Posts filtered by tags: NewFronts[x]


 

Twitter, Digitas Among NewFronts Presenters Not Participating in Postponed Event

Not every media company presenter will follow the Interactive Advertising Bureau to its rescheduled NewFronts week in late June. Following the IAB's decision Tuesday to delay the NewFronts by nearly two months, to the week of June 22, companies like Digitas and Twitter have told Adweek they will no longer appear at the annual series...
Tags: Advertising, Adweek, Interactive Advertising Bureau, Iab, Digitas, NewFronts


IAB Postpones NewFronts for Almost 2 Months

Three weeks after shifting this year's Digital Content NewFronts to a virtual event in light of the novel coronavirus, the Interactive Advertising Bureau is now postponing the entire annual event for nearly two months. The NewFronts, which had been slated to take place April 27-May 6, have been moved to the week of June 22,...
Tags: Advertising, Interactive Advertising Bureau, Iab, NewFronts, Coronavirus


Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health Organization declared a pandemic today, prompted the IAB this...
Tags: Advertising, World Health Organization, Iab, NewFronts, Coronavirus, Twitter Meredith, International Advertising Bureau


Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Space

Two months after the upfronts and NewFronts have wrapped up, Publicis Health Media will host its first HealthFront in New York. The two-day event, which will take place at the Classic Car Club Manhattan on July 16-17, will fill a void that Andrea Palmer, president of Publicis Health Media, said exists for companies in the...
Tags: New York, Martha Stewart, Advertising, Manhattan, Publicis, NewFronts, Publicis Health Media, Andrea Palmer, Healthcare Space


This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV

Eight years ago, I was lucky enough to be working alongside John McCarus at Digitas, who co-founded the Digital Content NewFronts and built them into the annual ritual they are today. Back then, digital video was still an exotic investment for most clients and marketers. It was a bold move to suggest--let alone execute--the concept...
Tags: Advertising, Voice, Digitas, Digital Content NewFronts, John McCarus, NewFronts, NewFronts Showed Digital


The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?

Hulu wants people to know about its ad-free streaming offering, and to do it, the company has brought back an iconic advertising character: the Old Spice guy, played by Isaiah Mustafa. A week after its NewFronts pitch to advertisers, Hulu has teamed with Procter & Gamble for a 15-second spot promoting both Old Spice and...
Tags: Advertising, Hulu, Procter Gamble, Isaiah Mustafa, NewFronts


Why Some NewFronts Presentations Shrank This Year

While some companies didn't shy away from the NewFronts days of yore--in which A-lister after A-lister was brought out on stage (looking at you, Hulu)--other companies shifted focus this year. Many publishers seemingly tried to create a more intimate experience with potential clients in the room by booking small venues or splitting presentations to create...
Tags: Advertising, Hulu, NewFronts


Here’s What Digital Marketers Thought About This Year’s NewFronts

The slog of NewFronts, during which digital platforms, streaming services and even retailers like Target tried to wow advertisers with their content lineups and digital programming, is finally over. Amid the flashy presentations, star-studded appearances and onstage reptiles, marketers who attended the events are getting their bearings about what they actually heard. For some of...
Tags: Advertising, NewFronts


Many People With Smart TVs Don’t Use Them Properly

The number of homes that own a new connected TV device is increasing, but they aren't being used to their full potential, according to a new study from Hub Entertainment Research, a measurement research company. Half of U.S. homes now have a 4K set, according to the study, but only 55% of those homes with...
Tags: Advertising, NewFronts, Hub Entertainment Research, Half of U S


What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event

After a NewFronts week that kept advertisers running from presentation to presentation to hear publishers' pitches for digital videos, some trickled in Friday to the week's final event, the Interactive Advertising Bureau's day-long insights symposium. After munching on bagels and yogurt at WellSaid, Convene, near New York's Bryant Park, attendees wandered into a large conference...
Tags: New York, Advertising, Interactive Advertising Bureau, Iab, Bryant Park, NewFronts


The Most Memorable Moments From 2019’s NewFronts Week

The 2019 Digital Content NewFronts are finally winding down, capping a dizzying week of events and cocktail parties today with the IAB's day-long NewFronts insight symposium. In case you missed any of the events, or your NewFronts experience ended up morphing into one long digital-themed blur, Adweek has rounded up the most memorable moments from...
Tags: Advertising, Adweek, Iab, NewFronts


Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now

Since 2008, Digitas has carved out a unique space in the NewFronts scene. A pioneer presenting digital when the lion's share of attention and budgets are paid to TV upfronts, the agency has continued to evolve its NewFronts time as not just an offering to brands and platforms, but a genuine thought leader. Last year,...
Tags: Advertising, Digitas, NewFronts


YouTube Is Making All of Its Original Content Free and Ad Supported

YouTube is bringing all of its original content beyond the paywall and into an ad-supported environment. Today at the company's annual Brandcast event at Radio City Music Hall in New York, the streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube...
Tags: New York, Advertising, Radio City Music Hall, NewFronts


Target Rebrands In-House Media Network as Roundel During First NewFronts Appearance

Among the slate of publishers and streaming platforms at this year's Digital NewFronts, Target's place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business--for other brands. During its NewFront presentation...
Tags: Advertising, Adweek, NewFronts, House Media Network


NewFronts day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We will start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first for...
Tags: Instagram, Youtube, Advertising, Walmart, Sports Illustrated, Meredith, Lyndsey Rodrigues, NewFronts, IGTV, Meredith Target and YouTube, New York City Target


Meredith Plans More Coverage Centered Around Women

More than a year after its massive Time Inc. acquisition, Meredith will tout its offerings to advertisers at this morning's NewFront presentation, including leaning deeper into streaming video from legacy brands like People, executives told Adweek. Two identical presentations--one at 9 a.m., the other at 10:15--will be held this morning from Meredith's offices at 225...
Tags: Advertising, Meredith, Time Inc, NewFronts, Adweek Two


YouTube’s Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety

One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series' first episode received more than 50 million views in its first five months. But despite that show's success, the company has quietly shifted its original content...
Tags: Youtube, Advertising, Cobra Kai, NewFronts


Ellen Digital Is Launching a New Series With Lea Michele

The Ellen Digital Network touted the star power it can attract at its first NewFronts presentation this evening in New York. New this year is a partnership with actress, singer and author Lea Michele, who will appear in a digital series called Well, Well, Well With Lea Michele in which she gives health and wellness...
Tags: Advertising, Ellen, Lea Michele, NewFronts, Ellen Digital Network, New York New


Vudu’s Mr. Mom Reboot Is One Step Closer to Reality—And So Are Shoppable Ads

During today's NewFront event, Vudu, the digital entertainment platform Walmart acquired in 2010, proved it is making good on at least two of its NewFronts West promises from last fall, including a TV series based on the 1983 movie Mr. Mom, and shoppable ads, which have so far been used by brands including P&G and...
Tags: Advertising, Walmart, VUDU, NewFronts


Walmart’s Vudu shows off original content and shoppable ads, hints at interactive shows

Walmart -owned streaming service Vudu announced today that it will be launching new interactive shows later this year, created through the company’s joint venture with interactive content startup Eko. This confirms a Bloomberg report that Walmart plans to debut several interactive new shows produced with Eko, along with shoppable ads. We’d hoped that the company would take advantage of its NewFronts event for advertisers today to reveal more details about these plans, but Vudu Senior Direct...
Tags: Media, Tech, Walmart, Bloomberg, Franco, Randy Jackson, Nickelodeon, Silver Lake, Williamsburg, Beck Bennett, Weinstein, VUDU, Evangeline Lilly, Brad Peyton, Eko, NewFronts


Vice unblocks words including ‘gay,’ ‘fat’ and ‘Muslim’ in its bid to get advertisers to reconsider what's brand-safe

Vice is unblocking words such as “gay,” “fat,” “Muslim” and “transgender,” calling on advertisers to reconsider the standard brand-safety practice of blacklisting keywords like these in their media buys. Vice argues that these words, and others such as “lesbian,” “gender,” “queer” and “feminist,” restrict the publisher’s ability to monetize content that promotes diversity and inclusion when they are blacklisted by advertisers. CEO Nancy Dubuc plans to emphasize this point when she takes th...
Tags: Advertising, Manhattan, Nancy Dubuc, DUBUC, NewFronts, Jing Fong


