Posts filtered by tags: PepsiCo.[x]


Coca-Cola is pulling its energy drink in North America after less than 2 year on the shelves

Coca-Cola Energy is being scrapped in the US. Coca-Cola Coca-Cola said it would stop selling its energy drink in the US and Canada by the end of 2021. It launched Coca-Cola Energy in the US in January 2020 as a push into the growing energy-drink market. The company shed multiple slow-selling brands in 2020, including Tab, Zico, Odwalla, and Diet Coke Feisty Cherry. See more stories on Insider's business page. Coca-Cola said Friday it would discontinue its energy drink in North America,...
Tags: Drinks, Coca Cola, US, Trends, Unilever, Beverages, Canada, Nba, Retail, Lebron James, North America, Pepsico, Wall Street Journal, Coke, Reuters, Coca Cola PepsiCo

LeBron drops first PepsiCo ad, and Reddit launches in-house agency: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. King of Mtn Dew King James gets his dance moves on in his first ad for PepsiCo since leaving Coca-Cola earlier this year. Basketball star LeBron James becomes the “Salsa King” in a spot for Mtn Dew’s new energy drink Mtn Dew Rise Energy that takes a peek into an alternate vers...
Tags: Hbo, Pinterest, Advertising, Samsung, Reddit, Lebron James, Kim, Warner Bros, Pepsico, Rebecca Minkoff, Coca Cola, Charlottesville, Guinness, State Farm, James, Iab

Watch LeBron James salsa dance in his first ad for Mtn Dew

The hoops star kicks off his big PepsiCo endorsement deal by pitching Mtn Dew Rise Energy for morning drinking.
Tags: Advertising, Lebron James, Pepsico, Mtn Dew Rise Energy

LeBron James Imagines Another Life for Himself in First Ad for Mountain Dew’s Rise Energy

Earlier this year, PepsiCo announced a partnership with LeBron James to help promote Mountain Dew's new energy drink Rise Energy. The news came after James had spent 17 years pitching Powerade and Sprite for rival Coca-Cola. Today, the brand is debuting its first spot starring the NBA superstar. In a 60-second commercial from TBWA\Chiat\Day N.Y....
Tags: Advertising, Nba, Lebron James, Pepsico, James, TBWA, CPG & Grocery, LeBron James Imagines Another Life, Coca Cola Today

REVIEW: Pepsi Blue (2021)

Nostalgia is a heck of a thing. Sometimes it can drive us to make questionable decisions like almost buying a $160 17-year-old bottle of a discontinued soft drink. Luckily for me, Pepsi decided to do a re-released, limited run of Pepsi Blue hence saving me from a financial error as well as a trip to the doctor. I had occasionally thought of the drink over the years and wondered if I had just imagined it (hence the eBay searches). But it is very real, and that the bizarrely satisfying flavor of...
Tags: Reviews, Shopping, Ebay, US, Walmart, Soda, Britney Spears, Pepsico, Coke, Berry, Pepsi, Pepsi Blue

How Brands Are Built With Cultural Credibility

Sociologists refer to the set of individuals and organizations that create and market a cultural product such as a record album, a movie, a shoe style, or a football game as a culture production system (CPS). The structure of a CPS determines the types of products it creates. Factors such as the number and diversity of competing systems influence the selection of products from which we choose at any point in time. For example, an analysis of the country/western music industry showed that the ...
Tags: Beyonce, Vogue, Michael Solomon, Pepsico, Crossfit, Branding, Mezi, Columbia Records, Cps, Pepsi, National Strength and Conditioning Association, Parkwood Entertainment, Brand Management, Blake Project Helps Brands

Bubly’s Playful Campaign Offers Serious Support to LGBTQ+ Families

International Family Equality Day--May 2--is a time to recognize and celebrate all versions of family. But some families may find it hard to truly enjoy the day when they still face discrimination socially and legally. PepsiCo's Bubly sparkling water is marking Family Equity Day by launching a campaign that highlights the challenges LGBTQ+ parents still...
Tags: Advertising, Diversity, Pepsico, Food & Beverage, AdFreak, Bubly, Equity and Inclusion

