Posts filtered by tags: Omnicom Media Group[x]


 

Omnicom Names New CEOs at Hearts & Science, PHD

Omnicom Media Group is undergoing a major leadership realignment, naming new chief executives at two of its agencies. The media agency network appointed Ralph Pardo as CEO of Hearts & Science and Catherine Sullivan as CEO of PHD, effective immediately. "We wanted to have a new leadership team in place [heading into planning for 2021]...
Tags: Advertising, Omnicom, Omnicom Media Group, Hearts Science, Leadership & Talent, Catherine Sullivan, Ralph Pardo


VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television. TV has historically been traded on broad age and gender demographics. Steuer's task is to build out a "transactional" currency that can be used for audience-based trading, and to get networks and...
Tags: Advertising, Videoamp, Omnicom Media Group, Steuer, Ad Tech & Mar Tech, Jonathan Steuer, Convergent TV


The Trade Desk and Semasio Expand Their Partnership to Give Advertisers the Power to Combine Contextual and Audience Targeting

●       The Trade Desk now offers Unified Semantic Targeting, which integrates Semantic Contextual Targeting with Semantic Audience Targeting, combining current content consumption with previous interests. ●       Omnicom Media Group is the first customer to implement a Unified Semantic Targeting strategy in campaigns. London, UK: Today, leading independent Demand Side Platform (DSP) The Trade Desk™ and the Unified Semantic […] The post The Trade Desk and Semasio Expand Their Partnership to Give...
Tags: Advertising, London UK, Omnicom Media Group, Trade Desk


Hearts & Science picks up U.S. media for Cox Automotive's Autotrader and Kelley Blue Book

The Omnicom Media Group agency wins the business following a review launched in December 2019 that involved several holding companies.
Tags: Advertising, Kelley Blue Book, Cox Automotive, Omnicom Media Group


Canva Selects OMD as First U.S. Media Agency of Record

Graphic design platform Canva has appointed Omnicom Media Group's OMD, Adweek's 2019 Global Media Agency of the Year, as its first U.S. media agency of record. It's also the first time the brand has worked with an outside media agency. "The U.S. has always been one of our most creative markets so it was an...
Tags: Advertising, Accounts, Canva, Omd, Omnicom Media Group, First U S Media Agency of Record, OMD Adweek


Spotify users are streaming again, but ad revenues still suffer due to COVID crisis

The COVID-19 pandemic’s continued impact on Spotify’s business was apparent in the results of the company’s Q2 2020 earnings today. On some fronts, Spotify had good news. As more users turned to streaming services to keep themselves entertained while social distancing, Spotify grew its active monthly users by 29% to reach 299 million in the quarter. Its paid subscriber growth also topped Wall St. expectations with 138 million paid users, versus estimates of 136.4 million. However, the pandemi...
Tags: Spotify, Music, Media, Podcasts, Russia, Advertising, Tech, Asia Pacific, Latin America, Streaming Service, Joe Rogan, Omnicom Media Group, Addison Rae, Kim Kardashian West Joe Rogan Michelle Obama, Warner Bros TikTok


SAP Names Omnicom Media Group as Its Global Media Agency of Record

Software giant SAP has selected Omnicom Media Group as its global media agency of record. Omnicom will service the client through a dedicated North Star unit comprising resources across multiple media agencies. Omnicom Media Group's PHD was the incumbent agency and will continue servicing the account for an interim period. Some talent from PHD will...
Tags: Advertising, Accounts, Sap, Omnicom, Omnicom Media Group


Adweek Together: The Future of Audio

Spotify has made headlines with podcast news. After creating a partnership with the Obamas' production company Higher Ground last year, the audio streaming service announced it will exclusively host former first lady Michelle Obama's podcast, debuting later this month. This comes after a deal with Omnicom Media Group that gives it first-listen rights for ads...
Tags: Spotify, Podcast, Advertising, Michelle Obama, Obamas, Omnicom Media Group, Adweek Together


