Posts filtered by tags: Online-advertising[x]


 

Biden Faces a Cash Gap With Trump. He Has to Close It Virtually.

Joe Biden’s campaign and top donors are racing to reimagine the ways they raise money as worries grow that the coronavirus could choke off contributions from donors big and small.
Tags: News, Joe Biden, Biden, Campaign Finance, Online Advertising, Trump, Democratic Party, Democratic National Committee, Political advertising, Computers and the Internet, United States Politics and Government, Donald J, Primaries and Caucuses, Joseph R Jr, Presidential Election of 2020, Political Action Committees




It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on March 6 that it would temporarily ban commerce listings and advertisements for medical face masks, in an effort to combat price-gouging and misinformation during the COVID-19 crisis. Google ...
Tags: Google, Social, TC, Facebook, Instagram, Advertising Tech, Social Media, Tech, Whatsapp, Mask, Ftc, Targeted Advertising, Online Advertising, Mark Warner, Facebook Instagram, Facebook Page


Will Our Most Important Industry Survive the Coronavirus?

Better than you might think. Governments need Big Tech now more than ever.
Tags: News, Cloud Computing, E-commerce, Online Advertising, Google Inc, Facebook Inc, Amazon.com Inc, Coronavirus (2019-nCoV, Stimulus (Economic


Coronavirus Spurs a Wave of Suspect Websites Looking to Cash In

Hundreds of e-commerce sites are popping up daily to sell virus-fighting products. Many are being shut down for making exaggerated claims or selling phantom products.
Tags: News, Masks, E-commerce, Epidemics, Online Advertising, Facebook Inc, Shopify Inc, Frauds and Swindling, Tests (Medical, Protective Clothing and Gear, Coronavirus (2019-nCoV


How to keep your business running when you can’t meet face to face

There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governments are joining the CDC and recommending social distancing — reducing close contact between people.
Tags: Sponsored, Real Estate, Cdc, Virus, Radio, Vr, Virtual Reality, Agent, Digital Advertising, Online Marketing, Online Advertising, Digital Marketing, Corona, Pandemic, Homesnap Pro, Homesnap


Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign.
Tags: Real Estate, Radio, Event, Conference, Sponsorship, Partnership, Digital Advertising, Online Marketing, Online Advertising, Best Practices, Digital Marketing, Inman


Founders who share insights can build industry trust at scale

Adam Guild Contributor Share on Twitter Adam Guild is a growth marketing expert and the founder of Placepull. Everyone knows that press features don’t drive sustainable traffic. But they still matter for one simple reason: sales requires trust. Trust is transitive. And the press is trusted. Press features validate the legitimacy of a company, lend it authority, and ultimately lead others to trust it more. I’ve seen this first ...
Tags: Travel, TC, Column, Marketing, Growth, Search Engine Optimization, Online Advertising, Digital Marketing, Extra Crunch, Adam Guild


Use accelerated retargeting to increase conversions

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities We’ve aggregated many of the world’s best growth mark...
Tags: Travel, Startups, Column, Growth, Targeted Advertising, Online Advertising, Digital Marketing, Retargeting, Kristen Berman, Extra Crunch, Julian Shapiro, BellCurve


TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around social media, influencers and streamers already represents roughly half of the total amount spent on television advertising at its 2018 peak of $72.4 billion. Entertainment...
Tags: Google, Amazon, Social, TC, Facebook, Media, Instagram, Advertising Tech, Youtube, Tech, Bloomberg, E-commerce, Pandora, Comcast, Roku, Plex


Google’s Vint Cerf voices support for common criteria for political ad targeting

Google VP Vint Cerf has voiced support for a single set of standards for Internet platforms to apply around political advertising. Speaking to the UK parliament’s Democracy and Digital Technologies Committee today, the long time Googler — who has been chief Internet evangelist at the tech giant since 2005 — was asked about the targeting criteria it allows for political ads and whether he thinks there should be a common definition all platforms should apply. “Your idea that there might be c...
Tags: Google, Social, Facebook, UK, US, Social Media, Tech, Artificial Intelligence, United States, United Kingdom, Targeted Advertising, Online Advertising, Custom Audiences, South Bend, UK Parliament, Northern Indiana


Break-even ads can generate free brand awareness

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities How to advertise a podcast in 2020 We’ve aggregated man...
Tags: Travel, Column, Email Marketing, Targeted Advertising, Online Advertising, Digital Marketing, Growth Marketing, Verified Experts, Julian Shapiro, BellCurve


Tulsi Gabbard’s $50 Million Suit Against Google Is Dismissed

The Democratic presidential candidate had accused the tech giant of infringing on her free speech when it temporarily suspended her advertising account.
Tags: Google, News, Online Advertising, Google Inc, Tulsi Gabbard, Gabbard, Political advertising, First Amendment (US Constitution, Tulsi (1981-


