Posts filtered by tags: Online Media[x]


 

Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale

TOKYO — Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight agencies chosen for this partnership – agencies trusted by Google to help scale the adoption of creative best practices and to work with advertisers to develop ad assets that can succeed across Google’s […] The post Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale appeared first on Ad Tech Daily.
Tags: Google, Advertising, Tokyo, Press Releases, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Ad Products, Ad Creatives Showcase, Ad Creative Platform, Kaizen Ad


U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth NEW YORK — U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent […] The post U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billi...
Tags: Advertising, US, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Media Buying, Ad & Media Strategies, Digital Intelligence, Digital Ad Revenues


IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies for Digital Video

Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning NEW YORK — Delving into how consumers watch digital video—beyond dayparts, demos and/or perceived personas—IAB released research that highlights how consumers motivations and mindsets inform their receptivity to advertising. The study presented at the 2019 IAB Digital Content NewFronts, entitled “A Day in […] The post IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies ...
Tags: Advertising, Video Ads, Press Releases, Interactive Advertising Bureau, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifestyle Service O2O Benchmark in China

BEIJING — iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK) an independent online marketing and enterprise data solutions provider in China announced a strategic partnership with BTG WELINK (“BTGW”), an online retail services arm of Beijing Tourism Group (“BTG”) and Tencent Holdings Limited (“Tencent”) (00700.HK), China’s leading provider of internet value added services. The partnership […] The post iClick Interactive, BTG WELINK and Tencent Form Strategic Partnership to Set Lifes...
Tags: China, Advertising, Beijing, Tencent, Press Releases, Online Media, Digital Marketing, Media Buying, HK China, Ad & Media Strategies, Digital Intelligence, Tencent Holdings Limited, Btg Welink, Iclick Interactive, Tencent Form Strategic Partnership, Interactive Asia Group Limited


Report from ANA and White Ops Shows War on Ad Fraud is Succeeding

Measures Designed to Block Fraudulent Impressions Are Working PHOENIX — Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association […] The post Report from ANA and White Ops Shows War on Ad Fraud is Succeeding appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ana, Online Media, Association of National Advertisers, White Ops, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Ad Fraud, Ad Fraud and Spam, Advertising Fraud, ANA Association


IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK — The IAB Technology Laboratory released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support […] The post IAB Tech Lab Releases for Public Comment a New Specification to Imp...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Iab, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Iab Tech Lab, Ad Serving, IAB Technology Laboratory, Secure Interactive Media Interface Definition, Simid


Khoros Launches Ads Capabilities to Provide A Combined View of Paid and Organic Social Media

Khoros provides enterprise companies with a holistic view of paid and organic social media to drive business value through seamless customer engagement SAN FRANCISCO — Khoros (formerly Spredfast and Lithium), the leading digital customer engagement platform, announced the launch of Ads Capabilities to help enterprises maximize their paid and organic social media programs. As the first innovation […] The post appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Spredfast, Online Media, Social Media Advertising, Ad & Media Strategies, Ad Products, Paid Social Media, Lithium, Organic Social Media, Ads Capabilities, Khoros, Khoros Launches Ads Capabilities


Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimise Digital Marketing Budgets and Increase Profits LONDON, UK — LiveRamp® the identity platform powering exceptional experiences, today released “The Total Economic Impact™ Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. […] The post Study Reveals...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Liveramp, Forrester Consulting, Liveramp Identitylink, Digital Marketing Budgets


Merkle Releases Its Q1 2019 Digital Marketing Report

Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Columbia, MD — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released its Q1 2019 Digital Marketing Report (DMR). The full report analyzes key trends in paid search, organic search, display, and social, providing insights […] The post Merkle Releases Its Q1 2019 Digital Marketing Report appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Merkle, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Digital Marketing Report, Performance Marketing, Facebook Spend, Overall Paid Social Spend Columbia


IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale

Amazon Neptune enhances IgnitionOne’s Customer Intelligence Platform with fast and efficient cross-device and cross-browser audience activations New York, NY – IgnitionOne, a global marketing technology and services leader, announced its use of Amazon Neptune to further enhance IgnitionOne’s Customer Intelligence Platform (CIP) with amplified identity resolution capabilities, allowing for greater cross-device performance and cross-browser audience […] The post IgnitionOne uses Amazon Neptune to ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, New York Ny, Ad & Media Strategies, Digital Intelligence, Ad Products, IgnitionOne, Amazon Neptune, Identity Resolution, Audience Activation, Customer Intelligence Platform, Customer Intelligence Platform CIP


Three-fifths of Digital Publishers Saw Business Growth in 2018

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats London, UK: Digital publishing revenues increased by 6.8%, with combined totals rising to £511.5m over the last year, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing […] The post Three-fifths of Digital Publishers Saw Business Growth in 2018 appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, Deloitte, Online Media, Aop, London UK, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Online Content Publishers, Monetization Strategy, Digital Publishers Revenue Index, Association For Online Publishing, Dpri


APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Strategy

The Onslaught of Content Produced  Will Require an Entrepreneurial Approach for Marketers DENVER – Advertising Production Resources [APR] has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends […] The post APR’s Annual Advertising Production Trends Highlight the Need to Have a Content Production Str...
Tags: Advertising, Press Releases, Online Media, APR, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Groups & Agencies, Ad Creatives Showcase, Advertising Production Resources, Advertising Production Trends


AdGreetz Launches First, Fully-Automated and Integrated Marketing Platform, AdChef™

AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning Optimization LOS ANGELES — AdGreetz announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions […] The post AdGreetz Launches First, Fully-Automated and Integrated Mark...
Tags: Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Adchef, Adgreetz, Integrated Marketing Platform, AI Machine Learning Optimization LOS ANGELES


Integral Ad Science Names Tony Marlow as Chief Marketing Officer

NEW YORK — Integral Ad Science (IAS) announced the appointment of Tony Marlow as Chief Marketing Officer effective April 29, 2019. In his new role, the New York-based Marlow will report directly to CEO Lisa Utzschneider. He will spearhead market growth initiatives and drive both marketing and communication strategy globally for the verification technology company. […] The post Integral Ad Science Names Tony Marlow as Chief Marketing Officer appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Marlow, Ad & Media Strategies, Integral Ad Science, People in Ad Tech, IAS, Lisa Utzschneider, Tony Marlow


FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys Offers advertisers control and transparency across all buying channels NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced its partnership with A+E Networks, a global content company comprised of some of the most popular and culturally relevant brands […] The post FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across ...
Tags: New York, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, A+E Networks, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Serving, Video Ad Management, CMCSA, FreeWheel


LiveRamp Acquires Consent Management Platform Faktor

Company Expands Suite of Privacy Offerings and Doubles Down on Commitment to Data Stewardship LONDON, UK – LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, announced the acquisition of Faktor to enable streamlined consent management across the open web. This deal represents a big win for the entire ecosystem and reinforces LiveRamp’s strategic focus on privacy and data […] The post LiveRamp Acquires Consent Management Platform Faktor appeared first on Ad Tech Daily...
Tags: Advertising, Press Releases, User Privacy, Gdpr, Online Media, London UK, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Liveramp, Faktor, Consent Management


Outbrain Receives JICWEBS Brand Safety Certification

LONDON — Outbrain, the world’s leading discovery and native advertising platform, announced it received its certification from The Joint Industry Committee for Web Standards (JICWEBS) for brand safety. “Our JICWEBS certification shows that we are doing just that” JICWEBS is an independent UK organization that sets best practice and standards for trusted online ad trading. […] The post Outbrain Receives JICWEBS Brand Safety Certification appeared first on Ad Tech Daily.
Tags: UK, Advertising, Native Advertising, Press Releases, Online Media, Outbrain, Content Discovery, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Jicwebs, Joint Industry Committee for Web Standards JICWEBS, LONDON Outbrain


IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad Sellers

First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board NEW YORK — IAB, the national trade association for the digital media and marketing industries, launched a comprehensive, two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent on the key […] The post IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad S...
Tags: Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Digital Intelligence, Media Sales Leadership Training, Digital Media Marketing Industry Leaders, IAB Education Advisory Board NEW YORK IAB


IAB Establishes First-Ever NewFronts West Advisory Board

ewFronts West Dates Set for September 11 & 12 in LA, Themed ‘Relationships Matter. Take a Stand!’ NEW YORK — IAB, the national trade association for the digital media and marketing industries, announced that the second annual Digital Content NewFronts West will be held on September 11 and 12, 2019, in Los Angeles, California at […] The post IAB Establishes First-Ever NewFronts West Advisory Board appeared first on Ad Tech Daily.
Tags: La, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Los Angeles California, Ad & Media Strategies, Digital Intelligence, Digital Content NewFronts


Ace Metrix Reveals Top Creative from Q1

Microsoft, Tecate, and Verizon rank first in lists for Breakthrough, Humor and Storytelling LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2019 Q1’s top ads based on Breakthrough, humor and storytelling. The Breakthrough list is derived from a combination of Attention and Likeability components, whereas […] The post Ace Metrix Reveals Top Creative from Q1 appeared first on Ad Tech Daily.
Tags: Verizon, Advertising, Press Releases, Digital Advertising, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Ad Groups & Agencies, Ad Creatives Showcase, Ace Metrix Top Ads, Microsoft Tecate, Storytelling LOS ANGELES Ace Metrix


Merkle Releases Amazon Advertising Flywheel Strategy Guide

Annual playbook examines the impact of Amazon advertising on vendors and sellers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released its second annual Amazon Ads Playbook. This year’s report, titled “The Amazon Advertising Flywheel Strategy Guide,” explains Amazon advertising’s effect and impact on vendors and sellers, while examining the main components […] The post Merkle Releases Amazon Advertising Flywheel Strategy Guid...
Tags: Amazon, Advertising, Press Releases, Merkle, Flywheel, Columbia, Online Media, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Amazon Ads Playbook


