Posts filtered by tags: Nielsen[x]


Superhero Bits: ‘Marvel’s What If…?’ Release Window, “Agatha All Along” Almost Had a Different Title & More

Want to take a look back at the history of Deadpool and Cable in Marvel Comics? Will more X-Men characters come to MODOK if a second season is ordered? What month will Marvel’s What If…? arrive on Disney+? What was the alternate title for Agatha‘s song in WandaVision? When will James Gunn‘s new Peacemaker series arrive on HBO Max? All that and more in this edition of Superhero Bits. Marvel Comics looks at the history of Deadpool and Cable to celebrate this year’s Nerdy 30th Anniversary. MO...
Tags: Hbo, Movies, Cable, Disney, Batman, Nielsen, Deadpool, Guardians Of The Galaxy, TNT, James Gunn, Hulu, Avengers, X-men, Tmnt, Cw, Jason Blum

Nielsen's TV ratings mess could be tipping point in its dominance

Shift toward streaming deals and new competitors present a very real threat to its 70-year lead. 
Tags: Advertising, Nielsen

French vineyards devastated by changing climate reportedly expect to lose up to 50% of their crops this year

Inti St Clair/Getty Images Subzero temperatures and a record cold frost to hit French wine-producing regions in April. The drop in temperatures could cause losses of up to 50% for this years harvest, according to CNN. According to data from Nielsen, wine sale are down 13.1% compared to 2020. See more stories on Insider's business page. A record cold frost hit France last month, leaving 80% of the country's crops vulnerable to disaster according to CNN. "This is expected to cause ...
Tags: Climate Change, France, Trends, Cnn, Retail, Wine, Nielsen, Donald Trump, Costco, Wine Country, Rhone, COVID relief, Aleeya Mayo, Inti St Clair Getty Images Subzero, European Committee of Wine Companies, CNN Subzero

Ellen DeGeneres to end her TV talk show next year

By MARK KENNEDY | Associated Press NEW YORK — Ellen DeGeneres is calling time on her long-running talk show, according to reports. The daytime host, who has seen a ratings hit after allegations of running a toxic workplace, has decided that her upcoming season will be the last, ending in 2022. It coincides with the end of her contract. “When you’re a creative person, you constantly need to be challenged – and as great as this show is, and as fun as it is, it’s just not a challenge anymore,” DeGe...
Tags: Business, TV, New York, Celebrities, News, Nbc, California News, Barack Obama, Sport, Fox, Things To Do, Soccer, Ellen, Nielsen, Warner Bros, Kennedy Center

Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount

Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as 6% and is aiming to have its in-home panel returned to its pre-Covid size by the end of the month. The conversations and guidance, which Nielsen has been communicating to...
Tags: Advertising, Nielsen, TV Upfronts, Programming & Performance, Nielsen Looks to Rectify Panel Makeup

Nielsen undercounted TV viewing, audit finds

Total TV viewing was off by 2% to 6% in February, according to the Media Rating Council, due to COVID-related maintenance issues. 
Tags: Advertising, Nielsen, Media Rating Council

Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks

The organization tasked with checking Nielsen's homework is crying foul about the measurement firm's counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment. The Media Rating Council, a nonprofit organization...
Tags: Advertising, Nielsen, Media Rating Council, TV Upfronts, Programming & Performance

Nielsen Likely Undercounted Some Pandemic Audiences, Media Review Finds

Nielsen’s TV yardstick has been found wanting. A review of recent Nielsen efforts to map out TV audience activity determined the company likely undercounted TV audiences in February of this year, a development that is expected to intensify a growing rift between the measurement giant and the TV networks who depend on it to set […]
Tags: News, Nielsen, Upfront 2021

Toilet paper is getting more expensive due to soaring prices for its key ingredient. It's the latest item to be squeezed by high demand and shipping delays as the economy reopens.

