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How to Integrate the Social Media Strategy of Your Small Business With An Omnichannel Approach

Did you know that 86% of people expect conversations with agents to move seamlessly between channels? The same applies to your marketing messaging too. Think about it — haven’t we all ended up checking out a website after seeing a social media ad? Or maybe even checking a brand’s website while visiting their brick-and-mortar store? Image via Gladly Come on, we’ve all been there. It’s fairly common for people to use multiple channels to engage with a brand.  As a small business owne...
Tags: Facebook, Pinterest, Instagram, US, Sales, Social Media, Facebook Messenger, Pinterest Pinterest, Rich Pins, Facebook Instagram Pinterest, Facebook When, Facebook Ads Facebook, MobileMonkey, Create New Brand Step, Social Media Marketing Email, Facebook Taken


Pinterest Adds 2 New Creator Leads

Pinterest added two new creator leads, both of whom will report to head of content and creator partnerships Aya Kanai. Marta Topran joined the company as beauty and fashion creator lead. She had been editorial director at beauty subscription company Ipsy after spending over 12 years as a beauty director, editor and writer at publications...
Tags: Pinterest, Advertising, Ipsy, Leadership & Talent, Social Pro Daily, Aya Kanai Marta Topran


We Are Social’s Tuesday Tweakup #45

Instagram Live unveils options to mute and turn off video“You’re on mute” is a phrase now extending its reach to Instagram Live. The platform has announced it is adding new features that will allow users to mute their microphones and even turn their video off whilst using the app’s Live feature. This is to give hosts more flexibility during live streaming, avoiding annoying background chatter and clatter. A ‘video off’ experience also allows for easier multitasking, meaning you can listen to a L...
Tags: Facebook, Twitter, Spotify, Kim Kardashian, Pinterest, Germany, NFL, Seo, Reddit, National Football League, Audi, Facebook News Feed, University Of Alabama, Twitter Instagram, Pacific Islander, Facebook News


Pinterest could jump 40% as active users gain and gross margins increase, CFRA says

SOPA Images / Contributor/Getty Images CFRA's John Freeman says Pinterest is a "strong-buy" and could hit $93 per share. The price target implies a potential 40% jump from Friday's intraday low. This is "an attractive entry point for perhaps our favorite in social media long-term," Freeman wrote. See more stories on Insider's business page. CFRA's John Freeman upgraded Pinterest to a "strong buy" and maintained his $93 price target in a note to clients on Friday after inve...
Tags: Pinterest, US, Trends, John Freeman, Freeman, CFRA, GAAP, CFRA Research, Will Daniel


Searches on Pinterest Begin to Reflect Life After the Pandemic

As more people receive the Covid-19 vaccine, searches on Pinterest are beginning to reflect thoughts of a post-pandemic life. Pinterest said that while searches for topics including baking, home organization and mindfulness reached all-time highs during the thick of the pandemic, the needle is now moving toward topics like outfits and vacations, although searches for...
Tags: Pinterest, Advertising, Social Pro Daily, Life After Lockdown


4 tips for using Pinterest to grow your real estate business

For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider.
Tags: Expertise, Pinterest, Marketing, Niche, Service, Radio, Agent, Select, Back To Basics, Theme-month-202104, Group Boards, Pinterest for real estate


Pinterest for Business: How to Change Your Cover Photo

Pinterest allows users with business accounts to add a cover photo to their profile to personalize their page. If you don't upload your own cover photo, Pinterest will create one for you using a collage of images included in the Pins you've created. If you ever want to change your cover photo on your Pinterest...
Tags: Pinterest, Advertising, Platforms, Social Pro Daily


Traveling the Globe from the Comfort of Home

Sometimes when life hands you lemons, you have to make lemon meringue pie. Or maybe you go all in for lemon primavera pasta or a French lavender-infused lemon tart or Mediterranean garlic-lemon chicken kebabs! Well, you get the idea. Make lemonade if you have to, but don’t sit around feeling sour. This past December, we were supposed to be heading to the airport to catch our flight to the Big Island of Hawaii. This was a special trip my husband Shawn and I booked for the week after Christmas as ...
Tags: Facebook, Pinterest, California, France, Germany, Inspiration, US, United States, Hawaii, Community, Michigan, Costa Rica, Central America, Haiti, Mediterranean, Corinthians


