Posts filtered by tags: Ppc[x]


 

Is this mistake hurting your hotel tech sales? | By Jeremiah Magone

If sales haven't been as strong as you'd hoped in 2018, there are probably as many reasons for that as there are ads on the Internet… But over the past 6 years, as a copywriter and marketing strategist for hospitality tech companies, I've found that a lack in sales generally comes down to one key problem: sending the right message, but at the wrong time. The big problem with this is - if you don't address that issue first, you're going to keep struggling. Because even if you have the be...
Tags: Travel, Japan, US, Ppc, San Diego, MGM, Nomura, Jeremiah, Dominguez, HEDNA, Jeremiah Magone, Tecolote Canyon Looking, Michael Dominguez


5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1. Use content to fuel social media distribution (...
Tags: Facebook, Europe, Wordpress, San Francisco, Seo, Linkedin, Ppc, Quora, Brian, McGregor, Zach, Kissmetrics, Nathan, LinkedIn Facebook, Mayweather, Brian Jackson


Are you in good voice?

When I think about the trends that are facing marketers and business owners in 2019, the one that I believe is going to be most significant is the influence of voice on search and content. Not only do I think it’s critical, but I think it is growing faster and stronger than anyone could have imagined. Let’s define the term, so we’re all on the same wavelength. When we talk about voice what we mean is all voice-activated or operated devices, apps, and the Internet of Things accessories that you ...
Tags: Google, Amazon, Wikipedia, Siri, Ppc, Ibm, Amazon Echo, Alexa, Branding, Cubs, Search Engine People, Google Home, Amazon Echo Google Home Apple


AdWords Express Officially Rolled Into Google Ads

  Over the years I’ve had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up AdWords Express themselves and then moved to regular Google Ads when they outgrew AdWords Express. While the accounts were connected, it always was a hassle to get to one from the other. I won’t spend a lot of time here, but I have never liked AdWords Express personally. It always seemed like a dumbed down version of the product designed to more easily get S...
Tags: Google, Sem, Ppc, Google Adwords, Google Ads, Adwords Express, Smart Campaigns


New Year, New Jobs Posted on the PPC Hero Job Board

It’s a brand new year and new companies have posted available openings on the PPC Hero Job Board, INCLUDING positions available at Hanapin (the company that produces PPC Hero)! See the open positions Here’s a brief look at just a few of the newly posted positions: Schwaab, Inc Milwaukee, WI Role: PPC Specialist We are […] Read more at PPCHero.com
Tags: Seo, Ppc, Ppc News, Hanapin, PPC Hero Job Board, Schwaab Inc Milwaukee


10 Incredible Digital Marketing Strategies to Put Your Hotel on the Map

by Robert Clough 35% of American families will go on at least one vacation during any given year. Given that the total American population is over 300 million, that represents a ton of opportunities for your hotel to book guests. The bullish economy we've been enjoying as of late has created a lot of competition in the hotel niche though... Buildings are going up faster than during previous years. Deals are getting better. Guests have more choices. Amidst that increased clutter, how can y...
Tags: Travel, Google, Facebook, Instagram, Digital, Seo, Ppc, Digital Marketing, Don, Facebook Facebook, Try Facebook, Niche Marketing, Robert Clough, Incredible Digital Marketing Strategies, Get Social Savvy


PPC Investigative Report: What Are APIs?

This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API. Read more at PPCHero.com
Tags: Tools, Seo, Ppc, Basic Ppc Strategies, Google Adwords, Google Ads


The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

In the modern content marketing age, leveraging a diverse set of tools is par for a successful marketing course. Tools help unlock insight. Tools help capture attention and reach. Tools help drive efficiency. Tools help you measure, analyze, and optimize for better success. The simple truth is: Every content marketer needs a robust toolkit that’s tailored to their unique business and marketing needs—but that toolkit doesn’t begin or end with your martech stack. Uh-oh-oh. via GIPHY ...
Tags: Tools, Seo, Content Marketing, Ppc, Giphy, Servicenow, Toprank Marketing, Recruit, Swiss Army, Jay Acunzo, Alexis Hall, Content Marketing Tools, Justin Levy, Dave Charest, Paid Social Media Operations, Michael Brenner Founder of Marketing Insider Group


Google Ads Not Working for Your Small Brand? Try Something Different by @GrpTwentySeven

Here are three different Google Ads strategies you can use to go up against megabrands in competitive PPC markets.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search


How to Build an Effective Content Distribution Plan

  How can you build an effective content distribution strategy? What if I told you there is an easy way to build a powerful content distribution channel that actually works. Yes, there is a way… and all you have to do is apply some simple steps in the process. But why do you need a distribution strategy? Because a proficient content distribution plan will get your content in front of your target market and enable you to create bonds with your buyer persona. This will result in trust a...
Tags: Google, Facebook, Instagram, Marketing, Sales, Marketing Strategy, Ppc, Buffer, Cpc, Google Adwords, Larry, Content Marketing Institute CMI, Larry Kim of WordStream MobileMonkey, Business People Working in Office


