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Instagram Head Grilled by Senate at Hearing on Teen Safety Online

Head of Instagram Adam Mosseri took the hot seat earlier today at a U.S. Senate hearing on Instagram's impact on teens. The hearing was spurred in part by documents released by whistleblower Frances Haugen alleging Facebook has done research about the harm it inflicts on the mental health of young girls but has done little...
Tags: Facebook, Instagram, Senate, Advertising, Platforms, U S Senate, Adam Mosseri, Frances Haugen


App Annie: Worldwide App Downloads Will Reach Nearly 140B in 2021

Mobile analytics company App Annie released its latest report, which analyzes the use of mobile applications in 2021. The report showed that worldwide global spending across the iOS App Store and Google Play is expected to hit $135 billion in 2021, up from $112 billion in 2020. Mobile app downloads also increased in 2021. The...
Tags: Google, Advertising, App Annie, Platforms, Social Pro Daily


Twitter Shares 2021’s Most Tweeted About Brands in US by Vertical

Twitter followed up its Best of Tweets list for 2021, released earlier this week, with another list, sharing the most tweeted about brands across a selection of verticals. The list was made up using internal data on total tweets by U.S. users that mention the brand's main Twitter handle from Jan. 1 through Oct. 31....
Tags: Advertising, US, Platforms, Social Pro Daily


Meta Begins Rolling Out Professional Mode for Creators in US

Meta is giving creators access to insights and tools that were previously available only on pages with its debut of a professional mode for profiles in the U.S. The company explained in a blog post Wednesday, "We know that many creators--especially those who are just starting out--are on profiles, so we're introducing a professional mode...
Tags: Advertising, US, Platforms, Social Pro Daily


Redditcoin? Cryptocurrency Dominates Reddit Recap 2021

Reddit revealed its Reddit Recap 2021 Wednesday, and cryptocurrency was the star of the show. The company said in a blog post Wednesday, "From r/wallstreetbets and the crash of the One Simple Wish website, to the Battle of the Joshes, in 2021, the most notable moments on Reddit were when Redditors took their comments, comradery,...
Tags: Advertising, Reddit, Platforms, Redditors, Social Pro Daily, Redditcoin


What To Know About the 200 Publishers’ Antitrust Lawsuits Against Facebook and Google

The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. The antitrust lawsuits allege tech companies Google and Facebook have taken...
Tags: Google, Facebook, Publishing, Advertising, West Virginia, Platforms, Programmatic, Publishers ' Antitrust Lawsuits Against Facebook, HD Media


Meta Details Several Updates to Its Stars Monetization Feature for Creators

Meta introduced a new way to circumvent commissions on in-application purchases from Apple's App Store or Google Play with its Stars store website, which lets people buy Stars--virtual items that enable fans to support creators during videos and livestreams--using Facebook Pay, and not the payment functionality of Apple or Google. Previously, Stars could only be...
Tags: Apple, Google, Facebook, Advertising, Platforms, Social Pro Daily


Discord: How to Turn On Snowsgiving Sound Effects

Discord's yearly holiday event, Snowsgiving, has begun for 2021. As part of this event, users can activate a Snowsgiving Sound Pack in the Discord application on desktop, which changes some of the app's regular sound effects into seasonal ones. Our guide will show you how to turn on the Snowsgiving Sound Pack in the Discord...
Tags: Advertising, Platforms, Social Pro Daily, Snowsgiving


The Office’s Brian Baumgartner Paced Cameo in 2021

Personalized video messaging platform Cameo was behind more than 27,000 hours of connections worldwide in 2021, as well as roughly 2.5 million of those moments since its 2017 debut. Cameo boosted its talent roster by nearly 10,000 this year, bringing its total to almost 50,000. Cameo's most booked talent in the U.S. in 2021: Brian...
Tags: Office, Advertising, Platforms, Brian Baumgartner, Social Pro Daily


Twitter’s Best of Tweets List for 2021 Salutes 8 Brands

Twitter shared its annual Best of Tweets list for 2021, calling it "the crowning achievement for brands that made us laugh, cry, retweet and reply." The social network said in introducing the winners, "It's one thing to be trending--another to leave a lasting impression. From groundbreaking launches to campaigns driving cultural conversation, here are the...
Tags: Advertising, Platforms, Social Pro Daily


