Posts filtered by tags: Ppc[x]


 

5 Reasons You MUST Spend Money Outside of PPC by @PPCKirk

Here are five reasons why you should be alarmed if your client's business rests solely on PPC.The post 5 Reasons You MUST Spend Money Outside of PPC by @PPCKirk appeared first on Search Engine Journal.
Tags: Seo, Ppc, Digital Advertising, Paid Search


Winning B2B Results with Google Search Ads Audience Targeting

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers these days, from , to leveraging Facebook B2B Lookalike audiences . Among all the possible targeting methods, Google Ads audiences may seem a lesser choice. But for many marketers, layering affinity audiences or in-market audiences from Google with search keywords has become a great way to cultivate more qualified leads. Running B2B campai...
Tags: Google, Sem, Ppc, Cms, Guest Post, Philadelphia, Mary Hartman, Bing, Lead Generation, Ctr, Mary, Hanapin Marketing, Google Ads, Pubcon Florida, Facebook B2B Lookalike


What Is PPC & How Paid Search Marketing Works by @dangilbertppc

This post will introduce you to everything you need to know about paid search marketing (pay-per-click advertising).The post What Is PPC & How Paid Search Marketing Works by @dangilbertppc appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search


5 Must Watch PPC Reporting Metrics For Small Businesses

What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads […] Read more at PPCHero.com
Tags: Google, Seo, Ppc, Search, Bing Ads, Basic Ppc Strategies, PPC KPIs


Clix Marketing Blog’s #PPC News & Views: Friday, March 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero Diagnose High CPL In PPC Search: Are your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at. WordStream 4 Google Display Network Targeting Facts You Need to Know: Our own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post. Search Engine Watch : Don’t miss this one – i...
Tags: Google, Facebook, Sem, Ppc, Ppc News And Views, Call Only Ads, Display Network, Google Shopping Campaigns, Google Display Network, Don, WordStream, Social Media Examiner, Robert Brady, CPL, PPC News amp, Targeting


The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bo...
Tags: Google, Yahoo, Seo, Ppc, Czech Republic, United States, Middle East, South America, North America, Bing, Seattle Sounders, Portland Timbers, Seo Strategy, Don, Randfish, Rand Fishkin


How to Optimize Google Ads When Average Position Disappears

These metrics can replace 'average position' on Google Ads and help you better optimize your PPC account.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Ppc, Paid Search, Marketing Analytics


Chrome Extensions Every PPC Pro Should Try: 2019 Edition

Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions every business day since then. I love Chrome extensions because they’re an easy way to save time and automate some of the mundane or difficult tasks that make up our workdays. (And some extensions are just plain fun!) Since 2017 there have been more and more awesome extensions added to the mix that are worth mentioning, so let’s hop in. Twitter Pixel...
Tags: Chrome, Google Chrome, Google, Instagram, Marketing Strategy, Cisco, Sem, Ppc, Google Analytics, Chrome Extensions, Digital Marketing, Ga, GTM, Search Analytics, Google Analytics Data, Tools & Automation


What Is PPC And How To Use It In Your Marketing Strategy

In today’s competitive world of digital marketing one of the most sought after strategic goals is to achieve an organic high ranking on a search engines like Google. Doing so takes loads of hard work and know-how as well as extensive knowledge of how websites work. It can be a daunting process. Fortunately there’s an easy way to increase your web traffic and get a high search engine ranking. It’s called PPC or Pay-Per-Click. What is PPC? Pay-Per-Click is a form of advertising strategy that al...
Tags: Google, Startups, Marketing, Pay-per-click, Ppc, Online Marketing, Others, Digital Marketing, Social Media Advertising, Digital School


Clix Marketing is Hiring a PPC Pro!