Ways to Reduce PPC Spend Without Turning Out the Lights

Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns! Read more at PPCHero.com
Tags: Seo, Ppc, Search, Basic Ppc Strategies


5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know by @LisaRocksSEM

Review and maximize your PPC account goals and CTAs with these helpful tips.The post 5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know by @LisaRocksSEM appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, PPC Calls to Action Tips amp, PPC Calls to Action Tips


Clix Marketing Blog’s #PPC News & Views: Friday, January 4, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital 4 Lessons Being a Camp Counselor Taught Me about Good Client Services: Short of advice on packing bug spray, this clever piece offers really good insight into our industry while making the correlation to being out in the wild. CXL 4 Essential Methods of Session Stitching in Google Analytics: Don’t destroy your data — lean into this thoughtful post and you’ll...
Tags: Budget, Sem, Ppc, Google Analytics, Client relationships, Ppc News And Views, Facebook Advertising, Don, Michelle Morgan, PPC News amp, Event promotion, Client Services, Kristin Palmer, Budget Allocation, Engines Pinterest Three


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


Advice for Digital Marketing Rookies

Marketing newcomers are confused by a growing number of channels and technologies. Their audiences are living in more places and they need to manage a fractured set of communities with no increase in budget or people, but an expected increase in performance. There is no single channel marketer anymore. The solution? It’s not more software, but training up on how to manage multiple channels with less time. Understand the basics before you increase complexity. The idea of a “digital consumer” is n...
Tags: Facebook, Marketing, Sales, Linkedin, Nike, Ppc, Digital Marketing, Google Facebook, Jack Daniel, Brown Forman, Greg Gifford, HubSpot Academy, Bastian Grimm, Digital Marketing Rookies, SEMRush Academy


Conceal And Carry Network Celebrates 6 Years Of Operation & a Brand-New Look ~ VIDEO

USA – -(AmmoLand.com)- Can you believe the Conceal And Carry Network is entering our 6th year? What started as a dream in early 2013, has finally evolved into one of America’s best firearms industry information websites. Just six months ago we undertook a complete upgrade. Our new and improved website now has even more social media share options built into every listing. If you own a firearm related business, we are one of the most affordable sites to advertise your product and services. Over...
Tags: Usa, Guns, America, Ppc, Marriott, Dallas, Chris Dixon, Keith, Kelly, CDL, Kelly McMillan, Ammoland TV, Shooting Media News, Merchant Services, Fredy Riehl, McMillan Fiberglass Stocks


SearchCap: Google SEO, Bing Ads incentives & PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Ppc, Barry Schwartz


The Evolution of Facebook Ads Over the Years

On January 2 of last year, I blogged about the changes in Google Ads (Adwords) from the when it began in October of 2000 to the time of writing. That post was fairly popular, so I decided to go back down memory lane in the New Year again with a look at all the changes in Facebook Ads over the years. Join me as we stroll down memory lane to take a look back at Facebook Ads over the years, taking note of when you entered on your own PPC journey. 2004 Facebook as launched as a social media plat...
Tags: Apple, Google, Facebook, Microsoft, Sem, Ppc, Harvard University, Facebook Ads, Starbucks, Jp Morgan Chase, CPM, Facebook Analytics, Google Ads AdWords, Facebook 2007 Facebook, Application Friends of Connection Keywords


10 Ways to Update Your Small Business for 2019

You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as a good reminder to evaluate some of the tech and platforms you use so you can modernize your business and become even more effective. Here, members of the online small business community share some of the trends and changes that you should be aware of as you bring your business into 2019. Keep an Eye on PPC Changes The world of PPC advertising is always evolving to better tar...
Tags: Sales, Management, Ppc, Toprank Marketing, Ginny Marvin, Blair Evan Ball, Hugh Beaulac, Lane Ellis, Lucy Reed, Google Analytics Terms Google Analytics, Robin Sherwood, Matt Shealy, Brea Weinreb, Claire Emerson


Leads for Lawyers: How to Market Your Law Firm Online

by Robert Clough There are over 47,000 law firms currently serving the U.S. population. This statistic alone indicates the competitive nature of the legal industry. People may always need legal assistance for all sorts of matters, both criminal and civil. But high demand does not always guarantee a consistent client base. If you manage a law firm, it's important to market your services to prospective clients. What's more, it's vital to do so often. Lawyers just launching their careers ma...
Tags: Google, Facebook, Seo, Linkedin, Ppc, Quora, Lawyer, Online Marketing, Don, Niche Marketing, Google Reviews Reviews, Robert Clough


Secrets for Rapidly Growing a Thriving Business Revealed

Want your business to stand out like a unicorn in a sea of donkeys? Me too. I believe in taking big risks, reaping epic rewards, and constantly adapting my strategies to increase conversions and engage customers. I’ve experimented with tons of hacks and strategies to rapidly grow both my first company WordStream (which was acquired this year for $150 million) and my new company, MobileMonkey. I’ve been at it for more than a decade, and along the way, I’ve discovered three key principles that ma...
Tags: Google, Facebook, Sales, Startup, Ppc, Facebook Messenger, twitter IPO, Lisbon, WordStream, Johnny, Twitter and Facebook, Publisher Channel Content, Unicorn Hill, PPC Advertising Platform, Make Unicorn Babies Once


