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Social Media Advertising: Selecting the Best Platform for Your Business

Two questions that our agency regularly gets from clients are how to choose a social platform, and how to split their advertising investment between multiple channels. Performance data provides great insights into which platforms deliver the best ROI, and ideally, every business should be using this information to determine where to invest their social ad dollars. However, to get to that point, you first need to know where to start. This post provides recommendations on how to leverage each soci...
Tags: Facebook, Pinterest, Youtube, Social Media, E-commerce, Blogging, Social Media Advertising, Facebook Facebook, Facebook Pinterest, Facebook Facebook Facebook, Instagram Messenger and Audience Network, LinkedIn Professional Services Professional


The State of Social Ad Spend 2020

Source: Adobe When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms.  Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend. State of Social Ad Spend Growth While Facebook alone had the most revenue overall, Instagram had the highest growth at...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Snapchat, Social Media Advertising, Social Media Agency, Media Buying, Facebook Instagram, Ignite Social Media, Social Media Ad Buying, Social Media Buying, Social Media Agencies, Social Media Marketing Company


Why getting the Pinterest look in your listings matters

All the images of perfect-looking properties online have heightened buyer expectations. Here are some statistics to be familiar with if your clients are reluctant to stage their property.
Tags: Pinterest, Instagram, Opinion, Radio, Stage, Agent, Clutter, NAR, Select, Staging, Staged, Troy Palmquist, Leslie Appleton-Young, Pinterest Look, Real Estate Staging Association


Side Hustle Tips for the Social Media Savvy

Social media began as a fun way to make connections and stay in touch across the miles, but these days, your favorite social media outlets can help you create additional cash flow. Whether you’re making extra money now or if you’re just getting started with plans to pad income from your day job, these side hustle tips are sure to help. Top tips for getting started with a side hustle 1. Don’t be blindsided You’re the only one with true insight into your passions, priorities, an...
Tags: Facebook, Business, Pinterest, Youtube, Advertising, Social Media, Guides, Hootsuite, Forbes, Social Media Savvy, VAS, Etsy Here


Online learning marketplace Udemy raises $50M at a $2B valuation from Japanese publisher Benesse

The internet has, for better or worse, become the default platform for people seeking information, and today one of the companies leveraging that to deliver educational content has raised some funding to fuel its next stage of growth. Udemy, which provides a marketplace offering some 150,000 different online learning courses from business analytics through to ukulele lessons, has picked up $50 million from a single investor, Benesse Holdings, the Japan-based educational publisher that has been U...
Tags: Startups, Lyft, Asia, Japan, Pinterest, Education, Microsoft, India, Articles, Linkedin, Tech, Cisco, Adidas, Ceo, Netflix, President


Home 101: The Credenza

What is a credenza? How is it different from a sideboard? Or a buffet table? What about a dresser? Truth be told, these are all VERY confusing, and honestly, you see them all over Pinterest in ways that are pretty interchangeable. Here's the thing, we're big believers in knowing the rules and then breaking them intentionally. No one is going to come through the door and yell at you for using a credenza in your bedroom or a dresser in your living room, but knowing what you're working with helps t...
Tags: Pinterest, Wedding, The Blog


Facebook experiments with Pinterest-like app for documenting and sharing personal projects

Facebook launched Hobbi, an app that lets users document their projects and hobbies using photos and videos, last week. The app has only been released in the US and some other countries, according to The Information, which first reported this development. It is currently not available in the App Store and Google Play in India. MediaNama has […] ...
Tags: Travel, Facebook, News, Pinterest, US, Hobbi, New Product Experimentation, Google Play in India MediaNama


Things to Draw Right NOW! – Step by Step Drawing Guides

Grow your creative skills with these cute, easy things to draw! Step by step guides will give you easy and cool drawing ideas! Are you ready to learn how to draw? If you need inspiration for something to draw or guides to drawing for the absolute beginner, you’ve come to the right place!   Things to Draw Let’s start with an easy drawing of a flower. First, print out a step by step drawing tutorial for this beautiful rose and sketch on paper. These tutorials are a perfect way to practice drawi...
Tags: Crafts, Pinterest, Turkey, Don, Lou, Rudolf, How To Draw, Cartoon People Food Cupcakes Cake and Candy Fruits


What is Social Commerce?

