Posts filtered by tags: Online-marketing[x]


What Is White Label SEO?

Sometimes a company needs to outsource expertise to create a full suite of offerings that customers demand. This is where white label SEO services come in. But exactly what is white label SEO? What is White Label SEO? White label SEO, or SEO reseller services, is a search engine optimization partnership between two companies that have agreed to share the sales and marketing responsibilities of an SEO product. This means that a company removes its branding from a product and uses the specific ...
Tags: Google, Startups, Seo, Social Media Marketing, Online Marketing, Others, Digital Marketing, White Label SEO, White Label SEO Services

5 Need-To-Know SEO Tips For Law Firms

Knowing how search engine optimization works is important if you want a good search ranking with a search engine like Google or Duck Duck Go, and given that there is a fair amount of competition between lawyers, you will need every advantage that you can get. If you need some help improving your law practice’s SEO, here are a few things you can keep in mind when making improvements. Learn How to Analyze. Knowing how to improve your website is a good first step when improving your SEO, and you...
Tags: Google, Startups, Seo, Online Marketing, Others, Law Firm, Google Analytics Google Analytics, Marketing Advice, Social Media Monitoring You

3 Steps to Landing Your Next Role in Digital Marketing

It’s important to remember that you won’t get every job you apply for. This might sound obvious but when you are in the middle of the process and not getting anywhere, it’s easy to forget. You will find the job for you.
Tags: Jobs, Marketing, Online Marketing, Discover Career Opportunities

Right-Size Your Office For Collaboration And Productivity

by Leonard Callejo, Director of Online Marketing at Cisco Webex   Empty and underused office spaces are teeming with potential.   With so much real estate available, it’s an opportune time to experiment with an office space layout and right-size it with the features you need to build a collaborative office space — one that inspires workers to produce to their fullest potential. That could mean adhering to an open office plan, doubling down on meeting and breakout spaces for your smaller t...
Tags: Startups, Office, Cisco, Workplace Productivity, Online Marketing, Leonard, WebEx, Professionalisms, Cisco WebEx, Leonard Callejo, Right-sizing, Cisco Webex Empty

How To Build Your Brand’s Visibility With Instagram Videos

Whether you’re uploading to your story or on IGTV, Instagram videos are a great way to increase your brand visibility and attract new customers. You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure. Today, we’re going to cover some tips for increasing your brand’s visibility by using Instagram videos. The type of content you create can have a significant impact on whether or ...
Tags: Startups, Instagram, Youtube, Online Marketing, Video Marketing, Others, Digital Marketing, Instagram Marketing, Instagram Videos, IGTV Instagram

Must-Know Disadvantages and Advantages of Digital Marketing

Are you trying to figure out if digital marketing right for you? Read this article to learn about the disadvantages and advantages of digital marketing.
Tags: Business, Marketing, Online Marketing, Digital Marketing, Falcon Digital Marketing

How to build a brand in a time of crisis

Many of our clients are wondering what the next steps should be for their business and it’s led to powerful discussions. After having many of these conversations, we wanted to share some of the best takeaways with the industry at large, in hopes these tips help you stay in the game during this delicate time.
Tags: Sponsored, Real Estate, Marketing, Radio, Digital Advertising, Online Marketing, Branding, Online Advertising, Digital Marketing, Agent Brand, Agent Image, Jon Krabbe, How to build a brand in a time of crisis

Keeping Employees Healthier Through Remote Work

by Leonard Callejo, Director of Online Marketing at Cisco Webex Flu season is challenging for almost everyone. Because influenza is so contagious, it’s often not a question of whether someone will get it, but how well they will hold up in response to it. Flu shots and regular hand-washing can greatly lessen the chances of a serious infection, as can simply staying home during periods of peak contagion. The latter option deserves a lot more attention as a prevention strategy, especially in the c...
Tags: Startups, Remote Work, Cisco, Online Marketing, Centers for Disease Control, Leonard, WebEx, Employee Health, Professionalisms, Cisco WebEx, Workplace health, Leonard Callejo

Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures

In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and in recent years tech companies like Datorama and, SuperMetrics and Adverity have appeared to give marketeers a data intelligence platform to deal with the welter of spreadsheets and reports necessary to track everything. Last year, Vienna HQ’d Adver...
Tags: Amazon, Startups, TC, Europe, Publishing, Unilever, E-commerce, Companies, Artificial Intelligence, Vienna, Ikea, Red Bull, Shopify, TechCrunch, Sapphire, Felix Capital

How To Make Your Blog Posts Convert Visitors Into Customers

Bloggers often brag about their website traffic. So does my friend who has a food blog. Once, she said: “I get two thousand unique visitors every month.” “That’s great! You did a good job,” – I said. “And how much do those two thousand people pay for your meal plans?” Then she got all upset because her blog brought her not a single dollar yet. Of course, there is nothing wrong with creating a blog and failing to monetize it. Some people are passionate about writing articles; others love sharing...
Tags: Startups, Cta, Online Marketing, Others

Tips For Setting Up A Remote Working Environment

by Leonard Callejo, Director of Online Marketing at Cisco Webex Even before COVID-19 changed the landscape on working from home, it’s become an increasingly popular choice for the modern workforce. It’s also a convenient option for a variety of reasons, from caring for young children or housetraining a new puppy to avoiding spreading an illness if you’re under the weather but not too sick to work. There are many situations where people who haven’t yet worked from home may want – or have – to do...
Tags: Work From Home, Startups, Remote Work, Cisco, Home Office, Remote Working, Online Marketing, Personal Productivity, Leonard, WebEx, Professionalisms, Cisco WebEx, Christina DesMarais, Leonard Callejo, neighborhood Inc

Effective New Ways To Get Instagram Followers In 2020

Do you want to increase the followers of your company page on Instagram? And do you want to increase your following count as soon as possible then try using tool like Activeig to bring more likes, views, followers and comments. In this article, we will show you ways to achieve your goal organically. Borrow hashtags from competitors. Why not use the hashtags of your competitors, consciously? Always keep an eye on your competitors on Instagram and especially the posts that have the most Instagr...
Tags: Startups, Instagram, Marketing, Social Media Marketing, Online Marketing, Others, Instagram Marketing, Insert Instagram, Awareness Interest Desire and Action

How to keep your business running when you can’t meet face to face

There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governments are joining the CDC and recommending social distancing — reducing close contact between people.
Tags: Sponsored, Real Estate, Cdc, Virus, Radio, Vr, Virtual Reality, Agent, Digital Advertising, Online Marketing, Online Advertising, Digital Marketing, Corona, Pandemic, Homesnap Pro, Homesnap

Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign.
Tags: Real Estate, Radio, Event, Conference, Sponsorship, Partnership, Digital Advertising, Online Marketing, Online Advertising, Best Practices, Digital Marketing, Inman

New Snapchat Tool Lets You Create AR Ads for Your Business

Snapchat has announced the launch of a web-based Augmented Reality (AR) production tool to allow businesses to create AR lens. The tool, Lens Web Builder, by the photo and video messaging platform is presented to democratize AR advertising production. Snapchat has continued to open opportunities for business to leverage their brand to customers. Where once the lenses were used to superimpose funny glasses on people, make cats and dogs sparkle. Today they are creating opportunities for businesse...
Tags: Sales, Snapchat, Online Marketing, Social Media Social, Small Business News, Lens Web Builder Lens Web Builder

Hootsuite Launches Social Listening Tool Geared for Small Businesses

Do you dream about knowing what your consumers are doing, feeling, and thinking pertinent to your brand? If yes, then the latest social listening tool from Hootsuite can help you do so. Hootsuite recently launched its new listening solution Insights Powered by Brandwatch. With this tool, small businesses can have better consumer intelligence. What’s more, businesses can use it to understand how they are being perceived on social media, enabling them to better plan social media marketing strateg...
Tags: Sales, Online Marketing, Hootsuite, LinkedIn Facebook, Henk Campher, Brandwatch, Small Business News, Hootsuite Hootsuite VP

