Posts filtered by tags: Online Advertising Challenges[x]


 

Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences […] The post Verizon Media Launches Next-Gen Solutions, the Future of ID-Less Advertising appeared first on Ad Tech Daily.
Tags: Ad & Media Strategies, Ad Operations, Ad Products, Ad Targeting, Cookieless Targeting, Online Advertising Challenges, Online Media, Press Releases, User Privacy, Connectid, Verizon Media


Swaarm Launches Privacy Enabled Attribution in Response to Apple’s IDFA Removal

Partner affiliate marketing attribution solution is first-of-its-kind for effectively capturing campaign and traffic source throughout the whole advertising network chain BERLIN — Swaarm announced the launch of a new, first-of-its-kind attribution chain methodology Privacy Enabled Attribution (PEA Chain) for the mobile advertising industry. PEA offers an effective attribution model for companies impacted by Apple’s removal of its […] The post Swaarm Launches Privacy Enabled Attribution in Respon...
Tags: Ad & Media Strategies, Ad Products, Ad Targeting, Digital Intelligence, Digital Marketing, Online Advertising Challenges, Press Releases, User Privacy, Affiliate Marketing, Marketing Attribution, Pea Chain, Privacy Enabled Attribution, Swaarm


Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate’s Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organisations maintain industry-established principles and standards for protecting personal data. “We are thrilled and proud to have […] The post Audiencerate Achieves TRUSTe Inter...
Tags: Advertising, Press Releases, User Privacy, Online Media, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, TrustArc, Audiencerate, Privacy Verification, Truste International


White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attacks

Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK — Since 2012, White Ops has been on a mission to protect enterprises from bot attacks to keep digital experiences human. Today, the company takes a leap forward by reintroducing itself as HUMAN. The new company name more authentically […] The post White Ops Reintroduces Itself as HUMAN, Signaling Cybersecurity Company’s Dedication to Protecting Enterprises from Bot Attac...
Tags: New York, Advertising, Press Releases, Human, Online Media, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad Fraud and Spam, Advertising Fraud, White Ops Rebranding, HUMAN Signaling Cybersecurity Company


Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Digital Intelligence, Ad Networks and Platforms, Ad Serving, Smart AdServer, Ad Fraud and Spam, Confiant, Ad Platforms, Advertising Security, Global Independent Adtech, Confiant Smart AdServer


Loud Mouth Media Announces Company Growth as COVID-19 Brings Increasing Demand for Ecommerce Marketing

Belfast, Northern Ireland – Loud Mouth Media, a multi-award winning performance digital marketing agency, has announced that it is on track to achieve 35% year on year revenue growth despite the unprecedented impact of the Coronavirus pandemic. Whilst navigating the challenging marketplace, the company has expanded its impressive portfolio to include Performance Creative as well […] The post Loud Mouth Media Announces Company Growth as COVID-19 Brings Increasing Demand for Ecommerce Marketing ap...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Belfast Northern Ireland, Ad & Media Strategies, Online Advertising Challenges, Ad Groups & Agencies, COVID-19, Covid19, Covid19 Impact, Loud Mouth Media


Lockdown Lifting to Signal Surge in Spending, Finds eBay Ads

New insights from eBay Ads UK reveal opportunities for brands to engage consumers from all walks of life as lockdown lifts – from partying pensioners to sun seekers, young and old London, UK: Brands should anticipate a surge in spending over the coming weeks, as Monday’s lockdown lifting marks the start of a season of shopping […] The post appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Spending, Censuswide, COVID-19, Covid19, Covid19 Impact


HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten UK advertisers LONDON, UK: A release today from Nielsen (NYSE: NLSN) highlights where the UK’s top advertisers spent their budgets last year and the impact the COVID-19 pandemic had on traditional advertising channels. The […] The post HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Nielsen, Public Health England, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, NLSN, UK Advertising, UK Ad Spending, COVID-19


Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment NEW YORK & PARIS — Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to […] The post Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse appeared first on Ad Tech D...
Tags: Advertising, Press Releases, Online Media, Media Buying, White Ops, New York Paris, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Fraud and Spam, Advertising Fraud, Invalid Traffic, CTV OTT, White Ops Advertising Integrity, Smart Ad Server, Safeguard Digital Advertising


White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses

2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today published its 2021 Marketing Fraud Benchmarking Survey and Report. Insights were collected from 129 […] The post White Ops Research Reveals Prevalence and Impact of Marketing Fraud on U.S. Businesses appeared first on Ad ...
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud and Spam, Marketing Fraud, Impact of Marketing Fraud on U S Businesses


MOLOCO Receives TAG Global Brand Safety Certification

TAG’s exacting standards assure buyers that their ads won’t be associated with content that could jeopardize their brand’s reputation REDWOOD CITY, CA — MOLOCO (www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification […] The post MOLOCO Receives TAG Global Brand Safety Certification appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Tag, Online Media, Media Buying, Redwood City, Ad & Media Strategies, Online Advertising Challenges, Ad Inventory Quality, Brand Safety, Moloco


Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. […] The post Flashtalking Acquires Protected Media To Offer Verif...
Tags: Advertising, Press Releases, Media Buying, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Ad Networks and Platforms, Flashtalking, Ad Fraud and Spam, Ad Management, Protected Media, Invalid Traffic Detection, Capabilities Across All Platforms


Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform NEW YORK — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform […] The post Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safe...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Ad Fraud, Ad Fraud and Spam, White Ops Advertising Integrity, Advertising Integrity


White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile In-App and Connected TV

White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first company to be granted Media Rating Council (MRC) accreditation […] The post White Ops is the First Company to Receive MRC Accreditation for Both Pre-Bid and Post-Bid Invalid Tra...
Tags: Advertising, Press Releases, Mrc, White Ops, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad and Media Verification, Ad Fraud and Spam, Invalid Traffic, First Company, Advertising Integrity Solution NEW YORK White Ops


White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon

Acquisition Will Further Accelerate White Ops’ Growth and Expansion in New Markets NEW YORK — White Ops (“White Ops” or the “Company”), a global leader in protecting enterprises and internet platforms from digital fraud and abuse, announced its acquisition by Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon (together, the “Sponsors”). The […] The post White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDrago...
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, White Ops, Ad & Media Strategies, Online Advertising Challenges, Ad and Media Verification, Goldman Sachs Merchant Banking Division, Ad Fraud and Spam, Advertising Fraud, ClearSky Security, Goldman Sachs Merchant Banking, NightDragon, Goldman Sachs Merchant Banking ClearSky Security


Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer London & New York: Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces it has successfully raised $17 […] The post Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers appeared fi...
Tags: Advertising, Press Releases, User Privacy, London New York, Arrowroot Capital, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Sourcepoint, CPRA, John Sedlak, California Privacy Rights Act, Privacy Compliance, Compliance Solutions for Publishers and Marketers, Compliance Solutions for Publishers


Publishers Renew Call for Government Action Against Google/Facebook Monopoly

Fiscal Update Announcement a Strong First Step Action Needed Now to Avoid US-Style “News Deserts” TORONTO — Canada’s news media publishers today applauded the Government of Canada for standing up to giant internet companies in Monday’s Fiscal Update, and renewed their call for the government to take action to level the playing field for Canada’s […] The post Publishers Renew Call for Government Action Against Google/Facebook Monopoly appeared first on Ad Tech Daily.
Tags: Google, Facebook, Social Networks, Advertising, Canada, Press Releases, Online Media, Social Media Advertising, Media Buying, Toronto Canada, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Online Content Publishers, News Media Canada, Fiscal Update


White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy

London, UK: White Bullet has already stopped millions of dollars of ad spend from funding piracy by collaborating with brands, advertisers, regulators and rights owners. It has now launched the Intellectual Property Infringement Platform (IPIP) as its flagship anti-piracy service, designed to make the job of detecting fraudulent content easier. Static lists of infringing websites […] The post White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy appeared first o...
Tags: Advertising, Press Releases, Online Media, London UK, Ad & Media Strategies, Online Advertising Challenges, Ad Products, Ad Fraud and Spam, Intellectual Property Protection, Fraudulent Content, White Bullet, Intellectual Property Infringement Platform IPIP


Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust’s app marketing platform as a single source of truth for performance marketing across channels SAN FRANCISCO — Global app marketing platform Adjust today announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining […] The post Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and R...
Tags: Adobe, Advertising, San Francisco, Press Releases, Mobile Advertising, App Marketing, Adjust, Digital Marketing, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Fraud and Spam, Mobile App Data, Ad Measurement, Adobe Exchange, Ad Fraud Prevention


White Ops Expands Partnership With Snowflake to Launch Fraud Protection Datasets on Snowflake Data Marketplace

Kargo Operationalizes White Ops Fraud Protection Insight With Snowflake NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it will deploy its customer datasets on Snowflake Data Marketplace providing digital customer journey focused professionals with immediate and scalable access to detailed insights to visualize and stop fraudulent […] The post White Ops Expands Partnership With Snowflake to Launch Fraud Protection...
Tags: Advertising, Press Releases, Mobile Advertising, User Privacy, Online Media, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Ad Fraud, Ad Fraud and Spam, WhiteOps, Customer Datasets, Snowflake Data Marketplace


Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox

Coalition of businesses asks Competition watchdog to impose ground-breaking legal block on launch of ‘anti-competitive’ Google browser technology London – A coalition of leading technology and publishing companies is asking the UK’s Competition and Markets Authority (CMA) to delay a major technology release by Google that would cement its dominance of online business – and frustrate […] The post Marketers for an Open Web Calls on CMA to Block Google’s Privacy Sandbox appeared first on Ad Tech Da...
Tags: Google, UK, London, Featured, Advertising, Press Releases, Cma, User Privacy, Online Media, Digital Marketing, Competition and Markets Authority CMA, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Block Google, Mow


Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study Shows Brands Can Fuel Post-COVID Economic Recovery

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April). While the global economy is forecast to contract by -4.4% this year (IMF), branded companies worldwide have bounced back from the COVID-19 crisis to record growth of 3.8% (from US$116.6 to US$121.0 trillion between […] The post Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study Shows Brands Can Fuel Post-COVID Economic R...
Tags: Featured, Advertising, US, Press Releases, Imf, IAA, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, International Advertising Association, COVID-19, Covid19 Recovery, Covid19 Impact, Brands Matter, Global Study Shows Brands Can Fuel Post


Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO — AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. While Facebook took the #1 spot, both Google and Facebook continued to dominate mobile advertising with a significant majority of the non-organic install […] The post Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performan...
Tags: Google, Facebook, Featured, Social Networks, Advertising, San Francisco, Press Releases, Mobile Advertising, Social Media Advertising, Appsflyer, Facebook Advertising, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Products


Ignorance Around Advertising Is Putting the Free Internet at Risk

Ignorance around advertising is putting the free internet at risk The Trade Desk calls for the advertising industry to educate consumers as new research reveals that four in ten have no idea that the internet is ad-funded – with many thanking internet providers, Facebook and even China for free access Consumers expect a subsidised service, […] The post Ignorance Around Advertising Is Putting the Free Internet at Risk appeared first on Ad Tech Daily.
Tags: Facebook, China, Advertising, Press Releases, Free Internet, Ad Blocking, Online Media, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Publisher Monetization, The Trade Desk, Publisher Revenue, Internet Funding


Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

NEW YORK — Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to […] The post Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric appeared first on Ad Tech Dai...
Tags: New York, Advertising, Press Releases, Undertone, Media Buying, KPI, Ad & Media Strategies, Ad Viewability, Online Advertising Challenges, Integral Ad Science, Digital Intelligence, Ad Products, Ad and Media Verification, IAS, Video Viewability, Video Buying


clean.io Partners with Index Exchange to Expand Malvertising Protection for Publishers and Consumers

BALTIMORE — clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Index Exchange, one of the world’s largest independent ad exchanges, today announced a partnership that further ensures the ad exchange’s existing commitment to combating malvertising on behalf of publishers and consumers. As Index Exchange continues to scale its omnichannel capabilities, […] The post clean.io Partners with Index Exchange to Expand Malvertising Protection for Pub...
Tags: Featured, Advertising, Press Releases, Malvertising, Baltimore, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Networks and Platforms, Ad Products, Ad and Media Verification, Ad Fraud and Spam, Index Exchange, Clean.io, cleanAD


Mobile Media Revenue to Approach $860 Billion By 2025

BOSTON — COVID-19 will boost worldwide revenue on content consumed on mobile phones by 28% in 2020 according to Strategy Analytics latest report “Global Mobile Media Forecast: 2015-2025.” Stay-at-home guidance issued by governments as result of the COVID-19 pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to shift their […] The post Mobile Media Revenue to Approach $860 Billion By 2025 appeared first on Ad Tech Daily.
Tags: Featured, Boston, Advertising, Press Releases, Mobile Advertising, Strategy Analytics, Online Media, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, COVID-19, COVID, Covid19, Covid19 Recovery


IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post COVID-19

London: The International Advertising Association (IAA), announced the dates for its upcoming annual Creativity4Better Conference, Brands: The Engine for Economic Revival –  which will explore  ‘why brands matter’ in times of crisis. The virtual conference will take place on October 27-28 and will focus on why brands are so important to any economic recovery post COVID-19. The […] The post IAA Joins With United Nations to Show How Brands Can Drive Economic Recovery Post COVID-19 appeared first o...
Tags: London, Featured, Advertising, United Nations, Press Releases, Digital Marketing, IAA, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Advertising Events, International Advertising Association, International Advertising Association IAA, COVID-19, Covid19, Covid19 Recovery


Tappx Leads AdTech Industry for App-Ads.txt Adoption

– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play – Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory […] The post appeared first on Ad Tech Daily.
Tags: Google Play, Advertising, Press Releases, Mobile Advertising, Digital Marketing, Media Buying, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Mobile App Monetization, Ad Fraud and Spam, Advertising Fraud, Tappx, App-ads.txt, App Inventory Fraud


SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap

SINGAPORE — Smart advertising marketplace SaTT is proud to announce the listing of its namesake token SATT on leading digital assets trading platforms – KuCoin, a centralized exchange (CEX) and Uniswap, a decentralized exchange (DEX). Smart advertising marketplace SaTT is proud to announce its listing on leading digital assets trading platforms – @kucoincom and @UniswapProtocol #smartadvertising #SaTT #blockchain #smartsolutions #decentralized #transparency […] The post SaTT Smart Advertising To...
Tags: Singapore, Advertising, Press Releases, Blockchain, Online Media, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, Ad Products, KuCoin, Uniswap, Satt, Satt Token, Smart Advertising, Crypto Exchanges KuCoin, DEX Smart