PepsiCo Commits $1 Million to Soccer Teams for Black and Brown Youth

Soccer is one of the fastest growing sports in the U.S., but not all kids have the same access to fields, gear, coaches or fan experiences that other kids have. Many nonprofit organizations work hard to provide the space that is required for Black and Brown youth in underserved communities to find the same joy...
Tags: Advertising, Diversity, Pepsico, Sports Marketing, Equity and Inclusion, Soccer Teams for Black and Brown Youth

PepsiCo Targets Bedroom Rappers, Delivery Drivers, Office Workers With Rockstar Ads

PepsiCo launched a major new international marketing campaign for Rockstar, the energy drink it acquired in 2020 for $3.85 billion, and is looking to target a broader range of consumers beyond gamers and adrenaline-seeking sports lovers. The brand was founded in 2001 but, until PepsiCo snapped it up, had relatively limited marketing investment. Now PepsiCo's...
Tags: Advertising, Pepsico, Food & Beverage, AdFreak

First Global Campaign for Mānuka Health by VSA Partners Serves Up Rare NZ Honey As the Antidote for Ordinary

A new integrated global campaign for  Mānuka Health New Zealand   serves to raise awareness for the many natural benefits of its rare Mānuka honey line.  Launching this month, this first global campaign by VSA Partners for the brand looks to educate consumers on the complex differences and natural potency of Mānuka honey, and position Mānuka Health NZ as a supportive partner of those on the lookout for ways to improve their health and wellbeing.  The campaign, featuring bold typography ...
Tags: Advertising, San Francisco, Chicago, New Zealand, Food And Drink, Pepsico, Evan Thompson, Chicago New York, Manuka, VSA Partners, VSA, Manuka Health, Manuka Health New Zealand, First Global Campaign for Mānuka Health, VSA Partners Serves Up Rare NZ Honey, Mānuka Health NZ

The Financial Drain of Misinformation

According to a 2019 conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness,...
Tags: Google, Facebook, Youtube, Pr, Bbc, United States, Reddit, Pepsico, Thought Leadership, Trump, Yale University, Misinformation, Garner, Indra Nooyi, Pepsi, Elon University

PepsiCo Bets on Higher Soda Sales as Restaurants Reopen

(Reuters) -PepsiCo Inc said on Thursday it expects organic revenue growth to pick up pace in the second quarter, betting on higher soda sales from...
Tags: Pepsico, Reuters PepsiCo Inc

Lockdown Snacking: Lots to Munch on When PepsiCo Reports Results

By Nivedita Balu(Reuters) - Will people break their lockdown snacking habit once the pandemic eases?PepsiCo Inc's results on Thursday will give...
Tags: Pepsico, Nivedita Balu Reuters, eases?PepsiCo Inc

'Insecure' star Issa Rae is helping PepsiCo's LIFEWTR brand find the next Issa Rae

"Insecure" star Jo-Issa Rae Diop, better known as Issa Rae, is a big believer in amplifying creative voices and paying her blessings forward.
Tags: Cnn, Pepsico, Issa Rae, Jo Issa Rae Diop, LIFEWTR

P&G backs major league soccer and PepsiCo debuts reality dating show: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Kicking off P&G has scored a multi-year sponsorship with Major League Soccer, in a deal that brings a whole range of its brands in front of an important new demographic. Ad Age’s Jack Neff reports ...
Tags: Mexico, Advertising, Netflix, Mtv, Mls, FIFA World Cup, North America, Major League Soccer, Pepsico, Liga MX, Cannes Lions, Taco Bell, Gillette, Times Square, Crain, Pepsi

Millennials reveal their 105 favorite brands, from Gucci to Amazon

Rich Fury/Getty Images Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands. Amazon, Nike, and Amazon have topped the list for years. Brands associated with travel, including airlines, fell off the list in 2021. See more stories on Insider's business page. Millennials still can't get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its "Millennials' Top 100 Brands" based on a survey of 1,000 millennial consu...
Tags: Retail, Apple, Nike, eBay, Samsung, Jeep, Chevrolet, Ford, BMW, Mercedes, Tesla, Puma, Gucci, LG, Target, Kroger

Starbucks baristas say some stores are experiencing shortages of cups, syrups, and more

