Reaching Today's Omnichannel Customer Takes a New Sales Strategy

For salespeople working harder than ever to stay ahead of customers' evolving buying habits, Frank Cespedes offers timeless advice in his new book, Sales Management That Works. [Author: by Kristen Senz]
Tags: College, Frank Cespedes, by Kristen Senz, Kristen Senz, Omnichannel Customer

Model #5 – Digital/Physical and Omnichannel

Five Models For Sustainable Growth Part Five of a Five-Part Series For several weeks we’ve been discussing business model innovation – a topic many of you have asked about. This is the final post of the five-part series. Previous posts covered Accelerators and Incubators, Premium, Personalized & Service-focused, Platforms & Ecosystems, and Subscriptions/Rentals. Model # 5 is Digital/Physical and Omnichannel E-commerce and brick-and-mortar are no longer two distinct entities. ...
Tags: Business, Strategy, Model, Innovation, Harvard Business Review, Growth, Omnichannel, Wayfair, Cross, Amazon Whole Foods, Incubators Premium Personalized Service, Omnichannel Customer