Posts filtered by tags: Online Media[x]


 

Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and Continued Organic Growth

NEW YORK — Clarion Capital Partners, LLC (“Clarion”) announced today that it has completed a strategic investment in Ad.net, Inc (”Ad.net”), a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies. Jon Waterman, Ad.net’s CEO and founder, will maintain a significant ownership stake in the Company and will continue as […] The post Ad.net Partners with Clarion Capital Partners to Scale Its Marketplace Through Strategic Acquisitions and C...
Tags: Advertising, Press Releases, Online Media, Media Buying, Company, Ad & Media Strategies, Ad Networks and Platforms, Performance Advertising, Clarion Capital Partners, Jon Waterman, Ad.net, NEW YORK Clarion Capital Partners LLC, Ad net Inc


Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams

The branded audio trailblazer fuels strategic growth in Austin, Boston, Houston, Los Angeles and San Diego markets with the addition of team members boasting over 60 years of combined industry experience HOUSTON — Today Ad Results Media (ARM), a leader in personality-driven audio advertising, announced the addition of five key team members across its network of Austin, […] The post Ad Results Media Continues Robust Expansion in Key Markets With Five Senior Additions to Client and Creative Teams ...
Tags: Advertising, Austin, San Diego, Press Releases, Houston, Online Media, Audio Ads, Media Buying, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, People in Ad Tech, Audio Advertising, Ad Results Media, Austin Boston Houston Los Angeles


Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display.[2] In doing so, the new integration […] The post Zeotap Launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World appeared first o...
Tags: Google, Featured, Advertising, Press Releases, Ad Targeting, Zeotap, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Operations, Ad Products, Google Customer Match, Customer Data Platform, Cookieless Targeting, Post Cookie World


The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™

Survey of mobile consumers between the ages of 18-24 reveals that 68% shop on mobile 1-4 times a week and 86% use mobile as a gaming platform SAN FRANCISCO — New research from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization company, shows that members of Generation Z are extremely tuned in to the […] The post The Mobile-First Generation: Gen Z Is Heavily Into Mobile Gaming, Shopping, and Social Media, Finds Tapjoy’s New Modern Mobile Gamer Report™ appeared first on Ad ...
Tags: Advertising, San Francisco, Mobile Gaming, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Media Buying, Tapjoy, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Generation Z, App Monetization, Social Media Finds Tapjoy


TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers

Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies NEW YORK — TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest buyer of media, have partnered on TripleLift’s “Underrepresented Voices” Exchange Traded Deal to help buyers direct more spend to minority-owned publishers. The initiative […] The post TripleLift and GroupM Join Forces to Drive Ad Spend to Minority-Owned Publishers appeared first on Ad Tech Daily...
Tags: New York, Advertising, Press Releases, WPP, Online Media, Ad Spend, Media Buying, Groupm, Ad & Media Strategies, Ad Groups & Agencies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, TripleLift, GroupM Join Forces


AdPlayer.Pro Online Video Ad Tech Solutions Provider Introduces AMP Video Ads Kit 2.0

AdPlayer.Pro releases a massive upgrade to the company’s video ads solutions for AMP digital properties. AdPlayer.Pro, an international provider of advanced online video advertising solutions has introduced a significant functional upgrade to its video ad tech stack, specifically aimed at the smooth integration of video ads into AMP properties, called AMP Video Ads Kit 2.0. […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, AMP, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Adplayer.pro


The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel

NEW YORK — Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel. Smith will report to Jay Grant, The Trade Desk’s Chief Legal Officer, and will be based in the company’s San Jose office. “The digital advertising industry is […] The post The Trade Desk Appoints Joshua Smith as Senior Vice President, Chief Privacy and Product Counsel appeared first on Ad Tech Daily.
Tags: New York, Advertising, San Jose, Press Releases, Smith, User Privacy, Online Media, Joshua Smith, Ad & Media Strategies, Online Advertising Challenges, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Jay Grant


Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions London, UK: Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful […] The post Cavai Appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America appeared firs...
Tags: Advertising, Barcelona, Press Releases, Latin America, Online Media, London UK, Andreas, Spain Portugal, Ad & Media Strategies, Ad Products, People in Ad Tech, Cavai, Conversational Advertising, Andreas Akesson, Cavai Appoints Andreas Akesson


Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, […] The post Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in D...
Tags: Advertising, Brand Advertising, Press Releases, Online Media, London UK, Ad & Media Strategies, People in Ad Tech, Inskin Media, Inskin, Dominic Tillson, Fiona Maynard


Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry

Global Consumers Getting Ready to Travel Again but Remain Cautious About Vaccinations and Health and Safety Measures LONDON – Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies. The research includes findings from a survey of 9,500 consumers across 13 […] The post Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry appeared...
Tags: Featured, Advertising, Press Releases, Skyscanner, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Apptopia, Braze, Apptopia Braze, LONDON Braze


White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protecting Brand Reputation