It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition to having some mad PPC skills, here are a couple more things we’re looking for in our future team member: You’re able to analyze PPC campaigns for performance and strategy to improve clients’ bottom line. You’re able to work as a contributing team member as well a leader to knock strategy implementation out quickly and efficiently. You can make E...
Tags: Sem, Ppc, Agency Life, Ppc Agency, New Hire, Ppc Jobs, Marketing Agency, Digital Marketing Jobs, Search Marketing Agency


5 Expert Ways to Boost Your Blog Traffic

Blogging can be fun because it gives you an opportunity to share your thoughts and feelings with a large number of people. As of 2018, there were 30.6 million bloggers in the United States alone. And by 2020, that number is expected to increase to 31.7 million. So, you can imagine the amount of competition you’re likely to face if you want to stand out from others and generate quality traffic to your blog. You can’t just keep writing blog posts and expect people to visit your website to read the...
Tags: Google, Facebook, Blogging, Cta, Ppc, Google Analytics, United States, Blogging Basics, Jeff Bullas, Shane Barker, Leverage Social Media Platforms, Bethany Frater


How to Use LinkedIn for Promotion Purposes

By Jennifer Pauli Most people are assured that LinkedIn is a platform for resumes only. While being a really good website to help employers and employees find each other, this resource also provides amazing marketing opportunities. As a B2B marketer, I have discovered for myself this side of LinkedIn recently. The trick is that this platform gathers the professionally-focused community, which makes your messages highly targeted. What is more, it provides marketers with an opportunity to build a ...
Tags: Facebook, Business, Linkedin, Sales & Marketing, Cta, Ppc, Right Now, Corvinus University of Budapest, Jennifer Pauli, Corvinus School of Management


What Does PPC Have to Do With Website Design? by @GrpTwentySeven

A great website is crucial to great PPC. These six website design elements can most impact your PPC performance.The post What Does PPC Have to Do With Website Design? by @GrpTwentySeven appeared first on Search Engine Journal.
Tags: Web Development, Seo, Ppc, Paid Search


Clix Marketing Blog’s #PPC News & Views: Friday, March 8, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Seer Interactive How to Create a Custom Report in Google Analytics: Step-by-step instructions for Explorer, Flat Table, Map Overlay Reports in this helpful post. Disruptive Media Ghosted By Your Audience? Try These Facebook Engagement Tactics: Feeling unseen and unheard? 10 Facebook engagement tactics to better connect and create engaging relationships with your target...
Tags: Google, Amazon, Facebook, Sem, Ppc, Google Analytics, Reddit, Facebook Ads, Bing, Bing Ads, Ppc News And Views, Google Remarketing, Don, PPC News amp, Pinterest Ads, Amazon Advertising


Your Guide To Launching Your Own Marketing Agency

Readers of this blog are no strangers to entrepreneurship. Yet, the thought of translating your entrepreneurial desire with an actionable plan may be intimidating to a lot of us. This is especially true for service based businesses that rely on face-to-face meetings with customers to make money. You will need all the elements of an entrepreneurial mindset to make this work. Starting up a marketing agency is one of the more popular business ideas. You do not need a lot of capital (except possibl...
Tags: Google, Startups, Business, Seo, Ppc, Reid Hoffman, SEO PPC, Small Business Advice, Marketing Agency, Launching Your Own Marketing Agency


A How To Guide: 5 Tips for the Best Local SEO Possible

by Robert Clough Trying to move up in local search results? Looking for the best local SEO tips? While search engine optimization (SEO) alone is important for all websites online, as a local business, it's crucial that you're focusing your efforts in on people who live nearby. Local SEO tactics will help the people who are most likely to use your products and services find your business online. Below we'll look at the 5 top tips you can use to instantly improve the local SEO of your busin...
Tags: Google, Seo, Ppc, Tripadvisor, Google My Business Google, Yelp Facebook, Google Facebook Yelp, Robert Clough


Opinions On SKAG Implementation Have Changed

Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond). Read more at PPCHero.com
Tags: Opinion, Seo, Ppc, Account Structure, Hanapin, Match Types, Emma Franks


PPC and AMP Pages

Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and […] Read more at PPCHero.com
Tags: Tools, Seo, Ppc, Ppc & Seo, Amp Pages


Using Google Tag Assistant to Test Tracking Setups

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any campaign, and tracking errors can frequently cause frustration when troubleshooting. Thankfully, the Google Tag Assistant Chrome extension allows you to check that tags are firing properly for Google Analytics and Google Ads, with in-d...
Tags: Google, Sem, Ppc, Analytics, Google Analytics, Tracking, Conversion Tracking, Google Tag Manager, Google Ads, Google Tag Assistant


