Posts filtered by tags: PepsiCo.[x]


 

Sheryl Sandberg says Facebook is taking action on civil rights not because of advertiser boycotts, 'but because it is the right thing to do' (FB)

Facebook COO Sheryl Sandberg said the company is making changes to better address hate speech on the platform.  Those changes, Sandberg wrote on Facebook, are being made "not for financial reasons or advertiser pressure, but because it is the right thing to do."  Sandberg and CEO Mark Zuckerberg are meeting with civil rights leaders on Tuesday. The following day, Facebook plans to publish the findings from a two-year independent civil rights audit. Facebook's diversity and inclusion report wil...
Tags: Facebook, Mark Zuckerberg, Minneapolis, Trends, Ford, Starbucks, Pepsico, Naacp, Donald Trump, Sheryl Sandberg, Zuckerberg, Sandberg, Facebook COO, Information Facebook, Facebook Zuckerberg, Trump In


Brand Moves for Monday July 6

Nineteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Google, Amazon, UK, Minnesota, Microsoft, Minneapolis, Washington, France, Germany, Advertising, US, NFL, Nike, Adidas, Walmart, Taiwan


Brand Moves for Thursday July 2

Eighteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Facebook, Mark Zuckerberg, Elon Musk, Americas, Advertising, NFL, Tesla, Spain, Walgreens, New Jersey, Toyota, Annie, Washington Redskins, Cleveland, Pepsico, Madrid


The biggest companies no longer advertising on Facebook due to the platform's lack of hate-speech moderation

Civil rights organizations including NAACP, Color of Change, Anti-Defamation League, and Sleeping Giants asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers. Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts." Facebook CEO Mark Zuckerberg decided not to take action in removing the c...
Tags: Firefox, Verizon, Facebook, Mark Zuckerberg, Europe, John Lewis, Instagram, Minneapolis, Nbc News, US, America, Trends, Diageo, Unilever, Adidas, Cnn


Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins

On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL's Washington Redskins unless the team agrees to change its controversial name. Native American leaders have pushed for the Washington, D.C., NFL team to change its...
Tags: Advertising, NFL, Washington Redskins, Pepsico, Washington D C NFL, Diversity & Inclusion, Nike FedEx


SAP joins the growing ad boycott against Facebook, even as the new CEO says it's 'time to stand up against racism' (SAP)

SAP says it will suspend advertisements on Facebook and Instagram as it endorsed the "Stop Hate for Profit" campaign against the social network. "We will suspend all paid advertisements…until the company signals a significant, action-driven commitment to combating the spread of hate speech and racism on its platforms," the company said in a statement.  Major companies, including Coca-Cola, Starbucks and Unilever, have pulled ads on Facebook in the wake of the mass protests against racism follo...
Tags: Facebook, Mark Zuckerberg, Instagram, Ipo, US, Trends, Unilever, Pepsico, Hewlett Packard, Donald Trump, Sap, Trump, Christian Klein, Coca Cola Starbucks, Business Insider SAP, SecureDrop Claim


Microsoft paused ad spending on Facebook and Instagram over concerns about 'inappropriate content' (MSFT, FB)

Microsoft has paused advertising spending on Facebook and Instagram, Axios reported Monday.  The news comes to protest the way the company moderates hate speech. Microsoft is not participating in the boycott, according to Axios, but is concerned about the content that its ads could appear next to on the social networks. Microsoft has yet to respond to a request to confirm the report. Are you a Microsoft employee? Contact this reporter via encrypted messaging app Signal (+1-425-344-8242) or e...
Tags: Facebook, Instagram, Microsoft, Satya Nadella, US, Trends, Pepsico, Signal, Chris Capossela, Axios, Coca Cola Starbucks, MSFT FB, Instagram Axios, Business Inisder Facebook


Facebook sees $60 billion in market value erased in just 2 days as advertisers like Starbucks and PepsiCo halt social-media spending

Facebook shares fell roughly 1% on Monday as more advertisers boycotted its platform. The drop followed an 8.3% slide on Friday amid the first round of pulled advertising. The two-day stock decline has resulted in roughly $60 billion in market value being erased from Facebook's market value. Starbucks, PepsiCo, Coca-Cola, Unilever, and Verizon have all suspended their advertising on Facebook and, in some cases, other social-media platforms. BMO Capital Markets analyst Daniel Salmon said the bo...
Tags: Verizon, Facebook, Trends, Starbucks, Pepsico, Jefferies, BMO Capital Markets, Daniel Salmon, Starbucks PepsiCo Coca Cola Unilever