A new skills partnership for Singaporeans

Singaporeans have built one of the most competitive economies in the world. But right now, the country’s workers are facing a challenging outlook. There are fewer jobs available, while the jobs that are available require different skills. COVID-19 means more people are working from home, more roles are reliant on technology, and more small businesses are adopting digital tools—trends that we know will continue beyond the pandemic.  Today, in partnership with several government agencies, we’re la...
Tags: Google, Southeast Asia, Singapore, US, Asia Pacific, Sephora, RedDoorz, Ben King, Omnicom Media Group, UOB, Google in Asia, FNZ, Grow With Google, Infocomm Media Development Authority, COVID-19, Dentsu Aegis Network Publicis


How Carolyn Everson made Facebook an ad juggernaut, with ski trips, cocktails, and exclusive clubs

Facebook went from a college-networking site into a $70 billion digital-ad machine by cultivating close relationships with top marketers and the agencies that manage their multibillion-dollar budgets.  The company developed its ad business gradually and sold marketers on a cheap product with unprecedented growth and scale. It hired executives away from Google and mimicked its approach by dedicating teams to individual brands and agencies. The 2011 hire of Carolyn Everson and her development of...
Tags: Google, Verizon, Facebook, Mark Zuckerberg, New York, Microsoft, Trends, General Motors, Unilever, Mtv, American Museum of Natural History, Park City, Suzy, Cannes, Sheryl Sandberg, Cannes Lions


Ski trips, cocktails, and exclusive groups: How Facebook made itself indispensable to advertisers and built an ad juggernaut

Facebook went from a college networking site into a $70 billion digital ad machine by cultivating close relationships with top marketers and the agencies that manage their multi-billion-dollar budgets.  The company developed its ad business gradually and sold marketers on a cheap product with unprecedented growth and scale. It hired executives away from Google and mimicked its approach by dedicating teams to individual brands and agencies. The 2011 hire of Carolyn Everson and her development o...
Tags: Google, Verizon, Facebook, Mark Zuckerberg, New York, Microsoft, Trends, Unilever, Mtv, American Museum of Natural History, Park City, Suzy, Cannes, Sheryl Sandberg, Cannes Lions, WPP


The 19 advertising execs who wield the most power and sway over Facebook

Facebook's relationship with advertisers is on shaky ground with more than 1,000 advertisers boycotting the company over its treatment of hate speech in the aftermath of George Floyd's killing. While its executives are putting fires out, a special group comprising top ad executives from both agency holding companies and brands wields more influence than others. Business Insider has identified the 19 members of Facebook's global client council, an invitation-only group that includes Anheuser-Bu...
Tags: Google, Facebook, Mark Zuckerberg, Europe, US, Trends, General Motors, CMO, Diageo, Unilever, American Express, Pepsico, Coca Cola, Mastercard, WPP, Walgreen


Facebook doubles down on damage control, with Zuckerberg personally addressing major advertisers on its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small group of marketing heavyweights from brands and ad agencies that work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political-content moderation, explained the company's ...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Donald Trump, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson


Facebook doubles down on damage control with Mark Zuckerberg personally addressing major advertisers in its client council as brand boycott intensifies

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Thursday. Leaked emails obtained by Business Insider reveal that Tesla knew its Model S battery had a design flaw that could lead to break downs and fires, but it sold the cars anyway. This revelation comes as Tesla is dealing with customer complaints of manufacturing defects in its new Model Y crossover vehicles, including loose seatbelts and back seats. Google is revamping its privacy policies and says it will now auto-delete search a...
Tags: Apple, Google, Amazon, Facebook, Mark Zuckerberg, Europe, UK, US, Trends, Tesla, New York Times, European Commission, Michigan, Department Of Justice, Huawei, Defense Department


Mark Zuckerberg addressed major advertisers as an ad boycott against Facebook gains momentum