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale London, UK: Cybersecurity and IP protection expert, White Bullet, has integrated with leading self-service contextual outcomes engine, 4D, a division of Silverbullet. The integration, which is now live in 4D, enables advertisers to benefit from targeted […] The post White Bullet Integrates With 4D to Enable Advertisers to Tap Into Targeted Inventory Whilst Protect...
Tags: Advertising, Press Releases, Ad Targeting, Online Media, Media Buying, London UK, Ad & Media Strategies, Ad Operations, Ad Products, Brand Reputation, Brand Safety, Silverbullet, 4D, White Bullet


Novatiq Announces Supership Holdings Partnership to Scale Its Privacy-First Identity Solution Across Japan And APAC

LONDON — Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. “By leveraging Novatiq’s technology, Supership will be able to develop a platform that enables cookie-independent targeting. By doing so, we will establish a […] The post Novatiq Announces Supership Holdings Partnership to Scale Its Privacy...
Tags: Japan, London, Advertising, Press Releases, User Privacy, Online Media, Media Buying, APAC, Ad & Media Strategies, Online Advertising Challenges, Digital Intelligence, Ad Products, Novatiq, Supership Holdings, Supership Holdings Supership, Supership


Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Million Equity Financing

PITTSBURGH — Liberated Syndication Inc. (OTCQB:LSYN) (“Libsyn” or the “Company”), the industry’s leading podcast hosting platform, today announced it has closed the previously announced acquisition of AdvertiseCast, LLC (“AdvertiseCast”). “We believe AdvertiseCast, a market leader in podcast advertising, is a perfect fit with Libsyn’s strategy to provide independent podcasters robust tools. In addition to host-read […] The post Libsyn Announces Closing of AdvertiseCast Acquisition and $25 Millio...
Tags: Advertising, Press Releases, Pittsburgh, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Products, Monetization Strategy, Libsyn, Podcast Monetization, Ad Revenue Optimization, Advertisecast, AdvertiseCast Acquisition


Quantcast Hires New Chief People Officer, Valerie Junger

Quantcast, a global advertising technology company, today announced the addition of Valerie Junger as the company’s Chief People Officer (CPO). Junger will draw on her deep human resources (HR) experience to help drive Quantcast’s continuing growth and support the company in its mission to achieve a free and open internet. Junger takes a comprehensive, results-oriented […] The post Quantcast Hires New Chief People Officer, Valerie Junger appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Quantcast, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, People in Ad Tech, Junger, Advertising Technology, Valerie Junger


Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience NEW YORK — Aniview (https://www.aniview.com/), a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India’s flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New […] The post Aniview’s Video Ad Solution Doubles Jagran New Media’s Advertising Revenues app...
Tags: India, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, Monetization Strategy, Jagran New Media, Aniview, Solution Doubles Jagran New Media


MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising

Company targets Hispanic market in initial focus, expanding Florida operations and appointing LATAM expert Amanda Abrarpour to drive efforts MIAMI — MiQ – global programmatic media partner – today announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets. […] The post MiQ Launches New Programmatic Solution to Aid U.S. Multicultural Advertising appeared first o...
Tags: Florida, Advertising, Press Releases, Online Media, Media Buying, Latam, Ad & Media Strategies, Ad Networks and Platforms, Ad Products, Hispanic Advertising, Miq, Multicultural Advertising, Aid U S Multicultural Advertising, Amanda Abrarpour


Yieldmo Taps Industry All-Star Zach Rosen

Rosen joins Yieldmo to lead Supply Business NEW YORK — Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly […] The post Yieldmo Taps Industry All-Star Zach Rosen appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Media Buying, Rosen, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, Yieldmo, Zach Rosen, NEW YORK Yieldmo, Yieldmo Taps Industry All Star


Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinations in the Post-COVID Era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising London, UK: Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on […] The post Cavai Helps Barcelo.com to Re-Engage North American Travellers with Caribbean Destinati...
Tags: Advertising, Marketing Strategy, Press Releases, Online Media, Digital Marketing, Media Buying, London UK, Ad & Media Strategies, Digital Intelligence, Ad Products, Barcelo, Cavai, Conversational Advertising


Kochava Announces Acquisition of DigiCenter

Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech […] The post Kochava Announces Acquisition of DigiCenter appeared first on...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, Kochava, Identity Resolution, Digicenter, Valuable Resource for Marketers


Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms SAN FRANCISCO — LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, […] The post Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return ...
Tags: Advertising, San Francisco, Press Releases, Ad Targeting, User Privacy, Online Media, Ad & Media Strategies, Online Advertising Challenges, Ad Operations, Liveramp, US UK France Italy, Cookieless Targeting, Authenticated Traffic Solution, Leading Post Cookie Solution


