Posts filtered by tags: Online Media[x]


 

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart

Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools SEATTLE, W—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced full support for Instacart advertising. The expanded platform is one of the first to allow users […] The post Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to In...
Tags: Advertising, Press Releases, Seattle, Instacart, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Ecommerce Advertising, Instacart Advertising, Pacvue, Intelligence Platform, Instacart Featured Products


IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer

Ghermay to Define and Lead Global Cultural Efforts Across Agency Network, Rooted in Equity & Excellence in Newly Created Role NEW YORK — IPG Mediabrands announced the appointment of Hermon Ghermay as its first-ever Global Chief Culture Officer. In this newly created role, Ghermay will oversee the agency network’s cultural efforts including overseeing Diversity, Equity […] The post IPG Mediabrands Appoints Hermon Ghermay as First Global Chief Culture Officer appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Online Media, Digital Marketing, IPG, Interpublic Group, IPG Mediabrands, Ad & Media Strategies, Digital Intelligence, Ad Groups & Agencies, Hermon Ghermay, Marketing Investment, Ghermay


BBC Global News Renews Teads as Exclusive Outstream Partner

Global Media Platform signed as long term supplier of the world’s most trusted international news broadcaster  London, UK: Teads, The Global Media Platform, and BBC Global News, the BBC’s commercially funded international 24-hour news platform, announce an exclusive partnership to more effectively power the monetization of editorial content through video and display advertising. Teads will […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Bbc, Press Releases, Online Media, London UK, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Video Platforms, Teads, BBC Global, BBC Global News, Global Media Platform, BBC Global News Renews Teads


CitrusAd Unleashes Banner X for Grocery eCommerce

Banner X Marks the Desired Spot for Online Brands NEW YORK — CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times traditional display media. “Banner X ad placements offer the ability to present hyper-relevant, targeted […] The post CitrusAd Unleashes Banner X for Grocery eCommerce appeared first on Ad Tech Daily.
Tags: Usa, Advertising, Press Releases, Online Media, Digital Marketing, Shopping Ads, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Rich Media Ads, Ad Serving, Retail Advertising, Citrusad, Banner X


Gollgi Brings Human Touch Back to Search With Its Open-market Platform

Unlike existing platforms that emphasize automation in every aspect of search, Gollgi provides online searchers with a request-based protocol that harnesses the power of human reasoning and intervention TEL AVIV, Israel — Gollgi, the platform specializing in connecting buyers with sellers, has pioneered an infrastructure positioned to permanently alter the landscape of e-commerce by turning […] The post Gollgi Brings Human Touch Back to Search With Its Open-market Platform appeared first on Ad T...
Tags: Advertising, Search Marketing, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Search Marketing (SEM, Search Marketplace, Gollgi, Israel Gollgi


As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Platform, Releases Android Version

Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps KITCHENER, Ontario — Amid a 400 percent increase in the adoption of its products, video creation and hosting platform for business provider Vidyard announced an expansion to the mobile version of its video collaboration and […] The post As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Pl...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Vidyard, Kitchener Ontario, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Video Monetization, Video Platforms


InfoSum Raises $15.1 Million in Series A Funding

Leading marketing infrastructure provider will use Series A investment to expand its North American operation and confirms leadership role for industry leader Brian Lesser  London, UK: InfoSum, the world’s leading provider of decentralized marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralized marketing […] The post InfoSum Raises $15.1 Million in Series A Funding appeared first on Ad Tech ...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, InfoSum, Marketing Infrastructure, Brian Lesser London UK


Control v. Exposed (CvE) Expands APAC Presence with Current Asia Strategic Partnership

Digital experts join forces to provide programmatic and consulting services to Asian brands Singapore/London  – Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, today announces that it is expanding its operations in the Asia Pacific region through a strategic partnership with digital marketing and media firm Current Asia. Formed in early 2019, CvE established […] The post Control v. Exposed (CvE) Expands APAC Presence with Current Asia Strategic Partne...
Tags: Advertising, US, Press Releases, Online Media, Digital Marketing, Control, Marketing Automation, Asia Pacific region, APAC, Ad & Media Strategies, Goodway Group, Control Vs Exposed, Singapore London Control


Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse

Five award-winning business-to-business companies join forces to form world’s first end-to-end integrated B2B agency Columbia, MD – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a […] The post Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhou...
Tags: Advertising, Press Releases, Merkle, Columbia, Online Media, Digital Marketing, Ad & Media Strategies, Performance Marketing, Dentsu Aegis Network, Merkle B2b Group, Merkle B2B


Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-featured product suite offers data-driven insights and tools to drive efficiencies and effectiveness in producing, testing, analyzing and managing ad creative at scale SAN FRANCISCO — Bidalgo (www.bidalgo.com), a leading provider of campaign management and ad creative management software and services, announced today the launch of its Creative Center, a full-featured suite of tools designed […] The post Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Cente...
Tags: Advertising, San Francisco, Press Releases, Online Media, Ad & Media Strategies, Ad Operations, Ad Products, Bidalgo, Campaign Management, Ad Creative Management


RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

NEW YORK – RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing […] The post RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement appeared first on Ad Tech Daily.
Tags: New York, Featured, Advertising, Artificial Intelligence, Video Ads, Press Releases, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Networks and Platforms, Ad Products, Video Monetization, Rtb House, deep learning AI


Perfect Sense Announces Rebrand as Brightspot

Moving Businesses Forward and Helping Customers Digitally Transform for the Future RESTON, Va. — Perfect Sense, a product company with professional services founded in 2008, announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. At the heart of redefining Brightspot, as both the company and the platform, is […] The post Perfect Sense Announces Rebrand as Brightspot appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Content Management, Online Media, Digital Marketing, Perfect Sense, Ad & Media Strategies, Online Content Publishers, Content Monetization, Brightspot


CommerceIQ is Now an Amazon Advertising Partner

New Ecommerce Channel Optimization Approach to Advertising on Amazon Helps Consumer Brands to Achieve Profitable Revenue Growth and Sustained Competitive Advantage MOUNTAIN VIEW, Calif. — CommerceIQ, a leader in Ecommerce Channel Optimization, today announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect […] The post CommerceIQ is Now an Amazon Advertising Partner appeared first o...
Tags: Ecommerce, Advertising, Press Releases, Online Media, Media Buying, Calif, Ad & Media Strategies, Digital Intelligence, Ad Products, Amazon Advertising, Commerceiq, Amazon Advertising Partner, Ecommerce Channel Optimization


Skimlinks Triples Size of Publisher Network in APAC

Signs News Australia, Pacific Magazines and Conde Nast Taiwan, as it scales commerce content across the region. SYDNEY AND LONDON – Skimlinks, a Connexity Company, has tripled the size of its publisher network, as it continues to scale commerce content as a revenue stream for publishers across the Asia-Pacific region. New clients include News Australia, […] The post Skimlinks Triples Size of Publisher Network in APAC appeared first on Ad Tech Daily.
Tags: London, Australia, Advertising, Asia Pacific, Sydney, Press Releases, Connexity, Online Media, APAC, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Skimlinks, Monetization Strategy, Publisher Monetization, Signs News Australia Pacific Magazines


Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

STOCKHOLM — Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory […] The post Adverty Completes Integration with US-Based Digital Advertising Technology Platfor...
Tags: Advertising, US, Press Releases, Mobile Advertising, Stockholm, Smaato, Online Media, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Ad Products, Monetization Strategy, App Monetization, Mobile Monetization, In-game Advertising, Adverty


Impact Acquires ACTIVATE Influencer Marketing Platform

The acquisition bolsters influencer capabilities within Impact’s Partnership Cloud, accelerating market leadership position in influencer industry  London — Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry leading end to end platform for influencer discovery; reporting; […] The post Impact Acquires ACTIVATE Influencer Marketing Pla...
Tags: London, Advertising, Press Releases, Influencer Marketing, Online Media, Digital Marketing, Impact, Ad & Media Strategies, Activate, Partnership Automation, Impact 's Partnership Cloud


MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile […] The post MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Fir...
Tags: Advertising, San Francisco, Mobile Marketing, Press Releases, Mobile Advertising, Bengaluru, Moengage, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Mobile Engagement, Independent Research Firm, The Forrester Wave


Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC

Karol Smith’s appointment is announced as Cavai continues its global expansion and steep growth projectory London: ​Cavai ​the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. At Cavai she […] The post Cavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC appeared first on Ad Tech Daily.
Tags: London, Advertising, Hsbc, Press Releases, Online Media, Digital Marketing, Karol, Ad & Media Strategies, Ad Products, Cavai, Conversational Advertising, Cavai Bolsters Marketing Team, Banking Giant HSBC, Karol Smith


Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection

San Francisco — Adjust, the global app marketing platform, announced today the appointments of three senior leaders: Melissa Dickman, Regional VP of Sales, US East and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D – Unbotify. The hires follow strong H1 performance for the company as the mobile app economy […] The post Adjust Announces Senior Appointments To Accelerate Growth In The Americas, Innovate Bot Fraud Detection appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, App Marketing, Online Media, Digital Marketing, Latam, Ad & Media Strategies, People in Ad Tech, Adform, Mobile App Economy, Guy Sheffer, Melissa Dickman, Doug Grounds VP of Global Solutions Consulting


How the Coronavirus Pandemic Has Changed Media Consumption

Statista shares insights into the global media landscape. Hamburg, 25. August 2020 – A report, published by Statista, looks at the changes in global media consumption during the 2020 coronavirus pandemic. Immediate global effects of people isolating, and large events cancelled, had out of home media consumption plummeting. All the while, news became more important […] The post How the Coronavirus Pandemic Has Changed Media Consumption appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Hamburg, Online Media, Statista, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Media Consumption, COVID-19, Covid19, Covid19 Impact


Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes

Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World Trade Organisation cites that 75% of world trade flows indirectly: not through direct selling […] The post Impact Releases Tactical Guide for Optimising and...
Tags: Advertising, WTO, Press Releases, Online Media, World Trade Organisation, Impact, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Forrester Consulting, Partnership Automation


Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chance

  LONDON UK – Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK. The alliance will see Bidstack supporting BADU Sports students with […] The post Norwich City, BADU Sports and Bidstack Form a Unique Alliance to Give Youngsters a Sporting Chanc...
Tags: UK, Advertising, Press Releases, Norwich City, Online Media, London UK, Badu, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, Ad Products, In-game Ads, Sporting Chance, Ads by Display, In-game Advertising, Bidstack


Nielsen Joins Forces with Talon Outdoor to Deliver Data-Driven Out Of Home Advertising Campaigns

London, UK: Nielsen today announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.   Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer […] The post Nielsen Joins Forces with Talon Outdoor to Deliver Dat...
Tags: Advertising, Press Releases, Nielsen, Ad Targeting, Online Media, Media Buying, Audience Targeting, London UK, Talon, Ad & Media Strategies, Ad Operations, Ad Products, Programmatic Buying, Programmatic Advertising, Nielsen Marketing Cloud, Talon Outdoor


Ad.net Named to the Inc. 5000 — Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies

Ad.net Listed with Three-Year Revenue Growth of 55.32 Percent LOS ANGELES — Ad.net, the search marketplace outside of traditional incumbents, announced today it has been named to Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s […] The post Ad.net Named to the Inc. 5000 — Inc. Magazine’s Annual List of America’s Fastest-Growing Pri...
Tags: Advertising, America, Press Releases, Online Media, Digital Marketing, Inc Magazine, Ad & Media Strategies, Digital Intelligence, Search Marketing (SEM, Ad.net, Search Marketplace, Inc 5000


PubMatic’s Omnichannel Expansion Boosts Revenue in H1 2020

Company will continue growth by adding 80 new hires and expanding infrastructure capacity by 50 billion ad impressions per day in H2 2020 REDWOOD CITY, Calif. — Premium digital technology company PubMatic announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating that the company is well-positioned for future growth despite […] The post PubMatic’s Omnichannel Expansion Boosts Revenue in H1 2020 appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Redwood City Calif, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, PubMatic, Publisher Monetization


AdPlugg Announces the Launch of the AdPlugg Network

AdPlugg is now offering ad demand to all publishers via the AdPlugg Network San Francisco, CA – Today, AdPlugg launched the AdPlugg Network. The AdPlugg Network is a new way for publishers to monetize their websites through network ads. Immediately available to all qualifying publishers, the AdPlugg Network allows publishers to fill available ad inventory […] The post AdPlugg Announces the Launch of the AdPlugg Network appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Online Media, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, Ad Networks, Adplugg, Content Publishers, Web Monetization, AdPlugg Network, AdPlugg Network San Francisco CA Today AdPlugg


Knotch Named One of Inc. 5000’s Fastest Growing Private Companies in America 2020

Award win comes alongside key executive hires, onboarding new customers, and a new product launch NEW YORK, NY – Knotch, the leading independent Content Intelligence Platform, was listed as one of Inc. 5000’s Fastest Growing Private Companies in America in 2020. Holding a rank of 616, Knotch debuts in the top 12% of Inc. 5000 […] The post Knotch Named One of Inc. 5000’s Fastest Growing Private Companies in America 2020 appeared first on Ad Tech Daily.
Tags: Advertising, America, Press Releases, Online Media, Ad & Media Strategies, Online Content Publishers, Knotch, Content Intelligence Platform, Knotch Named One of Inc, NEW YORK NY Knotch


DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers NEW YORK – DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible […] The post DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions appeared first on Ad Tech Daily.
Tags: New York, Advertising, Press Releases, Smith, Online Media, Jack Smith, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Ad and Media Verification, Doubleverify, Media Measurement


Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety and Campaign Optimization

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List NEW YORK — Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single product to ensure their YouTube […] The post Integral Ad Science and Channel Factory Announce Channel Science the First of Its Kind Combined Y...
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Integral Ad Science, Online Content Publishers, Ad Products, Ad and Media Verification, Video Platforms, Brand Safety, Channel Factory


Letterboxd Heads Down The Red Carpet With Global AdTech Leader, Playwire

Playwire’s revenue amplification solutions will help Letterboxd bring more value to media buyers in the Entertainment industry. AUCKLAND, NEW ZEALAND & NEW YORK, USA — Letterboxd, a social networking site for discovering and discussing films worldwide has teamed up with Playwire, a global technology company specializing in revenue amplification for publishers and content creators. The […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Ad & Media Strategies, Online Content Publishers, Monetization Strategy, Playwire, Publisher Monetization, Letterboxd, AUCKLAND NEW ZEALAND NEW YORK USA