What’s a Quibi? A Way to Amuse Yourself Until You’re Dead

Ads for the new streaming service paint a grim picture of a culture exasperated with itself — but which does not expect to change.
Tags: Television, News, Online Advertising, Advertising and Marketing, Quibi Holdings LLC


Gunmakers Battle ‘Trump Slump’ With a Softer Sales Pitch

The firearms industry is moving beyond macho marketing, testing a more inclusive strategy to counter sagging sales.
Tags: News, Gun Control, Conventions, Mass Shootings, Online Advertising, Firearms, Fairs and Trade Shows


This Is the TV Ad the Oscars Didn’t Allow On Air

An ad which showed postpartum recovery in unsparing detail was rejected by the Oscars. Did it go too far?
Tags: News, Online Advertising, Women and Girls, Academy Awards (Oscars, Pregnancy and Childbirth


All This Dystopia, and for What?

When privacy-eroding technology doesn’t deliver on its promises.
Tags: News, Privacy, Online Advertising, Facial Recognition Software, Computers and the Internet, Surveillance of Citizens by Government, Data-Mining and Database Marketing




Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere

A campaign of sponsored content for the candidate flourished suddenly on Instagram. A new outfit, called Meme 2020, is behind it.
Tags: News, Social Media, Bloomberg, Michael Bloomberg, Online Advertising, Political advertising, Presidential Election of 2020, Michael R


W.H.O. Fights a Pandemic Besides Coronavirus: an ‘Infodemic’

Working with the big tech companies, the U.N. health agency has made strides in combating rumors and falsehoods on the internet about the new infection.
Tags: Twitter, News, Pinterest, Social Media, World Health Organization, Online Advertising, Google Inc, Facebook Inc, Computers and the Internet, Medicine and Health, Rumors and Misinformation, U N health agency, Your-feed-science, Coronavirus (2019-nCoV


Epoch Times, Punished by Facebook, Gets a New Megaphone on YouTube

The paper, started by practitioners of Falun Gong, has turned to the video platform for an advertising blitz.
Tags: Facebook, News, Online Advertising, Facebook Inc, Falun Gong, Epoch Times, Political advertising


UK Council websites are letting citizens be profiled for ads, study shows

On the same day that a data ethics advisor to the UK government has urged action to regulate online targeting a conducted by pro-privacy browser Brave has highlighted how Brits are being profiled by the behavioral ad industry when they visit their local Council’s website — perhaps seeking info on local services or guidance about benefits including potentially sensitive information related to addiction services or disabilities. Brave found that nearly all UK Councils permit at least one company...
Tags: Google, Europe, UK, London, Privacy, Advertising Tech, Government, Marketing, Tech, Eu, European Union, United Kingdom, Data Protection, Council, Data Security, Online Advertising


In a Long History of Sexist Ads and Outrage, It’s the Apology That’s New

A KFC ad in Australia that infuriated women’s groups showed the power of the #MeToo movement, even as it called back to the many sexist ads of the past.
Tags: News, Australia, Social Media, Davis, Women's Rights, Kfc, Online Advertising, Kentucky Fried Chicken, Geena, Women and Girls, Advertising and Marketing, Institute on Gender in Media, MeToo Movement, Two Thousands (Decade


Why Google Backtracked on Its New Search Results Look

The internet giant, which some lawmakers and regulators say has grown too powerful, tweaked the way it displayed ads on search results. It did not go over well.
Tags: News, Search Engines, Online Advertising, Google Inc, Alphabet Inc, Computers and the Internet, Regulation and Deregulation of Industry, Antitrust Laws and Competition Issues




These Brands Said No to Running Super Bowl Commercials

Stella Artois, Burger King and other companies have decided against showing their wares on the year’s most-watched broadcast.
Tags: Television, News, Super Bowl, Online Advertising, Ryan, Reynolds, Advertising and Marketing, Anheuser-Busch InBev NV, Burger King Corp, Stella Artois Burger King


As Other Democrats Feud, Bloomberg Hammers Trump on Health Care

While the presidential candidates argue about each other’s health plans, Michael Bloomberg’s ads have attacked the president over pre-existing conditions.
Tags: News, Bloomberg, Michael Bloomberg, Online Advertising, Kaiser Family Foundation, Political advertising, Health Insurance and Managed Care, United States Politics and Government, Patient Protection and Affordable Care Act (2010, Presidential Election of 2020, Michael R, Bloomberg Hammers Trump on Health Care




A few issues with Facebook’s just launched Clear History tool

Facebook will allow users around the world to see, and control their data that third parties have shared with the platform, it said in a blog post on January 28. Called the “Off Facebook activity,” it is the information that businesses and organisations share with Facebook on the basis of users’ interactions with those sites […] ...
Tags: Travel, Facebook, Mark Zuckerberg, News, Privacy, Social Media, Online Advertising, User data, Browsing history