Mark Zuckerberg this week addressed a group of top-ranking executives from agency holding companies and advertisers including Anheuser-Busch InBev, Dentsu Aegis Network, and Omnicom Media Group. The companies are part of the client council, a small-knit group of marketing heavyweights from brands and ad agencies who work closely with Facebook on product features and other feedback. He acknowledged the advertisers' concerns over its policies on political content moderation, explained the compan...
Tags: Facebook, Mark Zuckerberg, Instagram, US, Trends, Unilever, Patagonia, Sheryl Sandberg, Zuckerberg, Trump, Ben Jerry, Anheuser Busch, Everson, Omnicom Media Group, Carolyn Everson, George Floyd


Make the best of YouTube yours with YouTube Select

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier for your brand, today we’re announcing a new global content solution called —a reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you can’t find elsewhere in the content and places they choose to watch—with the confidence tha...
Tags: Google, Europe, Youtube, US, Asia Pacific, Video Ads, Nielsen, MMM, Omnicom Media Group, Google Ads, OMG Digital, YouTube TV, comScore YouTube, YouTube Originals, Vishal Sharma, Comscore OTT Intelligence


Layoffs and furloughs hit holding companies WPP, Omnicom, IPG, and MDC Partners as advertisers slash spending

Furloughs and layoffs have begun to hit all the major ad holding companies as the coronavirus pandemic has ground the economy to a halt and led advertisers to cut spending. MDC Partners' CPB, Omnicom's DDB and BBDO, and WPP's Grey were among the creative agencies affected. Omnicom Media Group leadership recently confirmed a round of layoffs at multiple agencies in an internal memo. Executives at WPP, IPG, Publicis, and Omnicom have said they would take pay cuts. Click here for more BI Prime st...
Tags: New York, US, Trends, Delta Airlines, Delta, Swift, Adweek, Carnival, WPP, Gillette, Grey, Carnival Cruise Line, McDonald, Michael Roth, Omd, Deutsch


OMD’s New Chief Client Officer Arrived Ahead of Coronavirus

Shortly before the full impact of the coronavirus pandemic hit the U.S., Omnicom Media Group's OMD hired Shreya Kushari from Digitas as chief client officer. Kushari previously spent six years at Digitas, most recently as head of investment and accountability. Adweek caught up with Kushari, as well as Omnicom U.S. CEO John Osborn, to discuss...
Tags: Advertising, Adweek, Omd, Digitas, John Osborn, Omnicom Media Group, Leadership & Talent, Shreya Kushari, Kushari, Omnicom U S


Diageo sends global media account to PHD

The Omnicom Media Group agency wins the majority of the business from incumbent Dentsu's Carat.
Tags: Advertising, Diageo, Dentsu, Omnicom Media Group


Advertising holding company Omnicom asks employees to work from home amid staff concerns over coronavirus outbreak – here's the internal memo

Omnicom asked its employees around the world to work remotely as the coronavirus outbreak spreads. The other four major advertising holding companies Publicis, IPG, Dentsu, and WPP made similar policy changes earlier this week. Some Omnicom employees expressed frustration with a perceived delay in the company's response to the pandemic. Click here for more BI Prime stories. Omnicom Group joined the other major advertising holding companies in asking most of its employees to work remotely for ...
Tags: China, Singapore, Trends, Nba, Ncaa, John, North America, WPP, Omnicom, Omnicom Group, IPG, Dentsu, John Wren, Omnicom Media Group, Publicis IPG Dentsu, Business Insider Publicis Groupe


Hasbro Consolidates Global Media Account With WPP’s GroupM

Hasbro has sent its global media account to GroupM, sources with knowledge of the account confirmed to Adweek, following a consolidation offer made by the WPP media agency network. These sources explained that the completion of the consolidation will end Hasbro's relationship with Omnicom Media Group's OMD. Hasbro had consolidated the majority of its global...
Tags: Advertising, Accounts, Hasbro, Adweek, WPP, Groupm, Omnicom Media Group, OMD Hasbro