Big tech earnings in fewer than 500 words

This afternoon Alphabet and Microsoft and Pinterest reported their quarterly earnings results for the first three months of 2021. Microsoft and Pinterest have rapidly lost value after reporting their results, while Alphabet appreciated after its own earnings download. Sparing you a deluge of numbers, here’s what TechCrunch is pondering from each report in as few words as possible: Alphabet’s earnings were strong across a number of fronts; investors cheered. YouTube revenue grew nearly 50% to $6...
Tags: Google, Pinterest, Microsoft, Wall Street, Azure, Tech, Earnings, Aws, Alphabet, GAAP, Google Cloud, CNBC Microsoft


Big tech earnings in less than 500 words

This afternoon Alphabet and Microsoft and Pinterest reported their quarterly earnings results for the first three months of 2021. Microsoft and Pinterest have rapidly lost value after reporting their results, while Alphabet appreciated after its own earnings download. Sparing you a deluge of numbers, here’s what TechCrunch is pondering from each report in as few words as possible: Alphabet’s earnings were strong across a number of fronts; investors cheered. YouTube revenue grew nearly 50% to $6...
Tags: Google, Pinterest, Microsoft, Wall Street, Azure, Tech, Earnings, Aws, Alphabet, GAAP, Google Cloud, CNBC Microsoft


Pinterest for Business: How to View Analytics on Mobile

Did you know that Pinterest allows users with business accounts to view analytics about their accounts from within the Pinterest mobile application? This allows them to view data related to impressions, engagements and so on. Our guide will show you how to view this data. Note: These screenshots were captured in the Pinterest app on...
Tags: Pinterest, Advertising, Platforms, Social Pro Daily


Snap jumps as 1st-quarter revenue beats expectations and guidance surges

Snap's CEO Evan Spiegel. Getty Images for Snap, Inc. Snap shares rose more than 6% early Friday following the company's first-quarter financial report. The social media platform posted breakeven adjusted earnings compared with the loss estimate of $0.06 per share from Refinitiv. Snap forecasts a rise of at least 81% in second-quarter revenue to $820 million. See more stories on Insider's business page. Snap shares were propelled higher Friday after the social media site turn...
Tags: Pinterest, Trends, Markets, Snapchat, Evan Spiegel, Snap, Social Media Apps, Carla Mozee, Tech Stocks, Third Bridge, Scott Kessler, Jeremi Gorman Snap, Snap stock, CEO Evan Spiegel Getty Images for Snap Inc Snap, MI Exclusive, Fit Analytics


Pinterest, Shopify Extend Partnership to 27 More Countries

The existing partnership between Pinterest and Shopify was extended to 27 additional countries Wednesday. The new countries are: Australia, Austria, Belgium, Brazil, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the U.K. Shopify said installs of...
Tags: Ecommerce, Pinterest, Advertising, Shopify, Social Pro Daily, Australia Austria Belgium Brazil Cyprus, K Shopify


Episode #87: (Bonus) How to Start a Working From Home VA Business

Emma here, and I am soooo excited to share this bonus episode with you all today! You can listen to my interview with Abbey Ashley, founder of The Virtual Savvy. Abbey shares with me the story of how she changed her career (and life!) when she taught herself to become a Virtual Assistant, making it possible for her to work from home with her children. She grew that business but then eventually started teaching others how they too could own their own business and become a VA and have the freedom ...
Tags: Facebook, Podcast, Pinterest, Washington, Missouri, Tips, Va, Business Tips, Emma, Abbey, Ashley, Brian Harris, Abbey Ashley, Virtual Savvy Abbey


