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My Top 5: Time for Tiktok, Dark Mode, and…Influencers?

Time for TikTok? Image Credit: Ben Ostrowsky I don’t typically get over-excited about new social platforms, but I do check them out when I can. Thanks to a prod from Shel Holtz of the “For Immediate Release” podcast, I took a closer look at TikTok then I might have this early on? Below I expand on some thoughts I shared with Shel in the podcast: FIR #180: TikTok, TikTok , TikTok What did I already know? They were in trouble for mishandling privacy data for mi...
Tags: Apple, Facebook, Instagram, China, Time, America, Social Media, Pr, Facebook Messenger, Calvin Klein, NHL, Facebook Instagram, Shel, Shel Holtz, Will Sasso, Tiktok


Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network

It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts announce The Analyst Syndicate BOSTON, March 14, 2019 /PRNewswire/ — Former Gartner, Inc. analysts Jeffrey Vining and Steve Hawald are the latest recruits to The Analyst Syndicate, a network of independent industry analysts founded by managing partners Tom Austin, Toby Read more about Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network […] Th...
Tags: Boston, Pr, Gartner Inc, 3. Engage & Influence, Jeffrey Vining, Steve Hawald, Analyst Syndicate, Tom Austin Toby Read


Does Your Pitch Pass the 5-Second Skim Test?

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab atte...
Tags: Media Relations, Atlanta, Pr, Pitch, Thought Leadership, Georgia Tech, Don, Media Training, PR Training, Michael Smart, Media Pitches


Job - Neuger Communications Group - Media Relations Specialist

Neuger Communications Group - Media Relations Specialist [Author: Ryan May | @MNPR]
Tags: Pr, Ryan May


Job - Neuger Communications Group - Client Support Specialist

Neuger Communications Group - Client Support Specialist [Author: Ryan May | @MNPR]
Tags: Pr, Ryan May, Job Neuger Communications Group, Neuger Communications Group


techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate

techUK, the industry association whose 'Analyst Launchpad' seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations. The post techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate appeared first on Influencer Relations ¦ Duncan Chapple .
Tags: Pr, University of Edinburgh, Edinburgh Uni, Develop AR, Edinburgh Uni Analyst Launchpad


Richmond Financial Advisor Publishes Book to Help Make Sense of Inheritance Chaos

(Richmond, Virginia) – There is little else in life that is more painful than dealing with the illness or death of a loved one. Unfortunately, many times that experience is made worse because you must take over their financial responsibilities at the same time. It’s a responsibility that many people don’t think about when preparing for the future. A new book by a veteran Richmond financial advisor provides compassionate financial advice to help make sense of this heartbreaking time. Inheriting ...
Tags: Apple, Amazon, Pr, Ba, News Releases, Richmond, Jennifer, Richmond Virginia, Henrico, BarnesandNoble, Luzzatto, Summit Financial Partners, Jennifer Luzzatto, NAPFA, Lioncrest, Jennifer Luzzatto Jennifer Luzzatto


Brainstorming for One

There is no question that there is power in numbers. Mastermind groups are a good example. As a solo business owner, though, often the only brain available to focus on a project, issue, or challenge is your own. Fortunately, there are brainstorming tools that, while designed for use in groups, can be useful for one brain. When there are so many ideas that you can’t think straight or know where to start, mindmapping is a great tool. A mindmap is very much like looking on a cross-section of a t...
Tags: Pr, Brainstorming, Trish, Living the Life, Mindmap, Trish Lambert, Mindmup, Solo Pr Pro Brainstorming, Elijah O Donnell


3 Trends for Business Culture and Communications in 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. “[This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. “Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” For the10company, this influence is directly tied to today’s heightened scrutiny of...
Tags: Google, Instagram, Trends, Company Culture, Pr, Thought Leadership, PRSA, Dean Essner, PR Trends, Trends for Business Culture and Communications, Valerie Di Maria


Critical Mass in Social Media

How many followers is good enough? Everyone wants more followers in social media. Businesses, too. At the same time, marketing experts are shouting at the top of their lungs that the actual number of followers doesn’t really matter; it’s all about having the right followers. And this is all accompanied by anxious whispers in the office hallways about who has bought their followers and who hasn’t. Does your number of followers matter? Quality Trumps Quantity The number of followers ...
Tags: Facebook, Strategy, Social Media, Social Media Marketing, Marketing Strategy, Pr, Social Influence, Social Strategy, Strategic Communication, Social Graph, Critical Mass, Pay To Play, Cyril Saulnier


Celebrating International Women’s Day, #BalanceforBetter

Affect Team Today is International Women’s Day and this year’s theme, #BalanceforBetter, really resonated with Affect’s management team. We’re three women who have worked together for more than five years and in that time, have supported each other through five maternity leaves and all of the subsequent triumphs and challenges that come with working motherhood. At the same time, we share a fierce commitment to our careers and the Affect team. We’ve laughed together, cried together and work...
Tags: Affect, Pr, Katie Creaser, Melissa Baratta, Brittany Bevacqua


The Caffè Latte Content Strategy

Okay, this is going to be a weird blog post. I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. This post is going to be weird because I haven’t really found any better way to describe it than to use a rather cheesy metaphor to explain it. Here goes: The Caffè Latte Metaphor When visiting European and North American corporate offices especially, you’ll typically be offered some coffee when you arri...
Tags: Digital, Content Marketing, Social Media Marketing, Pr, Robert Rodriguez, Content Creation, Native Content, Content Strategy, Rodriguez, Evergreen Content, Strategic Communication, Ferriss, Narcissistic Principle, Uses And Gratifications Theory, Tim Ferriss Show Ferriss, Jake Buonemani