Developing a Sustainable PPC Strategy: What You Need to Know by @lorenbaker

Here are some key considerations if you want to develop a sustainable PPC campaign that drives results.The post Developing a Sustainable PPC Strategy: What You Need to Know by @lorenbaker appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, ThinkTank Webinar


5 Digital Marketing Strategies in the Hotel Industry in 2019

In today’s world, many people have grown passionate about developing and maintaining businesses within the Hotel industry. If this is the case for you, you’re likely interested in ensuring that your Hotel business becomes as profitable as possible. Luckily, there are many digital marketing strategies for the Hotel industry that you can deploy to increase the likelihood that your organization becomes increasingly profitable. Here are five of them: 1. Social Media Marketing One strategy you can...
Tags: Google, Facebook, Hotels, Social Media, Seo, Social Media Marketing, Ppc, Hotel, Bing, Digital Marketing, Chiang Mai, Digital Marketing Strategies, Linkedin Twitter, Hotel Industry, Social Media Management, Are Morch


Digital Marketing: How Long Does It Take To See Results?

If I run a digital marketing campaign howl long will it take for me to see results? While this is a bit of a loaded question, it sits at the top of the minds of all new customers looking to invest in one or more internet market tools.   While this is a fair question to ask, it is also like asking a publisher when their latest book will begin generating sales. The answer will always be unique to each business and their goals and will depend on a number of variables including: Your goals Your sta...
Tags: Google, Toronto, Seo, Ppc, Canada, Search Engine Optimization, Google Adwords, Digital Marketing Agency, SEO Search Engine Optimization SEO, Paid Advertising PPC, SEO First PPC, Social Media Marketing Organic


5 Lesser-Known Excel Functions You Should Know About

This is not a post on how to use the CONCAT function or how to make a pivot table. There has been plenty written about those useful Excel features. This post is about 5 functions that you might not know about because they don’t get as much attention in the PPC world. They are just as useful as the CONCAT function depending on what you’re doing. Let’s talk about how to use functions really quick before we jump into exact functions. Excel Functions 101 Excel functions are preset formulas that ...
Tags: Sem, Ppc, Don, Excel Strategies


Make Sense of Your Data with These Essential Keyword Segments

Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags. Follow along as we walk through the different kinds of segments in STAT, how to crea...
Tags: Google, Seo, Ppc, Cpc, TheMozTeam


Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now

I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I […] Read more at PPCHero.com
Tags: Social, Facebook, Seo, Ppc, Automation, Facebook Messenger, Advanced Ppc Strategies, Facebook Messenger Marketing


Clix Marketing Blog’s #PPC News & Views: Friday, February 22, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero PPC Client Account Revenue Pressures: Here is a list of questions you must ask your client! Einstein Marketer The Ultimate Guide to Facebook Audiences 2019 (for Advertisers, Marketers, and Businesses): This post contains a guide that explains all the Facebook Audiences along with instruction on how to build and optimize them. CPC Strategy The Future of Ecomm...
Tags: Ecommerce, Sem, Ppc, Native Advertising, Facebook Ads, Einstein, Attribution, Ppc News And Views, Ppc Predictions, Facebook Audiences, Don, Robert Brady, PPC News amp, Ad Testing, Ad Testing Strategy, PPC Budget


How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this quandary is… well, to be the Best Answer . To simplify and clarify, it might be helpful to take a step back. In October of 2000, Larry Page laid out h...
Tags: Google, Wikipedia, Seo, B2b Marketing, Ppc, Larry Page, Search Marketing, Sergey Brin, Comscore, Whitespace, Toprank Marketing, Page, Google Search Console, Lee Odden, Ricky Bobby, Arnold Glasow


Make sense of your data with these essential keyword segments

Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags. Follow along as we walk through the different kinds of segments in STAT, how to create t...
Tags: Google, Seo, Ppc, Cpc, TheMozTeam


PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]

The PPC Hero Summit will be giving away tickets to Hero Conf Philadelphia! In order to win, you have to be in attendance. Learn more details about the giveaways and the topics you'll see covered at the event. Read more at PPCHero.com
Tags: Events, Seo, Ppc, Philadelphia, Webinars, Hero Conf, Give Aways


PPC Client Account Revenue Pressures

All businesses want to make money – it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are […] Read more at PPCHero.com
Tags: Opinion, Seo, Ppc, Business Of Ppc, Ppc Account Management, PPC Advice