Fernando Vergara / AP Starbucks employees say stores are suffering shortages of some products. The global supply chain has been upended as a result of COVID-19. Experts predict shortages will continue through at least the rest of 2021. See more stories on Insider's business page. Starbucks employees say some stores are experiencing shortages of key products and ingredients including cups, flavored syrups, and baked goods. Reports of the supply issues come as Starbucks grapples with a ...
Tags: US, Alabama, Trends, Ubs, Starbucks, Louisiana, Pepsico, Brown, Mary Meisenzahl, Fernando Vergara AP Starbucks, Starbucks Calls, Insider Starbucks

Some Starbucks stores are running out of oat milk less than a month after adding it to menus

Stefan Wermuth / Reuters Starbucks baristas are reporting an oat milk shortage. The company says oat milk will be back in stores "soon." Starbucks' supplier Oatly is also experiencing a shortage because of a postponed production plant. See more stories on Insider's business page. Starbucks launched oat milk in US stores in March, and just a month later some locations are experiencing shortages.After a test run in the Midwest, Oatly-brand oat milk became the fourth non-dairy milk a...
Tags: US, Trends, Bloomberg, Starbucks, Louisiana, Pepsico, Stefan Wermuth, Oatly, Mary Meisenzahl, Reuters Starbucks, Midwest Oatly, Ice Brown Sugar Oat Milk Shaken Espresso Customers

Comcast's Peacock faces new tests from advertisers, viewers

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this newsletter daily here.First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.What we're following this week: Peacock's big testRec...
Tags: Apple, Media, Washington Post, Advertising, US, Newsletter, Trends, Comcast, Nbcuniversal, Playboy, Nbc Universal, Pepsico, WSJ, Nordic, Danone, Claire

Go Unafraid (with Bozoma Saint John) – Episode 14 of Professional Troublemaker

This week on Professional Troublemaker, we’re diving back into our archives and re-sharing some of our interviews with epic professional troublemakers. This week, we’re sharing my interview with one of my besties, Bozoma Saint John. Though she’s now the Chief Marketing Officer for Netflix, at the time of this interview Boz had just left Uber and was taking on a new role as Endeavor’s Chief Marketing Officer. We talk about why she must bring unfiltered #NoirPixieDust into boardrooms and how ...
Tags: Apple, Uber, Podcast, Instagram, Netflix, Humor, Pepsico, Boz, Bozoma Saint John, Endeavor, Professional Troublemaker, Bozoma Saint John Though, Pepsi Apple Uber, John Episode

The 25 global companies with the best workplace cultures, according to employees

Alphabet Inc.'s Google logo. Ng Han Guan/AP Photo Career site Comparably just published a new ranking of global companies with the best cultures. The ranking is based on ratings from employees in the US and internationally over a 12-month period. The following are the top 25 companies, and the full list can be found on Comparably here. See more stories on Insider's business page. 25. PepsiCo Courtesy of Comparably Global headquarters: Purchase, New YorkIndustry: Con...
Tags: Apple, Google, California, Germany, US, Careers, San Francisco, Trends, Features, Companies, Thailand, Amsterdam, Newcastle, San Jose, Seattle, Pepsico

Vintage photo from my first trip to Tokyo (summer 1996): Pepsi-man fends off the evil Coke dealer...

PepsiCo's 'American' Superhero In Japanese Ads Is Alien to U.S. [Author: [email protected] (Unknown)]
Tags: Photography, Anthropology, Tokyo, Pepsico, Vintage, Coke, Pepsi

How David Yeung, the man who wants to turn Asia vegan, raised $70 million in funding and launched the Whole Foods of plant-based supermarkets

Green Monday / Provided David Yeung, the founder of Green Monday, was named The World Economic Forum's Social Entrepreneur. In September, he raised $70 million in funding - the biggest in its field in Asia. His social venture group runs the meat-free campaign Green Monday and plant-based Green Common stores-cum-cafes. See more stories on Insider's business page. David Yeung is a force of nature.If you live in Asia, it's likely you've eaten one of the Beyond Burgers that he...
Tags: Asia, Hong Kong, Usa, UK, Australia, California, China, Singapore, US, International, Los Angeles, Trends, Taiwan, Beijing, Shanghai, Retail

PepsiCo Wants to Entertain You

PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know it’s latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows […] The post PepsiCo Wants to Entertain You appeared first on Adpulp.
Tags: Advertising, Content Marketing, Pepsico, Pepsi, Advertainment, Celebrity Endorsement, Food And Beverage, Pepsi Mango Details