Horseshoe Theory, Now on the Blockchain

Republicans whining about how social media moderators are violating their inalienable right to lucrative follower counts have found an ally in Supreme Court Justice Clarence Thomas.Read more...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Science, Pinterest, Supreme Court, Social Media, David Cameron, Snapchat, Software, Nick Clegg, Computing, Donald Trump, Twitch, Operating Systems


5 Tips for Perfecting Your Business Strategy on Pinterest

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other u...
Tags: Google, Pinterest, Seo, Pinterest Marketing, Ignite Social Media, Product Pins, U S Pinterest, Optimize for Mobile Pinterest, Pinterest Certified


USAA’s CMO on how the insurance brand is changing its marketing approach

USAA is using new channels like Pinterest and new ways of filming campaigns to grow its brand after COVID-19.
Tags: Pinterest, Advertising, CMO, USAA


Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID


Hammering Home Americans’ Need for Supplemental Insurance

Thanks in part to social distancing – and perhaps an uptick in Pinterest and Instagram use – many Americans are taking on do-it-yourself work. According to a February 2021 survey from the Farnsworth Group and the Home Improvement Research Institute, 62% of homeowners started a DIY home maintenance, replacement, repair or remodeling project in the last month, with 75% saying they are preparing to soon begin one.1 The more time people spend at home, the likelier they are to want to take on some ta...
Tags: Business, New York, Money, Pinterest, United States, Special, Kantar, Right Now, National Safety Council, Aflac, Supplemental Insurance, Virgil Miller, Farnsworth Group, Home Improvement Research Institute, Individual Benefits Division, Communicorp Aflac


We Are Social’s Monday Mashup #534

Facebook launches new Q&A platform, HotlineThings are heating up in the world of audio social, with Facebook announcing its new Q&A platform, Hotline. Whilst it borrows concepts from Clubhouse, it differs by allowing hosts to use video and to schedule more formal presentations with Q&A built in. Hotline also allows hosts to record their sessions in both audio and video formats, and has been described as a ‘cross between a radio show and a Twitch stream.’ This is because hosts can bring individua...
Tags: Facebook, Pinterest, US, Seo, Linkedin, World Health Organization, Twitch, Hotline, Information Center, Music Machine, UNICEF Instagram


See Why Wallpaper Isn’t Just For the Ladies

In the year 2020, when all were trapped inside their homes, one trend took the Insta and Pinterest feeds by storm. While most selfies featured a minimalist background, #wallpaper girl was the one trending the ranks. Soon the trend picked up the pace and many other influencers on social media adopted it. However, this also created a significant disruption in the market for low-cost peel and stick wallpaper for homes. But, noteworthy is the fact that wallpapers aren’t just for the ladies. The C...
Tags: Pinterest, Home Improvement, Wallpaper, Jazz, Home Improvment


Pinterest Makes Moves to Be the Least Hellacious Hellhole Online

You might not think of Pinterest as being as creator-driven as some of its contemporaries, but that’s an image the company clearly wants to change. This week, the company rolled out a buffet of new creator-focused features in the moderation space, with a focus on playing nice.Read more...
Tags: Science, Pinterest, Companies, World Wide Web, Pin, Evan Sharp, Economy Of The United States, Technology Internet, Evan Sharpe


Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things. With the changes, the company says its goal is to ensure the platform continues to be a “inclusive, positive and inspiring place.” The new content guidelines put that into more specific terms as it requires Pinterest creators to fact-chec...
Tags: Social, Apps, Pinterest, Social Networks, Social Media, Tech, United States, Sharp, Machine Learning, Pinterest Pinterest, Evan Sharp, Machine Learning Technology, Facebook Instagram YouTube, Online Platforms, Jonathan Van, Tiktok


Episode #84: Home Project Updates + Naomi Davis Interview

This week, we’re sharing a few renovation updates and welcoming guest Naomi Davis of Love, Taza. Naomi shares about her new book, A Coat Of Yellow Paint. You can stream the episode here on the blog or on  iTunes ,  Spotify ,  Google Play ,  TuneIn ,  Pocket Casts , and  Stitcher . You can find the podcast posts archive here . Big thanks to this week’s sponsors! Be sure to check out the offers from Agility, Issuu, Pharmaca and Curtsy. All of our sponsor codes can be found on this page. ...
Tags: Podcast, Usa, Pinterest, Instagram, Home Decor, Nike, Tom Hanks, Harry Styles, Jeremy, Gucci, Levi, Elise, Josh, Eleanor, Valley, Emma