Aunt Jemima’s Relatives Want Reparations

Earlier this month, when Quaker Oats announced that Aunt Jemima would get a new name and logo, a 47-year-old truck driver named Larnell Evans, Jr. received the news with some ambivalence. Evans is the great-great-grandson of Anna Short Harrington, one of several actresses who played Aunt Jemima at fairs and in advertisements throughout the early 20th century. The company’s rebrand and future $5 million donation rang hollow to him. “That’s the easy way for them to go,” Evans tells The Daily Beast...
Tags: News, Minnesota, America, Chicago, Williams, Evans, Pepsico, South Carolina, Hunter, Quaker, Syracuse New York, Harrington, Nancy Green, Quaker Oats Company, Padma Lakshmi, Jemima


Uncle Ben’s & Aunt Jemima überdenken endlich ihre rassistischen Logos & Namen

Bis vor ein paar Tagen bewarb Aunt Jemima seine Geschichte mit Stolz. Auf der Website der Brand wurde unter “Our History“ auf einem Zeitstrahl, der im Jahr 1899 begann, von den Arbeitern und Geschäftsleuten erzählt, die den Hersteller zu dem machten, was er heute ist. Über die ganzen Jahre hinweg blieb das Logo von Aunt Jemima eine lächelnde Schwarze Frau, die weißen Konsument*innen ein Gefühl von Nostalgie vermitteln sollte. Allerdings spielten sie damit auf die “Antebellum South“ an, ein...
Tags: Fashion, Music, Pepsico, Ben, Auch, Namen, Marken, Zeit, Kosten, Jemima, Firma, Quaker Foods, Veränderungen, Schwarze Menschen, Schwarze Frauen, Schwarze Frau


Brand Empathy Is About The World Not The Market

As marketers, we know that brands carry a unique responsibility in the culture where they exist, because they are active participants in it; and as such, have the power to set the tone, provide the example, and inspire all to do better. A parallel to the racial injustice movement, is the environmental injustices we saw decades ago. Pollution and global warming consciousness prompted nearly every brand to adopt standards, practices and certifications designed to protect the environment and na...
Tags: NFL, Colin Kaepernick, Nike, Pepsico, Nascar, National Anthem, Branding, Kaepernick, Brand Management, Quaker Foods, Workshop NOW ONLINE Branding Strategy Insider, George Floyd, Kristin Kroepfl, Quaker Foods North America, NASCAR NIKE


PepsiCo Will Roll Out a SodaStream Designed for Everyone in the Office

This fall, PepsiCo will start rolling out SodaStream Professional, a stand-alone beverage dispenser intended for workplaces, college campuses and travel hubs. The company plans to introduce 300 units by the end of this year with more scheduled for 2021. Leaning into the trend of personalization, the machine offers more than 100 combinations of flavor, temperature...
Tags: Advertising, Pepsico, CPG


Mrs. Butterworth’s and Cream of Wheat to Review Mascots and Packaging

Both hot cereal maker Cream of Wheat and syrup brand Mrs. Butterworth's have confirmed they've initiated packaging reviews in the wake of PepsiCo's bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years. That was quickly followed on Wednesday by a statement from Uncle Ben's, which said it is "evolving the visual...
Tags: Advertising, Pepsico, Ben, CPG, Mrs Butterworth, Cream of Wheat, Diversity & Inclusion


Cream of Wheat and Mrs. Butterworth’s to Review Mascots and Packaging

Both cereal brand Cream of Wheat and syrup brand Mrs. Butterworth's confirmed they have also initiated packaging reviews in the wake of PepsiCo's bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years. That was quickly followed on Wednesday by a statement from Uncle Ben's, which said it is "evolving the visual...
Tags: Advertising, Pepsico, Ben, CPG, Mrs Butterworth, Cream of Wheat, Diversity & Inclusion


Brand Moves for Thursday June 18

Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves...
Tags: UK, New York City, Advertising, General Motors, Netflix, United States, Ireland, World Health Organization, Silicon Valley, WeWork, Mars, Pepsico, Black Lives Matter, Aa, Black, Reed Hastings


It's about time, Aunt Jemima

When Quaker Oats announced Wednesday that it would be changing the packaging and name of its 131-year-old Aunt Jemima brand, my immediate response was: What took them so long? Original pancake mix with the most recent Aunt Jemima update, circa 1989. I’ve been unable to learn the name of the woman whose image is used in the current packaging; she may be a composite.   This is a brand name whose racist roots are only thinly covered by a modern mascot. It’s a troubled name that hurts far ...
Tags: Wikipedia, America, History, Green, Current Affairs, Renaming, New York Times, Linguistics, Food And Drink, Npr, Pepsico, Adweek, Jim Crow, Branding, Scott, Ken


After the end of Aunt Jemima, what's next?