Perion Extends Undertone’s Digital Advertisement Solution, Acquires Captain Growth

Disruptive AI technology unlocks value of ad units – based on performance signals – across social, search and display campaigns to be integrated into Undertone’s Synchronized Digital Branding TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced the acquisition of Septa Communications LLC, also known as “Captain Growth”, to complement Undertone, a […] The post Perion Extends Undertone’s Digital Advertisement Solution, Acquires Captain Growth appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Undertone, Online Media, Media Buying, Peri, Ad & Media Strategies, Ad Products, Perion Network, Captain Growth, Digital Branding, Septa Communications, TEL AVIV Israel NEW YORK Perion Network Ltd NASDAQ, Septa Communications LLC


WPP Opens New Campus in Amsterdam

The renovated Amsteldok building brings together 15 WPP agencies into a single location LONDON — WPP (NYSE:WPP) marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy. Each WPP campus is designed to provide world-class spaces that bring together its people and agencies into one location, encouraging […] The post WPP Opens New Campus in Amsterdam appeared first on Ad Tech Daily.
Tags: London, Advertising, Amsterdam, Press Releases, WPP, Online Media, Ad & Media Strategies, Ad Groups & Agencies, Amsteldok, Wpp Amsterdam


FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends. NEW YORK — FreeWheel, A Comcast […] The post FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing appeared first on Ad Tech...
Tags: New York, Advertising, Comcast, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, FreeWheel, Video Advertising Report


LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts SAN FRANCISCO — LiveRamp® (NYSE: RAMP) – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink™ from within Marketo. Starting today, Marketo users can connect their first-party customer data to […] The post LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Exper...
Tags: Advertising, Press Releases, Marketo, Online Media, Ad & Media Strategies, Digital Intelligence, Liveramp, Identitylink, Marketo Customers Now Able, Marketo Starting


The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China

Programmatic platform allows multinational brands to drive growth in China LOS ANGELES — In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk (Nasdaq: TTD) has officially launched its programmatic ad buying platform in China. “The Trade Desk enabled us to consolidate our client’s global marketing initiatives onto one […] The post The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China appeared first on Ad Tech ...
Tags: China, Advertising, Press Releases, iQiyi, Youku, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Programmatic Advertising, The Trade Desk, TTD, Trade Desk NASDAQ, Baidu Exchange Services, China Advertising


When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat

80 percent of British online users recognize the role advertising plays in keeping the internet free, says new research from eyeo COLOGNE, Germany & SAN FRANCISCO — The importance of advertising to a free internet cannot be overstated. New research from YouGov, commissioned by eyeo, makers of Adblock Plus, Flattr and Trusted News, confirms that this sentiment is recognized among 80 […] The post When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat appeared fi...
Tags: Advertising, Press Releases, Yougov, Adblock Plus, Online Media, Media Buying, Eyeo, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Trusted News, Flattr, COLOGNE Germany SAN FRANCISCO


NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing

Leslie Wood First Woman to Receive ARF Erwin Ephron Demystification Award NEW YORK — NCS announced that Chief Research Officer Leslie Wood, Ph.D will be recognized with one of the advertising industry’s most prestigious awards at the ARF’s upcoming AudienceXScience conference. Created to honor Erwin Ephron’s legacy, the award seeks to acknowledge those in the advertising industry […] The post NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising an...
Tags: Advertising, Press Releases, Online Media, Ncs, Arf, Ad & Media Strategies, People in Ad Tech, Audiencexscience, Leslie Wood, Science of Advertising and Marketing, Erwin Ephron


AdPushup Launches Free Ads.Txt Management Tool for Publishers

NEW YORK — AdPushup, a leader in the ad revenue optimization space, has launched a free tool called Manage Ads.txt to help publishers visually manage their ads.txt files. The tool is designed to help publishers reduce ads.txt errors, save time, and protect their ad revenue. Ads.txt is a file standard created by the Interactive Bureau […] The post appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Media Buying, Ad & Media Strategies, Ad Operations, Digital Intelligence, Online Content Publishers, Ad Products, Monetization Strategy, Ad Revenue Optimization, Adpushup


The Trade Desk Welcomes Lise Buyer to Its Board of Directors

LOS ANGELES — Global advertising technology leader The Trade Desk (Nasdaq: TTD) is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner since 2006 of the Class V Group, a consulting firm that advises companies on successful initial public offerings and other market strategies. Buyer […] The post The Trade Desk Welcomes Lise Buyer to Its Board of Directors appeared first on Ad Tech Daily.
Tags: Advertising, Global, Los Angeles, Press Releases, Online Media, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, TTD, Lise Buyer, Class V Group, Trade Desk NASDAQ