Vice’s Streamlined Rebrand Brings All of Its Channels Under One Umbrella

As part of a larger redesign and streamlining of the digital media company's website and editorial structure, Vice Media is bringing all of its more than a dozen digital brands under one roof at Vice.com, the company will announce later today. Additionally, the company is rolling out a new proprietary audience metric and is making...
Tags: General, Advertising, NewFronts


Hulu tops 28 million customers, unveils new shows and a ‘binge watch’ ad experience

Hulu has now grown over 28 million U.S. customers, including 26.8 million monthly paid subscribers and 1.3 million promotional accounts, the company announced this morning as part of its annual presentation at the digital Newfronts in New York. In January, Hulu had 25 million total users, including both paid and promo accounts, and 20 million this time last year. The streaming service also today unveiled its new slate of shows and original programming, alongside other content deals and a new “bi...
Tags: Startups, Hbo, New York, Television, Media, Marvel, Disney, Netflix, Nicole Kidman, Streaming, Chrissy Teigen, Vox, Hulu, Oprah, Streaming Service, Elizabeth Holmes


Hulu Rolling Out Binge Ad Format This Year, Making Original Food Shows With Chrissy Teigen

As Hulu's subscriber base expands yet again, to 28 million, the streaming service is rolling out a new ad format that its broadcast and cable peers can't compete with: an offering specifically targeted at binge viewing. The streaming service revealed the new offering--which it calls the industry's first binge advertising experience--today at its NewFronts event,...
Tags: Advertising, Chrissy Teigen, Hulu, NewFronts


Condé Nast Hopes to Become the ‘New Prime Time’ for Advertisers

As subscription-based video services become more standard, Cond? Nast hopes to fill that void for advertisers on all its platforms to become "the new prime time." Pitching advertisers at its NewFronts event, held at the newly opened Mercado Little Spain in Hudson Yards, execs said Cond? Nast has a slew of new and returning video...
Tags: Advertising, Nast, Hudson Yards, NewFronts, Mercado Little Spain, Condé Nast Hopes


Studio71 Brings Podcasts, Partnerships and New Ad Offerings to NewFronts

Studio71 is focusing on a new platform to reach its always-online audience: podcasts. The multichannel network, best known for partnering with creator heavyweights across platforms like YouTube and Instagram, kicked off its fifth NewFronts presentation this year, held at the AXA Equitable Center, with the release of OHoney, a new influencer-hosted podcast scheduled for this...
Tags: Instagram, Advertising, NewFronts, AXA Equitable Center


Twitter Is Expanding Its Video Content With More Than a Dozen Partners

Twitter is hoping a slate of new shows on the platform will build user engagement--not just just passive consumption. At the company's IAB Digital Content NewFronts event on Monday night in Manhattan, it unveiled more than a dozen new partnerships from sports, entertainment and news brands that plan to build exclusive video content on the...
Tags: Advertising, Manhattan, NewFronts, Dozen Partners, IAB Digital Content


Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry executives--Tara Walpert Levy, Google and YouTube's vp of agency and media...
Tags: General, Youtube, Advertising, MediaLink, NewFronts, Tara Walpert Levy Google


BBC Global News Chief Calls on Advertisers to Fund Quality News: ‘There Is a Social Impact Here’

BBC News held its third annual Digital Content NewFront presentation this afternoon at the Dream Downtown hotel in New York. The presentation, hosted by BBC News' Beyond 100 Days presenter Katty Kay, included a conversation regarding "brand safety" that was atypical from what one often hears about the popular subject at a NewFront. BBC Global...
Tags: New York, Advertising, BBC News, Katty Kay, NewFronts, BBC Global News


Interactive content is coming to Walmart’s Vudu & the BBC

Netflix’s early experiments with interactive content may not have always hit the mark. Its flagship effort on this front, Black Mirror: Bandersnatch, was a frustrating experiment — and now, the subject of a lawsuit. But the industry has woken up to the potential of personalized programming. Not only is Netflix pursuing more interactive content, including perhaps a rom-com, others are following suit with interactive offerings of their own, including Amazon, Google — and now, it seems — Walmart an...
Tags: Amazon, TC, Media, Tech, Walmart, Bloomberg, Bbc, Netflix, Alexa, Amazon Google, VUDU, Interactive Media, Eko, NewFronts, Bloomberg Walmart, Interactive TV