Conversations about racism and discrimination have been ignited in living rooms and boardrooms across the nation as the Black Lives Matter movement has led the call for an end to systemic racism. We are finally seeing brands such as Land O' Lakes and, most recently, PepsiCo's Aunt Jemima alter their branding to acknowledge and fix the longstanding offensive use of racist imagery.
Tags: News, Stories, Pepsico, Black Lives Matter, Jemima


PepsiCo drops Aunt Jemima branding; Uncle Ben's, others under review

PepsiCo Inc said on Wednesday it will change the name and brand image of its Aunt Jemima pancake mix and syrup which have been criticized as racist amid a national debate over racial inequality in the United States.
Tags: Money, businessNews, Pepsico, PepsiCo Inc, Ben


Citing racial stereotype, PepsiCo drops Aunt Jemima; Uncle Ben's, Mrs. Butterworth's under review

PepsiCo Inc said on Wednesday it will change the name and brand image of its Aunt Jemima pancake mix and syrup, dropping a mascot that has been criticized for a racist history, amid a national debate over racial inequality in the United States.
Tags: Money, businessNews, Pepsico, PepsiCo Inc, Ben, Butterworth


Now You Can Parade Online at Bubly’s #UnstoppablePride

With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo's Bubly brand is giving the community a way to show off its best parade looks online. Bubly's #UnstoppablePride parade is asking LGBTQ people and allies to sashay across the screen in an edited virtual parade that the brand plans to post...
Tags: Advertising, Pepsico, Bubly, Diversity & Inclusion


Brand Moves for Wednesday June 17

Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves...
Tags: Google, Amazon, Facebook, Asia, Hong Kong, Europe, UK, Minneapolis, Advertising, Harvard, United States, Premier League, Harvard University, Paris, Sheffield United, Tencent


Pepsi to drop 'racial stereotype' Aunt Jemima

PepsiCo will stop using the Aunt Jemima brand name and logo for its pancake mix and syrup as of the fourth quarter of the year, acknowledging the origins of the mascot for being rooted in racist stereotypes. Conway G. Gittens has more.
Tags: News, Pepsico, Pepsi, Conway G Gittens


Uncle Ben’s to Change ‘Visual Brand Identity’ Following Aunt Jemima News

Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben's said it plans to follow suit by "evolving the visual brand identity." In an email, Sara Schulte, external communications manager for Uncle Ben's parent company Mars Food North...
Tags: Advertising, Pepsico, Ben, CPG, Diversity & Inclusion, Sara Schulte


Aunt Jemima brand retired by Quaker due to racial stereotype; Uncle Ben’s ‘evolving’

By MATT OTT NEW YORK — Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” Just hours later, the owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping. Quaker, which is owned by PepsiCo, said it’s overhauled pancake mix and syrup will hit shelves by the fourth quarter of 2020. The company will announce the new name at a later date. “We ...
Tags: New York, Minneapolis, Sport, Soccer, Mars, Pepsico, Ben, University of Notre Dame, Quaker, Kirby, Caroline Sherman, Mendoza College of Business, Jemima, Quaker Oats, Uncle Ben, MATT OTT


Citing 'racial stereotype,' PepsiCo to drop Aunt Jemima name; Uncle Ben's under review

PepsiCo Inc will change the name and brand image of its Aunt Jemima pancake mix and syrup, it said on Wednesday, dropping a mascot that has been criticized for a racist history.
Tags: Money, businessNews, Pepsico, PepsiCo Inc, Ben


Aunt Jemima to change name and logo due to racial stereotyping

Company, which has long been criticized for the logo and name, makes announcement amid Black Lives Matter protestsOne of America’s most recognizable but unreconstructed household brands, Aunt Jemima pancake products, will change its name and image in an effort by the brand to distance itself from racial stereotypes.The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African A...
Tags: Food, Business, Race, America, US news, Food & drink industry, Pepsico, Jemima


PepsiCo's Aunt Jemima brand to change name, logo - NBC News

PepsiCo Inc's Aunt Jemima pancake mix will change its name and image in an effort by the brand to distance itself from racial stereotypes, NBC News reported on Wednesday.
Tags: Money, Nbc News, businessNews, Pepsico, PepsiCo Inc


After 131 Years, PepsiCo Is Dropping Aunt Jemima

PepsiCo said it will drop the image of Aunt Jemima and rebrand the line of pancake mix and syrup that has borne the name since 1889. The parent of Quaker Oats Company, which has owned the brand since 1926, did not specify what the new name will be or what the updated packaging will look...
Tags: Advertising, Pepsico, Quaker Oats Company, CPG


PepsiCo Retires Aunt Jemima; 30 Rock Cast Reunites: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After 131 Years, PepsiCo Is Dropping Aunt Jemima Spurred by...
Tags: Advertising, Pepsico, Adweek, First Things First, Streaming & OTT


Aunt Jemima to retire brand's image and name

The PepsiCo brand says it will gather perspectives from the Black community as it works on the overhaul, and also plans to donate $5 million.
Tags: Advertising, Pepsico