Pinterest Predicts 2022 Provides Advance Look at Next Year’s Trends

The Pinterest Predicts crystal ball is out again, as the platform is aiming for the same success rate in predicting 2022 trends as it achieved in 2021. The company said in a blog post Tuesday, "Pinterest Predicts isn't your typical roundup of what was trending--it's a not-yet-trending report of what is to come." Pinterest will...
Tags: Pinterest, Advertising, Platforms, Social Pro Daily


Yelp, Kelton Review People’s Thoughts on Online Reviews

Business directory and crowdsourced review forum Yelp commissioned a survey of 1,500 people by Kelton to determine what makes reviews trustworthy to them. Yelp said seven out of 10 respondents who read reviews indicated that it was rare for them to go to a new business without checking out its reviews first, while three out...
Tags: Advertising, Yelp, Platforms, Kelton, Social Pro Daily, Yelp Kelton Review People 's


Instagram Details Several Updates, Tests Aimed at Boosting Teen Safety on Its Platform

Head of Instagram Adam Mosseri prepared some early talking points for his scheduled testimony before Congress this week on the platform's teen safety issues, detailing several updates on that front in the wee hours of Tuesday morning. Mosseri wrote in a blog post, "We'll be taking a stricter approach to what we recommend to teens...
Tags: Congress, Advertising, Platforms, Adam Mosseri, Mosseri, Social Pro Daily


TikTok Shares Year on TikTok 2021 Lists

TikTok released its Year on TikTok lists for 2021 Monday, highlighting the year's most important trends, moments and movements. Chief operating officer Vanessa Pappas said in a blog post Monday, "There's something really special about TikTok's diverse community that people just can't find anywhere else. For us, 2021 was a year for connection, and we've...
Tags: Advertising, Platforms, Social Pro Daily, Vanessa Pappas


TikTok to Be the Presenting Sponsor of VidCon US 2021

Let's try this again: TikTok was slated to be the title sponsor of VidCon US 2021 in October until the pandemic prompted the event's cancellation, but the video creation platform is back on board for VidCon US 2022. The conference for digital creators and the online video industry is set for June 22 through 25...
Tags: Advertising, US, Platforms, Social Pro Daily, Tiktok


Life After Facebook: Inside the Platform Strategy for Cosmetics Company Lush

Lush went off the grid on November 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok and stepping away from one of the most prominent arteries connecting brands and consumers. Coming off Facebook and Instagram is expected to result in an estimated ?10 million ($13.3 million) hit to sales. The U.K.-based cosmetics company said...
Tags: Facebook, Instagram, Advertising, Platforms, Facebook Instagram Snapchat, Platform Strategy for Cosmetics Company Lush


LinkedIn Launches TikTok Campaign to Support Young People Starting Careers

Finding out that LinkedIn has joined TikTok must be a little bit like when grandparents started joining Facebook--wasn't that meant to be for the kids? Well, the world's largest professional network platform has begun a social campaign in partnership with a community of creators called "CareerTok" to encourage young people across the U.K. to look...
Tags: Facebook, Advertising, Linkedin, Platforms, Audience Engagement, B-to-C


LinkedIn Adds Support for Hindi, Bringing Its Language Total to 25

India is LinkedIn's second largest market, with 82 million members, and more than 600 million people worldwide speak Hindi, so the professional network added the language to its options Thursday. The addition of Hindi brings the total number of languages supported by LinkedIn to 25, and the company said it will continue to evaluate other...
Tags: India, Advertising, Linkedin, Platforms, Social Pro Daily


Meta’s NPE Team Adopts a More Global Approach

Meta is shifting the focus of its NPE team to historically overlooked communities and broadening its scope outside of the U.S. NPE stands for New Product Experimentation, and the team was established in July 2019 to create and test new consumer-focused applications and features. Meta head of NPE Ime Archibong explained in a blog post...
Tags: Advertising, Meta, Platforms, Ime Archibong, Social Pro Daily


TikTok Spruces Up Its Transparency Center

TikTok debuted a refreshed Transparency Center that will be the home for all of its transparency reports, old and new. The video creation platform said reports will be published in 26 languages: Arabic, Bahasa Indonesia, Bahasa Melayu, Bengali, Burmese, Danish, Dutch, English, French, German, Hebrew, Italian, Japanese, Khmer, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai,...
Tags: Advertising, Platforms, Social Pro Daily, Arabic Bahasa Indonesia Bahasa Melayu, Japanese Khmer Korean


