Posts filtered by tags: Performance Advertising[x]


 

Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


Mobile Performance Advertising Startup Moloco Secures $11 Million in Series B Funding

‘Mobile Ad Infrastructure as a Service’ Turns Data Into Ad Performance, Enabling Rapid Monetization and Marketing for Mobile Apps PALO ALTO, Calif. – Moloco, the mobile advertising Infrastructure as a Service (IaaS) company, announced it has secured $11 million in Series B funding. The round is being led by Samsung Ventures and Draper Athena, with participation […] The post Mobile Performance Advertising Startup Moloco Secures $11 Million in Series B Funding appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Samsung Ventures, Mobile Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Performance Advertising, Ad Performance, Draper Athena, Moloco, Mobile Performance Advertising Startup Moloco


Nanigans Drives Record 49 Percent Revenue Growth in International Markets as Enterprise Marketers Demand More Effective Digital Advertising

Announces global expansion of incremental revenue optimization later this year BOSTON – Nanigans, the leader in performance advertising software, announced record international business growth in 2017. Following its North American launch of incrementality optimization, and bolstered by the momentum of the in-house advertising movement, Nanigans reported 49 percent year-over-year growth in annual Software-as-a-Service (SaaS) revenue from […] The post Nanigans Drives Record 49 Percent Revenue Grow...
Tags: Boston, Advertising, Press Releases, Nanigans, Online Media, Digital Marketing, Ad & Media Strategies, Performance Advertising


Nanigans Declares Performance Advertising Broken, Introduces Incrementality Optimization

Focus on incremental revenue enables marketers to drive real business outcomes BOSTON – Nanigans, the leader in performance advertising software, announced industry-first incrementality functionality. For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — the ‘gold standard’ of performance metrics. Nanigans Incrementality is available now as […] The post Nanigans Declares Performance Advertising Broken, Introduces Incrementality Optimizati...
Tags: Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Ad Metrics, Ad Operations, Performance Advertising, Click Performance Advertising, Saas Advertising Platform


SourceKnowledge Institute Launches with First Canadian Data Driven Marketing Certification Program

Marketing Professionals to Receive a Comprehensive Performance Marketing Education MONTREAL, QC – Performance advertising technology company SourceKnowledge announced it has launched a free Data Driven Marketing Certification program, which will be part of the new SourceKnowledge Institute — a self-serve e-learning and platform agnostic interface. The first of its kind in Canada, it empowers enrolled marketers […] The post SourceKnowledge Institute Launches with First Canadian Data Driven Market...
Tags: Advertising, Canada, Press Releases, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Sourceknowledge, Performance Advertising, Data-driven Marketing


Technology and QSR Companies Are Top Investors in Mobile Performance Advertising

Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As the app stores grow by thousands of apps each day and consumers’ choices expand, many Fortune 1000 technology companies are turning to mobile performance campaigns in order to gain coveted […] The post Technology and QSR Companies Are Top Investors in Mobile Performance Advertising appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Mobile Advertising, Digital Marketing, Opera Mediaworks, Ad & Media Strategies, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Ad Networks and Platforms, Performance Advertising


SourceKnowledge Launches Cloud-Based SaaS Platform Engage

Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage […] The post SourceKnowledge Launches Cloud-B...
Tags: Advertising, Press Releases, Online Media, Engage, Ad & Media Strategies, Ad Products, Sourceknowledge, Performance Advertising


Dailymotion and SourceKnowledge Partner to Offer Premium Video Advertising Opportunities to North American Marketers

SourceKnowledge joins Dailymotion’s roster of high profile demand partners. Clients of SourceKnowledge’s Demand Side Platform (DSP) Engage now have direct access to the premium video inventory of the private video ad-exchange Dailymotion exchange (DMX) New York City, NY – SourceKnowledge, a leading performance advertising technology company, and Dailymotion, one of the biggest video platforms in The post Dailymotion and SourceKnowledge Partner to Offer Premium Video Advertising Opportunities to...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Dailymotion, New York City NY, DMX, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Sourceknowledge, Performance Advertising, Ads by Display, In-Stream Ads, In-stream Advertising


Marin Software Research Shows Mobile Conversion Rates Growing Across Channels

Global data analysis indicates a rosy landscape for mobile attribution and ad formats LONDON — Marin Software Incorporated (NYSE: MRIN),  a leading cross-channel, cross-device performance advertising cloud provider for advertisers and agencies, today released its annual report, Mobile Advertising Around the Globe. The findings show that in 2015, not only did mobile devices represent the majority of The post Marin Software Research Shows Mobile Conversion Rates Growing Across Channels appeared f...
Tags: London, Press Releases, Mobile Advertising, Marin Software, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Mobile Advertising Around The Globe, Mobile Conversion Rates, Marin Software Incorporated NYSE


AppLift Announces Inaugural FirstScreen 2016 Event Exploring Mobile Performance Advertising and Advertising Technology

Join on June 15 at Urania in Berlin BERLIN, GERMANY and HAMBURG, GERMANY – AppLift, a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), announced FirstScreen, the first conference entirely dedicated to mobile performance advertising and advertising technology. FirstScreen will take place on June 15, 2016 at Urania The post AppLift Announces Inaugural FirstScreen 2016 Event Exploring Mobile Performance Adverti...
Tags: Mobile Marketing, Press Releases, Mobile Advertising, BERLIN BERLIN GERMANY, Hamburg Germany, Ad & Media Strategies, Advertising Events, Applift, Firstscreen Conference, Online Marketing Rockstars, Performance Advertising, Urania, Online Marketing Rockstars OMR