Pinterest Begins Bringing its Ad Platform to Latin America, Starting With Brazil

Brazil became the first Latin American country to gain access to Pinterest's advertising platform, with brands of all size now able to take advantage of multiple ad formats and targeting options. Pinterest said Latin America is the next region to be included in its global expansion, following Europe, adding that Mexico will join Brazil later...
Tags: Europe, Pinterest, Mexico, Advertising, Brazil, Latin America, Platforms, Social Pro Daily


Pinterest Is Reportedly Eyeing VSCO Acquisition

The online pinboard site Pinterest is reportedly in talks to scoop up VSCO, a photo-editing and sharing app that you may remember for inspiring a teen subculture back in 2019. Negotiations remain ongoing, two sources with knowledge of the matter told the New York Times, and there’s still no word on a possible price…Read more...
Tags: Science, Pinterest, Software, New York Times, Vsco, Cultures, Mobile Applications, Business Finance, Youth Culture, Francoise Brougher, Julie Inouye, Application Software


9 Unexpected Things You Should Season With MSG

Monosodium glutamate is a crystalized flavor enhancer that makes pretty much any savory food taste good. You can put it in almost any sauce, soup, stew, or dressing, and it will make it just a little bit better. We’ve already discussed MSG’s more obvious applications, but that was years ago, and I’ve discovered a few…Read more...
Tags: Pinterest, Taste, Food And Drink, Lifehacks, Chick Fil A, Foods, Salad, Condiments, Fish Sauce, Umami, MSG, Mary, Food Additives, Monosodium Glutamate, MSGA, Hospitality Recreation


Microsoft is in talks to buy chat app Discord for more than $10 billion, according to a report

Microsoft's CEO Satya Nadella Tobias Schwarz/Getty Images Microsoft is in talks to buy Discord for more than $10 billion, Bloomberg reported Tuesday. The chat app boomed during the pandemic and now has more than 140 million monthly users. Discord launched in 2015 for gamers to talk while they played, but has grown to a broader user base. See more stories on Insider's business page. Microsoft is considering buying Discord, the voice-chat and messaging app that has boomed in populari...
Tags: Apps, Pinterest, Microsoft, US, Trends, Linkedin, Tech, Bloomberg, New York Times, Bethesda Softworks, Bethesda, ZeniMax Media, Xbox Studios, Tech Insider, Discord, Grace Dean


Microsoft is in talks to buy chat app Discord for more than $10 billion, according to reports

Microsoft's CEO Satya Nadella Tobias Schwarz/Getty Images Microsoft is in talks to buy Discord for more than $10 billion, Bloomberg and NYT reported Tuesday. The chat app boomed during the pandemic and now has more than 140 million monthly users. Discord launched in 2015 for gamers to talk while they played, but has grown to a broader user base. See more stories on Insider's business page. Microsoft is considering buying Discord, the voice-chat and messaging app that has boomed in ...
Tags: Apps, Pinterest, Microsoft, US, Trends, Linkedin, Tech, Bloomberg, New York Times, Nyt, The New York Times, Bethesda Softworks, Bethesda, ZeniMax Media, Xbox Studios, Tech Insider


Small business tips to use Pinterest marketing effectively

Pinterest is a fun and easy-to-use social media platform that helps in boosting one’s creativity. However, when it comes to Pinterest as a social media, Pinterest is a great platform for marketing. As a brand, you can use Pinterest marketing as an effective tool for promoting your products or services amongst the target audience. Read on to find out how! Are you wondering how can you use Pinterest for promoting your brand, blog, or small business? The concept of visual marketing on Pinterest ...
Tags: Pinterest, Sales, Tips, Keyword Centric Title Pinterest, Educational Tool Pinterest, Shopping Trends Holidays Pinterest