Startup BizCast #103 – Working From Home

Working from home is fantastic, but for many people it’s a serious struggle.  How do you get past the idea that there are other things you could do around the house OTHER than working?  In this episode, host Steve Mullen runs down some of the problems related to having a home office, and gives some tips to make you more productive. To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Pag...
Tags: Pr, Steve Mullen, Startup BizCast, Ray Santelli, Startup BizCast Facebook Page, Trident Solutions Group


5 Tips for Successfully Launching an Employee Communications App

This post is brought to you by APPrise Mobile, a proud sponsor of PRSA. You did it! You convinced your executive team to purchase an app and go mobile with communications. Go ahead; pop the bubbly and celebrate — you deserve it. But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Your app will only be as effective as the information you put there and the strategy you put in place to drive adoption and maintain it. An app w...
Tags: Pr, Mobile Apps, Sponsored Posts, Internal Communications, Chipotle Mexican Grill, Amy Jenkins


Seven Fundamentals for Professional Communicators: A Series

Photo Credit: Kymberly Janisch I have decided, with encouragement by Very Smart People, to lay down my fundamentals for professional communicators. After years in the industry, I find it helpful to myself- and I hope others will find it helpful also- to create a summary of my vision of a career in the field. The first part of this exercise is to define those elements, compiled based on my experience. The next is to go into detail on each of those elements. This series of blog post, ...
Tags: Pr, Communications Fundamentals, Kymberly Janisch


A Manager’s Take on Delivering Meaningful Feedback

One of the most common misconceptions is that feedback is a synonym for criticism. Rather, it’s a vehicle for mentorship in which managers can cultivate human capital. This is especially critical at the supervisor or director level because you’re responsible for the daily success (or failure) of your teams. I recently attended The PR Council’s training for becoming an effective people manager and walked away with a very important lesson: feedback is an active opportunity to develop talent, not a...
Tags: Public Relations, Affect, Pr, Managerial Style


Fundamentals for Professional Communicators: A Series

Photo Credit: Kymberly Janisch I have decided, with encouragement by Very Smart People, to lay down my fundamentals for professional communicators. After years in the industry, I find it helpful to myself- and I hope others will find it helpful also- to create a summary of my vision of a career in the field. The first part of this exercise is to define those elements, compiled based on my experience. The next is to go into detail on each of those elements. This series of blog post, ...
Tags: Pr, Communications Fundamentals, Kymberly Janisch


The Happy Life / The Quiet Mind

Late one night, I shared some vodka tonics with a friend. We talked about matters of great importance; life, meaning, and happiness — as one might do while getting moderately intoxicated after a hard day’s work in the propaganda industry. The next day, my friend sent me an email: “Our conversation yesterday reminded me of this poem of Henry Howard,” he wrote. “I think you might like it.” The Things that Do Attain What I read turned out to become one of my favourite poems: “My ...
Tags: Pr, Work-life balance, Language, Creative writing, Lifehacks, Career Advice, Personal Development, Stoic Philosophy, Life Design, Henry Howard, Lifehacking, Marko Blažević


My Top 5: Pandora Stories Can Reward Creativity, and Thoughts on Ending Loyalty

I am back with my marketing and PR Top 5, which this time around is 3 (sorry, no refunds): Image Credit: Chris Blakely Another “Stories” Feature? But Wait, I Have Thoughts About Pandora Stories Whenever a social media app launches a “Stories” app, I make a nasty face and, while checking them out, wonder why generally these features can’t pass the “Why?” test. Do you look at Facebook Stories? I don’t; I don’t see how they add to what people can simply post in their timelines. Ins...
Tags: Facebook, Twitter, Pinterest, Social Media, Pr, Pandora, John Legend, Social Media Top 5, Facebook Stories, Chris Blakely


The Persona’s Place in PR

Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions. And for good reason. Creating a persona to represent a particular segment of a target audience helps to better understand that segment’s experiences, needs, and goals. The purpose of the exercise is ...
Tags: Pr, Trish, Tom Dick, Personas, Maximizing Efficiencies, Daria Nepriakhina, Trish Lambert, Public Relations Tools


Get Your Interview Team on Board

Get Your Interview Team on Board [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Taya Jarman on Inspiring Collaboration

Taya Jarman on Inspiring Collaboration [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr, Taya Jarman


To Capture Attention, Brands Need Emotional Connections

To Capture Attention, Brands Need Emotional Connections [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Encouraging Multicultural Communications

Encouraging Multicultural Communications [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Partners in Crime: How to Work With Your Cybersecurity Team

Partners in Crime: How to Work With Your Cybersecurity Team [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


In Brief: Employee Caregiving Challenges; Eccentric Interview Questions

In Brief: Employee Caregiving Challenges; Eccentric Interview Questions [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr, Employee Caregiving Challenges


3 Types of Story Endings to Make Your Writing Memorable

3 Types of Story Endings to Make Your Writing Memorable [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Advocacy in Action: How Social Media Inspires Collaboration Among Employees

Advocacy in Action: How Social Media Inspires Collaboration Among Employees [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Title Track: Are You Really a CEO?

Title Track: Are You Really a CEO? [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr


Remembering a Past President; Recruiting for 2020 Leadership

Remembering a Past President; Recruiting for 2020 Leadership [Author: [email protected] (PRSA Strategies & Tactics)]
Tags: Pr