rebirth Is Driven by Streaming News

How do you stand out when you're one of more than two dozen NewFronts presenters? For Estrella Media, the answer was simple: The multiplatform, Spanish-language media company held two events this week, following up its Wednesday NewFronts presentation on digital initiatives with a broadcast-centric virtual upfront event on Thursday. Estrella's new digital initiatives include the...
Tags: Advertising, Estrella, TV Upfronts, NewFronts, Streaming & OTT, Streaming News, Estrella Media, Language Estrella Media


What Is TikTok Selling? Cultural Relevance

Even if you have never downloaded TikTok, it's hard to ignore its cultural impact. While TikTok has made stars out of some, like musicians Lil Nas X and Olivia Rodrigo--who mounted a historic ascent atop the pop charts with "Driver's License"--it has also brought big wins to brands. Take Ocean Spray, which saw cranberry juice...
Tags: Ecommerce, Media, Advertising, Platforms, Olivia Rodrigo, NewFronts, Tiktok


Meredith Bets Big on Video and Podcasts in NewFronts Presentation

Meredith, the publisher behind iconic home and lifestyle brands like People, Food & Wine and Southern Living used its NewFronts presentation to announce a slate of new video and podcast programming, as well as tout its Video Accountability Suite, a host of measurement tools designed to prove video advertisers' performance. The publisher reaches 95% of...
Tags: Media, Advertising, Meredith, NewFronts, People Food Wine and Southern Living


Twitter Announces New Content Partnerships at NewFronts

Twitter stressed live content and real-time connection in its presentation at the 2021 Digital NewFronts on Wednesday. The company also announced a slate of new and expanded video-based content partnerships. "Twitter is not only a second screen, but it's also the first scroll when anything is happening in the world," said Jen Prince, Twitter's global...
Tags: Twitter, Media, Advertising, Platforms, NewFronts, Streaming & OTT, Digital NewFronts, Jen Prince Twitter


BBC Global News Spotlights Importance of Brand Purpose and Trust at NewFronts

BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust. "Companies face a rapidly-shifting landscape on almost every...
Tags: Advertising, Katty Kay, NewFronts, Programming & Performance, BBC Global News


BuzzFeed Wants to Become an ‘Inspiration Engine,’ Influencing and Monetizing Consumers

BuzzFeed returned to NewFronts for the first time since 2016 on Wednesday, as CEO Jonah Peretti laid out his vision for how the publisher plans to navigate changes, both internal and external, reshaping the 15-year-old company. During the presentation, Peretti focused on one major point: Through social listening, BuzzFeed has developed a deep, authentic relationship...
Tags: Media, Buzzfeed, Advertising, Jonah Peretti, Peretti, NewFronts


TikTok Helps Liquid Death Make Canned Water Cool

"Our approach is always: We don't know anything," said CEO Mike Cessario about bottled water company Liquid Death's TikTok strategy. "We don't know what's going to work. The thing we think is going to work doesn't." Cessario made those comments during a session at Adweek's Social Media Week 2021 Wednesday, alongside TikTok global head of...
Tags: Advertising, Events, Social Media, Platforms, NewFronts, Mike Cessario, Cessario, Adweek s Social Media Week, TikTok Helps Liquid Death Make Canned Water Cool


Vice Media Group Wants to End Data Discrimination

Vice Media Group's Wednesday NewFronts presentation took a strong stand against data discrimination, with the company arguing that the advertising industry uses a person's gender, age and ethnicity for targeted messaging, while making false assumptions and vast generalizations about their identity. "I think we can all agree that this is a shallow and diminishing way...
Tags: Media, Advertising, NewFronts, Streaming & OTT, Programming & Performance, Media Group Wants to End Data Discrimination


Snap Is Rolling Out a Marketplace for Brands and Creators

Snap announced a new creator marketplace in its 2021 Digital NewFronts presentation on Wednesday. The new feature connects brands with creators on Snap for marketing campaigns and sponsorships. The marketplace opens later this month for businesses looking to partner with augmented reality lens-makers on the app and will expand to all creators in early 2022....
Tags: Media, Advertising, Platforms, NewFronts, Streaming & OTT, Marketplace for Brands


Audacy’s Pitch to Marketers: We’re One-Stop Shopping for Audio

The audio streamer Audacy made its first appearance at the virtual NewFronts today, making the case that audio creates an intimate bond with listeners, something marketers can capitalize on with campaigns they can buy across the company's vast network of radio stations, podcasts, website and events. "People are more receptive to receiving a message from...
Tags: Advertising, NewFronts


What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

Verizon Media faced advertisers at the IAB NewFronts only a day after its parent company Verizon said it will sell the business to Apollo Global Management for $5 billion. Guru Gowrappan, CEO of Verizon Media, appeared on the virtual stage, in Yahoo-branded garb, for less than 90 seconds and told potential clients "we're as committed...
Tags: Verizon, Yahoo, Advertising, Ad Tech, Iab, Apollo Global Management, NewFronts, Verizon Media


Apple battles with Epic Games as Twitter advises on privacy rules: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.    Battle royale commences Apple’s court fight with Epic Games, maker of Fortnite, began yesterday in California, kicking off a battle royale that could decide the future of the App Store and the $100 billion app economy...
Tags: Apple, Facebook, Twitter, Yahoo, California, Advertising, Epic, New York Times, Joe Jonas, Jonas, Expedia, Caitlyn Jenner, Golden State, Tim Sweeney, Danny Trejo, Yahoo Answers