How To Hire And Train A New Employee During The Summer (When Most People Are On Vacation)

by Leonard Callejo, Director of Online Marketing at Cisco Webex Recruiting and hiring employees is challenging, if only because the stakes for making the right choice are so high. Say you had to replace a worker who had been hired only recently, since they turned out to be a poor cultural fit. Doing so could cost as much as one-third of their annual compensation, according to an Employee Benefits News report. On top of the normal difficulties of the hiring process, HR also has to deal with its ...
Tags: Startups, Summer, Cisco, Vacation, Hiring, Online Marketing, Leonard, WebEx, Professionalisms, Hiring Practices, Cisco WebEx, Leonard Callejo, Cisco Webex Recruiting

10 Benefits Of Using The Best Facebook Video Ads For Your Marketing Campaigns

Many people like to use the best Facebook video ads in their marketing campaigns because they know that there are a lot of people using Facebook round the clock. If you are a business owner, you shouldn’t ignore the power of Facebook video ads in bringing in sales for you. If you have not yet started embedding your own video ad in your Facebook content, here are some benefits you stand to gain if you start . You Can Accurately Target the Correct Demographic Group. Marketers want their market...
Tags: Startups, Facebook, Social Media Marketing, Short, Online Marketing, Video Marketing, Others, Facebook Video Ads, Correct Demographic Group Marketers, Majority of Facebook

4 Of The Best Small Business Tools To Use In 2020

by Leonard Callejo, Director of Online Marketing at Cisco Webex Small-and medium-sized businesses (SMBs) can that larger organizations may not. These range from budgets being significantly smaller, profit margins being squeezed, and employees juggling various roles to meet the needs of the company. Every investment needs to be carefully scrutinized to ensure it can deliver tangible ROI and positively impact the business. There are a lot of different small business tools out there that can hel...
Tags: Startups, Small Business, Cisco, Online Marketing, Leonard, WebEx, Professionalisms, Business Tools, Cisco WebEx, Leonard Callejo, Cisco Webex Small

The Best Strategies For Boosting Your Brand’s Instagram In 2020

Boosting your Instagram presence can seem like a pretty daunting task. Not only does it require knowing how to get attention from people, but doing so in a way that captures and keeps their attention long-term. To capture this trend ourselves, we decided to study some of the best strategies you can use to get your Instagram up and beyond in 2020. Check out what we learned below: Make It Apparent What You Stand For. As your brand has a mission to its purpose, expressing that to your base...
Tags: Startups, Instagram, Marketing, Social Media, Social Media Marketing, Online Marketing, Others, Digital Marketing, Instagram Marketing, Pepsi

The Top 5 Advertising And Paid Media KPIs To Track In Your Campaign Dashboard

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Here we outline how to set goals for your next advertising campaign and what KPIs you should track in order to measure them. Setting goals: following the SMART framework. When it comes to using an effective marketing strategy for your next campaign the first step is to...
Tags: Startups, Advertising, Marketing, Ppc, Online Marketing, Others, KPI, WorsStream

Developers Making the Most Money Among Freelancers on Upwork

According to a study by eBiz Facts, it still remains a profitable career for freelance developers to earn the highest pay. The study surveyed over 2 million Upwork freelancer profiles and ranked them on who earns the highest amount of money. The study was based on the highest paid freelancers on Upwork 2020 who have charged $60 or more, and have billed 100+ hours in the past six months. In it, 2,728 freelancers on Upwork have earned at least $,1000 per month over the past six months. This rough...
Tags: Sales, Php, Online Marketing, Upwork, DepositPhotos, Small Business News, Niall Doherty

10 Expert Insights to Help You Update Your Online Marketing Strategy

If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. To learn about the trends, insights, and predictions that could impact your strategy in 2020, here are some relevant tips from members of the online small business community. Develop Your Online Marketing Strategy for YouTube YouTube can be a powerful tool for businesses looking to reach their customers in new ways. But ...
Tags: Sales, Online Marketing, YouTube YouTube, Marketing Tips, Ivan Widjaya, Katie Lundin, Janice Wald, Joshua Nite, Sameer Somal, Minuca Elena, Joshua Schofield, Flash Point Digital Marketing, Ahmed Borai, Stephanie Newton