Audiencerate Announces New Advisory Board Comprised of Adtech Industry Leaders

Founding board members Doug Knopper, Ralf Jacob and Saqib Mausoof will support with strategy, and partnerships LONDON, UK: Audiencerate, the identity hub enabling compliant data-driven advertising, today announced the formation of its Advisory Board, with some of the industry’s most reputable leaders – Doug Knopper, Ralf Jacob and Saqib Mausoof – as founding board members. […] The post Audiencerate Announces New Advisory Board Comprised of Adtech Industry Leaders appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, London UK, Advisory Board, Ad & Media Strategies, People in Ad Tech, Identity Hub, Audiencerate, Doug Knopper Ralf Jacob, Saqib Mausoof


Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Marketplaces

AI-driven platform shows brands and retailers the true impact of Amazon Advertising on the operational performance of product catalogs, empowering them to optimize strategy and drive 65% improvement in RoAS NEW YORK — Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its […] The post Feedvisor Announces Full-Funnel Advertising Optimization and Intelligence Platform for Amazon and E-Market...
Tags: Advertising, Brand Advertising, Press Releases, Ad Targeting, Online Media, Digital Marketing, Amazon Walmart, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Ad Serving, Retail Advertising, Amazon Advertising, Feedvisor


Unidad Editorial Selects Triton Digital to Power Their Streaming Audio and Podcast Strategy

MADRID — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Unidad Editorial, the leading media group in the Spanish press industry, has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Unidad Editorial has selected @TritonDigital for the delivery, […] The post Unidad Editorial Selects Triton Digital to Power Their Streaming Audio and Podcast Strategy appeare...
Tags: Advertising, Press Releases, Madrid, Online Media, Audio Ads, Triton Digital, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Online Content Publishers, Ad Networks and Platforms, Ad Serving, Monetization Strategy, Audio Advertising, Podcast Monetization


Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director

NEW YORK — Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced Gayle Meyers as managing consultant and Brittany Meeks as engagement director. “Exceptional people are the key to the results we deliver for clients,” said Bruce Biegel, senior managing partner of Winterberry Group. “Both Gayle and […] The post Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittan...
Tags: New York, Advertising, Press Releases, Gayle, Online Media, Winterberry Group, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Brittany Meeks, Gayle Meyers, Winterberry Group Expands Growing Team, Bruce Biegel


CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope’s Emmy® Award-winning Video Advertising Portfolio enables targeted advertising to a4’s existing set-top box and next-generation IP video infrastructure HICKORY, N.C. — CommScope announced today that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. “We […] The post CommScope Deploys Video Advertising Solutions Across a...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, Ad Serving, CommScope, Addressable Advertising, Altice USA, A4


Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas Studios

– The partnership agreement will see the creation of 12 integrated digital production studios across 10 markets by 2022 LONDON — Havas, one of the world’s largest advertising and communications groups, has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios: a new, integrated global production business spanning the full range of content production capabilities. […] The post Havas Partners With Wellcom Worldwide to Launch Global Production Business, Havas St...
Tags: London, Advertising, Press Releases, Online Media, Media Buying, Havas, Ad & Media Strategies, Ad Groups & Agencies, Havas Studios, Wellcom Worldwide


Inskin Media Makes Strategic Hires in APAC Region as It Doubles Down on Growth

Singapore: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments in its Singapore office as it continues its global expansion. MJ Chua has been appointed as Sales Director, Asia. Formerly Regional Sales Lead at Southeast Asia’s leading ‘superapp’, Grab, he is an experienced sales and partnerships leader with […] The post Inskin Media Makes Strategic Hires in APAC Region as It Doubles Down on Growth appeared first on Ad Tech Daily.
Tags: Southeast Asia, Singapore, Advertising, Brand Advertising, Press Releases, Online Media, Digital Marketing, APAC, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, Multiscreen Advertising, Inskin Media, MJ Chua


Affise Launches New Attribution Chain Technology to Measure Advertising Results

VILNIUS, Lithuania — Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the […] The post Affise Launches New Attribution Chain Technology to Measure Advertising Results appeared first on Ad Tech...
Tags: Apple, Advertising, Press Releases, Mobile Advertising, Online Media, Digital Marketing, Vilnius, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, IDFA, Affise, Attribution Technology, Lithuania Affise


Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands. London, UK: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the […] The post Brand Metrics Partners with Ciaopeople to Enable the Italian Publisher’s Brand Lift Measurement Strategy appeared ...
Tags: Advertising, Italy, Press Releases, Online Media, London UK, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Brand Metrics, Brand Lift Measurement, Ciaopeople, Brand Metrics Partners, Brand Lift Measurement Strategy


Xaxis Marks 10 Years of Growth with New Global Chief Operating Officer

Silvia Sparry is promoted to the newly created Global COO role at Xaxis  LONDON: Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia Sparry to Global Chief Operating Officer (COO), reporting to Nicolas Bidon, Global CEO. Sparry previously served as VP of Global Operations & Platforms.  In her newly created role, Sparry leads […] The post Xaxis Marks 10 Years of Growth with New Global Chief Operating Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Xaxis, Ad & Media Strategies, Ad Groups & Agencies, People in Ad Tech, Silvia Sparry, Sparry, Xaxis LONDON, Xaxis GroupM, Nicolas Bidon Global