#478 The Secret Life of Search: Interview with Katy Whittaker of Red C Marketing

In this week’s episode, we’re joined by Katy Whittaker, Planning and Insight Director at Red C Marketing. In this episode you’ll learn: Why brand familiarity is key to increasing your SERP CTR Why it’s important to use both PPC and SEO to win the clicks of “open-minded” searchers How Google Shopping results might increase organic CTR How Google Shopping and Images are used by searchers to discover new brands To connect with Katy, visit: https://www.linkedin.com/in/katy-whittaker-1b2ab618/ To ...
Tags: Serps, Sem, Ppc, Eye Tracking, The Digital Marketing Blog, Internet Marketing Podcast, Katy, Serp Analysis, Katy Whittaker, Secret Life of Search


The Clix Marketing Blog’s Top 18 Posts of 2018

As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to name a few. Let’s take a look back at our 18 most popular posts in 2018: 18. Client Onboarding Made Easy: Questions You Need to Ask 17. 16. Cross-Device Tracking in Google Analytics 15. Are You Using Google AdWords Language Targeting Corr...
Tags: Google, Facebook, Instagram, Linkedin, Sem, Ppc, Google Analytics, Facebook Ads, Bing, Google Adwords, Ppc Industry, Ppc Tactics, Shopping Campaigns, Google Ads, Video Campaigns, google UI


Year in Review: Top 10 expert PPC columns of 2018

Here’s a roundup of the most read paid search columns this year. Please visit Search Engine Land for the full article. [Author: Wendy Almeida]
Tags: Seo, Ppc, Wendy Almeida


PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ppc, Ginny Marvin


How to Use Email and Social Media Partnership to Amplify Your Marketing

Marketing used to be so traditional that magazines, posters, and newspapers were the primary means of selling a product or service. However, the high costs of each of these medium force brands to make a tough call in choosing one platform and run the risk of limiting their reach. Today, with everything going digital, business owners not only get to enjoy huge savings in their marketing budget. They also have the power to use as much digital marketing tools and platforms like social media and ...
Tags: Marketing, Sales, Social Media Marketing, Ppc, Twitter Facebook Instagram, Social Media Partnership


5 Digital Marketing Strategies You Can’t Afford to Avoid

In Today’s scenario, the marketplace has become Digital because new technologies are evolving and this is the reason why Digital Marketing is becoming more popular among people nowadays. It is a cost-effective way to reach the target audience in comparatively lesser time. Many Small, Medium and Large-sized businesses are making their online presence sound by promoting their products and services online. Digital Marketing is essential in today’s online world. No matter what is your industry’ o...
Tags: Google, Marketing, Digital, Sales, Social Media, Cta, Ppc, Digital Marketing, Digital Marketing Strategies, Digital Marketing Strategy, SEO techniques, Best Digital Marketing Strategies, Your Digital Marketing, Without Digital Marketing Tactics, Digital Marketing PPC


Happy Holidays From Clix Marketing!

Happy Holidays! Our team is off the next three days, celebrating with our families. We will be back on Thursday, December 27th with more PPC content. We hope all of our readers, industry friends and clients have a safe and spectacular holiday! If you’d like to read some of our latest content, here are some of our favorite recent posts: Don’t Miss the Post-Christmas PPC Action 1,000+ Kids YouTube Channels to Exclude From Your Video Campaigns Unwrap More with Updated Google Shopping Insights ...
Tags: Uncategorized, Sem, Ppc, Post Christmas PPC


20 Things You Have to Know Before Starting an Online Business

I have to admit it’s been a long journey for me because I’ve tried to learn the business as good as I can. I would say that I have done a great job, but it’s a constant learning process since you don’t know what’s coming next. Remember, when you are online, it’s amazing how things rapidly change within a few days so you have to go back, and completely re-evaluate your end goal. However, I have been very fortunate because much of what I have learned has come from industry leaders who have taught ...
Tags: Apple, Blogging, Ppc, Start, Make Money Online, Google Adwords, Yellow Brick Road


Don’t Miss the Post-Christmas PPC Action

For many e-commerce websites, the holiday season is dominated by Black Friday and Cyber Monday. They spend months coming up with their offers and preparing how they’ll advertise those offers. There is a cult following for these deals and many websites catalog the “leaked” flyers for big sales. Then there is the last-minute push for Christmas purchases. The US Postal Service is very clear that Retail Ground orders had to be in by December 14th for delivery before Christmas. For First-Class and ...
Tags: Holidays, Shopping, Microsoft, Sem, Ppc, US Postal Service, Bing, Bing Ads, Post-christmas, Ad Copy Strategy, Post Christmas PPC