If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the term for the buying and selling of items and services on social media networks. Back in 2015, Small Business Trends noticed the gro...
Tags: Google, Facebook, Pinterest, Instagram, Sales, Social Media, Social Commerce, Facebook Instagram, Instagram Pinterest, Facebook Shop, Facebook Snapchat, Pinterest Buyable Pins, Pinterest YouTube, Facebook Marketplace Product Pins, Instagram What Works in Social Commerce, Pinterest Partners


What Designers can do to design irresistible products

Hi, I am Kelly from Knack, where we help mobility brands make their products irresistible. I’ve come to realize that designing irresistible products feels elusive. High hopes and good intentions pour into one end of the product development pipeline and mundane products squirt out the other.You see plenty of seductive product designs on Pinterest and here on Yanko, so you know it’s possible. But what exactly do the designers of these products do differently in order to achieve irresistibility?If ...
Tags: Design, Pinterest, Education, Tennessee, Editorial, Chris, Product Design, Knack, Kelly, Detroit Michigan, College for Creative Studies, Yanko, YD Talks, Kelly Custer, Irresistible Products, Knack Design Studio


Architecture software startups are looking to disrupt the design process with VR and machine learning — industry insiders say these are the 15 startups to watch

Architecture, unlike it's counterparty industry, construction, has decisively become a digital industry, with almost all design taking place within popular software platforms like AutoCAD.  With the advent of virtual reality, machine-learning programs that can generate designs algorithmically, and the widespread popularity of cloud-based collaboration tools, tech continues to have drastic effects on architecture. We polled a range of architects, designers, and venture capitalists to create a l...
Tags: Accelerator, UK, New York, Pinterest, Minnesota, Germany, Boston, New York City, US, Trends, Mit, Netflix, Delta, Autodesk, Bmw, Crunchbase


Architecture software startups are looking to disrupt the design process — insiders say these are the 15 hottest names to watch

Architecture, unlike it's counterparty industry, construction, has decisively become a digital industry, with almost all design taking place within popular software platforms like AutoCAD.  With the advent of virtual reality, machine-learning programs that can generate designs algorithmically, and the widespread popularity of cloud-based collaboration tools, tech continues to have drastic effects on architecture. We polled a range of architects, designers, and venture capitalists to create a l...
Tags: Accelerator, UK, New York, Pinterest, Minnesota, Germany, Boston, New York City, US, Trends, Mit, Netflix, Delta, Autodesk, Bmw, Crunchbase


Facebook Stealthily Launched a Pinterest-Esque App Called Hobbi

Facebook’s at it again. While everybody knows the company for its eponymous app, it also regularly plays around with launching new ones on the down-low. Remember Lasso? How about Whale, Bump, or Aux? Well, the latest experimental app from Facebook is a Pinterest-like app called Hobbi.Read more...
Tags: Facebook, Science, Pinterest, Lasso, NPE Team, Hobbi, Pinterest Refuses To Die So Easily, Facebook Stealthily


Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds 'One-Time Notification' API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will improve direct response advertising Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885...
Tags: Google, Facebook, Pinterest, Youtube, Seo, Online Marketing News, Lee Odden, Gmail Google, Nick Nelson, Social Media Today Google, Digital Marketing News, Social Media Today Twitter, TopRank Marketing TV YouTube Channel, Marketoonist Tom Fishburne, Record Influencer Spending Google, Facebook Adds One Time Notification API


Facebook quietly released a Pinterest clone and sent its stock sliding down

Facebook has quietly launched a Pinterest competitor in a handful of countries, the Information reported Thursday. Pinterest's stock slid 4% after news of the Facebook clone broke. Facebook has been known to copy smaller apps' popular features in the past, most famously Snapchat's "Stories" feature. Visit Business Insider's homepage for more stories. Pinterest may have to prepare for a turf war with Facebook. As spotted by the Information on Thursday, Facebook has rolled out a new app called ...
Tags: Facebook, Pinterest, Instagram, US, Trends, Snapchat, Cnbc, Facebook Instagram, Lasso, Hobbi, Information on Thursday Facebook, Colombia Belgium Spain, Ukraine Hobbi, Generation Z Facebook