Kathrin Ziegler/Getty Images Toilet paper is about to get more expensive due to the rising cost of wood pulp. Kimberly-Clark, which makes Scott and Cottonelle, warned that its prices will go up in June. Toilet paper is one of several consumer goods currently facing tight supply or rising costs. See more stories on Insider's business page. Toilet paper is about to get more expensive. According to CNN's Nathaniel Meyersohn, the cost of wood pulp, the key ingredient used to make toi...
Tags: News, China, Trends, Economy, Cnn, Retail, Nielsen, Toilet, North America, Toilet Paper, Shortages, Scott, Kimberly Clark, McClay, Kimberly Clark Corporation, Wood Pulp

Elon Musk Brings Ratings Lift to ‘Saturday Night Live’

Elon Musk’s turn as “Saturday Night Live” host brought the NBC late-night mainstay its third-highest ratings of the season. The May 8 edition of “SNL” averaged a 4.8 household rating in Nielsen’s overnight metered markets and a 2.7 rating in adults 18-49. That put Musk’s episode at No. 3 behind Dave Chappelle’s outing as host […]
Tags: Elon Musk, News, Nbc, Saturday Night Live, Nielsen, Musk, Dave Chappelle

Nielsen Tells TV Networks Coronavirus Issues Still Being Resolved (EXCLUSIVE)

Nielsen, the company that measures TV audiences every day says it still needs a few weeks to get its counting procedures back to normal. In a May 6 letter to TV networks, media-measurement giant Nielsen said it is still working to “resolve outstanding maintenance needs” in approximately 2700 homes that serve in its panel of […]
Tags: News, Nielsen, Sean Cunningham, Media Rating Council, Nielsen Tells TV Networks

Horse racing notes: Kentucky Derby averaged 14.5 million viewers

SANTA ANITA LEADERS (Through Thursday) JOCKEYS / WINS Flavien Prat / 99 Juan Hernandez / 60 Umberto Rispoli / 49 Abel Cedillon / 44 Joel Rosario / 29 TRAINERS / WINS Philip D’Amato / 36 Bob Baffert / 33 Peter Miller / 33 Doug O’Neill / 27 John Sadler / 25 WEEKEND STAKES AT SANTA ANITA Saturday • $100,000 Grade III Santa Barbara Stakes, fillies and mares, 3-year-olds and up, 1-1/2 miles (turf) Sunday • $100,000 Fran’s Valentine Stakes, fillies and mares, 3-year-olds and up bred in California, ...
Tags: New York, Nbc, Maryland, California, Sports, NFL, Sport, Soccer, Horse racing, Nielsen, Mccarthy, Kentucky Derby, Nbc Sports, Bob Baffert, Breeders, Keeneland

Horse racing notes: Kentucky Derby averaged 14.5M viewers

SANTA ANITA LEADERS (Through Thursday) JOCKEYS / WINS Flavien Prat / 99 Juan Hernandez / 60 Umberto Rispoli / 49 Abel Cedillon / 44 Joel Rosario / 29 TRAINERS / WINS Philip D’Amato / 36 Bob Baffert / 33 Peter Miller / 33 Doug O’Neill / 27 John Sadler / 25 WEEKEND STAKES AT SANTA ANITA Saturday • $100,000 Grade III Santa Barbara Stakes, fillies and mares, 3-year-olds and up, 1 1/2 miles (turf) Sunday • $100,000 Fran’s Valentine Stakes, fillies and mares, 3-year-olds and up bred in CA, 1 mile (...
Tags: New York, Nbc, Maryland, California, Sports, NFL, Sport, Soccer, Horse racing, Nielsen, Kentucky Derby, Nbc Sports, Bob Baffert, Keeneland, Juan Hernandez, Santa Anita

NewsNation Is Supposed To Be An ‘Unbiased’ Alternative To Fox, MSNBC, And CNN. Almost No One Is Watching It.

