Posts filtered by tags: Paid Search[x]


 

What Is Click-Through Rate & Why CTR Is Important by @Mel66

Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score.The post What Is Click-Through Rate & Why CTR Is Important by @Mel66 appeared first on Search Engine Journal.
Tags: Seo, Paid Search


How to Do PPC Keyword Research in 2019 by @amyppc

Here's a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money.The post How to Do PPC Keyword Research in 2019 by @amyppc appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Ppc Keyword Research


What Is Quality Score & Why It Matters

Here's why Google uses Quality Score, how they calculate it, and how PPC advertisers can improve it.The post What Is Quality Score & Why It Matters appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


8 Dos & Don’ts of Search Audiences by @dangilbertppc

The dos and dont's of audiences for Google Ads have changed. Here's what you need to know.The post 8 Dos & Don’ts of Search Audiences by @dangilbertppc appeared first on Search Engine Journal.
Tags: Google, Seo, Paid Search


How to Develop Your PPC Strategy by @LisaRocksSEM

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and how to accomplish them.The post How to Develop Your PPC Strategy by @LisaRocksSEM appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood

Here are the advertising tactics you can use to target customers at the top of the purchase funnel.The post Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood appeared first on Search Engine Journal.
Tags: Seo, Digital Advertising, Paid Search


The 8 Best PPC Ad Networks by @LisaRocksSEM

Which PPC ad platform is right for your business? Here are eight of the top PPC advertising platforms today.The post The 8 Best PPC Ad Networks by @LisaRocksSEM appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


9 Tips to Drive More Profit with Your Remarketing Campaigns by @hoffman8

Considering investing in remarketing or already investing? Maximize your returns with these nine tips.The post 9 Tips to Drive More Profit with Your Remarketing Campaigns by @hoffman8 appeared first on Search Engine Journal.
Tags: Seo, Digital Advertising, Paid Search


7 Powerful Benefits of Using PPC Advertising by @coreydmorris

These seven powerful reasons will sell your boss or client about the value of PPC advertising.The post 7 Powerful Benefits of Using PPC Advertising by @coreydmorris appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


5 Reasons You MUST Spend Money Outside of PPC by @PPCKirk

Here are five reasons why you should be alarmed if your client's business rests solely on PPC.The post 5 Reasons You MUST Spend Money Outside of PPC by @PPCKirk appeared first on Search Engine Journal.
Tags: Seo, Ppc, Digital Advertising, Paid Search


What Is PPC & How Paid Search Marketing Works by @dangilbertppc

This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).The post What Is PPC & How Paid Search Marketing Works by @dangilbertppc appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


Google Ads Will Recommend Which Columns to Add to Reports by @MattGSouthern

Google Ads has a new “recommended columns” feature, which will highlight columns of data that are worth paying attention to.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Google Ads to Provide Users With More Assistance After Ad Disapprovals by @MattGSouthern

Google Ads is introducing a better solution for letting users know when ads are removed for policy violations.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


How to Optimize Google Ads When Average Position Disappears

These metrics can replace 'average position' on Google Ads and help you better optimize your PPC account.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search, Marketing Analytics


Diagnose High CPL In PPC Search

Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and […] Read more at PPCHero.com
Tags: Seo, Search, Paid Search, CPL, Cpl Goals


What Does PPC Have to Do With Website Design? by @GrpTwentySeven

A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.The post What Does PPC Have to Do With Website Design? by @GrpTwentySeven appeared first on Search Engine Journal.
Tags: Web Development, Seo, Ppc, Paid Search


Google Shopping Ads to Automatically Appear in Google Images by @MattGSouthern

Google Images is now a default placement option for Google Ads users who are running shopping ads.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search, Google Images


3 Ways Quality Data Can Help You Achieve SEM Success by @cchaitanya

Quality data is key to SEM program success. Learn why using it the right way helps boost conversions and ROI.The post 3 Ways Quality Data Can Help You Achieve SEM Success by @cchaitanya appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Marketing Analytics, Ways Quality Data Can Help


Google Introduces Shoppable Ads on Google Images by @MattGSouthern

Google is introducing a new way for retailers to promote products in image search with shoppable ads.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Developing a Sustainable PPC Strategy: What You Need to Know by @lorenbaker

Here are some key considerations if you want to develop a sustainable PPC campaign that drives results.The post Developing a Sustainable PPC Strategy: What You Need to Know by @lorenbaker appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, ThinkTank Webinar


How to Prequalify Traffic with PPC Ads & Increase ROI by @timothyjjensen

Here's how to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI.The post appeared first on Search Engine Journal.
Tags: Seo, Paid Search


Union Street Media’s omnichannel approach is helping indie brokers beat portals

Social, search, display. This Burlington, Vermont, company helps 500+ real estate clients engage, nurture, and close more buyers and sellers with only 30 employees.
Tags: Mobile, Technology, Marketing, Social Media, Content Marketing, Radio, Websites, Paid Search, Remarketing, Burlington Vermont, Select, Omnichannel Marketing, SEO marketing, Website Developers, Union Street Media


Google Expands Call-Only Ads With More Text by @MattGSouthern

Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. “People often prefer to talk to a business before buying a product or service. Call-only ads allow people to call you from mobile search results to quickly get the answers they need… To make sure your customers a...
Tags: Google, News, Seo, Paid Search


How to Optimize Shopping Actions with Google Express by @ebkendo

Here is how to take your Google Express optimization to the next level if you're using Shopping Actions today.The post How to Optimize Shopping Actions with Google Express by @ebkendo appeared first on Search Engine Journal.
Tags: Seo, Paid Search, Google Express


Google Ads Makes Predefined Reports Easier to Access by @MattGSouthern

Google Ads is making it easier for users to find predefined reports for the dataset they're viewing.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Google Ads Updates Mobile Speed Score for Landing Pages by @MattGSouthern

Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


Bing Ads Improves Search Term Reporting by @MattGSouthern

Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.The post appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search, Bing Ads


Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.The post Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN appeared first on Search Engine Journal.
Tags: Seo, Digital Advertising, Paid Search, PPC SEO


How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker

Want to create and implement a sustainable PPC strategy that drives more profits? Learn how at our next webinar.The post How to Develop an Effective PPC Strategy to Create Profitable Campaigns [Webinar] by @lorenbaker appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, ThinkTank Webinar


You’re Doing PPC Ad Tests Wrong – This Script Will Help

Ad testing can be time-consuming. This Google Ads script can help you do PPC ad tests the right way.The post You’re Doing PPC Ad Tests Wrong – This Script Will Help appeared first on Search Engine Journal.
Tags: Tools, Seo, Ppc, Paid Search