Facebook quietly released a Pinterest clone and sent its stocks sliding down

Facebook has quietly launched a Pinterest competitor in a handful of countries, the Information reported Thursday. Pinterest's stock slid 4% after news of the Facebook clone broke. Facebook has been known to copy smaller apps' popular features in the past, most famously Snapchat's "Stories" feature. Visit Business Insider's homepage for more stories. Pinterest may have to prepare for a turf war with Facebook. As spotted by the Information on Thursday, Facebook has rolled out a new app called ...
Tags: Facebook, Pinterest, Instagram, US, Trends, Snapchat, Louisiana, Cnbc, Facebook Instagram, Lasso, Hobbi, Information on Thursday Facebook, Colombia Belgium Spain, Ukraine Hobbi, Generation Z Facebook


Facebook’s latest experimental app lets you document your hobbies

Facebook's new experimental app, Hobbi, allows you to document and keep tabs on your hobbies and projects.
Tags: Facebook, News, Pinterest, Trends, Social Media, Hobbi


Facebook’s latest experiment is Hobbi, an app to document your personal projects

Facebook is adding another app to its group of experimental projects from the NPE Team, an initiative it announced last year focused on rapidly trying out new ideas in social to see how users react. This week, the team released its fourth app experiment with the launch of Hobbi, a photo and video sharing app designed for documenting your personal projects and hobbies. Though Hobbi takes obvious cues from Pinterest, it’s not just a pinboard of inspirational ideas. Instead, the app is designed to ...
Tags: Google, Social, Facebook, Apps, Pinterest, Instagram, Tech, NPE Team, Tangi, Hobbi, Columbia Belgium Spain


We Are Social’s Monday Mashup #479

Facebook plans to shut down Audience Network for mobile sites From April 11th, Facebook will begin closing its Audience Network – which allows advertisers to extend Facebook campaigns on third-party apps – for mobile websites. Facebook first launched Audience Network in 2014, before extending the platform to include mobile websites two years later. While online publishers will be hit by the drop in ad revenue shared between them and Facebook (more than $1.5bn in 2018), the move will not affect a...
Tags: Google, Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Snapchat, Reddit, Tumblr, Mashup, NFL Network, Black History Month, Alphabet, Audience Network


Is Pinterest Ads Right For You?

We love Pinterest Ads here at Clix! There are a lot of great ad formats (pins, videos, carousels, shopping) and targeting options (browse vs search, keywords & interests) to keep you testing and your campaigns chugging for some time. However, if you haven’t tried Pinterest Ads, you might be wondering if this channel is really worth it for your brand. I’m going to outline some resources to help you evaluate if Pinterest might be a great fit. The Nature of Pinterest Let’s take a look at Pinter...
Tags: Pinterest, US, Sem, Pinterest Top, Pinterest Statistics While, Pinterest 52, Pinterest 40 of US, Pinterest Discovery Pinterest, Research Using Pinterest Trends Pinterest, Pinterest Audiences Pinterest Decision Makers


10 Tips to Get More Followers on Pinterest via @JuliaEMcCoy

These 10 proven strategies can help you gain followers and go viral on Pinterest.The post 10 Tips to Get More Followers on Pinterest via @JuliaEMcCoy appeared first on Search Engine Journal.
Tags: Pinterest, Seo


12 Strategies to Boost Growth on Pinterest via @annaleacrowe

Learn how to create your Pinterest marketing strategy, including how to reach your following, what to post, and more.The post 12 Strategies to Boost Growth on Pinterest via @annaleacrowe appeared first on Search Engine Journal.
Tags: Pinterest, Seo


W.H.O. Fights a Pandemic Besides Coronavirus: an ‘Infodemic’

Working with the big tech companies, the U.N. health agency has made strides in combating rumors and falsehoods on the internet about the new infection.
Tags: Twitter, News, Pinterest, Social Media, World Health Organization, Online Advertising, Google Inc, Facebook Inc, Computers and the Internet, Medicine and Health, Rumors and Misinformation, U N health agency, Your-feed-science, Coronavirus (2019-nCoV


This Escort Display Is About to Go Viral (And You Can Recreate It so Easily!)