Execs at Nexstar, the country’s largest owner of local TV stations, had research saying that consumers wanted a source of nonpartisan news. So the corporation turned its cable outlet, WGN America, into NewsNation, offering five hours of news programming every evening to 75 million homes. Nielsen says NewsNation averages 27,000 prime-time viewers a night. (That’s nationwide.) Several top editorial hires have quit, and there are allegations that the network is not as unbiased as it claims to be. ...
Tags: Art, Media, Nielsen, Msnbc, Nexstar, Wgn America, 04.28.21

the creative brief gap

In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship.  One issue rose to the top — the creative brief. The ANA found that 58% of clients believe they do a good job with creative briefs.  Yet only 27% of agencies agree (and 0% “strongly agree”).  This gap in perception between those giving briefs and those receiving them is a fundamental problem in marketing communication. Creative Director Mark Duffy once described c...
Tags: Nielsen, Ana, Branding, Agencies, Ann Handley, Mark Duffy, Cart Corporate Blog Sponsored Post

Nielsen, TV Networks Clash Over Coronavirus Viewership, And The Future

Nielsen and the networks it serves have long been at odds, like a student might be with a particularly tough college professor who always offers a B- but never an A. But lately, tensions have begun to boil over into the public sphere, raising anew the prospect that advertisers and media outlets may start using […]
Tags: News, Nbcuniversal, Nielsen, Kelly Abcarian, Nielsen TV Networks

Corporate Leaders: Do Your Words Fit Your Culture and Values?

Work culture matters. Now more than ever. The past year has been a lesson in patience and fortitude as we’ve braved a global pandemic, bracing revelations about systemic injustice, and some of the most divisive politics in our country’s history. It’s also made clear just how much of an opportunity — and obligation — we in the workplace have to step up and lead by example with inclusion and kindness. Who you are and what you stand for matters to people who work at your company and buy your produc...
Tags: Business, Management, Nielsen, Pew Research Center, Gallup, Right Now, Habib

3 Ways To Make Trend Insights Actionable

Not that long ago, it would have seemed strange for companies to send their employees into consumers’ homes to observe how they used products and tackled challenges.  Now, corporate anthropologists and ethnographers – researchers trained to observe people and cultures – are fairly common, especially among consumer goods companies. The same companies that once led the way in popularizing ethnographic research – customer-centric leaders such as P&G, Intel, Ford, and General Motors – are now bring...
Tags: General Motors, Intel, Ford, Nielsen, Dollar Shave Club, Branding, Brand Innovation, David Farber, Stephen Wunker, Intel Ford, Blake Project Can Help You Create

More Complete Count Pushes Oscars to 10.4 Million Viewers

A more complete count by the Nielsen company has pushed Sunday's telecast of the Academy Awards to 10.4 million viewers.
Tags: Nielsen

Oscars Ratings Plunge 58 Percent From Last Year’s Record Low

Among adults 18 to 49, the demographic that many advertisers pay a premium to reach, the Oscars suffered an even steeper 64 percent decline, according to preliminary data from Nielsen released on Monday. Nielsen’s final numbers are expected on Tuesday and will include out-of-home viewing and some streaming statistics. – The New York Times
Tags: Art, Media, Nielsen, Audience, 04.26.21

Oscars attracts record-low ratings, and Kanye’s original Nike Yeezy sneaks go for $1.8 million: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. The music has run out on the Oscars Good morning! Sunday’s Academy Awards saw its lowest viewership in its history. Just 9.85 million people tuned in to the 93rd annual ceremony, according to Nielsen’s early numbers. It’s more than a 50% audience drop since the year before, wr...
Tags: Google, Verizon, Hollywood, Enterprise, Advertising, Chobani, Kanye West, Psa, Michael Jordan, Fca, Nielsen, Kanye, Vauxhall, Peugeot, Sephora, WPP