3 Marketing Mistakes You Must Avoid In 2020

by Alex Shultz of Sure Oak To succeed in business, you have to market your business. But did you know that marketing doesn’t have to be difficult or expensive? In this digital age, you no longer need a team of experts and piles of cash to get your message out there. With the right mindset — and a little creativity — you can get more eyes on your company than ever. While many business owners know this, they often make some bonehead marketing mistakes — mistakes they could have easily avoide...
Tags: Google, Startups, Marketing, Online Marketing, Others, Alex Shultz, Power of Location Location, Sure Oak Alex

Top 5 Social Media Strategies For Online Businesses

Social Media is the best platform to do online marketing where you can easily introduce your brand globally. A plethora of online business is executing through social media. However, before using social media we need to make some strategies so Read more… The post Top 5 Social Media Strategies For Online Businesses appeared first on Internet Marketing, Guest Post, B2B Marketing, Latest Technology, SEM, SEO Tips.
Tags: Social Media, Seo, Travel Blog, Online Marketing, Digital Marketing, Social Media Strategies, Strategies, Fashion Blog, News Trends, Online Businesses, Cultural blog, Educational Blog, Food Blog, IT blog, Lifestyle Blog, Social Media Strategies For Online Businesses

Tips For Targeting A Hyper-Local Audience

For small businesses, a lot of the time, their market doesn’t extend beyond the radius of the area they’re in. When that’s the case, you have to be more effective in everything you do — especially your marketing. Because of technology, now small businesses are much more capable of reaching out and grabbing new customers. Your local market may not be teeming with a bustling population, but with a well-planned marketing strategy, you can grow your business. Continue reading to learn some tips for...
Tags: Startups, Facebook, Online Marketing, Others, Digital Marketing

Tips For Choosing The Right SEO Agency For Your Small Business

If you are looking to achieve successful results for your business, then you have to take some preliminary steps to ensure the right people are working on your website. It is the best way of ensuring you drive qualified leads and come up with a strategic marketing plan. However, with the growing need for SEO by businesses, many SEO companies are sprouting up. As such, it becomes even harder to find an agency you can trust with something as valuable as your online presence. So how do you choose ...
Tags: Google, Startups, Seo, Search Engine Optimization, Online Marketing, Others, Digital Marketing

6 Reasons Why Digital Marketing Is Not Helping Your Business

In today’s modern times, digital marketing is the most effective way of increasing ROI and pushing into the forefront of competition. Even so, when your business has done all it can to apply digital marketing to its overall scheme of things and you see little to no results, it’s only natural to ask why. When your marketing results are less than stellar, it may be tempting to conclude that digital marketing just doesn’t work, but the reality is that there is more involved than you might realize....
Tags: Startups, Marketing, Digital, Online Marketing, Others, Digital Marketing

How to Choose the Right Advertising and Marketing Channels

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention. Don’t get swept away by a current of media buzz. Avoid making unprofitable decisions. Advertising and Marketing Channels Keep this in mind. Consider your options in ...
Tags: Google, Sales, New Jersey, Online Marketing, Don, Pella, Marketing Tips, DepositPhotos, anytown USA, Scott Keever, Right Advertising and Marketing Channels, Digital Strategies Every, Chicago Best

Copper Offers CRM with Full Functionality in G Suite

CRM software simply means customer relationship management. And any sized business can use them. Popular ones used by SMB’s include Salesforce Essentials and Keap — formerly Infusionsoft. Why use a CRM? A CRM collects info from existing customers or new leads. It places them into an easy interface. Fast access to your own notes on an account helps you retain clients. Because you appear organized and attentive. CRM promises it’ll give your human memory an irreplaceable crutch. Are CRMs Easy t...
Tags: Google, Sales, Intuit, Mailchimp, Online Marketing, Xero, G Suite, Dennis Fois, Keap, Fois, NewVoiceMedia Vonage, Scott Marker, Kira Lenke, Gsuite Google, Before NewVoiceMedia Fois, Barclays Solera