Does that mid-winter feeling have you craving long summer days? Don't worry, we got you. Consider this wedding your daily dose of vitamin D, summer love and happiness. The bright, colorful blooms by Organic Flora made for a major statement against the sparkling blue Lake Tahoe water. Jenn Robirds Events dreamed up the most adorable, Pinterest-worthy escort display we've EVER seen (and we'll probably be obsessing over it for the next few weeks to be honest.) Don't miss out on all the dreamy detai...
Tags: Pinterest, Wedding, Lake Tahoe, The Blog, Don, Flora, Real Weddings, Whimsical, Janine Licare, Jenn Robirds


Pinterest Adds Pan-African Flag, Curated Content to Black History Month Searches

Blackboard, Pinterest's employee community group for all things African-American, was hard at work getting the platform ready for Black History Month. When Pinners search for Black History Month and related terms, they will see the colors of the Pan-African flag, as well as curated content on black and African-American history. Pinterest also highlighted black and...
Tags: Pinterest, Advertising, Black History Month, Social Pro Daily, Black History Month When Pinners


We Are Social’s Monday Mashup #478

Facebook hits 2.5 billion monthly users As part of its Q4 earnings report, released last week, Facebook revealed that it now has 2.5 billion monthly users, up 2% from 2.45 billion in Q3 2019, and now has 1.66 billion daily active users (graph below). Facebook also noted that across its family of apps – Facebook, Messenger, Instagram and WhatsApp – there are now 2.26 billion daily users, up from 2.2 billion last quarter. However, while the social network beat Wall Street’s expectations in terms...
Tags: Facebook, Twitter, Pinterest, Youtube, US, Seo, Spain, Snapchat, Mashup, Activision Blizzard, Lens, Unicode Consortium, Bitmoji, Facebook Messenger Instagram, Facebook Activity, Bitmoji TV


Valentine’s Day Gifts For Teachers

These amazing Valentine’s Day Gifts For Teachers are sure to make your teacher feel extra special and loved. Skip the gift card, you are sure to come up with the perfect gift here. If you are looking for more ideas to let your teacher know how much you appreciate all they do check out these teacher gift ideas. If your child needs something awesome to give to classmates these Printable Valentines are perfect. Valentine’s Day Gifts For Teachers Sprinkles are an important part of all Valentine’s...
Tags: Crafts, Pinterest, Valentine's Day, Valentine, Don, Lou


Inside a cafe in San Francisco's Pinterest HQ designed by the creator of the iconic 1980s Macintosh icons

Susan Kare is the graphic designer behind the legendary typefaces and icons for the Apple Macintosh computer in the 1980s. In her decades-long career, she's developed designs for companies like Apple, Microsoft, and Facebook. In 2015, she joined Pinterest and is now a creative director at the company. She helped design a cafe, called The Point, in the lobby of Pinterest's San Francisco headquarters in 2018. Visit Business Insider's homepage for more stories. If you're familiar with the Apple...
Tags: Apple, Facebook, Pinterest, California, San Francisco, Trends, Silicon Valley, Geneva, Business Insider, Dennis, Cooper Hewitt, Tiffany, KARE, Apple Microsoft, Susan Kare, Microsoft Facebook


With $30 million in fresh funds, The Bouqs plans to plant its flower delivery business in Japan

The Bouqs plans to take a slice of Japan’s $6 billion flower market this year with a $30 million strategic growth round from Japanese enterprise business investor Yamasa. While The Bouqs still must compete with bigger contenders like 1-800-Flowers and FTD in the U.S., it will now have to take on incumbents like Ayoma Flower Market and FloraJapan, both of which also offer same-day delivery throughout the land of the rising sun. So why Japan? According to The Bouqs founder and CEO John Tabis, his ...
Tags: Fundings & Exits, Startups, TC, Ecommerce, Asia, Japan, Pinterest, Funding, Tech, 1-800-Flowers, Economy, Flower, United States, Venture Capital, Silicon Valley, Websites


Pinterest Bans Misinformation About Voting and the Census

An anonymous reader shares a report: Pinterest is ramping up its efforts to crack down on political misinformation ahead of the 2020 election -- a sign that the platform best known for lighthearted fare such as recipes, wedding planning and beauty tips is not immune from the challenges facing other major social media sites. The company tells The Technology 202 that it will now remove any content that misleads people about where, when or how to vote. It is also promising to crack down on any hoax...
Tags: Pinterest, Tech, U S Census Bureau, Aerica Shimizu Banks Pinterest