Casper Ships Media Account to Omnicom’s PHD

DTC mattress brand Casper has named Omnicom Media Group's PHD as its media agency of record. The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in...
Tags: Advertising, Accounts, Omnicom, Omnicom Media Group, Burnett Collective, Adweek According to Kantar Media Casper


Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost--and of course, when they need additional support. An Omnicom Media Group survey found 86% of people have used an online pharmacy...
Tags: Mobile, Advertising, Magazine, Omnicom Media Group, Data Points, Innovative Mobile Medicine Services


Meet the 36 rising stars of Madison Avenue revolutionizing advertising

Here are 36 rising stars of Madison Avenue, where Business Insider recognizes emerging talent in advertising. They span a variety of roles in media and creative as well as strategy, account management, talent, neuroscience, and inclusive design. They come from traditional ad agencies and consulting companies, Hollywood talent agencies moving into marketing services, and specialty agencies catering to direct-to-consumer brands. Click here for more BI Prime stories. Introducing the rising sta...
Tags: Apple, Google, Amazon, Verizon, Hbo, New York, Hollywood, London, Ge, Microsoft, Singapore, Time, US, Samsung, NFL, Colin Kaepernick


Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

As regulation and privacy laws start to take shape, marketers are turning to advertising and marketing companies to help them prepare. These companies are selling marketers software and other tools that help collect, store, and use first-party data. Business Insider asked advertising agencies and investors to identify the leading companies helping marketers navigate the new privacy landscape. The 10 we list include startups, established security companies, and data firms belonging to major ho...
Tags: Apple, Google, Facebook, Europe, California, Washington, Ebay, Germany, Digital, US, Trends, European Union, Netflix, United States, Kantar, North America


LVMH bids for Tiffany and Disney media review causes controversy: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. LVMH bids for Tiffany LVMH is looking to acquire Tiffany in what could be one of the biggest shakeups in the luxury market for some time. Bloomberg News reported this weekend of a possible bid of a...
Tags: Facebook, New York, London, South Park, Advertising, Disney, Samsung, New York Times, Madonna, Cara Delevingne, Michigan, Britney Spears, Audrey Hepburn, Panel, Publicis, Lvmh


Allegations about Disney media review make waves

Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy. Three people familiar with the review say there was discussion about winners Publicis Media and Omnicom Media Group “share shifting,” essentially increasing buys from their other clients across Disney’s vast array of properties. Two sa...
Tags: Verizon, Advertising, Disney, North America, Publicis, Ascential, Walt Disney Co, AT T, ESPNU, Publicis Groupe, Mediapost, Omnicom, Arthur Sadoun, Sadoun, Epsilon, MediaLink


Disney+ unleashes an epic tweetstorm. And Amazon invades Google turf: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Disney’s power move Why tweet once when you can tweet hundreds of times? Disney+, the upcoming streaming service, just pulled off a clever stunt: In an epic tweetstorm, it spent hours tweeting out posters of movies...
Tags: Google, Amazon, Hong Kong, China, Advertising, Disney, Netflix, Nba, Finland, Rockets, Espn, Lebron James, Angela Lansbury, Houston Rockets, Alexa, Ashley Madison


Omnicom and Publicis emerge as big winners in global Disney review

The Walt Disney Co. has concluded its global estimated $2.2 billion media review with Publicis Media and Omnicom Media Group emerging as the big winners, according to several people close to the matter. Those people told Ad Age that Omnicom retained the planning and buying duties in the U.S. and Canada for Twentieth Century Fox Film Corp., Fox Searchlight Pictures and Fox Entertainment Group after winning those responsibilities in May. It also retained the media business in the U.S. and Canad...
Tags: Abc, India, Advertising, Disney, Fox, Canada, Comcast, Hulu, Carat, 21st Century Fox, Publicis, Walt Disney Co, Omd, Walt Disney Studios, Omnicom, MDC