This Holiday Season, Social Marketers Adapt to Ad Inflation and Diminished Targeting Capabilities

This year promised a return to normalcy, but like many expectations for 2021, social marketing for commerce's busiest days of the year was not out of the 2010's playbook. Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment, relied less on targeting in...
Tags: Advertising, Brands, Platforms


Twitter Moderation Research Consortium to Be Formed in Early 2022

Twitter detailed the next steps it will take to provide expanded transparency about content moderation actions on its platform. Legal, policy and trust and safety lead Vijaya Gadde and head of site integrity Yoel Roth said in a blog post that the Twitter Moderation Research Consortium will debut early next year, bringing together a global...
Tags: Advertising, Platforms, Vijaya Gadde, Social Pro Daily, Yoel Roth, Twitter Moderation Research Consortium


Meta Expands Availability of Facebook Protect Option for Most Likely Hacking Targets

Meta is expanding access to its Facebook Protect extra security options for people most likely to be targeted by malicious hackers, such as government officials, human rights defenders and journalists. Head of security policy Nathaniel Gleicher said in a Newsroom post Thursday, "These people are at the center of critical communities for public debate. They...
Tags: Advertising, Platforms, Social Pro Daily, Facebook Protect, Nathaniel Gleicher, Facebook Protect Option


Meta, Facebook Ireland Take Part in Debut of StopNCII.org Platform to Fight Revenge Porn

Meta is taking its fight against revenge porn global with the help of several partners. Facebook's parent company and Facebook Ireland are among 50 organizations worldwide teaming up with Revenge Porn Helpline in the U.K. on the new StopNCII.org platform. Meta global head of safety Antigone Davis explained in a Newsroom post that the technology...
Tags: Facebook, Advertising, Platforms, Newsroom, Antigone Davis, Facebook Ireland, Social Pro Daily


Twitter for Professionals: How to Switch to a Personal Account

Twitter allows users to switch between business, creator and personal accounts at any time. If you have a Twitter for Professionals account that you want to switch into a personal account, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: On your...
Tags: Advertising, Platforms, Social Pro Daily


Twitter Blue: How to Pin Direct Message Conversations

Twitter Blue is Twitter's optional subscription plan that provides access to exclusive features, such as the ability to organize bookmarked tweets in folders. Twitter Blue subscribers also receive early access to features that Twitter is testing. One of these features allows users to pin direct message conversations to the top of their Messages screen so...
Tags: Advertising, Platforms, Social Pro Daily, Twitter Blue is Twitter


Mozilla Revamps Its RegretsReporter Browser Extension for YouTube Users

Mozilla introduced a new RegretsReporter browser extension with the hopes that people using it will help the nonprofit gauge how well YouTube's algorithmic controls are working. The Google-owned video site's controls enable YouTube users to reject recommendations of videos they don't like via buttons including Dislike, Don't Recommend Channel and Not Interested, but Mozilla questioned...
Tags: Google, Advertising, Mozilla, Platforms, Social Pro Daily, Dislike Don t Recommend Channel


The Home Depot Sponsors Nextdoor’s Cheer Map

The Cheer Map from neighborhood social network Nextdoor is back, with The Home Depot sponsoring the initiative this year. The interactive local guide to the best holiday decorations in each area can be accessed via the Nextdoor application or here. The company said in a blog post, "No matter which holiday you celebrate, get in...
Tags: Advertising, Platforms, Social Pro Daily, Home Depot Sponsors Nextdoor


TikTok Introduces Creator Next, Along With Monetization Options Tips, Video Gifts

TikTok wrapped several holiday presents for creators on its platform. Creator Next enables eligible creators to unlock new and existing tools that enable them to be rewarded for their efforts. Monetization options Tips and Video Gifts were introduced as part of Creator Next. Tips enable people on TikTok to financially express their gratitude to creators...
Tags: Advertising, Platforms, Social Pro Daily


Twitter Marks World AIDS Day With #ThereIsHelp Search Prompts

Twitter said conversation about HIV spikes on its platform every Dec. 1 to mark World AIDS Day. The social network saw nearly 9 million tweets globally related to HIV in 2020, with more than 1 million coming in December alone. Twitter said Wednesday that it expanded its #ThereIsHelp notifications with a dedicated search prompt for...
Tags: Twitter, Advertising, Platforms, Social Pro Daily