Nielsen: at Least 23.2 Million Watched Chauvin Verdict

At least 23.2 million Americans watched on television this week when former Minneapolis police Officer Derek Chauvin was declared guilty of murder in the death of George Floyd.
Tags: Minneapolis, Nielsen, Derek Chauvin

Nielsen: at Least 22.8 Million Watched Chauvin Verdict

At least 22.8 million Americans watched on television this week when former Minneapolis police Officer Derek Chauvin was declared guilty of murder in the death of George Floyd.
Tags: Minneapolis, Nielsen, Derek Chauvin

Stream- The Morning Skate Today

Watch the Morning Skate below and as always, I will update this post with any worthwhile news. added 11:24am, Ansar Khan tweets... Blashill said Larkin (upper body) out tonight and maybe longer. Will be re-evaluated tomorrow. Bertuzzi officially out for season, might need surgery. Nielsen (lower body) out for season. Fabbri remains out tonight. day to day. Also said Joe Veleno, who's been skating with the team, has not been cleared to play yet. He declined to reveal Bertuzzi's...
Tags: Sport, Nielsen, Jeff Blashill, Blashill, Larkin, Fabbri, Ansar Khan, Bertuzzi, Joe Veleno

NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen's top execs to run its measurement and impact group. Kelly Abcarian has been tapped as evp, measurement and impact, for NBCU's advertising and partnerships...
Tags: Advertising, Nielsen, Nbcu, TV Upfronts, Programming & Performance, Kelly Abcarian, NBCUniversal Poaches Top Nielsen Exec, Nielsen Now the company

NBCU Lures Senior Nielsen Exec Kelly Abcarian to Oversee Measurement for Advertisers

NBCUniversal said it hired a senior executive from Nielsen to oversee new efforts to help advertisers measure their commercials’ reach and effectiveness amid an outbreak of new tensions between the TV networks and the large measurement company. Kelly Abcarian was named executive vice president of measurement and impact at NBCU’s ad-sales unit, charged with helping […]
Tags: News, Nbcuniversal, Nielsen, Nbcu, Kelly Abcarian

Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit

An industry group representing the major television networks is mulling its next steps after Nielsen rejected its demands to evaluate and potentially retroactively change its measurement of TV audiences over the course of the Covid-19 pandemic. The Video Advertising Bureau (VAB), which represents companies like A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS, demanded last week...
Tags: Advertising, Measurement, Nielsen, TV Upfronts, Programming & Performance, Video Advertising Bureau VAB, E Networks Disney Fox NBCUniversal

This coffee table book is all about the art of punk rockers and skateboarders

It turns out, some punk rockers and skaters can shred on the canvas, too, as evidenced by the new coffee table book titled “Punk Rock & Paintbrushes: The Insides of Artists written by Outsiders.” The 195-page book is made up of artwork and personal stories from more than two dozen musicians and athletes including Jim Lindberg of Pennywise, Matt Hensley from Flogging Molly and skaters such as Christian Hosoi and Steve Caballero. It also includes work by several visual artists. Each chapter focuse...
Tags: Books, Molly, Sport, Visual Arts, Things To Do, Soccer, Bob Dylan, Long Beach, Richard Thompson, Nielsen, Paul Revere, Ziggy Marley, Lindberg, Fitzgerald, NOFX, Fairport

Nielsen Rejects Demand From Major Networks for Coronavirus Ratings Audit

Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lockdown period. In what would appear to be a rebuke to demands that the TV-ratings giant submit its recent audience measurement to an independent […]
Tags: News, Nielsen, Tv Ratings, Sean Cunningham, Media Rating Council

TV Viewing Down? Networks Protest Nielsen Data

Through the trade group Video Advertising Bureau, the networks are perplexed by Nielsen statistics that show the percentage of Americans who watched their televisions at least some time during the week declined from 92% in 2019 to 87% so far this year. – Toronto Star (AP)
Tags: Art, Media, Nielsen, Audience, 04.14.21, Networks Protest Nielsen Data, Video Advertising Bureau the networks