A+E Networks Says Digital Ad Buys Are Essential for ‘the Total Picture’

After emphasizing the power of linear TV at its upfront presentation in March, A+E Networks focused on the other side of the spectrum in its NewFronts debut on Tuesday: The company emphasized the importance of marketers investing in its digital platforms as well. A+E Networks held its inaugural NewFronts presentation on Tuesday, after the Interactive...
Tags: Advertising, TV Upfronts, NewFronts, Streaming & OTT, Programming & Performance


Music Videos Are Coming Back to Your Living Room

In its presentation at the 2021 IAB Digital NewFronts, Vevo made its case for the enduring power of highly-produced music videos in its pitch to brands and agencies. With the tagline "Music television like it was meant to be," Vevo is trying to hearken back to the pre-reality TV days of MTV, and let advertisers...
Tags: Media, Advertising, Mtv, Vevo, Connected TV, Platforms, NewFronts, IAB Digital NewFronts Vevo


YouTube Doubles Down on Its Living Room Takeover at Brandcast

More than ever before, YouTube is coming after linear TV advertising dollars. During the company's 10th annual NewFronts event Tuesday afternoon, the video platform executives made it plain to marketers and media buyers that it was time to shift their marketing mix to streaming. In a star-studded presentation hosted by Hasan Minaj and featuring A-listers...
Tags: Advertising, NewFronts, Brandcast, Streaming & OTT, Hasan Minaj


As Commerce Revenue Jumps, Condé Nast Pitches New Shoppable Shows

Cond? Nast's commerce ambitions--hinted at during the media company's NewFronts pitch last year--are more than just building affiliate content. During this year's presentation, held virtually Tuesday afternoon, the company announced that 75 short-from series will go back into production with the addition of 50 new pilots across 17 brand channels. The Advance Publications-owned media company...
Tags: Publishing, Media, Advertising, Advance Publications, NewFronts


Connected TV Drives Massive Growth in Digital Video Spend

Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB's annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year. The report was launched at today's 2021 NewFronts, and much of this growth is...
Tags: Advertising, Connected TV, Iab, NewFronts, Streaming & OTT


Amazon’s over-the-top business, including IMDb TV and Twitch, tops 120M monthly viewers

Amazon’s free, ad-supported streaming service IMDb TV is getting its own mobile app. The company announced the news today at its first-ever NewFronts presentation to advertisers, where it also shared that its over-the-top streaming businesses combined — meaning, IMDb TV, Twitch, live sports like Thursday Night Football, Amazon’s News app and others — have now grown to more than 120 million monthly viewers. This over-the-top business, or Amazon OTT as it’s called, includes anywhere ads show up al...
Tags: Google, Amazon, Android, Mobile, Media, NFL, Tech, Fox, Streaming, Roku, Imdb, Twitch, Amazon Fire TV, Streaming Service, Pittsburgh, Mobile App


Amazon Focuses on Reinventing Broadcast TV During First-Ever NewFronts

Late last year, Amazon's free streamer, IMDb TV, started pushing into original programming with the premiere of Alex Rider and a handful of unscripted series. Now, the streamer is making an even bigger original content investment as it looks to draw bigger audiences and advertisers, and is rounding out its content offering with unscripted series...
Tags: Amazon, Advertising, NewFronts, Streaming & OTT, Alex Rider, Amazon Focuses


Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

Vizio is serious about bringing ad dollars over from streaming. In the company's first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features. "We own the hardware, the operating system and the data flowing through our platform," Mike O'Donnell, CRO platform business, said during the...
Tags: Advertising, Vizio, Connected TV, NewFronts, Streaming & OTT, Mike O Donnell, Programming & Performance


Samsung Ads Debuts Three New Ad Offerings, Boosts Samsung TV Plus Experience

Samsung Ads is aggressively leaning into its new suite of experiences across native connected TV and smart TV inventory this upfront, as the advertising arm of Samsung Electronics now reaches consumers across 45 million households. The company first announced three new ad experiences last week, and today spent its NewFronts presentation urging advertisers to increase...
Tags: Advertising, Samsung, Samsung Electronics, Connected TV, NewFronts, Streaming & OTT


Tubi Branches Into Originals to Build on Record Growth Under New Owner Fox

Last year, Tubi headed into NewFronts fresh off an acquisition from Fox Corp. Now, after a year of record-breaking growth and after getting settled further into its new parent company, Tubi is emphasizing that it's more dedicated to advertisers than ever. "Our commitment is to advertisers and in keeping Tubi, like Fox, 100% ad-supported," Charlie...
Tags: Advertising, Fox, Tubi, NewFronts, Streaming & OTT, Fox Corp


Roku Touts OneView, Original Shows and Streaming’s Power at NewFronts Event

The largest connected TV player in the marketplace kicked off the 2021 NewFronts with a presentation that highlighted the growth of streaming, the strength of its ad offerings and its plunge into original programming. Linear TV is declining, and Roku wants marketers to know it. "Last year marked a lot of firsts for Roku and...
Tags: Advertising, Roku, Connected TV, NewFronts, Streaming & OTT, NewFronts Event


Thursday Night Football Will Move a Year Early From Fox to Amazon Prime Video

Amazon's history-making deal with the NFL to bring Thursday Night Football exclusively to the streaming service is coming a year earlier than expected. The streaming service will become the exclusive home to all of those Thursday night games--most of which currently air on Fox--beginning next fall with the 2022 season instead of 2023. Top line...
Tags: Amazon, Advertising, NFL, Fox, TV Upfronts, NewFronts, Streaming & OTT