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Care for a Peepsi? Good morning! Easter is right around the corner and Pepsi has the perfect partnership lined up with holiday favorite Peeps. Together, the soda brand and candy brand are selling a limited edition marshmallow cola. News of the soda made the rounds on socia...
Tags: New York, Advertising, Adidas, Bera, Pepsico, Black, Andrew M Cuomo, Allen, Pepsi, Schultz, Dan Levy, Procter Gamble, New York Times The Times, Mary Jane, Byron Allen, Kate McKinnon

Food brands spent last year worrying about COVID outbreaks at their factories snarling production. Here's what Chobani and others are doing now to get their workforces vaccinated.

A worker stacks boxes of yogurt at Chobani's plant in South Edmeston, NY. Chobani Chobani is offering its factory workers paid time off and on-site COVID vaccination clinics. It's one of multiple food companies that's offering jabs at work and incentives for vaccines. Chobani is betting that availability and education will help get its workforce to herd immunity. See more stories on Insider's business page. COVID-19 complicated work for employees at food-producing factories...
Tags: Work, US, Trends, Chobani, Peter McGuinness, Idaho, Fast Food, Retail, Pfizer, Vaccine, Pepsico, Abc News, McGuinness, Tyson Foods, Twin Falls Idaho, Big Box

Ruffles Resets Relationships and Male Marketing in Mexico with ‘Unleash Your Flavor’ - ‘Libera tu Sabor’

Ruffles’ new campaign, created by New Macho, the male marketing specialist division of BBD Perfect Storm, delivers on the brief to show men are their most attractive when they are confident enough to be themselves. Grounded in a host of insightful research, this refreshing new campaign aims to  redefine how the brand portrays modern attraction, and brings an up-to-date view on relationships.  As Mexico is one of the largest markets for PepsiCo globally, this is a significant new strategic...
Tags: UK, Mexico, Advertising, Food And Drink, Pepsico, SVP, Unstereotype Alliance, Gloria J, BBD Perfect Storm, Frito-Lays, Sabor, New Macho, Libera Tu Sabor, Hernan Tantardini, Pepsico Mexico, Unilever Kraft Heinz Charles Tyrwhitt

Ruffles’ New Ad for Mexico Wants to Help Men Worry Less About What Society Expects of Them

PepsiCo snack brand Ruffles' new campaign in Mexico aims to showcase men as most attractive when they're confidently and openly being themselves. Developed by New Macho, the male marketing specialist division within U.K.-based agency DDB Perfect Storm, the campaign "Libra tu Sabor"--"Unleash Your Flavor"--attempts to redefine the portrayal of men within one of PepsiCo's largest...
Tags: Mexico, Advertising, Pepsico, Food & Beverage, New Macho

Mountain Dew is unveiling Frost Bite Zero Sugar at Walmart starting Monday

Courtesy of Mountain Dew Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said. "This new offering leans into our steadfast commitment to consistently deliver flavor excitement," said VP Marketing Nicole Portwood. Comfort foods, like sodas, chips and pizza, have been popular with Americans during the coronavirus pandemic. See more stories on Insider's business page. Mountain Dew is launching a zero-sugar version of its Frost Bite d...
Tags: News, Mountain Dew, Trends, Walmart, Retail, Pepsico, Pepsi, Shopping Trends, Food & Beverages, Fatma Khaled, Nicole Portwood, Pepsi Mango, Frost Bite Zero Sugar, Mountain Dew Frost Bite Zero Sugar

Sam's Club CEO says customers adopted a new 'carbs and calories' shopping habit during the pandemic

Courtesy of Walmart Sam's Club customers bought comfort foods like chips and pizza during pandemic, said CEO Kathryn McLay. McLay referred to the shopping habits as "carbs and calories," according to The New York Times. People also invested in home and yard improvement as well as outdoor entertainment over the past year, she added. See more stories on Insider's business page. Sam's Club customers went through phases of buying up pizza, ice cream, and potato chips during the pa...
Tags: Trends, The New York Times, Pepsico, Sam, Mills, Sam s Club, McLay, Quaker Foods, New York Times People, Walmart Sam s Club, Times People, Fatma Khaled, Kathryn McLay McLay, Kathryn McLay